The Baldwin Group Executive and Leadership Team

July, 2026

Leadership Overview

The Baldwin Group has 10 executives leading key functions including strategy, operations, technology, finance, marketing, and regional management.

Driven by a commitment to client success, The Baldwin Group provides comprehensive insurance brokerage and advisory services, leveraging a nationwide platform to deliver tailored solutions and expert risk management across diverse industries.

Leadership Roles at The Baldwin Group

  • Chief Executive Officer - Trevor Baldwin
  • President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions - James Roche
  • Chief Financial Officer - Bradford Hale
  • Chief Operating Officer, Insurance Advisory Solutions (IAS) - Joseph Valerio
  • President, Specialty Insurance, The Baldwin Group’s IAS business segment - Erin Lynch
  • President, Mid-Atlantic Region - John Lyon
  • President, Middle Market Insurance - Jeffrey Hughes
  • President, Capacity Solutions - Austin Rock
  • Chief Technology Officer - Sandeep Bajaj
  • Chief Marketing Officer - Richard Tallo
  • Trevor Baldwin - Chief Executive Officer

    Trevor Baldwin, the Chief Executive Officer at The Baldwin Group, directs the overarching corporate strategy and vision for the independent insurance brokerage and advisory firm. Baldwin guides the organization's expansion and market positioning, ensuring alignment with the company's mission to serve millions of clients nationwide with business and personal insurance, risk management, and employee benefits. This leadership role involves fostering a culture of innovation and client-centricity across all operational facets. Baldwin's strategic direction ensures the firm maintains its leading independent status within the United States insurance sector. The Chief Executive Officer's focus remains on driving sustainable growth and enhancing the firm's value proposition through comprehensive, tailored coverage solutions. Trevor Baldwin actively shapes the firm's engagement with key stakeholders and the broader financial services landscape.
    Trevor Baldwin

    James Roche - President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions

    James Roche, the President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions at The Baldwin Group, spearheads the strategic development and operational execution of the firm's underwriting, capacity, and technology divisions. Roche's leadership ensures these critical components effectively support the broader insurance brokerage and advisory services offered nationwide. This executive oversees the integration of advanced technological solutions and the strategic deployment of underwriting capacity to meet the evolving needs of millions of clients. The President & Group Chief Executive Officer's mandate includes driving innovation within these specialized areas, enhancing service delivery, and optimizing risk management frameworks. James Roche's role is pivotal in maintaining The Baldwin Group's competitive edge by ensuring robust capacity and cutting-edge technology underpin all client solutions. Roche also focuses on expanding the firm's market reach through these integrated offerings.
    James Roche

    Bradford Hale - Chief Financial Officer

    Bradford Hale, the Chief Financial Officer at The Baldwin Group, directs all financial operations and strategic financial planning for the leading independent insurance brokerage and advisory firm. Hale oversees fiscal management, including budgeting, forecasting, and financial reporting, ensuring the company's financial health and stability as it serves millions of clients nationwide. This executive role involves managing capital allocation, investment strategies, and risk mitigation related to financial activities. The Chief Financial Officer's purview extends to optimizing financial performance and supporting the firm's growth initiatives through sound fiscal policies. Bradford Hale plays a critical part in maintaining investor confidence and ensuring compliance with all financial regulations. Hale's expertise underpins the firm's ability to offer comprehensive insurance and wealth management solutions.

    Joseph Valerio - Chief Operating Officer, Insurance Advisory Solutions (IAS)

    Joseph Valerio, the Chief Operating Officer, Insurance Advisory Solutions (IAS) at The Baldwin Group, directs the operational efficiency and service delivery for the firm's core insurance advisory segment. Valerio oversees the day-to-day management of IAS operations, ensuring seamless execution of business and personal insurance, risk management, and employee benefits programs for millions of clients nationwide. This executive role focuses on optimizing processes, enhancing client satisfaction, and driving operational excellence across the IAS business unit. The Chief Operating Officer's responsibilities include managing resources, implementing best practices, and fostering collaboration among operational teams. Joseph Valerio plays a key part in scaling the IAS segment to meet growing market demand and uphold The Baldwin Group's reputation for delivering tailored coverage solutions. Valerio's leadership ensures the IAS division functions with maximum effectiveness.
    Joseph Valerio

    Erin Lynch - President, Specialty Insurance, The Baldwin Group’s IAS business segment

    Erin Lynch, the President, Specialty Insurance, The Baldwin Group’s IAS business segment at The Baldwin Group, leads the strategic direction and operational oversight for the specialty insurance offerings within the Insurance Advisory Solutions division. Lynch focuses on developing and expanding specialized insurance products and services that cater to unique client needs across various industries nationwide. This leadership role involves identifying market opportunities, cultivating carrier relationships, and ensuring the delivery of expert risk management and tailored coverage solutions. The President, Specialty Insurance's mandate includes driving growth and profitability within this critical segment of the IAS business. Erin Lynch's expertise is instrumental in positioning The Baldwin Group as a leader in providing comprehensive specialty insurance. Lynch ensures the specialty insurance portfolio meets the complex demands of the client base.
    Erin Lynch

    John Lyon - President, Mid-Atlantic Region

    John Lyon, the President, Mid-Atlantic Region at The Baldwin Group, spearheads the strategic growth and operational management of the firm's business across the Mid-Atlantic territory. Lyon directs sales efforts, client relationship management, and regional expansion initiatives, ensuring the delivery of comprehensive insurance brokerage and advisory services. This leadership role involves cultivating strong client partnerships and overseeing the provision of business and personal insurance, risk management, and employee benefits tailored to the region's market dynamics. The President, Mid-Atlantic Region's focus is on maximizing market penetration and client retention within this key geographic area. John Lyon's leadership ensures The Baldwin Group effectively serves its clients throughout the Mid-Atlantic states, reinforcing the firm's nationwide platform. Lyon drives regional performance and client satisfaction.
    John Lyon

    Jeffrey Hughes - President, Middle Market Insurance

    Jeffrey Hughes, the President, Middle Market Insurance at The Baldwin Group, leads the strategic development and operational execution for the firm's middle market insurance segment. Hughes focuses on delivering tailored insurance solutions, risk management strategies, and employee benefits to mid-sized businesses across the United States. This executive role involves driving growth, enhancing client service delivery, and ensuring the middle market segment effectively leverages The Baldwin Group's nationwide platform. The President, Middle Market Insurance's responsibilities include building strong client relationships and collaborating with internal teams to provide comprehensive coverage. Jeffrey Hughes plays a vital role in expanding The Baldwin Group's reach within the crucial middle market sector, ensuring businesses receive expert advisory services. Hughes champions the firm's commitment to client success in this segment.
    Jeffrey Hughes

    Austin Rock - President, Capacity Solutions

    Austin Rock, the President, Capacity Solutions at The Baldwin Group, directs the strategic initiatives and operational framework for the firm's capacity solutions division. Rock focuses on securing and managing underwriting capacity, enabling The Baldwin Group to offer robust and competitive insurance products to its clients nationwide. This leadership position involves developing strong relationships with insurance carriers and optimizing the deployment of capital to meet diverse risk management needs. The President, Capacity Solutions' mandate includes ensuring the availability of necessary coverage and enhancing the firm's ability to provide tailored solutions. Austin Rock plays a critical role in strengthening The Baldwin Group's market position by ensuring access to essential underwriting capacity. Rock's efforts support the firm's comprehensive service offerings.
    Austin Rock

    Sandeep Bajaj - Chief Technology Officer

    Sandeep Bajaj, the Chief Technology Officer at The Baldwin Group, architects and executes the firm's comprehensive technology strategy, driving digital transformation across its nationwide platform. Bajaj oversees the development and implementation of innovative technological solutions that enhance client services, streamline operations, and bolster risk management capabilities for millions of clients. This leadership position involves managing the IT infrastructure, cybersecurity protocols, and data analytics functions critical to the insurance brokerage and advisory firm's success. The Chief Technology Officer's responsibilities extend to evaluating and integrating emerging technologies that support business and personal insurance offerings. Sandeep Bajaj ensures that technology serves as a key enabler for The Baldwin Group's growth and its ability to deliver tailored coverage solutions efficiently. Bajaj's vision propels the firm's technological advancement in the competitive insurance landscape.
    Sandeep Bajaj

    Richard Tallo - Chief Marketing Officer

    Richard Tallo, the Chief Marketing Officer at The Baldwin Group, leads the development and execution of comprehensive marketing strategies to enhance brand visibility and drive client acquisition for the insurance brokerage and advisory firm. Tallo oversees all marketing initiatives, including digital marketing, public relations, and brand management, ensuring consistent messaging across the nationwide platform serving millions of clients. This role is crucial for communicating the firm's value proposition in business and personal insurance, risk management, and employee benefits. The Chief Marketing Officer's responsibilities include market research, competitive analysis, and identifying new opportunities for growth. Richard Tallo ensures that marketing efforts effectively support sales objectives and reinforce The Baldwin Group's position as a leading independent provider. Tallo's strategic approach amplifies the firm's reach and client engagement.
    Richard Tallo

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    Frequently Asked Questions Regarding The Baldwin Group Top Executives and Leadership Team

    Who leads The Baldwin Group?
    The Baldwin Group is led by Trevor Baldwin (Chief Executive Officer), along with executives such as James Roche (President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions) and Bradford Hale (Chief Financial Officer).
    Who is part of The Baldwin Group’s executive team?
    The executive team of The Baldwin Group includes leaders such as Trevor Baldwin (Chief Executive Officer), James Roche (President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions), Bradford Hale (Chief Financial Officer) and other senior executives.
    How many executives does The Baldwin Group have?
    The Baldwin Group has 10 executives leading key business areas.
    What roles are included in The Baldwin Group’s leadership team?
    The leadership team of The Baldwin Group includes roles such as Chief Executive Officer, President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions, Chief Financial Officer, Chief Operating Officer, Insurance Advisory Solutions (IAS), President, Specialty Insurance, The Baldwin Group’s IAS business segment.