Softchoice Executive and Leadership Team

July, 2026

Leadership Overview

Softchoice has 4 executives leading key functions including technology strategy, sales operations, enterprise solutions, and organizational effectiveness.

Driven by a commitment to unlocking potential, Softchoice empowers organizations to achieve efficiency, agility, and innovation, ensuring their people thrive through technology.

Leadership Roles at Softchoice

  • Principal Architect & Chief Technology Officer, Office of - Neal Terracciano
  • Sales Chief of Staff - Renee Geske
  • Enterprise Field Chief Technology Officer (Canada) - George Sousa
  • Chief of Staff & Senior VP, Organizational Effectiveness - Maria Odoardi
  • Neal Terracciano - Principal Architect & Chief Technology Officer, Office of

    Neal Terracciano, the Principal Architect & Chief Technology Officer, Office of at Softchoice, architects the company's technological vision and strategy. This leadership role involves defining the core technology frameworks that enable organizations to become more efficient, agile, and innovative. Terracciano's focus centers on translating complex technological possibilities into actionable solutions that enhance productivity and creativity for employees. The Chief Technology Officer directs the evaluation and integration of emerging technologies, ensuring Softchoice remains at the forefront of digital transformation. This involves close collaboration with other executive leaders to align technology roadmaps with overarching business objectives. Neal Terracciano's expertise drives the development of scalable and robust technology architectures, directly supporting the company's mission to unlock the full potential of organizations and their people through advanced digital solutions. The strategic direction set by Terracciano ensures that Softchoice's offerings consistently meet the evolving needs of clients seeking to future-proof their operations.

    Renee Geske - Sales Chief of Staff

    Renee Geske, the Sales Chief of Staff at Softchoice, optimizes the efficiency and effectiveness of the sales organization. This critical function involves streamlining sales processes, enhancing cross-functional collaboration, and ensuring strategic initiatives are executed seamlessly across the sales division. Geske's responsibilities include supporting the sales leadership team in achieving revenue targets and expanding market reach. The Sales Chief of Staff drives operational excellence by implementing best practices and fostering a culture of continuous improvement within sales operations. Renee Geske plays a pivotal part in aligning sales strategies with the company's broader goals of enabling organizations to be agile and innovative. This role demands a deep understanding of sales dynamics and the ability to translate strategic objectives into tactical execution. By enhancing sales team productivity and ensuring alignment with client needs, Geske directly contributes to Softchoice's mission of helping people be more productive and creative at work through technology.

    George Sousa - Enterprise Field Chief Technology Officer (Canada)

    George Sousa, the Enterprise Field Chief Technology Officer (Canada) at Softchoice, spearheads technology strategy and adoption for enterprise clients across Canada. This executive leadership position focuses on understanding the unique challenges and opportunities within the Canadian market, architecting tailored technology solutions that drive efficiency, agility, and innovation for businesses. Sousa's role involves deep engagement with clients to identify how technology can unlock their people's potential, making them more productive and creative. The Enterprise Field Chief Technology Officer (Canada) champions the integration of cutting-edge technologies, ensuring clients can achieve future-ready capabilities. George Sousa collaborates closely with sales and delivery teams to translate client needs into robust technical roadmaps. This strategic guidance ensures that Softchoice's technology consulting services directly address the evolving demands of the Canadian enterprise landscape, reinforcing the company's commitment to client success and digital transformation.

    Maria Odoardi - Chief of Staff & Senior VP, Organizational Effectiveness

    Maria Odoardi, the Chief of Staff & Senior VP, Organizational Effectiveness at Softchoice, drives strategic initiatives focused on enhancing operational efficiency and fostering a high-performance culture. This leadership role is central to ensuring that Softchoice's internal structures and processes effectively support the company's mission of equipping organizations to be agile and innovative. Odoardi oversees programs designed to optimize organizational design, talent development, and employee engagement, directly contributing to a work environment where people are productive, creative, and happier. The Chief of Staff & Senior VP, Organizational Effectiveness collaborates with executive leadership to align strategic goals with operational execution, ensuring seamless integration across departments. Maria Odoardi's influence extends to shaping the company's capacity for growth and its ability to unlock the full potential of its workforce through effective organizational strategies and continuous improvement.

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    Frequently Asked Questions Regarding Softchoice Top Executives and Leadership Team

    Who leads Softchoice?
    Softchoice is led by Neal Terracciano (Principal Architect & Chief Technology Officer, Office of), along with executives such as Renee Geske (Sales Chief of Staff) and George Sousa (Enterprise Field Chief Technology Officer (Canada)).
    Who is part of Softchoice’s executive team?
    The executive team of Softchoice includes leaders such as Neal Terracciano (Principal Architect & Chief Technology Officer, Office of), Renee Geske (Sales Chief of Staff), George Sousa (Enterprise Field Chief Technology Officer (Canada)) and other senior executives.
    How many executives does Softchoice have?
    Softchoice has 4 executives leading key business areas.
    What roles are included in Softchoice’s leadership team?
    The leadership team of Softchoice includes roles such as Principal Architect & Chief Technology Officer, Office of, Sales Chief of Staff, Enterprise Field Chief Technology Officer (Canada), Chief of Staff & Senior VP, Organizational Effectiveness.