Sonatel Executive and Leadership Team

Cheikh Diop, the Chief Executive Officer at Sonatel, directs the overarching strategic vision for the entire telecommunications group across West Africa. Overseeing operations in Senegal, Mali, Guinea, Guinea-Bissau, and Sierra Leone, the Chief Executive Officer ensures consistent growth in mobile telephony, internet, and data services. This leadership role involves constant engagement with the Board to align corporate objectives with the evolving digital needs of 42 million customers. By prioritizing infrastructure investment and regional market expansion, Cheikh Diop strengthens the competitive position of the organization. The Chief Executive Officer also champions social responsibility initiatives, integrating community engagement into the core business model. Through rigorous oversight of all subsidiaries, the Chief Executive Officer maintains operational excellence and financial stability. Ultimately, the Chief Executive Officer secures the long-term sustainability of the group by fostering innovation and maintaining high standards of service delivery across all five operating countries.

Bineta Beye Ndiaye, the Chief Financial Officer, Groupe Sonatel at Sonatel, manages the fiscal health and capital allocation strategies for the entire telecommunications group. Overseeing financial reporting, budgeting, and investment planning, the Chief Financial Officer, Groupe Sonatel ensures the group maintains a strong balance sheet while funding infrastructure expansion across five countries. This role involves rigorous risk management and compliance oversight to support sustainable growth in the volatile West African market. By optimizing cash flow and capital expenditure, Bineta Beye Ndiaye directly supports the strategic initiatives of the Chief Executive Officer. The Chief Financial Officer, Groupe Sonatel also monitors the financial performance of mobile money and data service segments to maximize shareholder value. Through precise financial forecasting and transparent reporting, the Chief Financial Officer, Groupe Sonatel provides the necessary data for informed decision-making at the executive level. Ultimately, the Chief Financial Officer, Groupe Sonatel secures the financial foundation required for long-term regional dominance.

Mamadou Bousso, the Chief Marketing Officer at Sonatel, architects the commercial strategy to capture market share in the competitive West African telecommunications landscape. Managing brand positioning for mobile, fixed, and television services, the Chief Marketing Officer drives customer acquisition and retention programs. This role requires deep analysis of consumer behavior to tailor product offerings for diverse markets in Senegal, Mali, Guinea, Guinea-Bissau, and Sierra Leone. By optimizing the marketing funnel and digital engagement platforms, Mamadou Bousso directly impacts revenue growth and brand loyalty. The Chief Marketing Officer collaborates with the Chief Executive Officer to ensure that promotional campaigns align with the broader corporate mission of digital inclusion. Through data-driven insights, the Chief Marketing Officer refines service bundles and mobile money solutions to meet the specific demands of individual and business clients. Ultimately, the Chief Marketing Officer sustains the market leadership of the group through innovative outreach and strategic product placement.

Malado Wone KELLY, the Chef De Département Chief Information Officer Office at Sonatel, directs the technological infrastructure and digital transformation initiatives essential for regional connectivity. Overseeing the integration of complex data systems and network architecture, the Chef De Département Chief Information Officer Office ensures seamless service delivery for mobile and internet platforms. This role involves managing the technical roadmap to support the expansion of digital ecosystems across West Africa. By implementing scalable cloud solutions and robust cybersecurity protocols, Malado Wone KELLY protects the integrity of the group's vast data services. The Chef De Département Chief Information Officer Office coordinates with other C-suite leaders to align IT investments with the strategic goals of the organization. Through the modernization of internal processes and customer-facing applications, the Chef De Département Chief Information Officer Office drives operational efficiency. Ultimately, the Chef De Département Chief Information Officer Office maintains the technological edge required to serve 42 million customers effectively.