The Baldwin Group Executive and Leadership Team

August, 2026

Leadership Overview

The Baldwin Group has 10 executives leading key functions including strategy, underwriting, financial oversight, marketing, technology, and regional advisory operations.

Focused on delivering comprehensive risk management and wealth solutions, The Baldwin Group empowers clients through a nationwide platform that prioritizes tailored insurance coverage and long-term financial stability.

Leadership Roles at The Baldwin Group

  • Chief Executive Officer - Trevor Baldwin
  • President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions - Jim Roche
  • Chief Financial Officer - Brad Hale
  • Chief Operating Officer, Insurance Advisory Solutions (IAS) - Joseph Valerio
  • President, MSI Multifamily Group - Adam Falkauff
  • Practice President, Financial Services - Chris Staub
  • President, Mid-Atlantic Region - John Lyon
  • President, Practice, Construction - Joseph Charczenko
  • Chief Marketing Officer - Richard Tallo
  • Chief Technology Officer - Sandeep Bajaj
  • Trevor Baldwin - Chief Executive Officer

    Trevor Baldwin, the Chief Executive Officer at The Baldwin Group, directs the overarching strategic vision and long-term growth trajectory of the firm. By overseeing the integration of diverse insurance brokerage and advisory services, the Chief Executive Officer ensures the organization maintains a competitive edge across the United States. This leadership role involves constant collaboration with the Board to refine the corporate mission and expand market reach. Trevor Baldwin actively monitors industry trends to anticipate client needs, ensuring the firm remains a leader in risk management and employee benefits. Through the alignment of internal resources and external partnerships, the Chief Executive Officer drives operational excellence across all business units. By fostering a culture of innovation and client-centric service, the firm secures its position as a premier independent brokerage. Ultimately, the Chief Executive Officer maintains the financial health and reputation of the entire enterprise.
    Trevor Baldwin

    Jim Roche - President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions

    Jim Roche, the President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions at The Baldwin Group, architects the firm's specialized underwriting frameworks and capacity management strategies. Overseeing the intersection of insurance product development and advanced technology, the President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions ensures that the firm leverages data-driven insights to optimize risk placement. This role involves managing complex relationships with global capacity providers to secure favorable terms for clients. Jim Roche drives the digital transformation of underwriting processes, enhancing efficiency and accuracy across the nationwide platform. By integrating sophisticated technology solutions into the core advisory model, the President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions supports the firm's commitment to providing superior coverage options. This leadership function directly impacts the scalability of the firm's underwriting capabilities in a rapidly evolving insurance landscape.
    Jim Roche

    Brad Hale - Chief Financial Officer

    Brad Hale, the Chief Financial Officer at The Baldwin Group, manages the fiscal health and capital allocation strategies of the organization. Overseeing financial reporting, budgeting, and treasury functions, the Chief Financial Officer ensures the firm maintains the necessary liquidity to support nationwide expansion and strategic acquisitions. This role involves rigorous analysis of revenue streams and cost structures to maximize shareholder value. Brad Hale collaborates with the executive team to align financial planning with the broader corporate mission of providing comprehensive insurance and wealth management services. By implementing robust internal controls and financial governance, the Chief Financial Officer mitigates operational risks and ensures compliance with industry regulations. This leadership position requires constant monitoring of market conditions to adjust fiscal strategies accordingly. Through disciplined financial management, the Chief Financial Officer supports the long-term sustainability and growth of the firm's diverse portfolio of insurance and advisory solutions.

    Joseph Valerio - Chief Operating Officer, Insurance Advisory Solutions (IAS)

    Joseph Valerio, the Chief Operating Officer, Insurance Advisory Solutions (IAS) at The Baldwin Group, directs the daily operational activities and service delivery standards for the firm's core advisory division. Overseeing the execution of business and personal insurance strategies, the Chief Operating Officer, Insurance Advisory Solutions (IAS) ensures that client service teams operate with maximum efficiency and consistency. This role involves streamlining internal processes to improve the quality of risk management and employee benefits advice provided to clients. Joseph Valerio collaborates with regional leaders to implement best practices and maintain high performance across the nationwide platform. By focusing on operational excellence, the Chief Operating Officer, Insurance Advisory Solutions (IAS) supports the firm's mission to deliver superior coverage solutions. This leadership function requires a meticulous approach to resource management and process optimization. Through effective operational oversight, the Chief Operating Officer, Insurance Advisory Solutions (IAS) ensures the firm meets its service commitments and growth targets.
    Joseph Valerio

    Adam Falkauff - President, MSI Multifamily Group

    Adam Falkauff, the President, MSI Multifamily Group at The Baldwin Group, directs the specialized insurance and risk management services tailored for the multifamily real estate sector. Overseeing the growth and client engagement strategies for this specific market segment, the President, MSI Multifamily Group ensures that the firm provides comprehensive coverage solutions that address the unique needs of property owners and managers. This role involves developing deep industry expertise and maintaining strong relationships with key stakeholders in the real estate market. Adam Falkauff coordinates with the broader firm to leverage national resources while maintaining a specialized focus on multifamily risks. By identifying emerging trends in the real estate industry, the President, MSI Multifamily Group drives the development of innovative insurance products. This leadership position requires a proactive approach to risk assessment and client advocacy. Through dedicated focus on the multifamily sector, the President, MSI Multifamily Group contributes significantly to the firm's specialized advisory portfolio.

    Chris Staub - Practice President, Financial Services

    Chris Staub, the Practice President, Financial Services at The Baldwin Group, directs the strategic direction and service delivery for the firm's wealth management and financial advisory practice. Overseeing the team of advisors and the development of financial planning solutions, the Practice President, Financial Services ensures that clients receive personalized guidance to achieve their long-term financial goals. This role involves managing the practice's growth and ensuring compliance with financial industry standards. Chris Staub collaborates with other practice leaders to integrate wealth management services with the firm's broader insurance offerings. By focusing on client retention and the expansion of the financial services footprint, the Practice President, Financial Services drives revenue growth within the division. This leadership function requires a deep understanding of market dynamics and investment strategies. Through the delivery of high-quality financial advice, the Practice President, Financial Services strengthens the firm's reputation as a comprehensive advisory partner for individuals and businesses.

    John Lyon - President, Mid-Atlantic Region

    John Lyon, the President, Mid-Atlantic Region at The Baldwin Group, directs the firm's operations and business development efforts across the Mid-Atlantic territory. Overseeing the regional team of insurance professionals, the President, Mid-Atlantic Region ensures that the firm's nationwide platform is effectively localized to meet the specific needs of clients in this geographic area. This role involves managing regional client relationships and identifying opportunities for market expansion. John Lyon collaborates with corporate leadership to align regional activities with the firm's overall mission of providing tailored risk management and insurance solutions. By fostering a strong local presence, the President, Mid-Atlantic Region drives client acquisition and service excellence within the region. This leadership position requires a deep understanding of the local business environment and regulatory landscape. Through effective regional management, the President, Mid-Atlantic Region contributes to the firm's overall growth and success in the Mid-Atlantic market.
    John Lyon

    Joseph Charczenko - President, Practice, Construction

    Joseph Charczenko, the President, Practice, Construction at The Baldwin Group, directs the specialized insurance and risk management services for the construction industry. Overseeing the development of coverage solutions for complex construction projects, the President, Practice, Construction ensures that the firm provides expert guidance on project-specific risks and safety management. This role involves building strong relationships with contractors, developers, and project owners to understand their unique insurance requirements. Joseph Charczenko coordinates with the firm's national resources to deliver comprehensive risk mitigation strategies. By staying abreast of construction industry trends and regulatory changes, the President, Practice, Construction drives the innovation of insurance products tailored to the sector. This leadership function requires a proactive approach to risk assessment and client advocacy in a high-stakes environment. Through dedicated focus on the construction practice, the President, Practice, Construction strengthens the firm's position as a leading advisor for large-scale infrastructure and development projects.

    Richard Tallo - Chief Marketing Officer

    Richard Tallo, the Chief Marketing Officer at The Baldwin Group, directs the brand strategy and market positioning of the firm across the United States. Overseeing the development of integrated marketing campaigns, the Chief Marketing Officer ensures that the firm's value proposition in business insurance, wealth management, and employee benefits reaches the target client base effectively. This role involves analyzing market data to identify growth opportunities and refining the brand identity to reflect the firm's commitment to excellence. Richard Tallo coordinates with regional leaders to ensure consistent messaging and brand alignment across all service lines. By leveraging digital channels and strategic communications, the Chief Marketing Officer drives client acquisition and retention efforts. This leadership function requires a deep understanding of the competitive landscape to differentiate the firm's advisory services. Through targeted outreach and brand building, the Chief Marketing Officer strengthens the firm's market presence and supports overall revenue growth.
    Richard Tallo

    Sandeep Bajaj - Chief Technology Officer

    Sandeep Bajaj, the Chief Technology Officer at The Baldwin Group, architects the digital infrastructure and technological roadmap for the firm. Overseeing the implementation of scalable software solutions and cybersecurity protocols, the Chief Technology Officer ensures that the firm's nationwide platform remains secure and efficient. This role involves managing the integration of advanced data analytics to improve client service delivery and internal operational workflows. Sandeep Bajaj collaborates with other C-suite leaders to align technology investments with the firm's strategic goals in insurance and wealth management. By modernizing legacy systems and adopting emerging technologies, the Chief Technology Officer drives innovation across the organization. This leadership position requires constant evaluation of the tech stack to support the firm's rapid growth and complex advisory needs. Through the deployment of robust digital tools, the Chief Technology Officer enhances the firm's ability to provide tailored coverage solutions to millions of clients.
    Sandeep Bajaj

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    Frequently Asked Questions Regarding The Baldwin Group Top Executives and Leadership Team

    Who leads The Baldwin Group?
    The Baldwin Group is led by Trevor Baldwin (Chief Executive Officer), along with executives such as Jim Roche (President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions) and Brad Hale (Chief Financial Officer).
    Who is part of The Baldwin Group’s executive team?
    The executive team of The Baldwin Group includes leaders such as Trevor Baldwin (Chief Executive Officer), Jim Roche (President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions), Brad Hale (Chief Financial Officer) and other senior executives.
    How many executives does The Baldwin Group have?
    The Baldwin Group has 10 executives leading key business areas.
    What roles are included in The Baldwin Group’s leadership team?
    The leadership team of The Baldwin Group includes roles such as Chief Executive Officer, President & Group Chief Executive Officer, The Baldwin, Underwriting, Capacity & Technology Solutions, Chief Financial Officer, Chief Operating Officer, Insurance Advisory Solutions (IAS), President, MSI Multifamily Group.