SONDA Executive and Leadership Team

Jose Coa, the Co-Founder & Chief Executive Officer at SONDA, directs the overarching corporate strategy and vision for the company. Coa guides SONDA's expansion and market positioning as the largest IT sector entity in Latin America. This leadership role involves setting the direction for consultancy services and information technology provisions. By focusing on strategic partnerships and market penetration, Jose Coa ensures SONDA maintains its competitive edge and continues to deliver value to its clients across the region. The Chief Executive Officer's mandate includes fostering innovation and driving operational excellence throughout the organization, aligning all departments with the company's long-term objectives and growth targets. Coa's influence extends to shaping the company's culture and commitment to technological advancement.

Annabella Bergamin, the Chief Financial Officer at SONDA, manages the company's financial health and strategic fiscal planning. Bergamin oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring compliance with regulatory standards across Latin America. This position is vital for maintaining SONDA's financial stability and supporting its growth initiatives in the IT sector. The Chief Financial Officer plays a key part in investment decisions and resource allocation, optimizing financial performance. Annabella Bergamin works closely with other executives to align financial strategies with business objectives, driving profitability and shareholder value. Bergamin's expertise ensures sound financial management for SONDA's extensive operations.

Gonzalo Soto Serdio, the Chief Financial Officer, Corporativo at SONDA, directs corporate financial strategy and oversees consolidated financial operations. Serdio is responsible for the financial integrity and performance of SONDA across its extensive Latin American presence. This role involves managing capital structure, optimizing financial resources, and ensuring robust financial controls. The Chief Financial Officer, Corporativo guides strategic financial planning, including mergers, acquisitions, and capital investments, to support SONDA's market leadership in IT services. Gonzalo Soto Serdio collaborates with executive leadership to achieve financial targets and enhance stakeholder value. Serdio's oversight ensures SONDA's financial resilience and capacity for sustained growth.

Edwin Pizarro, the Manager, Business Cybersecurity & Chief Operating Officer, Cloud Data Center at SONDA, spearheads critical operational functions. Pizarro directs cybersecurity initiatives, safeguarding SONDA's and its clients' data assets across its cloud data center operations. This dual role ensures the secure and efficient management of cloud infrastructure, supporting the company's extensive IT consultancy services. The Chief Operating Officer, Cloud Data Center oversees the performance, availability, and scalability of data center services, crucial for SONDA's regional operations. Edwin Pizarro's leadership in cybersecurity strengthens client trust and compliance. Pizarro drives operational excellence in data center management, ensuring high standards of service delivery.

Nicolas Ascencio, the Chief Technology Officer at SONDA, architects the company's technological roadmap and innovation pipeline. Ascencio oversees the development and implementation of cutting-edge IT solutions that support SONDA's consultancy services and information technology offerings. This critical role involves evaluating emerging technologies and integrating them to enhance service delivery and operational efficiency across Latin America. The Chief Technology Officer ensures that SONDA's technological infrastructure remains robust, scalable, and secure, directly impacting the company's ability to meet diverse client needs. Nicolas Ascencio drives technological strategy, fostering a culture of continuous improvement and digital transformation within the organization. Ascencio's leadership ensures SONDA remains at the forefront of IT advancements.

Marcelo Arias, the Manager De Servicio (Chief Technology Officer) at SONDA, leads the strategic direction and execution of technology services. Arias oversees the delivery of IT solutions and consultancy, ensuring alignment with client needs and market demands across Latin America. This role focuses on optimizing service management processes and enhancing the technological capabilities offered by SONDA. The Chief Technology Officer ensures that service delivery meets high standards of quality and efficiency. Marcelo Arias drives innovation in service offerings, leveraging technology to provide superior IT consultancy. Arias's management of technology services is integral to SONDA's reputation for excellence in the IT sector.

Juan Barrera, the Soporte Informático Chief Information Officer Andina at SONDA, manages the information technology infrastructure and support for the Andean region. Barrera oversees the strategic implementation and maintenance of IT systems, ensuring operational continuity and efficiency for SONDA's operations in this key market. This role is pivotal in supporting the company's extensive IT consultancy and service provision. The Chief Information Officer Andina ensures that technology aligns with business objectives, driving digital transformation initiatives. Juan Barrera's leadership enhances the technological capabilities supporting SONDA's growth and service delivery across the Andean territories. Barrera focuses on optimizing IT resources for maximum impact.

Tiago Leite Meireles, the Jefe De TI at SONDA, directs the information technology department's daily operations and strategic initiatives. Meireles ensures the effective management of IT resources, supporting SONDA's broad range of consultancy services and technology solutions across its operational footprint. This position is crucial for maintaining the integrity and performance of the company's IT infrastructure. The Head of IT oversees technology deployment and support, ensuring seamless integration with business processes. Tiago Leite Meireles focuses on enhancing IT efficiency and security, contributing to SONDA's overall operational success. Meireles drives technological advancements within the IT department.

Dulce Salazar Márquez, the Jefe De Mercadotecnia at SONDA, leads the marketing and branding strategies for the company. Márquez oversees the development and execution of campaigns designed to enhance SONDA's market presence and client engagement across Latin America. This role is essential for communicating the value of SONDA's IT consultancy and services. The Head of Marketing drives market research, product positioning, and promotional activities to support business growth objectives. Dulce Salazar Márquez works to strengthen SONDA's brand identity and expand its reach within the competitive IT sector. Márquez's efforts are critical for driving lead generation and market penetration.

Rafael Duran Gomez, the Gerente De Personas Colombia at SONDA, manages human resources and talent development within the Colombian operations. Gomez oversees employee relations, recruitment, and organizational development, ensuring a skilled and motivated workforce to support SONDA's IT services. This role is vital for fostering a positive work environment and aligning HR strategies with business goals in Colombia. The Manager of People Colombia drives initiatives that enhance employee engagement and retention. Rafael Duran Gomez plays a key part in building SONDA's human capital, ensuring the company has the talent necessary for its regional success. Gomez's focus is on people management and organizational culture.