SONDA Executive and Leadership Team

Diogo Silva, the Chief Executive Officer at SONDA, directs the overarching corporate strategy and long-term vision for the organization. Silva manages the expansion of IT consultancy services across diverse Latin American markets, ensuring that the company maintains its position as a regional leader in technology solutions. By aligning internal resources with client requirements, the Chief Executive Officer optimizes service delivery models and fosters sustainable growth. Diogo Silva also coordinates with the board to implement governance frameworks that support large-scale digital transformation projects. Through rigorous oversight of operational performance, the Chief Executive Officer drives the company toward achieving ambitious revenue targets and market penetration goals. This leadership role requires constant adaptation to evolving technological landscapes, ensuring that the firm remains at the forefront of the industry while delivering consistent value to stakeholders and partners throughout the region.

Ricardo Scheffer, the Chief Executive Officer Grupo SONDA Brasil at SONDA, oversees all business operations within the Brazilian market. Scheffer directs the implementation of localized IT strategies that cater to the specific demands of the largest economy in Latin America. By managing regional teams and client relationships, the Chief Executive Officer Grupo SONDA Brasil ensures that service delivery remains consistent with global quality standards. Ricardo Scheffer also identifies new business opportunities and manages the integration of advanced technology solutions into the portfolios of major enterprise clients. This role involves balancing local market dynamics with the broader corporate mission to provide high-impact consultancy services. Through strategic resource allocation and performance monitoring, Scheffer secures the company's competitive advantage in the region, driving significant growth and maintaining operational excellence across all Brazilian business units.

Castiglione Marcelo, the Gerente General Corporativo (Chief Executive Officer) at SONDA, manages the daily execution of corporate objectives and operational workflows. Marcelo coordinates cross-functional departments to ensure that IT consultancy services align with the company's overarching mission of digital transformation. By supervising the implementation of complex technology projects, the Gerente General Corporativo (Chief Executive Officer) maintains high standards of service delivery across all international branches. Castiglione Marcelo also facilitates communication between executive leadership and operational teams to streamline decision-making processes. This leadership position involves monitoring key performance indicators to ensure that the firm meets its financial and operational milestones. Through the application of rigorous management practices, Marcelo drives efficiency and innovation, ensuring that the organization remains a dominant force in the Latin American technology sector while consistently meeting the evolving needs of a diverse client base.

Jorge Ramirez Scott, the Chief Financial Officer at SONDA, directs the financial planning, analysis, and reporting functions for the entire organization. Scott manages capital allocation, budgeting, and fiscal risk assessment to ensure the company maintains a strong balance sheet while pursuing aggressive growth strategies. By overseeing financial operations, the Chief Financial Officer supports the firm's ability to invest in cutting-edge IT infrastructure and consultancy talent. Jorge Ramirez Scott also collaborates with other executive leaders to evaluate the profitability of new market entries and service offerings. This role involves maintaining transparency with investors and ensuring compliance with international financial regulations. Through precise fiscal management and strategic forecasting, Scott provides the necessary stability for the company to navigate the volatile Latin American economic landscape, ultimately securing the financial health required to sustain long-term technological leadership and market expansion.

Gonzalo Soto Serdio, the Chief Financial Officer, Corporativo at SONDA, manages the corporate treasury and global financial strategy. Serdio directs the optimization of cash flow and investment portfolios to support the company's extensive IT consultancy operations. By analyzing market trends and economic indicators, the Chief Financial Officer, Corporativo ensures that the firm remains resilient against regional financial fluctuations. Gonzalo Soto Serdio also oversees the implementation of financial controls and auditing processes that uphold the integrity of corporate reporting. This leadership role involves working closely with the board to define capital structures that facilitate large-scale infrastructure projects. Through the strategic management of corporate assets, Serdio enables the organization to scale its services effectively across Latin America. By maintaining rigorous financial discipline, the Chief Financial Officer, Corporativo directly contributes to the company's ability to deliver high-value technology solutions to its diverse client portfolio.

Roberto Jana, the Chief Human Resources Officer, Branding E Comunicações at SONDA, directs the talent acquisition, organizational development, and corporate branding strategies. Jana manages the recruitment of specialized IT professionals and consultants who drive the company's service delivery. By fostering a culture of innovation and professional growth, the Chief Human Resources Officer, Branding E Comunicações ensures that the workforce remains aligned with the firm's technological objectives. Roberto Jana also oversees internal and external communications, ensuring that the company's brand identity reflects its status as a leader in the Latin American IT sector. This role involves implementing performance management systems that reward excellence and drive employee engagement. Through the strategic alignment of human capital and corporate messaging, Jana supports the company's mission to provide superior consultancy services, ensuring that the organization attracts and retains the top-tier talent necessary for sustained market success.

Dulce Salazar Márquez, the Jefe De Mercadotecnia at SONDA, directs the marketing strategy and demand generation efforts for the company's IT consultancy services. Márquez manages the development of campaigns that highlight the firm's expertise in digital transformation and technology solutions. By analyzing market data and customer behavior, the Jefe De Mercadotecnia identifies key growth segments across Latin America. Dulce Salazar Márquez also coordinates with sales teams to ensure that marketing initiatives effectively support the acquisition of new enterprise clients. This role involves managing the company's digital presence and positioning the brand as a trusted partner for complex IT projects. Through the execution of targeted marketing programs, Márquez increases brand awareness and drives lead conversion. By aligning promotional activities with the company's core service offerings, the Jefe De Mercadotecnia ensures that the firm maintains a competitive edge in the regional technology market.

Tiago Leite Meireles, the Jefe De TI at SONDA, directs the internal information technology infrastructure and the development of proprietary software solutions. Meireles manages the technical teams responsible for maintaining the company's robust digital environment, which supports all consultancy operations. By overseeing the implementation of cloud-based systems and cybersecurity protocols, the Jefe De TI ensures that the firm's internal processes remain secure and efficient. Tiago Leite Meireles also evaluates emerging technologies to determine their potential for integration into the company's service portfolio. This role involves collaborating with other departments to provide the technical foundation necessary for delivering high-quality IT services to clients. Through the continuous optimization of internal IT systems, Meireles drives operational productivity and supports the company's mission to lead the Latin American market in technological innovation and digital service delivery.

Nicolas Alfredo Moreno Beltran, the Jefe De TI at SONDA, directs the technical architecture and systems integration for client-facing IT projects. Beltran manages the deployment of scalable technology solutions that address the specific business challenges of the company's diverse client base. By overseeing the lifecycle of software development and infrastructure implementation, the Jefe De TI ensures that all projects meet rigorous quality and performance standards. Nicolas Alfredo Moreno Beltran also leads the technical teams in adopting new methodologies that enhance service delivery speed and reliability. This role involves working closely with project managers to align technical capabilities with client requirements. Through the strategic application of advanced IT tools and frameworks, Beltran drives the successful execution of complex digital transformation initiatives, ensuring that the firm remains a preferred provider of technology consultancy services throughout the Latin American region.