Leadership Overview
TerrAscend has 5 executives leading key functions including strategy, finance, information technology, and regional operations.
Driven by a commitment to operational excellence, TerrAscend is dedicated to leading the North American cannabis market through vertically integrated operations and an award-winning retail presence, focusing on quality and accessibility.
Driven by a commitment to operational excellence, TerrAscend is dedicated to leading the North American cannabis market through vertically integrated operations and an award-winning retail presence, focusing on quality and accessibility.
Leadership Roles at TerrAscend
Ziad Ghanem - President & Chief Executive Officer
Ziad Ghanem, the President & Chief Executive Officer at TerrAscend, directs the company's overarching strategy and operational execution across North America. Ghanem guides TerrAscend's vertically integrated model, encompassing licensed cultivation, processing, and manufacturing facilities on both the East and West coasts, alongside its award-winning retail chain, The Apothecarium. This leadership role involves driving market expansion in key regions like Pennsylvania, New Jersey, and California, while ensuring alignment with the company's mission to provide high-quality cannabis products. Overseeing all executive functions, Ziad Ghanem ensures robust performance and strategic growth, directly impacting TerrAscend's market position and financial objectives. The Chief Executive Officer's focus remains on optimizing operations and enhancing shareholder value through disciplined execution and strategic foresight.

Alisa Campbell - Interim Chief Financial Officer
Alisa Campbell, the Interim Chief Financial Officer at TerrAscend, manages the company's financial operations and fiscal strategy. Campbell oversees all aspects of financial planning, reporting, and capital allocation, ensuring the financial health of TerrAscend's diverse operations, which span cultivation, processing, manufacturing, and retail across North America. This critical role involves managing relationships with financial institutions and stakeholders, supporting strategic investments, and ensuring compliance with all financial regulations. The Interim Chief Financial Officer's expertise is vital for navigating the complex financial landscape of the cannabis industry, supporting growth initiatives in key markets like Pennsylvania, New Jersey, and California. Alisa Campbell's leadership ensures fiscal discipline and provides the financial framework necessary for TerrAscend's continued expansion and operational efficiency.
Mary Turon - President, Midwest
Mary Turon, the President, Midwest at TerrAscend, spearheads the company's operational and strategic initiatives across its Midwest territories. Turon directs all aspects of business development and operational management within this key region, ensuring alignment with TerrAscend's broader corporate objectives. This leadership role involves optimizing performance for cultivation, processing, and retail operations, including The Apothecarium dispensaries, to drive revenue growth and market share. Mary Turon's focus is on enhancing operational efficiency and expanding TerrAscend's presence in the Midwest market, leveraging the company's vertically integrated model. The President, Midwest ensures that regional strategies effectively contribute to the company's overall success and commitment to quality and accessibility in the cannabis industry.
Chantelle Elsner - President
Chantelle Elsner, the President at TerrAscend, drives strategic growth and operational excellence across designated business units. Elsner oversees key functional areas, ensuring seamless execution of TerrAscend's vertically integrated model, which includes cultivation, processing, manufacturing, and retail operations on both the East and West coasts. This leadership position is instrumental in fostering innovation and optimizing performance within the company's extensive network, including The Apothecarium retail locations. Chantelle Elsner's responsibilities focus on enhancing market penetration and operational efficiency in critical regions like Pennsylvania, New Jersey, and California. The President's strategic oversight ensures that TerrAscend continues to lead the North American cannabis market through superior product quality and customer engagement.
David Wheeler - Senior Vice President and Chief Information Officer
David Wheeler, the Senior Vice President and Chief Information Officer at TerrAscend, architects and directs the company's technology infrastructure and digital strategy. Wheeler oversees the implementation and management of all IT systems, ensuring seamless integration across TerrAscend's vertically integrated operations, including cultivation, processing, manufacturing, and retail locations like The Apothecarium. This leadership position is crucial for enhancing operational efficiency, data security, and customer experience through technological innovation. David Wheeler's responsibilities include driving digital transformation initiatives that support business growth in key markets such as Pennsylvania, New Jersey, and California, and ensuring robust cybersecurity measures are in place. The Chief Information Officer's strategic vision ensures TerrAscend remains technologically advanced and competitive within the North American cannabis sector.

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