Softchoice Executive and Leadership Team

Neal Terracciano, the Principal Architect & Chief Technology Officer, Office of at Softchoice, architects the company's technological vision and strategy. This leadership role involves defining the core technology frameworks that enable organizations to achieve efficiency, agility, and innovation. Overseeing the development and implementation of advanced technology solutions, Neal Terracciano ensures that Softchoice's offerings directly address the evolving needs of clients seeking to future-proof their operations. The focus remains on leveraging technology to unlock the full potential of both organizations and their people, driving productivity and creativity. This involves close collaboration with other executive leaders to align technology roadmaps with overarching business objectives, ensuring a cohesive approach to market challenges and opportunities. The strategic direction set by the Principal Architect & Chief Technology Officer, Office of underpins the company's commitment to empowering individuals and businesses through cutting-edge technological integration.

Renee Geske, the Sales Chief of Staff at Softchoice, optimizes the effectiveness and efficiency of the sales organization. This position focuses on streamlining sales processes, enhancing team productivity, and ensuring seamless execution of sales strategies across Canada. Renee Geske drives initiatives that support the company's mission to equip organizations for agility and innovation by improving how sales teams engage with clients. The role involves coordinating cross-functional efforts to support sales objectives, ensuring alignment between sales operations and broader company goals. By focusing on organizational effectiveness within the sales department, Renee Geske contributes directly to the company's ability to help people be more productive and creative. This leadership function is critical for translating strategic sales targets into actionable plans and operational improvements, thereby maximizing market impact and client satisfaction.

George Sousa, the Enterprise Field Chief Technology Officer (Canada) at Softchoice, spearheads technology strategy and adoption for enterprise clients across Canada. This executive function involves translating complex business challenges into actionable technology roadmaps, ensuring organizations can become more efficient, agile, and innovative. George Sousa guides clients in leveraging technology to unlock their people's potential for productivity and creativity, directly supporting Softchoice's core mission. The role demands deep technical expertise and a strategic understanding of market trends to deliver transformative solutions. By focusing on the Canadian enterprise landscape, George Sousa ensures that technology implementations are tailored to regional needs and opportunities, driving significant business outcomes. This leadership position is pivotal in demonstrating how technology can foster growth and future-readiness for businesses operating within the Canadian market.

Maria Odoardi, the Chief of Staff & Senior VP, Organizational Effectiveness at Softchoice, drives initiatives to enhance operational efficiency and foster a culture of innovation and productivity. This executive leadership position focuses on optimizing organizational structures and processes to ensure Softchoice's people are empowered to be creative and happier at work. Maria Odoardi oversees programs that align with the company's mission of equipping organizations to be agile and future-ready. By championing organizational effectiveness, Maria Odoardi ensures that the company's internal operations and client-facing strategies are seamlessly integrated. This role is critical in translating the company's vision into tangible improvements, supporting both employee engagement and client success through strategic operational enhancements. The focus remains on unlocking the full potential of both the workforce and the business through effective organizational design and execution.