Softline Executive and Leadership Team

Alexander Shpet, the Chief Executive Officer at Softline, directs the overarching corporate strategy and global expansion initiatives. Shpet architects the long-term vision for the organization, ensuring alignment across all international markets. By overseeing the integration of software, hardware, and security services, the Chief Executive Officer maintains a competitive edge in the IT consulting landscape. Alexander Shpet manages high-level relationships with key stakeholders and the Board to secure sustainable growth. This leadership role involves constant evaluation of market trends to pivot the company toward emerging technological opportunities. Through rigorous financial oversight and operational discipline, the Chief Executive Officer drives the firm toward achieving ambitious revenue targets. Shpet fosters a culture of innovation that permeates every department, ensuring the company remains a leader in providing complex IT solutions to diverse global clients.

Tihonov Maksim, the Chief Executive Officer, At Freshstore (Softline Group) at Softline, directs the retail-focused digital commerce operations. Maksim architects the strategic roadmap for the Freshstore division, ensuring seamless delivery of software and hardware products to end-users. By overseeing the e-commerce platform, the Chief Executive Officer, At Freshstore (Softline Group) optimizes the customer journey and enhances digital sales performance. Tihonov Maksim manages the supply chain logistics and vendor partnerships necessary to maintain a robust inventory of IT assets. This leadership role involves coordinating with the broader group to leverage shared resources while maintaining operational autonomy. Through data-driven decision-making, the Chief Executive Officer, At Freshstore (Softline Group) improves conversion rates and expands the market footprint. Maksim secures the operational efficiency of the retail arm, directly contributing to the overall profitability and market presence of the organization.

Artem Popov, the Chief Marketing Officer at Softline, directs the global brand strategy and demand generation initiatives. Popov architects comprehensive marketing campaigns that highlight the value of IT consulting, cloud services, and security solutions. By overseeing the digital marketing funnel, the Chief Marketing Officer ensures consistent messaging across all regional markets. Artem Popov manages the brand identity to strengthen the company's position as a premier IT solutions provider. This leadership role involves analyzing market data to refine customer acquisition strategies and improve brand awareness. Through the implementation of targeted advertising and content marketing, the Chief Marketing Officer drives lead generation and supports the sales pipeline. Popov collaborates with product teams to ensure marketing efforts accurately reflect the technical capabilities of the firm, ultimately increasing market share and fostering long-term client loyalty.

Aleksey Spitsyn, the Chief Technology Officer at Softline, directs the technical roadmap and innovation strategy for the entire organization. Spitsyn architects scalable IT architectures that support the delivery of complex software and hardware solutions. By overseeing the engineering teams, the Chief Technology Officer ensures the development of robust security protocols and cloud-based services. Aleksey Spitsyn manages the integration of emerging technologies into the existing service portfolio to maintain a competitive advantage. This leadership role involves evaluating new technical partnerships and vendor relationships to enhance the company's service offerings. Through the implementation of advanced technical standards, the Chief Technology Officer drives operational excellence and product reliability. Spitsyn collaborates with other C-suite leaders to align technical capabilities with business objectives, ensuring the firm remains at the forefront of the global IT consulting industry.

Igor Galtsev, the Chief Technology Officer, Cloudmaster at Softline, directs the specialized cloud infrastructure and platform development initiatives. Galtsev architects high-performance cloud environments that enable clients to migrate and manage complex workloads efficiently. By overseeing the Cloudmaster division, the Chief Technology Officer, Cloudmaster ensures the delivery of secure, scalable, and reliable cloud services. Igor Galtsev manages the technical team responsible for cloud optimization and automation tools. This leadership role involves identifying new cloud-native technologies that can be integrated into the broader service ecosystem. Through the development of proprietary cloud management solutions, the Chief Technology Officer, Cloudmaster drives innovation and improves service delivery speed. Galtsev collaborates with the wider technology group to ensure cloud strategies align with the overall mission of providing comprehensive IT solutions to global enterprises.

Andrey Selikhov, the Chief People Officer, Softline Cloud at Softline, directs the human capital strategy and talent acquisition efforts for the cloud division. Selikhov architects programs that foster professional development, employee engagement, and organizational culture. By overseeing the recruitment of specialized technical talent, the Chief People Officer, Softline Cloud ensures the firm maintains the expertise required to deliver advanced cloud services. Andrey Selikhov manages performance management systems that align individual contributions with the strategic goals of the cloud business unit. This leadership role involves implementing initiatives that promote diversity, equity, and inclusion within the workforce. Through the creation of competitive compensation and benefits structures, the Chief People Officer, Softline Cloud attracts and retains top-tier professionals. Selikhov supports the leadership team by cultivating a high-performance environment that drives innovation and operational success.

Sergey Gorlinskiy, the Deputy Director at Softline, directs internal administrative functions and supports the execution of corporate policies. Gorlinskiy architects efficient workflows that streamline communication between departments, ensuring organizational agility. By overseeing daily operational tasks, the Deputy Director maintains the stability of the firm during periods of rapid growth. Sergey Gorlinskiy manages cross-functional projects that require precise coordination between IT consulting teams and executive leadership. This leadership role involves monitoring performance metrics to identify areas for process improvement and resource optimization. Through diligent oversight of internal governance, the Deputy Director ensures compliance with international standards and corporate mandates. Gorlinskiy supports the broader leadership team by resolving complex operational bottlenecks, thereby allowing the organization to focus on delivering high-quality IT services to a global client base.