Smart Start Executive and Leadership Team

July, 2026

Leadership Overview

Smart Start has 7 executives leading key functions including strategy, technology, and operations.

Driven by innovation, Smart Start is dedicated to advancing alcohol monitoring technology, providing essential ignition interlocks and portable devices to enhance public safety and compliance.

Leadership Roles at Smart Start

  • Chief Executive Officer - Raanan Sokolov
  • Chief Executive Officer & Director - Rabia Ahmad-green
  • Owner & Chief Executive Officer - Sara Novakovic
  • Founder, Chief Executive Officer & President - Miguel García
  • Interim Chief Financial Officer - David Stern
  • President - Tom Anthony
  • Chief Technology Officer & Chief Information Officer - Eric Neilson
  • Raanan Sokolov - Chief Executive Officer

    Raanan Sokolov, the Chief Executive Officer at Smart Start, directs the company's overall strategic vision and operational execution. Overseeing all business units, Sokolov ensures alignment with Smart Start's mission to provide reliable alcohol monitoring solutions. This leadership involves driving innovation in ignition interlock technology and portable monitoring devices, critical for compliance and public safety initiatives. By focusing on market expansion and product development, Raanan Sokolov strengthens Smart Start's position as a leader in the alcohol monitoring sector. The Chief Executive Officer's role encompasses fostering a culture of excellence and ensuring the company meets the evolving needs of its diverse client base across the United States.
    Raanan Sokolov

    Rabia Ahmad-green - Chief Executive Officer & Director

    Rabia Ahmad-green, the Chief Executive Officer & Director at Smart Start, spearheads the company's strategic direction and governance. Ahmad-green's oversight extends to critical business functions, ensuring the effective deployment of alcohol monitoring technologies. This involves guiding the development and implementation of ignition interlocks and portable testing devices, aligning with regulatory requirements and market demands. Rabia Ahmad-green's leadership focuses on enhancing operational efficiency and expanding market reach within the United States. The Chief Executive Officer & Director's responsibilities include fostering key stakeholder relationships and driving sustainable growth for Smart Start.

    Sara Novakovic - Owner & Chief Executive Officer

    Sara Novakovic, the Owner & Chief Executive Officer at Smart Start, defines the company's long-term strategic objectives and ownership vision. Novakovic's leadership guides the development and refinement of alcohol monitoring technologies, including ignition interlocks and portable devices. This role involves ensuring the company's products meet stringent industry standards and client expectations across the United States. Sara Novakovic's focus is on maintaining Smart Start's competitive edge through innovation and operational excellence. The Owner & Chief Executive Officer's mandate includes driving profitability and ensuring the company's sustained success in the alcohol monitoring market.

    Miguel García - Founder, Chief Executive Officer & President

    Miguel García, the Founder, Chief Executive Officer & President at Smart Start, establishes the foundational vision and strategic direction for the company. García's leadership encompasses the entire operational spectrum, from product innovation in alcohol monitoring technology to market penetration strategies. This involves guiding the development of ignition interlocks and portable testing devices, ensuring their efficacy and compliance with regulations across the United States. Miguel García's role is pivotal in driving the company's growth and maintaining its reputation for quality and reliability. The Founder, Chief Executive Officer & President's responsibilities include fostering innovation and ensuring Smart Start's continued leadership in the industry.
    Miguel García

    David Stern - Interim Chief Financial Officer

    David Stern, the Interim Chief Financial Officer at Smart Start, manages the company's financial operations and fiscal strategy. Stern oversees budgeting, financial planning, and reporting, ensuring the fiscal health of the organization. This role involves optimizing financial performance and supporting strategic initiatives related to product development and market expansion for alcohol monitoring technology. David Stern's focus is on maintaining financial stability and driving efficient resource allocation across all departments in the United States. The Interim Chief Financial Officer's responsibilities include safeguarding company assets and providing critical financial insights to guide executive decision-making.

    Tom Anthony - President

    Tom Anthony, the President at Smart Start, leads the company's operational execution and strategic initiatives. Anthony's purview includes overseeing key business functions to ensure the effective delivery of alcohol monitoring technology solutions. This involves driving the implementation of ignition interlocks and portable testing devices, aligning with market demands and regulatory compliance across the United States. Tom Anthony's leadership focuses on enhancing operational efficiency and fostering strong client relationships. The President's responsibilities are vital for Smart Start's day-to-day success and its continued growth in the alcohol monitoring sector.
    Tom Anthony

    Eric Neilson - Chief Technology Officer & Chief Information Officer

    Eric Neilson, the Chief Technology Officer & Chief Information Officer at Smart Start, directs the company's technological advancements and information systems strategy. Neilson oversees the research and development of cutting-edge alcohol monitoring devices, including sophisticated ignition interlocks and portable testing solutions. This leadership ensures the integration of robust IT infrastructure and cybersecurity measures across the organization in the United States. Eric Neilson's mandate involves driving innovation in hardware and software, enhancing product performance, and maintaining data integrity. The Chief Technology Officer & Chief Information Officer's responsibilities are crucial for Smart Start's technological competitiveness and operational efficiency.

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    Frequently Asked Questions Regarding Smart Start Top Executives and Leadership Team

    Who leads Smart Start?
    Smart Start is led by Raanan Sokolov (Chief Executive Officer), along with executives such as Rabia Ahmad-green (Chief Executive Officer & Director) and Sara Novakovic (Owner & Chief Executive Officer).
    Who is part of Smart Start’s executive team?
    The executive team of Smart Start includes leaders such as Raanan Sokolov (Chief Executive Officer), Rabia Ahmad-green (Chief Executive Officer & Director), Sara Novakovic (Owner & Chief Executive Officer) and other senior executives.
    How many executives does Smart Start have?
    Smart Start has 7 executives leading key business areas.
    What roles are included in Smart Start’s leadership team?
    The leadership team of Smart Start includes roles such as Chief Executive Officer, Chief Executive Officer & Director, Owner & Chief Executive Officer, Founder, Chief Executive Officer & President, Interim Chief Financial Officer.