Softchoice Executive and Leadership Team

September, 2026

Leadership Overview

Softchoice has 5 executives leading key functions including technology architecture, organizational effectiveness, financial services industry strategy, and enterprise field operations.

Focused on empowering organizations through digital transformation, Softchoice delivers innovative technology solutions that drive efficiency and agility while fostering productive, creative, and happy work environments for clients across North America.

Leadership Roles at Softchoice

  • Principal Architect & Chief Technology Officer, Office of - Neal Terracciano
  • Chief of Staff & Senior VP, Organizational Effectiveness - Maria Odoardi
  • Industry Principal and Field Chief Technology Officer - FSI Canada - David Thiandoum
  • Principal, Office of the Chief Technology Officer - Tad Kershner
  • Enterprise Field Chief Technology Officer (Canada) - George Sousa
  • Neal Terracciano - Principal Architect & Chief Technology Officer, Office of

    Neal Terracciano, the Principal Architect & Chief Technology Officer, Office of at Softchoice, directs the overarching technical vision and infrastructure strategy. Overseeing complex cloud migrations and digital modernization initiatives, the Chief Technology Officer ensures that technical frameworks align with the evolving needs of modern enterprises. This leadership role involves evaluating emerging technologies to maintain a competitive edge in the Canadian market. By architecting scalable solutions, Neal Terracciano directly impacts the ability of clients to remain agile and future-ready. The Chief Technology Officer collaborates with internal engineering teams to refine service delivery models, ensuring that every technical deployment supports organizational growth. Through rigorous assessment of system performance and security protocols, the Chief Technology Officer guarantees that all technology implementations meet the highest standards of operational excellence, ultimately driving long-term value for the diverse client base served by the organization.

    Maria Odoardi - Chief of Staff & Senior VP, Organizational Effectiveness

    Maria Odoardi, the Chief of Staff & Senior VP, Organizational Effectiveness at Softchoice, manages internal operations and strategic alignment across all business units. Overseeing human capital initiatives and corporate culture development, the Senior VP ensures that the workforce remains productive, creative, and engaged. This leadership role involves streamlining communication between executive leadership and operational teams to facilitate rapid decision-making. By optimizing internal processes, Maria Odoardi directly impacts the overall agility of the company. The Senior VP coordinates cross-functional projects that enhance employee experience and operational efficiency, ensuring that the organizational structure supports the broader mission of unlocking potential through technology. Through the implementation of performance management frameworks, the Senior VP fosters a high-performance environment that enables the company to thrive in a competitive landscape, consistently driving improvements in organizational health and long-term sustainability for the entire enterprise.

    David Thiandoum - Industry Principal and Field Chief Technology Officer - FSI Canada

    David Thiandoum, the Industry Principal and Field Chief Technology Officer - FSI Canada at Softchoice, leads strategic technology engagements within the financial services sector. Overseeing the development of industry-specific solutions, the Field Chief Technology Officer ensures that banking and insurance clients leverage technology to achieve regulatory compliance and operational efficiency. This leadership role involves translating complex market requirements into actionable technical roadmaps. By driving North American initiatives within the financial vertical, David Thiandoum directly impacts the digital maturity of major financial institutions. The Field Chief Technology Officer collaborates with sales and engineering teams to deliver tailored consulting services that address unique industry challenges. Through the application of deep domain expertise, the Field Chief Technology Officer secures the company's position as a trusted advisor, ensuring that financial clients remain resilient and innovative in an increasingly digital economy while maintaining robust security and performance standards.

    Tad Kershner - Principal, Office of the Chief Technology Officer

    Tad Kershner, the Principal, Office of the Chief Technology Officer at Softchoice, executes high-level technical strategy and innovation roadmaps. Overseeing the integration of advanced software solutions, the Principal ensures that the company maintains a cutting-edge portfolio of services for its clients. This leadership role involves identifying long-term technology trends that influence the broader market landscape. By architecting sophisticated technical environments, Tad Kershner directly impacts the efficiency and agility of the organizations supported by the company. The Principal works closely with the Chief Technology Officer to align technical capabilities with business objectives, ensuring that every solution delivered provides measurable value. Through the continuous refinement of technical standards and best practices, the Principal supports the company's commitment to helping people be productive and creative at work, ultimately driving the successful adoption of transformative technologies across the entire client base.

    George Sousa - Enterprise Field Chief Technology Officer (Canada)

    George Sousa, the Enterprise Field Chief Technology Officer (Canada) at Softchoice, directs technical strategy for large-scale enterprise accounts. Overseeing the deployment of complex infrastructure and software solutions, the Field Chief Technology Officer ensures that enterprise clients achieve maximum operational efficiency. This leadership role involves managing high-stakes technical relationships and providing expert guidance on digital transformation journeys. By driving Canadian market initiatives, George Sousa directly impacts the growth and stability of the company's largest accounts. The Field Chief Technology Officer collaborates with account managers and technical architects to deliver customized solutions that address specific enterprise pain points. Through the application of deep technical knowledge, the Field Chief Technology Officer ensures that all implementations are scalable, secure, and aligned with the client's long-term business goals, ultimately fostering innovation and productivity across the enterprise landscape while maintaining the company's reputation for excellence.

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    Frequently Asked Questions Regarding Softchoice Top Executives and Leadership Team

    Who leads Softchoice?
    Softchoice is led by Neal Terracciano (Principal Architect & Chief Technology Officer, Office of), along with executives such as Maria Odoardi (Chief of Staff & Senior VP, Organizational Effectiveness) and David Thiandoum (Industry Principal and Field Chief Technology Officer - FSI Canada).
    Who is part of Softchoice’s executive team?
    The executive team of Softchoice includes leaders such as Neal Terracciano (Principal Architect & Chief Technology Officer, Office of), Maria Odoardi (Chief of Staff & Senior VP, Organizational Effectiveness), David Thiandoum (Industry Principal and Field Chief Technology Officer - FSI Canada) and other senior executives.
    How many executives does Softchoice have?
    Softchoice has 5 executives leading key business areas.
    What roles are included in Softchoice’s leadership team?
    The leadership team of Softchoice includes roles such as Principal Architect & Chief Technology Officer, Office of, Chief of Staff & Senior VP, Organizational Effectiveness, Industry Principal and Field Chief Technology Officer - FSI Canada, Principal, Office of the Chief Technology Officer, Enterprise Field Chief Technology Officer (Canada).