SJE Executive and Leadership Team

Bjorn Haldorsen, the Chief Executive Officer at SJE, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of control technology across North American and international markets, the Chief Executive Officer ensures alignment between engineering capabilities and customer requirements. This leadership role involves managing the integration of diverse brands within the portfolio to maintain market dominance in liquid level sensing and SCADA systems. By fostering a culture of technical excellence, Bjorn Haldorsen drives the company toward sustainable growth and operational efficiency. The Chief Executive Officer collaborates with the Board to refine business models, ensuring that SJE remains at the forefront of the controls technology industry. Through rigorous oversight of global operations, Haldorsen secures the competitive position of the firm while delivering high-quality solutions for residential, commercial, and municipal applications.

Ana Bashi, the Chief Financial Officer at SJE, manages the fiscal health and capital allocation strategies for the entire enterprise. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures that resources support the development of advanced telemetry and remote monitoring solutions. This leadership role involves analyzing market trends to optimize profitability across the United States and global territories. By implementing robust financial controls, Ana Bashi supports the strategic initiatives of the executive team and provides the necessary data for informed decision-making. The Chief Financial Officer maintains strong relationships with stakeholders, ensuring transparency and long-term value creation. Through disciplined management of the balance sheet, Bashi strengthens the financial foundation of the company, allowing for continued investment in engineering services and systems integration projects that define the current market impact of the organization.

Ellie Mulcahy, the President of CLT Division at SJE, manages the specialized operations and product development cycles within the division. Overseeing the manufacturing and engineering output for specific control technology lines, the President of CLT Division ensures that all products meet the rigorous quality standards required for industrial and commercial applications. This leadership role involves optimizing production workflows to increase throughput and reduce lead times for clients across the United States. By fostering innovation within the division, Ellie Mulcahy drives the development of next-generation liquid level sensors and control panels. The President of CLT Division coordinates with cross-functional teams to ensure that divisional goals align with the broader corporate strategy. Through the effective management of divisional resources, Mulcahy enhances the operational capacity of the company, ensuring that the division consistently delivers reliable, high-performance solutions to a diverse and demanding customer base.

Melissa Lage, the Chief Marketing Officer at SJE, architects the brand identity and market positioning for the diverse portfolio of control technology products. Overseeing global marketing campaigns and lead generation strategies, the Chief Marketing Officer ensures that the value proposition of liquid level sensors and SCADA systems reaches key industrial and municipal clients. This leadership role involves analyzing customer feedback to refine product messaging and enhance market penetration across North America. By coordinating with sales teams, Melissa Lage drives demand for engineering services and innovative control panels. The Chief Marketing Officer monitors competitive landscapes to identify emerging opportunities for growth and brand differentiation. Through the execution of data-driven marketing initiatives, Lage elevates the visibility of the company, ensuring that the technical expertise and quality standards of the organization remain central to the customer experience in every served sector.

Tim Fowler, the Chief Information Officer at SJE, directs the digital transformation and information technology infrastructure required to support advanced telemetry and remote monitoring operations. Overseeing the security and scalability of internal systems, the Chief Information Officer ensures that data integrity remains a priority for all SCADA and systems integration projects. This leadership role involves implementing cutting-edge software solutions that enhance operational efficiency across the company. By managing the technological roadmap, Tim Fowler supports the integration of smart controls into the broader product ecosystem. The Chief Information Officer collaborates with engineering teams to ensure that digital tools align with the specific needs of municipal and industrial clients. Through the modernization of IT frameworks, Fowler enables the organization to maintain a competitive edge, providing the robust digital backbone necessary for the continued success of the company in a rapidly evolving technological landscape.