SquareTrade Executive and Leadership Team

June, 2026

Leadership Overview

SquareTrade has 4 executives leading key functions including technology, finance, regional operations, and revenue.

Driven by a commitment to customer protection, SquareTrade provides comprehensive protection plans and coverage for electronic devices, solidifying its market position as a trusted subsidiary of Allstate insurance.

Leadership Roles at SquareTrade

  • Chief Financial Officer - Mark Etnyre
  • President, North America - Michael Zmugg
  • Chief Information Officer - Zuqair Ali
  • Senior VP, Revenue & Operations - Brad Snyder
  • Mark Etnyre - Chief Financial Officer

    Mark Etnyre, the Chief Financial Officer at SquareTrade, manages the company's financial health and strategic fiscal planning. Etnyre oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring the profitability of protection plans for electronic devices. This critical role involves optimizing financial performance and driving sustainable growth for the Allstate subsidiary. By maintaining rigorous financial controls, Mark Etnyre directly supports the company's expansion and market penetration. The Chief Financial Officer's expertise is vital in navigating the insurance landscape and securing long-term financial stability. Etnyre's leadership ensures fiscal discipline across all departments, reinforcing SquareTrade's position as a reliable provider of device coverage.
    Mark Etnyre

    Michael Zmugg - President, North America

    Michael Zmugg, the President, North America at SquareTrade, leads the strategic direction and operational execution across the region. Zmugg is responsible for driving market share and expanding the reach of protection plans for electronic devices throughout North America. This executive position involves fostering strong relationships with partners and ensuring the seamless delivery of services. By overseeing regional operations, Michael Zmugg directly impacts customer satisfaction and business development. The President, North America's mandate includes adapting strategies to meet the specific demands of the North American market, reinforcing SquareTrade's commitment as an Allstate subsidiary. Zmugg's leadership ensures robust growth and operational excellence within the specified territories.

    Zuqair Ali - Chief Information Officer

    Zuqair Ali, the Chief Information Officer at SquareTrade, directs the company's technology strategy and infrastructure. Overseeing all IT operations, Ali ensures the robust and secure delivery of protection plans for electronic devices. This leadership role involves architecting scalable systems that support SquareTrade's growth and operational efficiency. By managing the technological backbone, Ali directly impacts the seamless customer experience for phone and laptop coverage. Ali's focus remains on innovation and maintaining the integrity of the company's digital assets, aligning technology with Allstate's broader insurance objectives. The Chief Information Officer drives the digital transformation initiatives critical for SquareTrade's competitive edge in the protection plan market.

    Brad Snyder - Senior VP, Revenue & Operations

    Brad Snyder, the Senior VP, Revenue & Operations at SquareTrade, spearheads initiatives to maximize revenue streams and optimize operational efficiency. Snyder directs strategies for increasing sales of protection plans for electronic devices, ensuring alignment with overall business objectives. This role is pivotal in enhancing the company's financial performance and market presence. By streamlining operational processes, Brad Snyder directly contributes to the seamless delivery of services and customer support. The Senior VP, Revenue & Operations' focus includes identifying new revenue opportunities and refining operational workflows to support SquareTrade's growth as an Allstate subsidiary. Snyder's leadership drives profitability and operational excellence across the organization.

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    Frequently Asked Questions Regarding SquareTrade Top Executives and Leadership Team

    Who leads SquareTrade?
    SquareTrade is led by Mark Etnyre (Chief Financial Officer), along with executives such as Michael Zmugg (President, North America) and Zuqair Ali (Chief Information Officer).
    Who is part of SquareTrade’s executive team?
    The executive team of SquareTrade includes leaders such as Mark Etnyre (Chief Financial Officer), Michael Zmugg (President, North America), Zuqair Ali (Chief Information Officer) and other senior executives.
    How many executives does SquareTrade have?
    SquareTrade has 4 executives leading key business areas.
    What roles are included in SquareTrade’s leadership team?
    The leadership team of SquareTrade includes roles such as Chief Financial Officer, President, North America, Chief Information Officer, Senior VP, Revenue & Operations.