Smart Start Executive and Leadership Team

September, 2026

Leadership Overview

Smart Start has 7 executives leading key functions including strategy, financial oversight, technology development, and operational management.

Committed to public safety through advanced alcohol monitoring technology, Smart Start delivers reliable ignition interlocks and drug testing solutions to global markets while maintaining a focus on innovation and regulatory compliance.

Leadership Roles at Smart Start

  • Chief Executive Officer - Albert Al Morales
  • Owner & Chief Executive Officer - Sara Novakovic
  • Interim Chief Executive Officer - Jadelind Wong
  • Founder, Chief Executive Officer & President - Miguel García
  • Interim Chief Financial Officer - David Stern
  • President - Tom Anthony
  • Chief Technology Officer & Chief Information Officer - Eric Neilson
  • Albert Al Morales - Chief Executive Officer

    Albert Al Morales, the Chief Executive Officer at Smart Start, directs the overarching corporate strategy for alcohol monitoring technology. Overseeing the expansion of ignition interlock services, the Chief Executive Officer ensures alignment with rigorous safety standards across North American markets. This leadership role involves managing high-level partnerships with regulatory bodies to maintain market dominance in the testing equipment sector. By optimizing internal processes, Albert Al Morales drives operational efficiency and supports the long-term growth of the organization. Morales monitors industry trends to refine product development cycles, ensuring the company remains at the forefront of alcohol detection innovation. Through consistent focus on performance metrics, the Chief Executive Officer secures the financial health of the enterprise while fostering a culture of accountability and technical excellence within the entire executive team.

    Sara Novakovic - Owner & Chief Executive Officer

    Sara Novakovic, the Owner & Chief Executive Officer at Smart Start, governs the strategic vision and long-term ownership objectives for the company. Managing the core mission of providing reliable drug testing products, the Owner & Chief Executive Officer ensures that all business activities reflect the commitment to public safety. This leadership role involves coordinating with the board to approve major capital investments in manufacturing capabilities. By evaluating market opportunities, Sara Novakovic drives the expansion of portable alcohol monitoring devices into new regional territories. Novakovic maintains oversight of corporate governance, ensuring that the organization adheres to strict legal requirements in every jurisdiction. Through disciplined management of assets, the Owner & Chief Executive Officer sustains the competitive advantage of the firm, ultimately positioning the company as a leader in the specialized alcohol monitoring industry.

    Jadelind Wong - Interim Chief Executive Officer

    Jadelind Wong, the Interim Chief Executive Officer at Smart Start, executes daily operational leadership while maintaining continuity in strategic initiatives. Overseeing the transition of key business functions, the Interim Chief Executive Officer ensures that the development of ignition interlocks remains uninterrupted during this period. This leadership role involves facilitating communication between departments to streamline the delivery of drug testing products. By analyzing current performance data, Jadelind Wong drives improvements in service delivery models across the United States. Wong manages the immediate needs of the organization, ensuring that all operational goals align with the broader mission of public safety. Through proactive problem-solving, the Interim Chief Executive Officer stabilizes internal workflows and supports the executive team in achieving quarterly targets, thereby maintaining the market position of the company during this critical phase of leadership.

    Miguel García - Founder, Chief Executive Officer & President

    Miguel García, the Founder, Chief Executive Officer & President at Smart Start, architects the foundational principles and long-term growth trajectory for the organization. Overseeing the integration of new alcohol monitoring technologies, the Founder, Chief Executive Officer & President ensures that the company maintains its reputation for technical reliability. This leadership role involves setting the tone for corporate culture and driving the vision for future product lines. By fostering relationships with key stakeholders, Miguel García drives the expansion of the brand into diverse international markets. García monitors the competitive landscape to identify emerging opportunities in the drug testing sector. Through strategic decision-making, the Founder, Chief Executive Officer & President ensures that the company remains a dominant force in the industry, consistently delivering high-quality solutions that enhance public safety and meet the evolving needs of clients.
    Miguel García

    David Stern - Interim Chief Financial Officer

    David Stern, the Interim Chief Financial Officer at Smart Start, directs all fiscal planning and financial reporting activities for the company. Overseeing the allocation of capital toward the development of portable alcohol monitoring devices, the Interim Chief Financial Officer ensures that budgetary constraints align with strategic growth objectives. This leadership role involves managing cash flow and optimizing the cost structure of manufacturing operations. By conducting rigorous financial analysis, David Stern drives the accuracy of forecasting models to support executive decision-making. Stern coordinates with the board to provide transparency regarding the financial health of the organization. Through meticulous oversight of accounting practices, the Interim Chief Financial Officer secures the fiscal stability of the firm, ensuring that resources remain available for the continued innovation of ignition interlock products and other essential testing equipment.

    Tom Anthony - President

    Tom Anthony, the President at Smart Start, directs the day-to-day business operations and execution of corporate strategy. Overseeing the manufacturing and distribution of ignition interlocks, the President ensures that production schedules meet the high demand of the market. This leadership role involves managing cross-functional teams to optimize the supply chain for drug testing products. By streamlining operational workflows, Tom Anthony drives efficiency and reduces lead times for clients. Anthony monitors regional performance metrics to ensure that service delivery remains consistent across all territories. Through effective management of personnel and resources, the President supports the overall growth of the company, ensuring that every department contributes to the mission of providing reliable alcohol monitoring solutions. Anthony maintains a focus on operational excellence, ensuring that the organization achieves its performance targets while upholding the highest standards of quality.
    Tom Anthony

    Eric Neilson - Chief Technology Officer & Chief Information Officer

    Eric Neilson, the Chief Technology Officer & Chief Information Officer at Smart Start, architects the digital infrastructure and technical roadmap for all alcohol monitoring products. Overseeing the research and development of ignition interlock software, the Chief Technology Officer & Chief Information Officer ensures that all systems meet stringent security and performance standards. This leadership role involves managing the integration of data analytics into drug testing products to improve user outcomes. By implementing advanced cybersecurity protocols, Eric Neilson drives the protection of sensitive client information across the entire network. Neilson coordinates with engineering teams to accelerate the deployment of new hardware solutions. Through continuous evaluation of emerging technologies, the Chief Technology Officer & Chief Information Officer maintains the technical superiority of the company, ensuring that all digital platforms support the core mission of public safety.

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    Frequently Asked Questions Regarding Smart Start Top Executives and Leadership Team

    Who leads Smart Start?
    Smart Start is led by Albert Al Morales (Chief Executive Officer), along with executives such as Sara Novakovic (Owner & Chief Executive Officer) and Jadelind Wong (Interim Chief Executive Officer).
    Who is part of Smart Start’s executive team?
    The executive team of Smart Start includes leaders such as Albert Al Morales (Chief Executive Officer), Sara Novakovic (Owner & Chief Executive Officer), Jadelind Wong (Interim Chief Executive Officer) and other senior executives.
    How many executives does Smart Start have?
    Smart Start has 7 executives leading key business areas.
    What roles are included in Smart Start’s leadership team?
    The leadership team of Smart Start includes roles such as Chief Executive Officer, Owner & Chief Executive Officer, Interim Chief Executive Officer, Founder, Chief Executive Officer & President, Interim Chief Financial Officer.