Leadership Overview
SONDA has 9 executives leading key functions including strategy, financial management, human resources, marketing, and information technology.
Focused on delivering transformative digital solutions across Latin America, SONDA maintains a commitment to excellence in IT consultancy and infrastructure services to drive regional business modernization.
Focused on delivering transformative digital solutions across Latin America, SONDA maintains a commitment to excellence in IT consultancy and infrastructure services to drive regional business modernization.
Leadership Roles at SONDA
Alberto Aguilera - Chief Executive Officer, Sonda (USA)
Alberto Aguilera, the Chief Executive Officer, Sonda (USA) at SONDA, directs all North American operations and strategic expansion initiatives. This leadership role involves scaling IT consultancy services to meet the complex demands of enterprise clients within the United States market. By aligning regional service delivery with the broader multinational mission, the Chief Executive Officer, Sonda (USA) ensures consistent operational excellence and high-value client outcomes. Alberto Aguilera manages cross-functional teams to optimize service integration and market penetration. Through rigorous oversight of business development and technical resource allocation, the executive maintains a competitive edge in the technology sector. This position requires constant collaboration with global leadership to synchronize service standards and innovation cycles. Ultimately, the executive drives sustainable growth by leveraging deep industry expertise to solve critical infrastructure challenges for diverse corporate partners across the North American landscape.
Castiglione Marcelo - Gerente General Corporativo (Chief Executive Officer)
Castiglione Marcelo, the Gerente General Corporativo (Chief Executive Officer) at SONDA, architects the overarching corporate strategy and long-term vision for the entire multinational organization. Overseeing the integration of IT services across diverse Latin American markets, the Gerente General Corporativo (Chief Executive Officer) ensures operational synergy and financial health. This leadership role involves guiding the executive board through complex digital transformation projects and market expansion efforts. By fostering a culture of innovation and technical excellence, Castiglione Marcelo drives the company toward sustained market leadership in the technology consultancy sector. The executive maintains direct accountability for organizational performance and stakeholder value creation. Through strategic resource management and high-level decision-making, the leader navigates the evolving IT landscape to secure a dominant position for the firm. This role demands constant alignment with regional business units to maintain consistent service quality and operational efficiency across all international territories.
Ricardo Scheffer - Chief Executive Officer Grupo SONDA Brasil
Ricardo Scheffer, the Chief Executive Officer Grupo SONDA Brasil at SONDA, directs all business activities and service delivery models within the Brazilian market. This leadership role involves managing large-scale IT infrastructure projects and consultancy engagements for major enterprise clients. By overseeing regional operations, the Chief Executive Officer Grupo SONDA Brasil ensures that technical solutions align with local market requirements and corporate standards. Ricardo Scheffer coordinates with cross-functional teams to optimize service efficiency and drive revenue growth in one of the most critical regions for the company. The executive manages complex stakeholder relationships and monitors competitive dynamics to maintain a strong market presence. Through strategic planning and operational oversight, the leader supports the broader multinational mission while addressing specific regional challenges. This position requires deep technical knowledge and a focus on delivering high-impact digital transformation services to sustain long-term client partnerships and organizational success.
Annabella Bergamin - Chief Financial Officer
Annabella Bergamin, the Chief Financial Officer at SONDA, directs the global financial strategy and fiscal health of the organization. This leadership role involves managing capital allocation, financial reporting, and investment planning to support the company's extensive IT consultancy operations. By overseeing budgetary discipline and risk management, the Chief Financial Officer ensures the firm maintains the necessary liquidity to fund large-scale digital infrastructure projects. Annabella Bergamin collaborates with the executive board to evaluate market opportunities and optimize the cost structure across all international business units. The executive drives financial transparency and accountability, providing the necessary data to support strategic decision-making. Through rigorous oversight of fiscal performance, the leader secures the resources required for continuous innovation and regional expansion. This position requires a focus on long-term value creation and the maintenance of robust financial systems to support the company's position as a leader in the Latin American technology sector.
Gonzalo Soto Serdio - Chief Financial Officer, Corporativo
Gonzalo Soto Serdio, the Chief Financial Officer, Corporativo at SONDA, architects the corporate financial framework and manages the consolidated fiscal operations of the multinational entity. This leadership role involves overseeing treasury functions, tax compliance, and corporate accounting standards to ensure regulatory adherence across all operating countries. By managing the financial architecture, the Chief Financial Officer, Corporativo supports the company's ability to scale IT services and invest in emerging technologies. Gonzalo Soto Serdio coordinates with regional financial leads to harmonize reporting processes and improve operational efficiency. The executive drives the development of financial models that assess the viability of new consultancy ventures and infrastructure investments. Through strategic oversight of the corporate balance sheet, the leader ensures the firm remains resilient against market volatility. This position requires a focus on maintaining strong investor relations and providing the financial stability necessary for the company to execute its long-term digital transformation mission.
Roberto Jana - Chief Human Resources Officer, Branding E Comunicações
Roberto Jana, the Chief Human Resources Officer, Branding E Comunicações at SONDA, directs the global talent strategy and corporate identity initiatives. This leadership role involves managing human capital development, organizational culture, and internal communications to support the company's IT consultancy mission. By overseeing recruitment and retention programs, the Chief Human Resources Officer, Branding E Comunicações ensures the firm attracts the technical expertise required for complex digital projects. Roberto Jana also manages the brand positioning and corporate messaging to maintain a strong market reputation. The executive drives initiatives that align employee performance with the company's strategic goals, fostering a high-performance environment. Through the integration of branding and human resources, the leader ensures that the organizational culture reflects the firm's commitment to innovation and service excellence. This position requires a focus on building a resilient workforce capable of navigating the rapidly evolving technology landscape while maintaining a unified corporate voice.
Dulce Salazar Márquez - Jefe De Mercadotecnia
Dulce Salazar Márquez, the Jefe De Mercadotecnia at SONDA, directs all marketing strategies and demand generation efforts to promote the company's IT consultancy services. This leadership role involves developing market-specific campaigns that highlight the firm's expertise in digital transformation and infrastructure management. By overseeing brand visibility and lead acquisition, the Jefe De Mercadotecnia ensures the company maintains a competitive edge in the Latin American technology market. Dulce Salazar Márquez collaborates with sales and technical teams to align marketing messaging with the specific needs of enterprise clients. The executive drives the creation of content and digital assets that demonstrate the value of the company's service portfolio. Through strategic market analysis and campaign optimization, the leader increases brand awareness and supports the growth of the business. This position requires a focus on translating complex technical capabilities into compelling value propositions that resonate with diverse corporate stakeholders across the region.
Tiago Leite Meireles - Jefe De TI
Tiago Leite Meireles, the Jefe De TI at SONDA, directs the internal information technology infrastructure and digital systems that support the company's operational efficiency. This leadership role involves managing the firm's internal cloud environments, cybersecurity protocols, and enterprise software platforms. By overseeing the stability and security of the internal IT stack, the Jefe De TI ensures that the company's consultants have the tools necessary to deliver high-quality services to clients. Tiago Leite Meireles coordinates with technical teams to implement scalable solutions that improve internal workflows and data management. The executive drives the adoption of new technologies to optimize the company's own digital capabilities. Through rigorous oversight of IT operations, the leader mitigates technical risks and supports the firm's commitment to digital excellence. This position requires a focus on maintaining a robust and secure infrastructure that serves as the foundation for the company's broader IT consultancy and service delivery model.
Nicolas Alfredo Moreno Beltran - Jefe De TI
Nicolas Alfredo Moreno Beltran, the Jefe De TI at SONDA, directs the development and maintenance of specialized IT platforms used for client-facing service delivery. This leadership role involves architecting scalable software solutions and managing the technical lifecycle of the company's proprietary service tools. By overseeing the engineering teams responsible for these platforms, the Jefe De TI ensures that the firm provides cutting-edge digital solutions to its enterprise partners. Nicolas Alfredo Moreno Beltran collaborates with product managers to integrate new features that address evolving market demands in the technology sector. The executive drives the implementation of agile development practices to accelerate the delivery of high-performance IT services. Through strategic oversight of technical projects, the leader ensures that the company's service infrastructure remains reliable and innovative. This position requires a focus on technical precision and the ability to translate complex business requirements into functional, high-impact digital tools that support the company's multinational operations.
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Frequently Asked Questions Regarding SONDA Top Executives and Leadership Team
