SquareTrade Executive and Leadership Team

May, 2026

Leadership Overview

SquareTrade has 5 executives leading key functions including strategy, finance, technology, and regional operations.

Driven by a commitment to customer protection, SquareTrade provides robust protection plans and coverage for electronic devices, solidifying its market position as a trusted subsidiary of Allstate insurance.

Leadership Roles at SquareTrade

  • Chief Executive Officer - Georgiann Reigle
  • President & Chief Executive Officer - Karl Wiley
  • Chief Financial Officer - Mark Etnyre
  • President, North America - Michael Zmugg
  • Chief Information Officer - Zuqair Ali
  • Georgiann Reigle - Chief Executive Officer

    Georgiann Reigle, the Chief Executive Officer at SquareTrade, directs the company's overall strategic vision and operational execution. This leadership role involves guiding all departments to ensure alignment with the company's mission of providing comprehensive protection plans for electronic devices. Reigle focuses on driving innovation within the insurance sector, particularly in the realm of extended warranties and device protection. Overseeing market expansion and product development, Georgiann Reigle ensures SquareTrade maintains its competitive edge. The Chief Executive Officer's responsibilities include fostering a culture of excellence and customer-centricity across the organization, directly impacting the company's growth and reputation as a subsidiary of Allstate.

    Karl Wiley - President & Chief Executive Officer

    Karl Wiley, the President & Chief Executive Officer at SquareTrade, spearheads the company's strategic direction and operational oversight. This executive guides the organization in its mission to deliver reliable protection plans for electronic devices, reinforcing its status as an Allstate subsidiary. Wiley's leadership focuses on enhancing customer value and expanding market reach across North America and beyond. Overseeing key initiatives, Karl Wiley drives innovation in product offerings and service delivery. The President & Chief Executive Officer's role involves fostering strong relationships with partners and stakeholders, ensuring the company's sustained growth and market leadership in the device protection industry.
    Karl Wiley

    Mark Etnyre - Chief Financial Officer

    Mark Etnyre, the Chief Financial Officer at SquareTrade, manages the company's financial health and strategic fiscal planning. This executive oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring the company's stability and profitability as a subsidiary of Allstate. Etnyre's responsibilities extend to risk management and capital allocation, crucial for the insurance sector. Driving financial efficiency and optimizing resource utilization, Mark Etnyre supports the company's expansion initiatives. The Chief Financial Officer's role involves providing critical financial insights to guide business decisions and maintain robust investor relations, directly contributing to SquareTrade's long-term success in electronic device protection.
    Mark Etnyre

    Michael Zmugg - President, North America

    Michael Zmugg, the President, North America at SquareTrade, leads the company's operations and strategic growth within the North American market. This executive is responsible for driving sales, expanding market share, and ensuring the seamless delivery of protection plans for electronic devices across the region. Zmugg's focus includes developing and executing regional business plans that align with SquareTrade's overall objectives as an Allstate subsidiary. Overseeing key market initiatives and fostering strong customer relationships, Michael Zmugg plays a critical role in the company's regional success. The President, North America's leadership ensures operational excellence and sustained revenue growth throughout the United States and Canada.

    Zuqair Ali - Chief Information Officer

    Zuqair Ali, the Chief Information Officer at SquareTrade, directs the company's technology strategy and digital infrastructure. This executive is responsible for developing and implementing innovative IT solutions that support the delivery of protection plans for electronic devices, enhancing operational efficiency and customer experience. Ali oversees cybersecurity measures, data management, and the technological backbone that enables SquareTrade's services as an Allstate subsidiary. Driving digital transformation initiatives, Zuqair Ali ensures the company remains at the forefront of technological advancements in the insurance and device protection markets. The Chief Information Officer's role is pivotal in safeguarding company data and optimizing systems for scalability and performance.

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    Frequently Asked Questions Regarding SquareTrade Top Executives and Leadership Team

    Who leads SquareTrade?
    SquareTrade is led by Georgiann Reigle (Chief Executive Officer), along with executives such as Karl Wiley (President & Chief Executive Officer) and Mark Etnyre (Chief Financial Officer).
    Who is part of SquareTrade’s executive team?
    The executive team of SquareTrade includes leaders such as Georgiann Reigle (Chief Executive Officer), Karl Wiley (President & Chief Executive Officer), Mark Etnyre (Chief Financial Officer) and other senior executives.
    How many executives does SquareTrade have?
    SquareTrade has 5 executives leading key business areas.
    What roles are included in SquareTrade’s leadership team?
    The leadership team of SquareTrade includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President, North America, Chief Information Officer.