Softline Executive and Leadership Team

Tihonov Maksim, the Chief Executive Officer at Softline, directs the overarching corporate strategy and operational execution for the global IT solutions and services provider. Maksim guides the company's expansion across software, hardware, cloud, security, and IT consulting services, ensuring alignment with market demands and technological advancements. This leadership role involves fostering innovation and driving growth initiatives across all business units. Tihonov Maksim oversees the strategic direction of Softline's diverse service portfolio, aiming to enhance client value and solidify the company's position as a leading global IT partner. The Chief Executive Officer's focus remains on optimizing business performance and achieving long-term financial objectives through effective resource allocation and strategic partnerships.

Anton Ogarkov, the Chief Executive Officer, Softline Outsourcing at Softline, spearheads the strategic direction and operational management of the company's outsourcing division, a key component of its global IT solutions and services offering. Ogarkov directs the delivery of specialized outsourcing services, encompassing software development, IT support, and managed services, ensuring high standards of quality and efficiency. This leadership role focuses on expanding the outsourcing portfolio and enhancing client satisfaction through tailored solutions. Anton Ogarkov collaborates with regional leaders to integrate outsourcing capabilities seamlessly into the broader Softline service framework, including cloud, security, and IT consulting. The Chief Executive Officer, Softline Outsourcing's objective is to drive revenue growth and operational excellence within the outsourcing business unit.

Roman Yashin, the Chief Executive Officer, Central Region (Asia) at Softline, leads the strategic development and operational oversight for the company's business activities across the Asian market, a critical growth area for the global IT solutions and services provider. Yashin drives market expansion initiatives, focusing on tailoring software, hardware, cloud, security, and IT consulting services to meet the specific needs of regional clients. This executive position involves building strong local partnerships and managing sales and delivery teams to achieve ambitious growth targets. Roman Yashin ensures that regional operations align with Softline's global strategy while adapting to local market dynamics. The Chief Executive Officer, Central Region (Asia)'s mandate is to strengthen Softline's presence and market share throughout Asia.

Loan Tran, the Chief Financial Officer & Chief & Accountant at Softline, manages the company's financial health and accounting operations, providing critical insights into fiscal performance for the global IT solutions and services provider. Tran oversees financial planning, budgeting, forecasting, and risk management, ensuring robust financial controls across software, hardware, cloud, security, and IT consulting services. This executive position involves optimizing capital allocation and driving financial strategies that support sustainable growth and profitability. Loan Tran works closely with other C-suite leaders to align financial objectives with the company's overall business strategy. The Chief Financial Officer & Chief & Accountant's responsibilities include maintaining compliance with financial regulations and enhancing shareholder value through sound financial stewardship.

Elena Tipisova, the Chief Marketing Officer at Softline, architects and executes comprehensive marketing strategies to elevate brand visibility and drive market penetration for the global IT solutions provider. Tipisova oversees all aspects of marketing, including digital campaigns, content development, public relations, and market research, ensuring consistent messaging across software, hardware, cloud, security, and IT consulting services. This leadership position involves identifying new market opportunities and developing targeted campaigns to reach key customer segments. Elena Tipisova collaborates closely with sales and product development teams to ensure marketing efforts directly support business objectives and revenue growth. The Chief Marketing Officer's mandate includes enhancing customer engagement and strengthening Softline's competitive advantage through innovative marketing initiatives.