Leadership Overview
SoftBank has 4 executives leading key functions including strategy, operations, and technology.
Driven by a commitment to next-generation social infrastructure, SoftBank delivers advanced telecommunications and AI-enabled services to connect diverse digital ecosystems across global markets.
Driven by a commitment to next-generation social infrastructure, SoftBank delivers advanced telecommunications and AI-enabled services to connect diverse digital ecosystems across global markets.
Leadership Roles at SoftBank
Junichi Miyakawa - President & Chief Executive Officer
Junichi Miyakawa, the President & Chief Executive Officer at SoftBank, directs the overarching corporate strategy and long-term vision for the organization. By prioritizing the integration of AI-enabled infrastructure and advanced telecommunications, the President & Chief Executive Officer ensures the company maintains a competitive edge in the rapidly evolving digital landscape. Junichi Miyakawa oversees the alignment of diverse business units, fostering innovation across mobile communications and broadband connectivity sectors. This leadership role involves constant engagement with the Board to refine the transition from traditional carrier services to a comprehensive digital platform provider. Through the expansion of IoT solutions and next-generation social infrastructure, the President & Chief Executive Officer drives significant market impact across Japan and international territories. By optimizing resource allocation and focusing on sustainable growth, Miyakawa secures the company's position as a leader in the global technology sector.

Kenichi Takashima - Chief Operating Officer
Kenichi Takashima, the Chief Operating Officer at SoftBank, manages the daily execution of internal business processes and operational efficiency. Focusing on the scaling of mobile communications and fixed-line telecommunications, the Chief Operating Officer streamlines service delivery to ensure high-quality broadband connectivity for millions of users. Kenichi Takashima coordinates with department heads to optimize the supply chain for mobile devices and internet service provision. This role requires rigorous oversight of operational workflows to support the company's broader digital transformation goals. By implementing lean management practices, the Chief Operating Officer enhances productivity across the organization's domestic and regional operations. Takashima maintains a sharp focus on operational excellence, ensuring that the infrastructure supporting digital platforms remains robust and scalable. Through these efforts, the Chief Operating Officer directly contributes to the reliability and performance of the company's extensive service portfolio.
Jun Shimba - Representative Director, Vice President and Chief Operating Officer
Jun Shimba, the Representative Director, Vice President and Chief Operating Officer at SoftBank, architects the strategic expansion of digital ecosystems and enterprise-level partnerships. While the other Chief Operating Officer focuses on internal efficiency, this Representative Director, Vice President and Chief Operating Officer drives the commercialization of AI solutions and IoT platforms for business clients. Jun Shimba manages the integration of emerging technologies into existing service frameworks to meet complex communication needs. This leadership position involves high-level collaboration with external stakeholders to broaden the company's market reach in the digital infrastructure space. By identifying new revenue streams and fostering innovation, Jun Shimba ensures the company remains at the forefront of technological advancement. The Representative Director, Vice President and Chief Operating Officer maintains a focus on long-term value creation, leveraging deep industry expertise to navigate the competitive landscape and secure the company's status as a premier provider of innovative services.
Ayako Sato - Deputy Director & Chief Technology Officer, Office of
Ayako Sato, the Deputy Director & Chief Technology Officer, Office of at SoftBank, leads the research and development of next-generation technological infrastructure. Overseeing the technical roadmap for AI-enabled solutions and broadband connectivity, the Deputy Director & Chief Technology Officer, Office of ensures that all engineering initiatives align with the company's mission to provide advanced social infrastructure. Ayako Sato directs the technical teams responsible for the deployment of IoT platforms and the modernization of telecommunications networks. This role involves constant evaluation of emerging technologies to maintain the company's competitive advantage in the digital sector. By fostering a culture of innovation, the Deputy Director & Chief Technology Officer, Office of drives the development of scalable, secure, and efficient digital platforms. Sato collaborates with other C-suite leaders to translate technical capabilities into tangible business outcomes, ensuring that the company's technological foundation supports its ambitious growth objectives across all operational sectors.
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