Sonatel Executive and Leadership Team

Brelotte Ba, the Chief Executive Officer at Sonatel, directs the overall strategic vision and operational execution for the leading telecommunications operator in West Africa. Overseeing a vast network spanning five countries—Senegal, Mali, Guinea, Guinea-Bissau, and Sierra Leone—Brelotte Ba ensures the delivery of comprehensive solutions in fixed and mobile telephony, internet, television, and mobile money services. This leadership role involves driving market leadership across these regions, managing relationships with over 42 million customers, and championing the company's commitment to social responsibility and community engagement. By focusing on digital ecosystems and innovation initiatives, Brelotte Ba guides Sonatel's expansion of services and infrastructure, solidifying its position as a key player in the African digital landscape. The Chief Executive Officer's mandate includes fostering sustainable growth and enhancing the company's impact through strategic investments and operational excellence.

Bineta Beye Ndiaye, the Chief Financial Officer, Groupe Sonatel, manages the comprehensive financial strategy and fiscal operations for the telecommunications group across its five operating countries. Bineta Beye Ndiaye oversees all aspects of financial planning, budgeting, forecasting, and reporting, ensuring the fiscal health and sustainable growth of Sonatel's extensive business operations. This critical role involves managing financial risks, optimizing capital allocation, and ensuring compliance with regulatory frameworks in Senegal, Mali, Guinea, Guinea-Bissau, and Sierra Leone. The Chief Financial Officer's responsibilities extend to driving financial performance that supports the company's significant investments in infrastructure, digital ecosystems, and innovation initiatives. By maintaining robust financial controls and exploring strategic investment opportunities, Bineta Beye Ndiaye ensures that Sonatel can continue to serve its over 42 million customers effectively while upholding its commitment to social responsibility and market leadership.

Mamadou Bousso, the Chief Marketing Officer at Sonatel, spearheads the strategic development and execution of all marketing initiatives across the company's extensive West African operations. Mamadou Bousso is responsible for driving brand awareness, customer acquisition, and retention strategies for Sonatel's diverse portfolio, which includes fixed and mobile telephony, internet, television, and mobile money services. This role involves deep market analysis within Senegal, Mali, Guinea, Guinea-Bissau, and Sierra Leone to tailor offerings to over 42 million individual and business customers. The Chief Marketing Officer ensures cohesive messaging and promotional campaigns that resonate with regional market dynamics and support the company's expansion goals. By identifying emerging market trends and consumer needs, Mamadou Bousso guides the positioning of Sonatel's services, reinforcing its market leadership and commitment to innovation. This executive's focus is on translating the company's technological advancements and social responsibility efforts into compelling market propositions.

Malado Wone KELLY, the Chef De Département Chief Information Officer Office at Sonatel, directs the strategic alignment and operational execution of information technology initiatives supporting the company's vast telecommunications network. Malado Wone KELLY oversees the management of IT infrastructure, systems, and digital platforms that underpin Sonatel's comprehensive service offerings, including fixed and mobile telephony, internet, television, and mobile money across West Africa. This leadership position involves ensuring the security, reliability, and scalability of technology solutions that serve over 42 million customers in Senegal, Mali, Guinea, Guinea-Bissau, and Sierra Leone. The Chef De Département Chief Information Officer Office plays a crucial part in driving the company's digital transformation efforts, fostering innovation, and supporting the expansion of services and infrastructure. By managing the IT department's operations, Malado Wone KELLY ensures technological capabilities align with Sonatel's business objectives and its commitment to community engagement and social responsibility.