Softchoice Executive and Leadership Team

Tad Kershner, the Principal, Office of the Chief Technology Officer at Softchoice, directs high-level technical strategy to ensure organizational agility. By evaluating emerging software ecosystems, the Principal, Office of the Chief Technology Officer identifies opportunities for clients to modernize legacy infrastructure. This role involves close collaboration with engineering teams to architect scalable solutions that support long-term business growth. Tad Kershner maintains a focus on aligning technical roadmaps with the broader mission of unlocking human potential through technology. Through rigorous analysis of market trends, the Principal, Office of the Chief Technology Officer optimizes internal processes to enhance service delivery. This leadership position requires constant engagement with cross-functional departments to maintain a competitive edge in the Canadian technology landscape. By prioritizing innovation, the Principal, Office of the Chief Technology Officer secures the technical foundation necessary for clients to thrive in a digital-first economy.

Renee Geske, the Sales Chief of Staff at Softchoice, manages the operational cadence of the sales organization to drive revenue growth. By streamlining communication between regional sales leaders and executive management, the Sales Chief of Staff ensures consistent execution of go-to-market strategies. This role involves analyzing sales performance metrics to identify areas for process improvement and resource allocation. Renee Geske coordinates complex initiatives that align sales activities with the company's overarching goal of fostering productive work environments. The Sales Chief of Staff facilitates strategic planning sessions that define quarterly objectives and long-term market expansion targets. By removing operational bottlenecks, the Sales Chief of Staff empowers sales teams to focus on client acquisition and retention. This position requires deep integration with the broader business model to ensure that sales efforts directly support the delivery of technology solutions that make organizations more efficient and agile.

David Thiandoum, the Industry Principal and Field Chief Technology Officer - FSI Canada at Softchoice, architects specialized technology solutions for the financial services sector. By analyzing industry-specific regulatory requirements and digital demands, the Industry Principal and Field Chief Technology Officer - FSI Canada designs secure, compliant frameworks that enable financial institutions to innovate rapidly. This role involves advising executive stakeholders on the adoption of cloud-native technologies to improve operational efficiency. David Thiandoum leads technical engagements that bridge the gap between complex financial needs and modern IT capabilities. The Industry Principal and Field Chief Technology Officer - FSI Canada drives the development of tailored service offerings that address the unique challenges of the Canadian financial market. By fostering deep partnerships with clients, the Industry Principal and Field Chief Technology Officer - FSI Canada ensures that technology investments translate into measurable business outcomes, ultimately supporting the company's mission to make organizations more productive and future-ready.

George Sousa, the Enterprise Field Chief Technology Officer (Canada) at Softchoice, oversees the technical strategy for large-scale enterprise clients across the region. By architecting complex hybrid cloud environments, the Enterprise Field Chief Technology Officer (Canada) enables organizations to achieve greater agility and operational resilience. This role involves leading technical teams in the design and implementation of robust IT infrastructures that support modern business workflows. George Sousa collaborates with C-suite leaders to align technology investments with long-term corporate objectives. The Enterprise Field Chief Technology Officer (Canada) evaluates new technology stacks to ensure clients remain competitive in a rapidly evolving market. By focusing on scalable architecture, the Enterprise Field Chief Technology Officer (Canada) drives efficiency and innovation within the enterprise segment. This leadership role requires a deep understanding of the Canadian market landscape to deliver solutions that empower people to be more creative and effective in their daily work.

Neal Terracciano, the Principal Architect & Chief Technology Officer, Office of at Softchoice, designs the foundational technical frameworks that support the company's service delivery model. By evaluating emerging technologies, the Principal Architect & Chief Technology Officer, Office of identifies tools that enhance organizational productivity and agility. This role involves setting technical standards that guide engineering teams in building secure and efficient solutions for a diverse client base. Neal Terracciano works closely with other technology leaders to ensure that architectural decisions align with the company's mission of unlocking potential through innovation. The Principal Architect & Chief Technology Officer, Office of manages the integration of new platforms into existing client environments to minimize disruption while maximizing performance. By maintaining a focus on future-ready infrastructure, the Principal Architect & Chief Technology Officer, Office of ensures that the company remains at the forefront of the technology consulting industry, consistently delivering value to organizations seeking to thrive.

Maria Odoardi, the Chief of Staff & Senior VP, Organizational Effectiveness at Softchoice, drives internal initiatives that enhance employee productivity and corporate agility. By optimizing organizational structures and talent development programs, the Chief of Staff & Senior VP, Organizational Effectiveness ensures that the workforce remains aligned with the company's mission of fostering creative and happy work environments. This role involves leading cross-departmental projects that improve operational efficiency and internal communication. Maria Odoardi collaborates with the executive team to implement strategies that support a culture of innovation and continuous improvement. The Chief of Staff & Senior VP, Organizational Effectiveness monitors key performance indicators related to organizational health to ensure that internal processes support the company's external service goals. By focusing on the human element of technology, the Chief of Staff & Senior VP, Organizational Effectiveness ensures that the organization remains agile and capable of delivering exceptional value to clients across the North American market.