SMS Equipment Executive and Leadership Team

July, 2026

Leadership Overview

SMS Equipment has 4 executives leading key functions including finance, operations, technology, and legal.

Driven by a commitment to industrial excellence, SMS Equipment provides comprehensive heavy equipment distribution and industrial solutions, supporting major infrastructure, mining, forestry, and resource development across Canada and internationally.

Leadership Roles at SMS Equipment

  • Executive VP, Finance & Chief Financial Officer - Sundeep Bhangoo
  • President & Chief Operating Officer - Robin Heard
  • Senior Vice President, Corporate Affairs, and Chief Legal Officer - Rod Girard
  • Executive VP, Technology & Innovation - Mike Brown
  • Sundeep Bhangoo - Executive VP, Finance & Chief Financial Officer

    Sundeep Bhangoo, the Executive VP, Finance & Chief Financial Officer at SMS Equipment, directs all financial operations and strategic fiscal planning. Overseeing treasury, accounting, and financial reporting, Bhangoo ensures robust financial health and compliance across the organization's extensive Canadian and international network. This leadership role involves managing capital allocation, optimizing investment strategies, and driving profitability for the heavy equipment distribution and industrial solutions provider. By analyzing market trends and economic indicators, Sundeep Bhangoo guides the company's financial trajectory, supporting large-scale infrastructure, mining, and resource development projects. The Chief Financial Officer's oversight extends to risk management and the development of financial models that underpin the company's lifecycle support services and technological advancements. This executive ensures the financial stability required for sustained growth and operational excellence in demanding industrial environments.
    Sundeep Bhangoo

    Robin Heard - President & Chief Operating Officer

    Robin Heard, the President & Chief Operating Officer at SMS Equipment, orchestrates the company's extensive operational network and day-to-day business activities. Overseeing all aspects of heavy equipment distribution, rental, servicing, and technological support, Heard ensures seamless execution across Canada, Alaska, and international markets. This critical role involves driving operational efficiency and optimizing the supply chain for construction, mining, and forestry equipment. By managing regional operations and service centers, Robin Heard guarantees the delivery of integrated solutions and lifecycle support to clients engaged in large-scale resource development. The Chief Operating Officer's focus remains on enhancing customer satisfaction and operational performance, aligning all departments with the company's mission of supporting demanding industrial environments. This leadership ensures the effective deployment of equipment and services, reinforcing SMS Equipment's position as a major industrial solutions provider.
    Rod Girard, the Senior Vice President, Corporate Affairs, and Chief Legal Officer at SMS Equipment, manages all legal matters and corporate governance initiatives. Overseeing compliance, risk management, and strategic legal counsel, Girard ensures adherence to regulatory frameworks across the company's extensive operational footprint in Canada, Alaska, and international markets. This leadership position involves safeguarding the company's interests and supporting its business objectives in the heavy equipment distribution and industrial solutions sector. By guiding corporate affairs, Rod Girard contributes to the company's relationships with stakeholders and its commitment to ethical business practices. The Chief Legal Officer's purview includes contract negotiation, litigation management, and the development of policies that support the company's mission of serving large-scale infrastructure, mining, and resource development operations. Girard's expertise ensures legal integrity and supports the sustained growth of SMS Equipment.

    Mike Brown - Executive VP, Technology & Innovation

    Mike Brown, the Executive VP, Technology & Innovation at SMS Equipment, spearheads the integration and development of advanced technological solutions across the company's operations. Overseeing the strategic implementation of new technologies in construction, mining, and forestry equipment, Brown drives innovation in areas such as telematics, data analytics, and equipment management systems. This executive role is pivotal in enhancing the efficiency and effectiveness of the company's distribution, rental, and lifecycle support services. By fostering a culture of innovation, Mike Brown ensures SMS Equipment remains at the forefront of industrial technology, providing clients with cutting-edge solutions for resource development and infrastructure projects. The focus is on leveraging technology to improve equipment performance, reduce operational costs, and deliver superior value to customers operating in demanding environments. Brown's leadership ensures the company's technological capabilities align with its broad market presence across Canada and internationally.

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    Frequently Asked Questions Regarding SMS Equipment Top Executives and Leadership Team

    Who leads SMS Equipment?
    SMS Equipment is led by Sundeep Bhangoo (Executive VP, Finance & Chief Financial Officer), along with executives such as Robin Heard (President & Chief Operating Officer) and Rod Girard (Senior Vice President, Corporate Affairs, and Chief Legal Officer).
    Who is part of SMS Equipment’s executive team?
    The executive team of SMS Equipment includes leaders such as Sundeep Bhangoo (Executive VP, Finance & Chief Financial Officer), Robin Heard (President & Chief Operating Officer), Rod Girard (Senior Vice President, Corporate Affairs, and Chief Legal Officer) and other senior executives.
    How many executives does SMS Equipment have?
    SMS Equipment has 4 executives leading key business areas.
    What roles are included in SMS Equipment’s leadership team?
    The leadership team of SMS Equipment includes roles such as Executive VP, Finance & Chief Financial Officer, President & Chief Operating Officer, Senior Vice President, Corporate Affairs, and Chief Legal Officer, Executive VP, Technology & Innovation.