Standard Sales Company Executive and Leadership Team

September, 2026

Leadership Overview

Standard Sales Company has 5 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to excellence, Standard Sales Company provides exceptional sales and service across its vast territory, understanding that each element contributes to a unique spirit, much like selecting the finest products for distinct customer needs.

Leadership Roles at Standard Sales Company

  • President & Chief Executive Officer - Sean Moore
  • Chief Financial Officer - Jerry Gilbert
  • Chief Financial Officer & Controller - Darla LaShomb
  • President & Co-Owner - Reno Gustafson
  • President - Lanny Layman
  • Sean Moore - President & Chief Executive Officer

    Sean Moore, the President & Chief Executive Officer at Standard Sales Company, directs the overarching strategy and operational execution across the company's extensive 32,000 sq. mile territory. Moore's leadership guides the company's mission to provide exceptional sales and service to 1,230 retail accounts within West Texas and West Central Texas. This role involves fostering a culture that mirrors the meticulous selection of ingredients for fine beer, ensuring only the best products are offered to meet unique customer spirits. Sean Moore actively cultivates a family of individuals and partners, leveraging diverse talents and perspectives to form a cohesive and effective team. The President & Chief Executive Officer ensures alignment with the company's core values, driving growth and maintaining the high standards expected by the retail accounts served throughout the Permian Basin region.

    Jerry Gilbert - Chief Financial Officer

    Jerry Gilbert, the Chief Financial Officer at Standard Sales Company, oversees all financial operations and strategic fiscal planning. Gilbert's responsibilities include managing the financial health of the company, ensuring robust financial controls, and supporting the executive team's strategic initiatives. This involves meticulous analysis of financial data to inform decisions regarding the company's extensive operations across 28 counties in West Texas and West Central Texas. The Chief Financial Officer plays a critical part in maintaining the company's financial stability, enabling the continued provision of exceptional sales and service to 1,230 retail accounts. Jerry Gilbert's expertise ensures that financial resources are allocated effectively to support growth and operational excellence throughout the Permian Basin region.

    Darla LaShomb - Chief Financial Officer & Controller

    Darla LaShomb, the Chief Financial Officer & Controller at Standard Sales Company, manages the intricate financial reporting and accounting functions. LaShomb's role is crucial in maintaining the accuracy and integrity of the company's financial records, supporting the extensive sales and service operations across a 32,000 sq. mile territory. This includes overseeing the accounting for 1,230 retail accounts and ensuring compliance with all financial regulations. The Chief Financial Officer & Controller works closely with the executive team to provide critical financial insights, supporting strategic decisions that impact the company's presence in West Texas and West Central Texas. Darla LaShomb's diligent oversight ensures financial transparency and efficiency, contributing to the overall success of Standard Sales Company.
    Darla LaShomb

    Reno Gustafson - President & Co-Owner

    Reno Gustafson, the President & Co-Owner at Standard Sales Company, shares leadership responsibilities, driving the company's strategic direction and operational success. Gustafson's involvement ensures a deep understanding of the company's mission to provide exceptional sales and service throughout the Permian Basin's oil-rich land. This role involves fostering the unique team spirit that defines Standard Sales Company, a family of individuals with diverse talents working together. Reno Gustafson contributes to the company's commitment to selecting only the best products for its 1,230 retail accounts across 28 counties. The President & Co-Owner's vision supports the continued growth and operational excellence within West Texas and West Central Texas, reinforcing the company's strong market position.

    Lanny Layman - President

    Lanny Layman, the President at Standard Sales Company, directs key operational initiatives and strategic partnerships. Layman's leadership focuses on enhancing the exceptional sales and service provided to the company's 1,230 retail accounts across a vast 32,000 sq. mile territory. This role involves ensuring the seamless integration of diverse talents within the Standard Sales family, mirroring the careful selection of ingredients for fine beverages. The President actively promotes a culture of excellence, aligning with the company's commitment to offering superior products. Lanny Layman's strategic oversight supports the company's continued success and expansion within West Texas and West Central Texas, reinforcing its reputation for quality and reliability in the Permian Basin region.

    Frequently Asked Questions Regarding Standard Sales Company Top Executives and Leadership Team

    Who leads Standard Sales Company?
    Standard Sales Company is led by Sean Moore (President & Chief Executive Officer), along with executives such as Jerry Gilbert (Chief Financial Officer) and Darla LaShomb (Chief Financial Officer & Controller).
    Who is part of Standard Sales Company’s executive team?
    The executive team of Standard Sales Company includes leaders such as Sean Moore (President & Chief Executive Officer), Jerry Gilbert (Chief Financial Officer), Darla LaShomb (Chief Financial Officer & Controller) and other senior executives.
    How many executives does Standard Sales Company have?
    Standard Sales Company has 5 executives leading key business areas.
    What roles are included in Standard Sales Company’s leadership team?
    The leadership team of Standard Sales Company includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Controller, President & Co-Owner, President.