Leadership Overview
Sunstate Equipment has 5 executives leading key functions including strategy, information technology, financial management, human resources, and operational leadership.
Committed to excellence in the rental industry, Sunstate Equipment delivers high-quality construction tools and industrial equipment while maintaining a steadfast focus on customer safety and operational efficiency across all projects.
Committed to excellence in the rental industry, Sunstate Equipment delivers high-quality construction tools and industrial equipment while maintaining a steadfast focus on customer safety and operational efficiency across all projects.
Leadership Roles at Sunstate Equipment
Norty Turner - Chief Executive Officer
Norty Turner, the Chief Executive Officer at Sunstate Equipment, directs the overarching corporate strategy and long-term vision for the organization. Turner oversees the alignment of all business units with the core mission of providing reliable construction and industrial rental solutions. By fostering a culture of safety and efficiency, the Chief Executive Officer ensures that the company maintains a competitive edge in the North American market. This leadership role involves constant collaboration with the Board to drive sustainable growth and operational excellence. Norty Turner monitors market trends to identify new opportunities for expansion within the construction sector. Through rigorous oversight of organizational performance, the Chief Executive Officer guarantees that the company meets the evolving needs of industrial and special event clients. Ultimately, Turner secures the financial health and market reputation of the enterprise by prioritizing customer-centric service models and high-quality equipment standards.
Daniel Nabrotzky - Chief Financial Officer
Daniel Nabrotzky, the Chief Financial Officer at Sunstate Equipment, manages the fiscal health and capital allocation strategies for the entire organization. Nabrotzky oversees financial planning, reporting, and risk management to ensure the company maintains a strong balance sheet while supporting ongoing expansion. By analyzing market data and operational costs, the Chief Financial Officer provides the insights necessary for informed decision-making across all departments. This leadership role involves maintaining transparent communication with stakeholders and the Board regarding financial performance and growth targets. Daniel Nabrotzky drives initiatives to optimize cash flow and maximize the return on investment for the company's extensive rental equipment fleet. Through disciplined financial oversight, the Chief Financial Officer supports the company's commitment to providing top-quality tools to industrial and construction clients. Ultimately, Nabrotzky secures the long-term economic stability required to sustain high-level service standards.
Susie Morrow - President
Susie Morrow, the President at Sunstate Equipment, executes the daily operational strategies that define the company's market presence. Morrow oversees the execution of service delivery models, ensuring that construction and industrial clients receive high-quality equipment on time and within budget. By coordinating across various departments, the President maintains the operational consistency required to support large-scale projects throughout the country. This leadership role involves translating high-level corporate goals into actionable plans for regional managers and field teams. Susie Morrow drives continuous improvement in service quality and equipment maintenance protocols to exceed customer expectations. Through the oversight of day-to-day business activities, the President ensures that the company remains agile in a fast-paced rental market. Ultimately, Morrow optimizes operational workflows to support the company's commitment to safety and efficiency, directly impacting the success of every client engagement.
Stephen Fredrick - Chief Information Officer
Stephen Fredrick, the Chief Information Officer at Sunstate Equipment, architects the digital infrastructure necessary to support complex rental operations. Fredrick manages the integration of advanced technology systems that streamline equipment tracking, inventory management, and customer service workflows. By implementing robust data security protocols, the Chief Information Officer protects critical business information across all regional operations. This role requires constant coordination with other C-suite leaders to ensure that technological investments directly support the company's growth objectives. Stephen Fredrick drives the digital transformation of internal processes, enabling faster response times for industrial and construction clients. Through the deployment of scalable software solutions, the Chief Information Officer enhances the overall efficiency of the rental fleet management system. Ultimately, Fredrick optimizes the technological landscape to maintain the company's position as a leader in the competitive equipment rental industry.
Brandon Parise - Executive Vice President & Chief People Officer
Brandon Parise, the Executive Vice President & Chief People Officer at Sunstate Equipment, directs the human capital strategy and organizational development initiatives. Parise oversees talent acquisition, employee engagement, and professional training programs designed to uphold the company's reputation for reliable service. By fostering a workplace culture centered on safety and performance, the Executive Vice President & Chief People Officer ensures that the workforce remains aligned with the company's mission. This role involves collaborating with leadership to implement policies that attract and retain top talent across all regional operations. Brandon Parise drives the development of internal leadership pipelines to support the company's growth in the construction and industrial sectors. Through the management of comprehensive benefits and wellness programs, the Executive Vice President & Chief People Officer enhances overall employee productivity. Ultimately, Parise strengthens the organizational foundation by prioritizing the professional growth and safety of the entire team.
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