Softchoice Executive and Leadership Team

November, 2026

Leadership Overview

Softchoice has 6 executives leading key functions including sales operations, financial services technology, technical architecture, enterprise field strategy, organizational effectiveness, and office of the CTO operations.

Focused on empowering organizations through digital transformation, Softchoice delivers innovative technology solutions that drive efficiency, agility, and long-term growth for businesses across North America.

Leadership Roles at Softchoice

  • Sales Chief of Staff - Renee Geske
  • Industry Principal and Field Chief Technology Officer - FSI Canada - David Thiandoum
  • Principal, Office of the Chief Technology Officer - Tad Kershner
  • Enterprise Field Chief Technology Officer (Canada) - George Sousa
  • Principal Architect & Chief Technology Officer, Office of - Neal Terracciano
  • Chief of Staff & Senior VP, Organizational Effectiveness - Maria Odoardi
  • Renee Geske - Sales Chief of Staff

    Renee Geske, the Sales Chief of Staff at Softchoice, directs the operational cadence of the sales organization to ensure maximum efficiency. By aligning sales strategies with broader corporate objectives, Geske optimizes internal workflows and resource allocation. This leadership role involves managing complex cross-functional projects that support the company's mission of equipping organizations with agile technology solutions. Renee Geske monitors key performance indicators to drive revenue growth and maintain high standards of productivity across the sales force. Through rigorous analysis of market trends and internal data, the Sales Chief of Staff identifies opportunities for process improvement and scalability. By facilitating communication between executive leadership and field teams, Geske ensures that strategic initiatives translate into tangible business outcomes. Ultimately, the Sales Chief of Staff maintains the operational integrity required to support the company's expansive Canadian market presence and long-term commercial success.

    David Thiandoum - Industry Principal and Field Chief Technology Officer - FSI Canada

    David Thiandoum, the Industry Principal and Field Chief Technology Officer - FSI Canada at Softchoice, architects specialized technology roadmaps for the financial services sector. By analyzing industry-specific challenges, Thiandoum designs scalable solutions that enhance agility and security for financial institutions. This leadership role involves collaborating with clients to implement future-ready infrastructure that supports digital transformation and regulatory compliance. David Thiandoum drives the adoption of advanced cloud and data strategies, ensuring that financial organizations remain competitive in a rapidly evolving market. Through deep technical expertise, the Industry Principal and Field Chief Technology Officer - FSI Canada bridges the gap between complex IT requirements and business objectives. By overseeing technical engagements across the Canadian landscape, Thiandoum ensures that every deployment aligns with the company's commitment to unlocking organizational potential. Ultimately, the Industry Principal and Field Chief Technology Officer - FSI Canada secures the technological foundation necessary for sustained growth and innovation.

    Tad Kershner - Principal, Office of the Chief Technology Officer

    Tad Kershner, the Principal, Office of the Chief Technology Officer at Softchoice, evaluates emerging technologies to maintain the company's position at the forefront of digital innovation. By assessing the viability of new software and hardware solutions, Kershner guides the strategic direction of the technical portfolio. This leadership role involves advising executive leadership on long-term technology investments that enhance organizational productivity and creative output. Tad Kershner fosters partnerships with key vendors to ensure that the company provides cutting-edge tools to its diverse client base. Through rigorous technical research and market analysis, the Principal, Office of the Chief Technology Officer identifies trends that impact the future of work. By integrating these insights into the company's service offerings, Kershner supports the mission of helping people thrive in modern work environments. Ultimately, the Principal, Office of the Chief Technology Officer drives the technical vision that enables clients to remain agile and efficient.

    George Sousa - Enterprise Field Chief Technology Officer (Canada)

    George Sousa, the Enterprise Field Chief Technology Officer (Canada) at Softchoice, leads large-scale technical deployments for enterprise clients across the Canadian market. By architecting robust infrastructure solutions, Sousa ensures that organizations achieve high levels of operational efficiency and agility. This leadership role involves managing complex technical projects that require deep integration with existing client systems and workflows. George Sousa collaborates with internal teams to deliver customized technology strategies that address the unique needs of enterprise-level businesses. Through proactive engagement with stakeholders, the Enterprise Field Chief Technology Officer (Canada) identifies opportunities to optimize IT environments and drive digital transformation. By focusing on the practical application of technology, Sousa enables clients to unlock potential and foster a more productive workforce. Ultimately, the Enterprise Field Chief Technology Officer (Canada) maintains the high technical standards necessary to support the company's reputation for excellence in the enterprise sector.

    Neal Terracciano - Principal Architect & Chief Technology Officer, Office of

    Neal Terracciano, the Principal Architect & Chief Technology Officer, Office of at Softchoice, designs the foundational technical frameworks that support the company's service delivery model. By architecting secure and scalable systems, Terracciano ensures that the company provides reliable technology solutions to its clients. This leadership role involves overseeing the technical integrity of the company's offerings and ensuring alignment with modern industry standards. Neal Terracciano drives the development of innovative architectures that enable organizations to be more agile and productive. Through continuous evaluation of the technical landscape, the Principal Architect & Chief Technology Officer, Office of identifies opportunities to enhance service capabilities and operational performance. By providing technical guidance to cross-functional teams, Terracciano ensures that all solutions meet the company's commitment to quality and innovation. Ultimately, the Principal Architect & Chief Technology Officer, Office of secures the technical infrastructure required to support the company's growth and market impact.

    Maria Odoardi - Chief of Staff & Senior VP, Organizational Effectiveness

    Maria Odoardi, the Chief of Staff & Senior VP, Organizational Effectiveness at Softchoice, drives internal initiatives that enhance employee productivity and company culture. By optimizing organizational structures and processes, Odoardi ensures that the workforce remains agile and creative. This leadership role involves aligning human capital strategies with the company's broader mission of unlocking potential through technology. Maria Odoardi oversees programs that foster a positive work environment, directly impacting the company's ability to attract and retain top talent. Through strategic planning and performance management, the Chief of Staff & Senior VP, Organizational Effectiveness identifies areas for improvement in internal operations. By facilitating collaboration across departments, Odoardi ensures that the company's internal capabilities match its external service commitments. Ultimately, the Chief of Staff & Senior VP, Organizational Effectiveness supports the company's goal of helping people be happier and more productive at work through effective organizational design.

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    Frequently Asked Questions Regarding Softchoice Top Executives and Leadership Team

    Who leads Softchoice?
    Softchoice is led by Renee Geske (Sales Chief of Staff), along with executives such as David Thiandoum (Industry Principal and Field Chief Technology Officer - FSI Canada) and Tad Kershner (Principal, Office of the Chief Technology Officer).
    Who is part of Softchoice’s executive team?
    The executive team of Softchoice includes leaders such as Renee Geske (Sales Chief of Staff), David Thiandoum (Industry Principal and Field Chief Technology Officer - FSI Canada), Tad Kershner (Principal, Office of the Chief Technology Officer) and other senior executives.
    How many executives does Softchoice have?
    Softchoice has 6 executives leading key business areas.
    What roles are included in Softchoice’s leadership team?
    The leadership team of Softchoice includes roles such as Sales Chief of Staff, Industry Principal and Field Chief Technology Officer - FSI Canada, Principal, Office of the Chief Technology Officer, Enterprise Field Chief Technology Officer (Canada), Principal Architect & Chief Technology Officer, Office of.