SONDA Executive and Leadership Team

Jose Coa, the Co-Founder & Chief Executive Officer at SONDA, directs the overarching strategy and vision for the company. This leadership role involves guiding SONDA's expansion and market penetration across Latin America, leveraging the company's extensive experience in IT consultancy and services. The Chief Executive Officer ensures operational alignment with corporate objectives, driving innovation in service delivery and client engagement. By setting strategic priorities, Jose Coa fosters a culture of excellence and continuous improvement, directly impacting SONDA's market leadership and financial performance. This executive's focus remains on sustainable growth and reinforcing the company's reputation as a premier IT solutions provider in the region.

Annabella Bergamin, the Chief Financial Officer at SONDA, manages the company's financial health and strategic fiscal planning. This executive oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring SONDA's sustained profitability and growth across its Latin American operations. The Chief Financial Officer plays a pivotal role in financial risk management and capital allocation, supporting the company's extensive IT consultancy and service provision. By providing critical financial insights, Annabella Bergamin enables informed decision-making across all business units. This leadership ensures fiscal discipline and optimizes financial performance, directly contributing to SONDA's market dominance and long-term economic stability.

Gonzalo Soto Serdio, the Chief Financial Officer, Corporativo at SONDA, oversees the comprehensive financial strategy and corporate accounting functions. This executive manages the financial reporting, compliance, and treasury operations for SONDA's extensive multinational presence in Latin America. The Chief Financial Officer, Corporativo ensures adherence to financial regulations and optimizes capital structure to support strategic initiatives in IT consultancy and services. By providing robust financial oversight, Gonzalo Soto Serdio safeguards the company's assets and enhances shareholder value. This leadership role is crucial for maintaining financial integrity and driving sustainable corporate growth.

Edwin Pizarro, the Manager, Business Cybersecurity & Chief Operating Officer, Cloud Data Center at SONDA, spearheads critical security and operational functions. This executive directs the cybersecurity strategy and manages the operations of cloud data centers, ensuring the protection of sensitive client data and the reliable delivery of cloud-based IT services across Latin America. The Manager, Business Cybersecurity & Chief Operating Officer, Cloud Data Center oversees risk mitigation, compliance with security standards, and the efficient functioning of data center infrastructure. By ensuring robust cybersecurity and operational excellence, Edwin Pizarro safeguards SONDA's reputation and client trust, directly supporting the company's advanced IT consultancy offerings.

Ayoub Driss, the President at SONDA, provides executive leadership and strategic oversight for the company's operations. This role involves guiding SONDA's overall business direction and fostering growth across its extensive IT consultancy and service provision network in Latin America. The President ensures that corporate strategies are effectively implemented, driving market expansion and strengthening the company's competitive position. By collaborating with other senior leaders, Ayoub Driss champions innovation and operational excellence, contributing significantly to SONDA's sustained success and industry leadership. This executive's focus is on maximizing organizational performance and achieving long-term strategic objectives.

Alexander Mosunov, the Chief Technology Officer at SONDA, architects the technological roadmap and innovation pipeline. This executive oversees the development and implementation of cutting-edge IT solutions, ensuring SONDA remains at the forefront of technological advancements in Latin America. The Chief Technology Officer drives the integration of new technologies into service offerings, enhancing client value and operational efficiency. By managing the technology infrastructure and research initiatives, Alexander Mosunov ensures robust and scalable solutions that support the company's consultancy and IT provision services. This leadership position is critical for maintaining SONDA's competitive edge and delivering advanced digital transformation capabilities to its diverse client base.

Benjamin Alvarez, the Chief Information Officer, Soporte at SONDA, directs the internal IT infrastructure and support systems critical for operational continuity. This executive ensures the reliability and efficiency of SONDA's information systems, supporting the company's extensive IT consultancy and service delivery across Latin America. The Chief Information Officer, Soporte oversees the management of internal technology resources, data integrity, and user support, enabling seamless business operations. By optimizing IT support functions, Benjamin Alvarez enhances productivity and minimizes downtime, directly contributing to the company's ability to serve its clients effectively. This role is fundamental to maintaining SONDA's operational excellence and technological backbone.

Marcelo Arias, the Manager De Servicio (Chief Technology Officer) at SONDA, leads the strategic direction and execution of service management within the technology domain. This executive ensures the high quality and efficiency of IT services delivered to clients across Latin America, aligning with SONDA's core business of IT consultancy and provision. The Manager De Servicio (Chief Technology Officer) oversees service level agreements, operational performance, and the continuous improvement of service delivery processes. By focusing on client satisfaction and technological excellence, Marcelo Arias reinforces SONDA's commitment to providing superior IT solutions. This role is integral to maintaining client trust and driving service-based revenue growth.

Juan Barrera, the Soporte Informático Chief Information Officer Andina at SONDA, leads the IT support and information systems strategy for the Andean region. This executive ensures the seamless operation and continuous improvement of IT infrastructure and support services, catering to SONDA's clients throughout South America. The Soporte Informático Chief Information Officer Andina oversees the deployment of IT solutions, manages technical support teams, and drives digital transformation initiatives within the region. By focusing on operational efficiency and user support, Juan Barrera enhances service delivery and client satisfaction, reinforcing SONDA's position as a leading IT consultancy provider in the Andean market.

Dulce Salazar Márquez, the Jefe De Mercadotecnia at SONDA, directs the marketing and brand strategy for the company. This executive oversees all marketing initiatives, including market research, campaign development, and brand positioning, to enhance SONDA's visibility and market share across Latin America. The Jefe De Mercadotecnia ensures that marketing efforts effectively communicate SONDA's value proposition in IT consultancy and services. By driving customer engagement and lead generation, Dulce Salazar Márquez plays a crucial role in supporting sales objectives and fostering business growth. This leadership position is vital for building brand equity and expanding SONDA's client base.