Smart Start Executive and Leadership Team

Zarina Plisko, the Chief Executive Officer at Smart Start, directs the overarching corporate strategy for alcohol monitoring technology. Focusing on the expansion of ignition interlock services, the Chief Executive Officer aligns internal resources with the mission of reducing impaired driving. Zarina Plisko manages high-level partnerships to ensure the widespread adoption of portable alcohol monitoring devices. By overseeing the integration of drug testing products into the existing service portfolio, the Chief Executive Officer maintains a competitive edge in the manufacturing sector. This leadership role involves constant evaluation of market trends to optimize service delivery across North American regions. Through rigorous oversight of operational efficiency, the Chief Executive Officer secures long-term sustainability for the organization. Strategic decisions made by the Chief Executive Officer directly influence the company's ability to meet regulatory standards while providing reliable safety solutions to clients worldwide.

Rabia Ahmad-green, the Chief Executive Officer & Director at Smart Start, governs the board-level initiatives and long-term vision for the company. As the Chief Executive Officer & Director, Rabia Ahmad-green architects the framework for corporate governance while ensuring alignment with the core mission of alcohol monitoring innovation. This role involves deep collaboration with the leadership team to scale the production of ignition interlock devices. By prioritizing research and development, the Chief Executive Officer & Director drives the creation of next-generation drug testing products. Overseeing the company's market positioning, the Chief Executive Officer & Director ensures that all technological advancements meet the highest safety benchmarks. This executive function requires balancing fiscal responsibility with the pursuit of growth in the testing equipment industry. Through consistent focus on operational excellence, the Chief Executive Officer & Director strengthens the market presence of the organization across diverse geographic territories.

Miguel García, the Founder, Chief Executive Officer & President at Smart Start, establishes the foundational principles and strategic direction for the entire organization. As the Founder, Chief Executive Officer & President, Miguel García oversees the development of proprietary alcohol monitoring technology that defines the company's market impact. This leadership role involves guiding the executive team through complex product lifecycles, from initial design to final deployment of ignition interlocks. By fostering a culture of innovation, the Founder, Chief Executive Officer & President ensures that all drug testing products remain at the forefront of the industry. Managing the company's broad operational reach, the Founder, Chief Executive Officer & President drives initiatives that enhance service reliability for clients. This executive function requires constant engagement with industry stakeholders to maintain compliance and safety standards. Through visionary leadership, the Founder, Chief Executive Officer & President secures the company's position as a leader in the manufacturing of testing equipment.

Sara Novakovic, the Owner & Chief Executive Officer at Smart Start, manages the ultimate strategic trajectory and ownership interests of the firm. As the Owner & Chief Executive Officer, Sara Novakovic directs the allocation of capital toward the advancement of alcohol monitoring and drug testing technologies. This role involves overseeing the integration of new service models that support the company's mission of public safety. By analyzing market data, the Owner & Chief Executive Officer identifies opportunities for scaling ignition interlock operations across various regions. This executive function requires close coordination with the leadership team to ensure that all business units operate with maximum efficiency. Sara Novakovic maintains a focus on long-term value creation by investing in robust manufacturing processes. Through strategic oversight, the Owner & Chief Executive Officer ensures that the company remains a trusted provider of testing equipment, consistently meeting the evolving needs of the global market.

David Stern, the Interim Chief Financial Officer at Smart Start, manages the financial health and fiscal planning for the organization. As the Interim Chief Financial Officer, David Stern oversees the budgeting process and financial reporting for all alcohol monitoring and drug testing product lines. This role involves analyzing revenue streams from ignition interlock services to ensure optimal resource allocation. By directing the financial strategy, the Interim Chief Financial Officer supports the company's growth initiatives and operational scaling. David Stern collaborates with the executive team to assess the financial viability of new technology investments. This leadership role requires maintaining strict compliance with financial regulations while providing transparency to stakeholders. Through rigorous cost management and strategic planning, the Interim Chief Financial Officer ensures that the company maintains a strong balance sheet. David Stern provides the financial stability necessary for the organization to continue delivering critical safety solutions across diverse markets.

Tom Anthony, the President at Smart Start, executes the daily operational strategy and manages the execution of business objectives. As the President, Tom Anthony oversees the manufacturing and distribution of ignition interlock and drug testing products. This role involves coordinating between departments to ensure that service delivery meets the high standards expected by clients. By driving operational efficiency, the President ensures that the company's market reach continues to expand across various regions. Tom Anthony collaborates with the executive team to translate strategic goals into actionable plans for the workforce. This leadership role requires constant attention to detail in the production and maintenance of testing equipment. Through effective management of internal processes, the President supports the company's mission of reducing impaired driving. Tom Anthony maintains a focus on operational excellence, ensuring that the organization remains a reliable partner for safety and compliance programs worldwide.

Eric Neilson, the Chief Technology Officer & Chief Information Officer at Smart Start, architects the digital infrastructure and technological roadmap for all monitoring devices. As the Chief Technology Officer & Chief Information Officer, Eric Neilson oversees the development of secure software platforms that support ignition interlock systems. This role involves managing the cybersecurity protocols necessary to protect sensitive drug testing data. By driving innovation in hardware-software integration, the Chief Technology Officer & Chief Information Officer ensures that all products function with precision and reliability. Eric Neilson collaborates with the executive team to implement scalable cloud solutions that support the company's global operations. This leadership role requires constant monitoring of emerging technologies to maintain a competitive advantage in the testing equipment sector. Through the optimization of information systems, the Chief Technology Officer & Chief Information Officer directly impacts the efficiency and security of the company's service delivery model.