TerrAscend Executive and Leadership Team

Ziad Ghanem, the President & Chief Executive Officer at TerrAscend, directs the company's overarching strategy and operational execution across North America. Ghanem oversees all aspects of TerrAscend's vertically integrated cannabis operations, including cultivation, processing, manufacturing, and retail distribution. This leadership role involves driving market expansion in key regions such as Pennsylvania, New Jersey, and California, while also ensuring compliance with complex regulatory frameworks. By focusing on operational efficiency and strategic growth initiatives, Ziad Ghanem guides the company's pursuit of market leadership and sustained profitability. The President & Chief Executive Officer ensures alignment between corporate objectives and on-the-ground execution, solidifying TerrAscend's position as a premier cannabis operator.

Alisa Campbell, the Interim Chief Financial Officer at TerrAscend, manages the company's financial operations and strategic fiscal planning. Campbell oversees all financial reporting, budgeting, forecasting, and capital allocation processes, ensuring fiscal responsibility across TerrAscend's diverse operations. This critical role involves navigating the financial complexities of the cannabis industry, including managing cash flow, optimizing investment strategies, and maintaining strong relationships with financial stakeholders. The Interim Chief Financial Officer plays a key part in supporting the company's growth objectives by securing necessary funding and ensuring financial stability. By implementing robust financial controls and driving fiscal discipline, Alisa Campbell contributes directly to TerrAscend's long-term economic health and market competitiveness.

David Wheeler, the Chief Information Officer & Executive VP at TerrAscend, architects and executes the company's technology strategy and digital infrastructure. Wheeler directs the development and implementation of IT systems that support TerrAscend's vertically integrated operations, from cultivation and processing to retail management and supply chain logistics. This leadership position involves ensuring the security, scalability, and efficiency of all technological platforms across North America. The Chief Information Officer & Executive VP is instrumental in leveraging data analytics and digital solutions to enhance operational performance and customer experience. By driving innovation in information technology, David Wheeler ensures TerrAscend maintains a competitive edge through robust and reliable digital capabilities, supporting seamless operations across all business units.

Bj Carretta, the Chief Marketing Officer & Executive VP at TerrAscend, shapes and directs the company's brand strategy and market engagement initiatives. Carretta oversees all marketing, advertising, and public relations efforts, focusing on building brand recognition and driving consumer loyalty for TerrAscend's retail and product lines. This role involves developing innovative campaigns that resonate with target audiences across key markets in Pennsylvania, New Jersey, and California. The Chief Marketing Officer & Executive VP is responsible for enhancing the customer journey and expanding market share through strategic brand positioning. By leading creative and data-driven marketing strategies, Bj Carretta ensures TerrAscend's brands connect effectively with consumers, reinforcing the company's market presence and driving revenue growth.