Sms Group Executive and Leadership Team

Peter Fernie, the Chief Financial Officer, Region (Americas) at Sms Group, manages all financial operations across North America. Overseeing fiscal strategy and resource allocation, Fernie ensures robust financial health to support Sms Group's extensive network of 21 locations and over 900 skilled employees. This critical role involves optimizing financial performance to enable the delivery of new equipment, digital solutions, and green steel technologies to the metals industries. By maintaining stringent financial controls and driving efficiency, Peter Fernie directly supports the company's mission to provide unmatched sales, service, and support. The Chief Financial Officer's oversight is essential for sustaining Sms Group's position as a key enabler of sustainable steel production and its holistic approach to integrating equipment, automation, and digital solutions.

Mark Smirniw, the Chief Financial Officer, Region (Americas) at Sms Group, oversees the financial strategy and performance for the Americas region. This executive directs fiscal planning and resource management, ensuring Sms Group's capacity to deliver advanced equipment, digital solutions, and green steel technologies to the metals sector. Smirniw's responsibilities include optimizing financial operations across 21 locations and supporting over 900 employees, thereby reinforcing the company's commitment to providing unmatched sales, service, and support. By driving financial discipline and strategic investment, Mark Smirniw plays a vital part in Sms Group's mission to enable sustainable steel production and integrate equipment, automation, and digital solutions for carbon-neutral practices.

Thomas Fest, the Chief Operating Officer, Region (Americas) at Sms Group, directs operational execution across the United States, Canada, and Mexico. Overseeing the deployment of new equipment, digital solutions, and green steel technologies, Fest ensures seamless service and support for clients in the metals industries. This leadership position involves managing the company's 21 locations and leveraging the expertise of over 900 skilled employees to drive efficiency and client satisfaction. By optimizing supply chains and operational workflows, Thomas Fest directly enhances Sms Group's capacity to deliver unmatched service and maintenance. The Chief Operating Officer's focus on operational excellence is fundamental to the company's role as a major enabler of sustainable steel production and its commitment to a holistic approach integrating equipment, automation, and digital solutions.

Laurel Chivari, the Chief Marketing Officer at Sms Group, directs all North American marketing initiatives. Overseeing brand strategy and market positioning, Chivari ensures Sms Group's commitment to innovation and sustainable steel production resonates across the United States, Canada, and Mexico. This leadership role involves developing targeted campaigns that highlight the company's new equipment, digital solutions, and green steel technologies. By fostering strong client relationships and communicating the value of SMS group's comprehensive sales, service, and support network, Laurel Chivari directly contributes to market penetration and client retention. The Chief Marketing Officer's efforts are crucial for amplifying the company's impact as a major enabler of carbon-neutral practices within the metals sector.