Smart Start Executive and Leadership Team

May, 2026

Leadership Overview

Smart Start has 8 executives leading key functions including strategy, finance, technology, and operations.

Driven by innovation, Smart Start is dedicated to advancing alcohol monitoring technology, providing essential ignition interlocks and portable devices to enhance public safety and compliance.

Leadership Roles at Smart Start

  • Chief Executive Officer - Raanan Sokolov
  • Owner & Chief Executive Officer - Sara Novakovic
  • Chief Executive Officer & Director - Rabia Ahmad-green
  • Founder, Chief Executive Officer & President - Miguel García
  • Chief Executive Officer, Mbr - Marlen Miller
  • Interim Chief Financial Officer - David Stern
  • President - Tom Anthony
  • Chief Technology Officer & Chief Information Officer - Eric Neilson
  • Raanan Sokolov - Chief Executive Officer

    Raanan Sokolov, the Chief Executive Officer at Smart Start, directs the company's overall strategic vision and operational execution. Sokolov guides the development and deployment of advanced alcohol monitoring technologies, including ignition interlocks and portable devices. This leadership ensures Smart Start maintains its position as a key provider in the alcohol monitoring sector. The focus remains on expanding market reach and enhancing product capabilities to meet evolving regulatory and customer needs. Raanan Sokolov drives initiatives that support the company's mission of promoting safety and accountability through reliable technology solutions. The executive's oversight extends to fostering innovation within the engineering and product development teams, ensuring Smart Start remains at the forefront of the industry.
    Raanan Sokolov

    Sara Novakovic - Owner & Chief Executive Officer

    Sara Novakovic, the Owner & Chief Executive Officer at Smart Start, holds ultimate responsibility for the company's strategic direction and ownership. Novakovic oversees all facets of the business, ensuring alignment with the core mission of providing effective alcohol monitoring solutions. This includes guiding the company's growth trajectory and maintaining its commitment to quality and innovation in ignition interlock and portable device technology. The Owner & Chief Executive Officer's role involves critical decision-making regarding market expansion and product diversification. Sara Novakovic's leadership ensures the company's long-term viability and its impact on public safety initiatives. The executive's focus is on sustainable business practices and strengthening Smart Start's market presence.

    Rabia Ahmad-green - Chief Executive Officer & Director

    Rabia Ahmad-green, the Chief Executive Officer & Director at Smart Start, directs the company's strategic initiatives and governance. Ahmad-green oversees the execution of the business plan, ensuring operational efficiency and adherence to the company's mission of providing reliable alcohol monitoring technology. This role involves critical oversight of product development, market penetration, and customer service strategies. The Chief Executive Officer & Director's leadership ensures that Smart Start's ignition interlocks and portable devices meet stringent quality standards. Rabia Ahmad-green drives the company's commitment to innovation and its contribution to public safety. The executive's responsibilities include fostering a culture of excellence and accountability across all departments.

    Miguel García - Founder, Chief Executive Officer & President

    Miguel García, the Founder, Chief Executive Officer & President at Smart Start, established the company's foundational vision and continues to drive its strategic growth. García leads the executive team in developing and implementing innovative alcohol monitoring solutions, including ignition interlocks and portable testing devices. The Founder, Chief Executive Officer & President's role encompasses setting the company's long-term objectives and ensuring operational excellence. Miguel García's leadership is pivotal in expanding Smart Start's market presence and enhancing its product offerings to meet diverse client needs. The executive's focus remains on upholding the company's commitment to safety, compliance, and technological advancement in the alcohol monitoring industry.
    Miguel García

    Marlen Miller - Chief Executive Officer, Mbr

    Marlen Miller, the Chief Executive Officer, Mbr at Smart Start, directs the company's strategic operations and overall business performance. Miller oversees the execution of key initiatives related to alcohol monitoring technology, including ignition interlocks and portable devices. This leadership ensures Smart Start's continued innovation and market competitiveness. The Chief Executive Officer, Mbr's responsibilities include guiding product development and market expansion strategies. Marlen Miller drives the company's commitment to providing reliable solutions that enhance public safety and regulatory compliance. The executive's focus is on optimizing operational efficiency and fostering strong relationships with stakeholders.

    David Stern - Interim Chief Financial Officer

    David Stern, the Interim Chief Financial Officer at Smart Start, oversees the company's financial strategy and operations. Stern manages all aspects of financial planning, reporting, and analysis, ensuring fiscal responsibility and supporting the company's growth objectives. This role involves critical oversight of budgeting, forecasting, and resource allocation for the development and deployment of alcohol monitoring technologies. The Interim Chief Financial Officer's leadership ensures the financial health of Smart Start, enabling continued investment in innovation for ignition interlocks and portable devices. David Stern's expertise guides the company's financial decisions, reinforcing its commitment to stability and market leadership.

    Tom Anthony - President

    Tom Anthony, the President at Smart Start, leads the company's operational execution and strategic initiatives. Anthony oversees the day-to-day management of business functions, ensuring efficient delivery of alcohol monitoring technologies, including ignition interlocks and portable devices. This role involves driving performance across departments and fostering a culture of excellence. The President's leadership is key to implementing the company's mission and expanding its market presence. Tom Anthony's focus is on optimizing operational workflows and enhancing customer satisfaction. The executive's responsibilities include ensuring that Smart Start's products meet the highest standards of reliability and compliance.
    Tom Anthony

    Eric Neilson - Chief Technology Officer & Chief Information Officer

    Eric Neilson, the Chief Technology Officer & Chief Information Officer at Smart Start, directs the company's technological vision and information systems strategy. Neilson leads the development and implementation of cutting-edge technology for alcohol monitoring devices, including ignition interlocks and portable solutions. This executive's oversight ensures robust, secure, and scalable technological infrastructure. The Chief Technology Officer & Chief Information Officer's responsibilities encompass driving innovation in hardware and software development, enhancing data security, and optimizing IT operations. Eric Neilson's leadership is crucial for maintaining Smart Start's technological edge and supporting its mission to provide reliable monitoring solutions.

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    Frequently Asked Questions Regarding Smart Start Top Executives and Leadership Team

    Who leads Smart Start?
    Smart Start is led by Raanan Sokolov (Chief Executive Officer), along with executives such as Sara Novakovic (Owner & Chief Executive Officer) and Rabia Ahmad-green (Chief Executive Officer & Director).
    Who is part of Smart Start’s executive team?
    The executive team of Smart Start includes leaders such as Raanan Sokolov (Chief Executive Officer), Sara Novakovic (Owner & Chief Executive Officer), Rabia Ahmad-green (Chief Executive Officer & Director) and other senior executives.
    How many executives does Smart Start have?
    Smart Start has 8 executives leading key business areas.
    What roles are included in Smart Start’s leadership team?
    The leadership team of Smart Start includes roles such as Chief Executive Officer, Owner & Chief Executive Officer, Chief Executive Officer & Director, Founder, Chief Executive Officer & President, Chief Executive Officer, Mbr.