Sunstate Equipment Executive and Leadership Team

Steve Heneveld, the Chief Executive Officer at Sunstate Equipment, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with the evolving demands of the construction and industrial rental sectors, the Chief Executive Officer ensures consistent market growth and operational excellence. Steve Heneveld maintains direct oversight of executive leadership initiatives, fostering a culture of safety and reliability that defines the company brand. This leadership role involves constant evaluation of competitive landscapes to maintain a dominant position in the equipment rental industry. Through rigorous analysis of performance metrics, the Chief Executive Officer drives the expansion of service capabilities across North American regions. By prioritizing customer-centric solutions, the Chief Executive Officer secures sustainable profitability and strengthens the reputation of the firm as a premier provider of high-quality tools and machinery for complex job sites.

Garth Price, the Chief Financial Officer at Sunstate Equipment, manages the fiscal health and capital allocation strategies necessary for sustaining large-scale rental operations. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures the company maintains a robust balance sheet to support ongoing fleet investments. Garth Price collaborates with the executive team to optimize pricing models and cost structures, directly impacting the bottom line for industrial and construction clients. This leadership role requires precise oversight of cash flow and investment strategies to facilitate regional growth and infrastructure upgrades. By implementing advanced financial controls, the Chief Financial Officer mitigates operational risks while maximizing shareholder value. Through diligent monitoring of economic trends, the Chief Financial Officer provides the necessary data-driven insights to guide strategic decision-making, ensuring the firm remains financially agile in a highly competitive and capital-intensive equipment rental marketplace.

Susie Morrow, the President at Sunstate Equipment, executes the daily operational strategy and manages the performance of regional service centers. Overseeing the execution of business objectives, the President ensures that the company delivers top-quality rental equipment and tools to construction and industrial sites with consistent reliability. Susie Morrow coordinates cross-functional efforts to optimize fleet utilization and maintenance schedules, directly impacting the efficiency of client projects. This leadership role involves driving operational excellence across all branches, ensuring that service standards remain high regardless of the project scale or location. By monitoring regional performance and market demand, the President identifies opportunities for service expansion and process improvement. Through active engagement with field operations, the President maintains the company's commitment to safety and customer satisfaction, ensuring that every rental transaction supports the broader goal of helping clients complete their work safely and effectively.

Stephen Fredrick, the Chief Information Officer at Sunstate Equipment, architects the digital infrastructure and technological systems that streamline equipment rental processes. Overseeing the integration of enterprise software and data analytics, the Chief Information Officer enhances operational visibility for both internal teams and external customers. Stephen Fredrick drives the digital transformation of service delivery, ensuring that inventory management and logistics platforms operate with maximum efficiency. This leadership role involves securing critical data assets and implementing scalable cloud solutions to support the company's broad geographic footprint. By modernizing the technological stack, the Chief Information Officer enables seamless communication between regional branches and corporate headquarters. Through the deployment of innovative digital tools, the Chief Information Officer improves the overall customer experience, allowing clients to track and manage rental assets with greater precision and reliability across diverse industrial and special event projects.

Brandon Parise, the Executive Vice President & Chief People Officer at Sunstate Equipment, directs human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and workforce training, the Executive Vice President & Chief People Officer ensures the company maintains a highly skilled team capable of delivering exceptional service. Brandon Parise fosters a corporate culture centered on safety, professional growth, and operational integrity. This leadership role involves designing comprehensive benefits and performance management systems that align with the company's mission to support construction and industrial clients. By cultivating a diverse and inclusive workplace, the Executive Vice President & Chief People Officer strengthens the internal foundation required for long-term success. Through strategic workforce planning, the Executive Vice President & Chief People Officer ensures that regional operations remain fully staffed with experts who understand the nuances of the equipment rental industry and the specific needs of the customer base.