Teleflora Executive and Leadership Team

May, 2026

Leadership Overview

Teleflora has 4 executives leading key functions including strategy, customer service, and operations.

Driven by a commitment to floral excellence, Teleflora connects a vast network of florists to deliver beautiful arrangements and gifts nationwide, fostering community and celebrating life's moments.

Leadership Roles at Teleflora

  • President - Paula Davis
  • President, S Club & National Accounts Customer Service - Casandra Ballard
  • President & National Account Customer Service Representative - James Curtis
  • President, Unit - Patricia Huggins
  • Paula Davis - President

    Paula Davis, the President at Teleflora, directs the overarching strategy and operational framework for the company. Davis guides Teleflora's mission to connect a nationwide network of florists, ensuring seamless delivery of floral arrangements and gifts. This leadership role involves optimizing business processes to enhance the customer experience and support the network of affiliated florists. Paula Davis drives initiatives that strengthen Teleflora's market position within the floral industry, focusing on innovation and service excellence. The President's responsibilities extend to fostering strong relationships with key stakeholders and ensuring the company's continued growth and profitability across all operational facets. Davis's strategic vision shapes Teleflora's approach to market challenges and opportunities, maintaining a focus on quality and customer satisfaction.

    Casandra Ballard - President, S Club & National Accounts Customer Service

    Casandra Ballard, the President, S Club & National Accounts Customer Service at Teleflora, spearheads critical customer service operations and manages relationships with key national accounts. Ballard oversees the 'S Club' program, ensuring its strategic alignment with Teleflora's broader customer engagement goals. This executive drives initiatives focused on enhancing the service experience for Teleflora's national clients, guaranteeing satisfaction and retention. Casandra Ballard's leadership ensures that customer service functions are efficient, responsive, and tailored to the unique needs of large-scale accounts. The role involves close collaboration with sales and operations teams to deliver cohesive service solutions. Ballard's focus remains on elevating Teleflora's reputation for exceptional customer care across all service channels and client segments.

    James Curtis - President & National Account Customer Service Representative

    James Curtis, the President & National Account Customer Service Representative at Teleflora, manages key national accounts and provides direct customer service representation. Curtis ensures that Teleflora's largest clients receive dedicated support and tailored solutions, fostering strong, long-term partnerships. This role involves understanding the specific needs of national accounts and coordinating internal resources to meet those demands effectively. James Curtis's responsibilities include driving customer satisfaction and loyalty through proactive engagement and problem-solving. The dual focus on presidential oversight and direct representation allows for a comprehensive approach to managing critical business relationships. Curtis's efforts are central to maintaining Teleflora's service excellence for its most significant partners.

    Patricia Huggins - President, Unit

    Patricia Huggins, the President, Unit at Teleflora, directs the operational performance and strategic direction of a specific business unit within the company. Huggins oversees the day-to-day activities and long-term planning for her designated unit, ensuring alignment with Teleflora's overall corporate objectives. This leadership position involves managing resources, driving efficiency, and fostering a high-performance culture within the unit. Patricia Huggins's focus is on achieving key performance indicators and contributing to the company's success through effective unit management. The role requires strategic decision-making to navigate market dynamics and capitalize on growth opportunities. Huggins's leadership ensures the unit operates at peak capacity, supporting Teleflora's mission to deliver exceptional floral products and services.

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    Frequently Asked Questions Regarding Teleflora Top Executives and Leadership Team

    Who leads Teleflora?
    Teleflora is led by Paula Davis (President), along with executives such as Casandra Ballard (President, S Club & National Accounts Customer Service) and James Curtis (President & National Account Customer Service Representative).
    Who is part of Teleflora’s executive team?
    The executive team of Teleflora includes leaders such as Paula Davis (President), Casandra Ballard (President, S Club & National Accounts Customer Service), James Curtis (President & National Account Customer Service Representative) and other senior executives.
    How many executives does Teleflora have?
    Teleflora has 4 executives leading key business areas.
    What roles are included in Teleflora’s leadership team?
    The leadership team of Teleflora includes roles such as President, President, S Club & National Accounts Customer Service, President & National Account Customer Service Representative, President, Unit.