Leadership Overview
SJE has 5 executives leading key functions including strategy, information technology, financial planning, marketing, and standard division operations.
Focused on advancing controls technology, SJE delivers innovative liquid level sensors and SCADA solutions to global markets while maintaining a commitment to engineering excellence and industrial reliability.
Focused on advancing controls technology, SJE delivers innovative liquid level sensors and SCADA solutions to global markets while maintaining a commitment to engineering excellence and industrial reliability.
Leadership Roles at SJE
Bjorn Haldorsen - Chief Executive Officer
Bjorn Haldorsen, the Chief Executive Officer at SJE, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the integration of control panels and telemetry systems, the Chief Executive Officer ensures alignment across all residential, commercial, and municipal business units. This leadership role involves driving expansion efforts throughout North American and international markets to solidify market presence. By fostering a culture of innovation and technical precision, Bjorn Haldorsen directly impacts the company's ability to deliver high-quality engineering services. The Chief Executive Officer maintains close collaboration with the Board to optimize operational efficiency and sustain growth. Through consistent focus on technological advancement, Haldorsen secures the competitive position of the firm within the global controls industry, ensuring that all product development cycles meet rigorous quality standards while supporting the broader mission of providing reliable liquid level monitoring solutions.
Ana Bashi - Chief Financial Officer
Ana Bashi, the Chief Financial Officer at SJE, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial reporting, budgeting, and investment planning, the Chief Financial Officer ensures the company maintains the resources required to support engineering services and product innovation. This leadership role involves analyzing market trends to guide expansion across North American and global territories. By implementing rigorous financial controls, Ana Bashi directly impacts the profitability and long-term sustainability of the business. The Chief Financial Officer works alongside the executive team to evaluate the performance of various brands and systems integration projects, ensuring alignment with corporate growth objectives. Through disciplined fiscal management, Bashi secures the financial stability of the firm, enabling continued investment in advanced liquid level sensors and control panel technologies that serve residential, commercial, and industrial sectors worldwide.
Ellie Mulcahy - President- Standard Division
Ellie Mulcahy, the President- Standard Division at SJE, manages the operational execution and product delivery for the core standard controls business. Overseeing the manufacturing and distribution of essential control panels and sensors, the President- Standard Division ensures that high-volume product lines meet the rigorous quality standards required by residential and commercial customers. This leadership role involves streamlining production processes to enhance efficiency and responsiveness to market demand. By optimizing supply chain logistics, Ellie Mulcahy directly impacts the availability and reliability of critical components across North American markets. The President- Standard Division works closely with engineering and sales teams to align product development with evolving industry needs. Through focused operational management, Mulcahy drives the performance of the division, ensuring that the standard product portfolio remains a cornerstone of the company's reputation for excellence in controls technology and systems integration.
Tim Fowler - Chief Information Officer
Tim Fowler, the Chief Information Officer at SJE, architects the digital infrastructure and data management frameworks necessary for modern controls technology. Overseeing the implementation of secure SCADA and remote monitoring systems, the Chief Information Officer ensures robust connectivity for industrial and municipal clients. This leadership role involves managing complex information systems that support engineering services and global operations. By optimizing digital workflows, Tim Fowler directly impacts the efficiency of internal processes and the reliability of customer-facing telemetry platforms. The Chief Information Officer collaborates with executive leadership to integrate advanced analytics into the product portfolio, enhancing the value proposition for diverse market applications. Through the deployment of scalable technology solutions, Fowler strengthens the digital backbone of the organization, facilitating seamless data exchange across the United States and international regions while maintaining strict security protocols for all critical infrastructure monitoring.
Melissa Lage - Chief Marketing Officer
Melissa Lage, the Chief Marketing Officer at SJE, drives the brand strategy and market positioning for the company's diverse portfolio of controls technology. Overseeing global marketing initiatives, the Chief Marketing Officer ensures that the value of liquid level sensors and SCADA systems reaches target audiences in residential, commercial, and municipal markets. This leadership role involves crafting messaging that highlights the technical expertise and innovation inherent in the firm's engineering services. By executing data-driven campaigns, Melissa Lage directly impacts lead generation and market share growth across the United States and international regions. The Chief Marketing Officer collaborates with product teams to translate complex technical capabilities into clear, compelling solutions for industrial clients. Through strategic brand management, Lage elevates the visibility of the organization, ensuring that the market recognizes the commitment to quality and reliability that defines the company's presence in the controls industry.
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