Leadership Overview
SoftBank has 6 executives leading key functions including strategy, operations, technology, and administrative oversight.
Focused on building next-generation social infrastructure, SoftBank delivers advanced telecommunications and AI-enabled services to drive digital transformation across global markets while connecting diverse consumer and business ecosystems.
Focused on building next-generation social infrastructure, SoftBank delivers advanced telecommunications and AI-enabled services to drive digital transformation across global markets while connecting diverse consumer and business ecosystems.
Leadership Roles at SoftBank
Junichi Miyakawa - President & Chief Executive Officer
Junichi Miyakawa, the President & Chief Executive Officer at SoftBank, directs the overarching corporate strategy and long-term vision for the telecommunications giant. Overseeing the transition from traditional carrier services to AI-enabled infrastructure, the President & Chief Executive Officer ensures the integration of IoT and digital platforms across all business units. This leadership role involves managing complex relationships with the Board and aligning internal resources with the goal of becoming a provider of next-generation social infrastructure. By prioritizing innovation in broadband connectivity and mobile services, Junichi Miyakawa directly impacts the competitive positioning of the firm within the Japanese market and beyond. Through rigorous oversight of operational efficiency and technological adoption, the President & Chief Executive Officer secures sustainable growth. Ultimately, Miyakawa drives the strategic evolution of the company to meet the rapidly changing communication needs of modern consumers and enterprise clients.

Yunzhi Liu - Chief Executive Officer Office
Yunzhi Liu, the Chief Executive Officer Office at SoftBank, manages the executive workflow and facilitates critical decision-making processes for the leadership team. Coordinating high-level initiatives, the Chief Executive Officer Office ensures that strategic directives from the top leadership reach all operational departments effectively. This role involves synthesizing data from various business segments, including mobile communications and internet service provision, to support the executive agenda. By streamlining communication between the C-suite and internal divisions, Yunzhi Liu optimizes the execution of corporate goals. The Chief Executive Officer Office maintains alignment with the broader mission of integrating AI solutions into existing telecommunications frameworks. Through meticulous planning and resource allocation, the Chief Executive Officer Office supports the expansion of digital ecosystems. Ultimately, Liu strengthens the organizational structure, ensuring that the company maintains a cohesive approach to its diverse technological and infrastructure projects.
Kenichi Takashima - Chief Operating Officer
Kenichi Takashima, the Chief Operating Officer at SoftBank, directs the internal scaling and day-to-day operational efficiency of the company's vast telecommunications network. Focusing on the logistics of mobile communications and fixed-line infrastructure, the Chief Operating Officer ensures that service delivery remains seamless across all regions. This leadership role involves optimizing supply chain processes for mobile devices and managing the deployment of broadband connectivity solutions. By implementing rigorous operational standards, Kenichi Takashima drives productivity and reduces overhead costs throughout the organization. The Chief Operating Officer works closely with technical departments to ensure that infrastructure projects align with the company's AI-enabled goals. Through strategic management of internal resources, the Chief Operating Officer supports the firm's ability to scale rapidly in response to market demand. Ultimately, Takashima secures the operational foundation necessary for the company to deliver innovative digital services to millions of users.
Jun Shimba - Representative Director, Vice President and Chief Operating Officer
Jun Shimba, the Representative Director, Vice President and Chief Operating Officer at SoftBank, manages the strategic expansion of digital platforms and the integration of AI solutions into the company's core business model. Overseeing the development of new revenue streams, the Representative Director, Vice President and Chief Operating Officer ensures that the firm effectively leverages emerging technologies to capture market share. This leadership role involves directing cross-functional teams to build robust digital ecosystems that connect businesses across multiple sectors. By fostering partnerships and driving innovation in IoT, Jun Shimba ensures that the company remains a leader in the digital transformation space. The Representative Director, Vice President and Chief Operating Officer also monitors the competitive landscape to identify new opportunities for growth. Through strategic oversight of these advanced technology initiatives, the Representative Director, Vice President and Chief Operating Officer supports the long-term viability of the firm's infrastructure investments. Ultimately, Shimba drives the company's transition into a comprehensive technology provider.
Ayako Sato - Deputy Director & Chief Technology Officer, Office of
Ayako Sato, the Deputy Director & Chief Technology Officer, Office of at SoftBank, architects the technical roadmap for the company's AI-enabled infrastructure and next-generation communication systems. Leading the research and development of advanced digital platforms, the Deputy Director & Chief Technology Officer, Office of ensures that all technological investments align with the firm's mission to provide superior social infrastructure. This leadership role involves overseeing the implementation of IoT protocols and enhancing the security of broadband networks. By driving innovation in software and hardware integration, Ayako Sato ensures that the company maintains a technological edge in the telecommunications sector. The Deputy Director & Chief Technology Officer, Office of collaborates with other C-suite leaders to translate complex technical requirements into actionable business strategies. Through the continuous evaluation of emerging technologies, the Deputy Director & Chief Technology Officer, Office of supports the company's commitment to digital excellence. Ultimately, Sato secures the technical future of the organization.
Takashi Ito - Deputy Director
Takashi Ito, the Deputy Director at SoftBank, oversees specific operational segments focused on broadband connectivity and mobile device distribution. Managing regional market initiatives, the Deputy Director ensures that service delivery meets the high standards required for next-generation social infrastructure. This leadership role involves collaborating with technical teams to refine internet service provision and enhance user experience across the Japanese market. By monitoring performance metrics and adjusting service strategies, Takashi Ito drives operational excellence within the telecommunications division. The Deputy Director also coordinates with other senior leaders to integrate IoT capabilities into existing broadband networks. Through consistent focus on service reliability and customer satisfaction, the Deputy Director supports the company's broader digital transformation objectives. Ultimately, Ito maintains the integrity of the core telecommunications business while fostering innovation in service delivery models to keep the firm at the forefront of the industry.
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