Sonny's BBQ Executive and Leadership Team

May, 2026

Leadership Overview

Sonny's BBQ has 8 executives leading key functions including strategy, marketing, operations, finance, and retail sales.

Driven by a passion for authentic barbecue, Sonny's BBQ is dedicated to serving delicious, slow-smoked meats and southern comfort foods across its locations, fostering a welcoming atmosphere for every guest.

Leadership Roles at Sonny's BBQ

  • Chief Executive Officer - Jamie Yarmuth
  • Chief Operating Officer - William Brewer
  • President - Jeffrey Yarmuth
  • President - Mieczu Kaffel
  • President - George McAllan
  • Controller & President, Retail Sales - Fletcher Coonan
  • Chief Marketing Officer - Katie Love
  • Chief Financial & Development Officer - Matthew Zeiger
  • Jamie Yarmuth - Chief Executive Officer

    Jamie Yarmuth, the Chief Executive Officer at Sonny's BBQ, directs the overall strategic vision and operational execution for the restaurant chain. This leadership role involves guiding the company's expansion across the southern east coast, ensuring consistent quality in BBQ and southern comfort food offerings. Yarmuth oversees the integration of new menu items and dining experiences, aligning them with the company's founding principles. The Chief Executive Officer works closely with department heads to drive profitability and enhance brand reputation. By focusing on sustainable growth and customer satisfaction, Jamie Yarmuth ensures Sonny's BBQ maintains its position as a beloved dining destination. This executive's purview extends to all facets of the business, from supply chain management to guest relations, solidifying the brand's commitment to excellence.
    Jamie Yarmuth

    William Brewer - Chief Operating Officer

    William Brewer, the Chief Operating Officer at Sonny's BBQ, manages the day-to-day operational efficiency and service delivery across all restaurant locations. This critical role ensures the consistent quality of food preparation, adherence to safety standards, and optimal guest experiences throughout the southern east coast. Brewer oversees the training and development of restaurant staff, fostering a culture of excellence and customer service. The Chief Operating Officer works to streamline operational processes, enhance supply chain logistics, and manage resource allocation effectively. By focusing on operational excellence, William Brewer supports the company's mission to provide authentic BBQ and southern comfort foods. This executive's responsibilities include driving operational improvements that contribute directly to the profitability and scalability of the Sonny's BBQ brand.

    Jeffrey Yarmuth - President

    Jeffrey Yarmuth, the President at Sonny's BBQ, provides strategic leadership and oversight for key business initiatives, contributing to the company's sustained growth and market presence. This executive role involves guiding the company's long-term vision, particularly in areas of expansion and brand development across the southern east coast. Yarmuth collaborates with the executive team to identify new opportunities and address challenges within the hospitality sector. The President plays a vital part in shaping the company culture and ensuring alignment with its core values of serving authentic BBQ and southern comfort foods. By focusing on strategic partnerships and market penetration, Jeffrey Yarmuth strengthens Sonny's BBQ's competitive position. This leadership ensures the brand continues to evolve while maintaining its beloved status among customers.

    Mieczu Kaffel - President

    Mieczu Kaffel, the President at Sonny's BBQ, drives strategic initiatives focused on enhancing the guest experience and operational excellence across the restaurant chain. This leadership position involves overseeing critical functions that support the consistent delivery of high-quality BBQ and southern comfort foods. Kaffel works to optimize restaurant operations, ensuring efficiency and adherence to brand standards throughout the southern east coast locations. The President collaborates with various departments to implement innovative solutions that improve service delivery and customer satisfaction. By focusing on operational improvements and strategic planning, Mieczu Kaffel contributes significantly to the company's overall success and market reputation. This executive's dedication ensures Sonny's BBQ remains a premier destination for authentic flavors.

    George McAllan - President

    George McAllan, the President at Sonny's BBQ, directs strategic growth and operational enhancements for the restaurant chain, focusing on expanding its footprint and reinforcing its brand identity. This executive role involves overseeing key aspects of the business that contribute to delivering authentic BBQ and southern comfort foods across numerous locations. McAllan collaborates with leadership teams to identify market opportunities and implement effective business strategies. The President is instrumental in ensuring operational consistency and high standards of service throughout the southern east coast. By driving innovation and operational efficiency, George McAllan supports the company's mission to provide exceptional dining experiences. This leadership ensures Sonny's BBQ continues to thrive and connect with its customer base.
    George McAllan

    Fletcher Coonan - Controller & President, Retail Sales

    Fletcher Coonan, the Controller & President, Retail Sales at Sonny's BBQ, manages the financial health of the organization while driving strategic growth in retail sales operations. This dual role involves overseeing financial reporting, budgeting, and fiscal management, ensuring the company's economic stability. Coonan also spearheads initiatives to expand and optimize retail sales channels, enhancing product accessibility and revenue streams. The Controller & President, Retail Sales works to align financial strategies with sales objectives, maximizing profitability across all segments. By focusing on meticulous financial oversight and aggressive retail sales development, Fletcher Coonan contributes significantly to Sonny's BBQ's overall business performance. This executive's expertise ensures sound financial practices and robust sales growth.

    Katie Love - Chief Marketing Officer

    Katie Love, the Chief Marketing Officer at Sonny's BBQ, architects and executes comprehensive marketing strategies to elevate brand awareness and drive customer engagement. This role focuses on developing innovative campaigns that highlight the unique appeal of Sonny's BBQ's southern comfort foods and beverages. Love oversees all aspects of brand communication, digital marketing, and promotional activities across the restaurant chain's numerous locations. The Chief Marketing Officer collaborates with operational teams to ensure marketing initiatives translate into increased foot traffic and sales. By analyzing market trends and consumer behavior, Katie Love identifies opportunities for growth and customer loyalty programs. This executive's leadership ensures the brand resonates with its target audience, reinforcing Sonny's BBQ's reputation for authentic flavor and a welcoming dining experience.

    Matthew Zeiger - Chief Financial & Development Officer

    Matthew Zeiger, the Chief Financial & Development Officer at Sonny's BBQ, oversees the company's financial operations and spearheads strategic development initiatives. This executive role involves managing financial planning, investment strategies, and capital allocation to support the restaurant chain's growth objectives. Zeiger works closely with leadership to identify and execute new development opportunities, including potential expansion and market penetration strategies. The Chief Financial & Development Officer ensures robust financial controls and reporting mechanisms are in place, safeguarding the company's assets. By driving financial discipline and strategic development, Matthew Zeiger plays a crucial part in Sonny's BBQ's long-term success and market expansion. This leadership ensures the company is well-positioned for sustained growth and profitability.
    Matthew Zeiger

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    Frequently Asked Questions Regarding Sonny's BBQ Top Executives and Leadership Team

    Who leads Sonny's BBQ?
    Sonny's BBQ is led by Jamie Yarmuth (Chief Executive Officer), along with executives such as William Brewer (Chief Operating Officer) and Jeffrey Yarmuth (President).
    Who is part of Sonny's BBQ’s executive team?
    The executive team of Sonny's BBQ includes leaders such as Jamie Yarmuth (Chief Executive Officer), William Brewer (Chief Operating Officer), Jeffrey Yarmuth (President) and other senior executives.
    How many executives does Sonny's BBQ have?
    Sonny's BBQ has 8 executives leading key business areas.
    What roles are included in Sonny's BBQ’s leadership team?
    The leadership team of Sonny's BBQ includes roles such as Chief Executive Officer, Chief Operating Officer, President, President, President.