SMS Equipment Executive and Leadership Team

July, 2026

Leadership Overview

SMS Equipment has 4 executives leading key functions including operations, finance, legal, and technology.

Driven by a commitment to industrial excellence, SMS Equipment provides comprehensive heavy equipment solutions, supporting critical sectors across Canada and internationally with advanced technology and lifecycle support.

Leadership Roles at SMS Equipment

  • Executive VP, Finance & Chief Financial Officer - Sundeep Bhangoo
  • President & Chief Operating Officer - Robin Heard
  • Senior Vice President, Corporate Affairs, and Chief Legal Officer - Rod Girard
  • Executive VP, Technology & Innovation - Mike Brown
  • Sundeep Bhangoo - Executive VP, Finance & Chief Financial Officer

    Sundeep Bhangoo, the Executive VP, Finance & Chief Financial Officer at SMS Equipment, manages the comprehensive financial strategy and operations of the heavy equipment distribution and industrial solutions enterprise. Bhangoo oversees all fiscal activities, including financial planning, analysis, reporting, and capital management, ensuring the financial health and stability of an organization with a vast operational network. This executive leadership is critical for supporting large-scale infrastructure, mining, forestry, construction, and resource development projects, requiring robust financial oversight. By guiding investment strategies and optimizing financial performance, Sundeep Bhangoo directly contributes to the company's ability to expand its service coverage across Canada, Alaska, and international markets. The financial acumen applied ensures sustained growth and the effective integration of advanced technologies and integrated operational solutions, reinforcing SMS Equipment's market position and its capacity to serve demanding industrial environments.
    Sundeep Bhangoo

    Robin Heard - President & Chief Operating Officer

    Robin Heard, the President & Chief Operating Officer at SMS Equipment, directs the company's extensive operational network, encompassing sales, rental, servicing, and remanufacturing of construction, mining, forestry, and roadbuilding equipment. Overseeing a vast distribution system across Canada, Alaska, and international markets, Heard ensures seamless integration of equipment supply and lifecycle support services. This leadership role is pivotal in maintaining the organization's position as a major industrial equipment solutions provider, directly impacting large-scale infrastructure, mining, forestry, construction, and resource development operations. By focusing on operational efficiency and advanced technological integration, Robin Heard drives the company's capacity to serve demanding industrial environments and strengthens relationships with global equipment manufacturers. The strategic deployment of resources and personnel under Heard's purview guarantees robust service coverage across geographically diverse markets, reinforcing SMS Equipment's market leadership.
    Rod Girard, the Senior Vice President, Corporate Affairs, and Chief Legal Officer at SMS Equipment, directs the company's legal framework and corporate governance, ensuring compliance and managing risk across all operational facets. Girard oversees legal matters pertaining to the sale, rental, servicing, and remanufacturing of heavy equipment, supporting critical sectors such as construction, mining, forestry, and roadbuilding. This leadership position is essential for navigating the complexities of operating one of the largest heavy equipment distribution networks in Canada, as well as maintaining an international presence. By managing corporate affairs and legal strategy, Rod Girard safeguards the enterprise's interests and facilitates its role as a major industrial equipment solutions provider. The legal expertise ensures adherence to regulations across Canada, Alaska, and selected international markets, supporting large-scale infrastructure and resource development operations. Girard's oversight is fundamental to maintaining strong relationships with global equipment manufacturers and ensuring the integrity of integrated operational solutions.

    Mike Brown - Executive VP, Technology & Innovation

    Mike Brown, the Executive VP, Technology & Innovation at SMS Equipment, spearheads the integration and development of advanced technological solutions across the company's heavy equipment distribution and industrial services. Brown directs the strategic implementation of technology to enhance the sale, rental, servicing, maintenance, and remanufacturing of construction, mining, forestry, and roadbuilding equipment. This executive role is crucial for maintaining SMS Equipment's competitive edge, particularly in supporting large-scale infrastructure, mining, forestry, construction, and resource development operations. By driving innovation, Mike Brown ensures the company leverages cutting-edge technologies to provide superior lifecycle support and integrated operational solutions. The focus on technological advancement supports the organization's extensive network across Canada, Alaska, and international markets, optimizing equipment performance and customer service. Brown's leadership in technology directly contributes to the company's mission of delivering advanced, efficient solutions to demanding industrial environments.

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    Frequently Asked Questions Regarding SMS Equipment Top Executives and Leadership Team

    Who leads SMS Equipment?
    SMS Equipment is led by Sundeep Bhangoo (Executive VP, Finance & Chief Financial Officer), along with executives such as Robin Heard (President & Chief Operating Officer) and Rod Girard (Senior Vice President, Corporate Affairs, and Chief Legal Officer).
    Who is part of SMS Equipment’s executive team?
    The executive team of SMS Equipment includes leaders such as Sundeep Bhangoo (Executive VP, Finance & Chief Financial Officer), Robin Heard (President & Chief Operating Officer), Rod Girard (Senior Vice President, Corporate Affairs, and Chief Legal Officer) and other senior executives.
    How many executives does SMS Equipment have?
    SMS Equipment has 4 executives leading key business areas.
    What roles are included in SMS Equipment’s leadership team?
    The leadership team of SMS Equipment includes roles such as Executive VP, Finance & Chief Financial Officer, President & Chief Operating Officer, Senior Vice President, Corporate Affairs, and Chief Legal Officer, Executive VP, Technology & Innovation.