SJE Executive and Leadership Team

May, 2026

Leadership Overview

SJE has 7 executives leading key functions including strategy, finance, information technology, marketing, operations, and product development.

Driven by innovation, SJE is a leading controls technology company specializing in control panels, liquid level sensors, remote monitoring, SCADA, telemetry, systems integration, and engineering services, serving residential, commercial, municipal, and industrial applications across global markets.

Leadership Roles at SJE

  • Chief Executive Officer - Bjorn Haldorsen
  • Chief Financial Officer - Ana Bashi
  • President - Henrik Laursen
  • President - Stephen Erusha
  • President- Standard Division - Ellie Mulcahy
  • Chief Information Officer - Tim Fowler
  • Chief Marketing Officer - Melissa Lage
  • Bjorn Haldorsen - Chief Executive Officer

    Bjorn Haldorsen, the Chief Executive Officer at SJE, directs the company's overall strategic vision and operational execution. Haldorsen guides SJE's expansion across residential, commercial, municipal, and industrial sectors, leveraging the company's expertise in control panels, liquid level sensors, and remote monitoring solutions. Overseeing market penetration in the United States, Canada, and global territories, Bjorn Haldorsen ensures alignment with the company's commitment to quality and innovation. This leadership role involves fostering cross-functional collaboration to drive growth and maintain SJE's position as a leader in controls technology. By championing new product development and refining existing service offerings, Haldorsen directly impacts the company's competitive edge and long-term financial health. Ultimately, Bjorn Haldorsen secures SJE's sustained market leadership through forward-thinking strategy and robust operational oversight.
    Bjorn Haldorsen

    Ana Bashi - Chief Financial Officer

    Ana Bashi, the Chief Financial Officer at SJE, manages all financial aspects of the organization, including financial planning, risk management, and record-keeping. Bashi oversees the fiscal health of SJE, ensuring robust financial strategies support the company's growth in controls technology, encompassing control panels, liquid level sensors, and remote monitoring systems. Directing financial operations across the United States, Canada, and international markets, Ana Bashi ensures compliance and optimizes resource allocation. This critical role involves close collaboration with other executives to align financial objectives with the company's mission of delivering quality and expertise. By analyzing financial data and forecasting market trends, Ana Bashi provides essential insights for strategic decision-making. Ultimately, Bashi safeguards the company's financial stability and supports its expansion into diverse residential, commercial, municipal, and industrial applications.
    Ana Bashi

    Henrik Laursen - President

    Henrik Laursen, the President at SJE, drives operational excellence and strategic growth initiatives for the company. Laursen oversees key business functions, ensuring SJE's continued leadership in controls technology, including control panels, liquid level sensors, and remote monitoring systems, across its extensive market reach in the United States, Canada, and globally. Focusing on enhancing customer satisfaction and operational efficiency, Henrik Laursen collaborates with executive leadership to refine service delivery for residential, commercial, municipal, and industrial applications. This leadership position is instrumental in fostering a culture of innovation and quality. By championing process improvements and strategic partnerships, Laursen directly supports SJE's mission to provide expert engineering services and integrated solutions. Henrik Laursen's oversight ensures the consistent delivery of high-quality products and services.

    Stephen Erusha - President

    Stephen Erusha, the President at SJE, directs strategic initiatives focused on expanding SJE's market footprint and product innovation. Erusha oversees critical operational areas, reinforcing the company's expertise in controls technology, encompassing control panels, liquid level sensors, and remote monitoring solutions, throughout the United States, Canada, and international territories. This leadership role involves driving the development and implementation of advanced SCADA and telemetry systems, crucial for municipal and industrial clients. By fostering cross-departmental collaboration, Stephen Erusha ensures that SJE's diverse brands consistently meet high standards of quality and performance. The focus remains on enhancing customer value and operational effectiveness across all served sectors. Stephen Erusha's strategic guidance is key to maintaining SJE's competitive advantage and driving future growth.
    Stephen Erusha

    Ellie Mulcahy - President- Standard Division

    Ellie Mulcahy, the President- Standard Division at SJE, leads the strategic direction and operational performance of the Standard Division. Mulcahy oversees the development and delivery of SJE's core controls technology products, including control panels and liquid level sensors, ensuring they meet the rigorous demands of residential, commercial, municipal, and industrial applications across North America and global markets. This role focuses on optimizing production processes and enhancing product quality, directly supporting SJE's reputation for expertise and innovation. By managing the division's resources and personnel, Ellie Mulcahy drives efficiency and customer satisfaction. The Standard Division's success under Mulcahy's leadership is critical to SJE's overall market presence and its ability to provide reliable systems integration and engineering services. Ellie Mulcahy champions continuous improvement within the division.
    Ellie Mulcahy

    Tim Fowler - Chief Information Officer

    Tim Fowler, the Chief Information Officer at SJE, leads the company's information technology strategy and infrastructure. Fowler directs the implementation and management of technology solutions that enhance SJE's operations in control panels, liquid level sensors, and remote monitoring across its service areas in the United States, Canada, and globally. Overseeing the integration of SCADA, telemetry, and systems integration technologies, Tim Fowler ensures seamless data flow and operational efficiency. This position is vital for supporting the company's engineering services and diverse brand portfolio. By optimizing IT systems, Fowler directly contributes to SJE's ability to deliver innovative solutions to residential, commercial, municipal, and industrial clients. The CIO's focus on cybersecurity and data integrity underpins the company's commitment to quality and expertise in all its technological endeavors.

    Melissa Lage - Chief Marketing Officer

    Melissa Lage, the Chief Marketing Officer at SJE, spearheads the company's marketing and brand strategy. Lage directs initiatives to enhance SJE's market presence for its controls technology offerings, including control panels, liquid level sensors, and remote monitoring solutions, across the United States, Canada, and international markets. Overseeing all aspects of brand management and market communication, Melissa Lage ensures the company's message of quality, expertise, and innovation resonates with residential, commercial, municipal, and industrial clients. This role is pivotal in driving customer engagement and supporting sales growth for SJE's diverse portfolio of well-known brands. By developing targeted campaigns and analyzing market trends, Lage directly influences customer acquisition and retention. Ultimately, Melissa Lage strengthens SJE's brand equity and market leadership through strategic marketing efforts.

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    Frequently Asked Questions Regarding SJE Top Executives and Leadership Team

    Who leads SJE?
    SJE is led by Bjorn Haldorsen (Chief Executive Officer), along with executives such as Ana Bashi (Chief Financial Officer) and Henrik Laursen (President).
    Who is part of SJE’s executive team?
    The executive team of SJE includes leaders such as Bjorn Haldorsen (Chief Executive Officer), Ana Bashi (Chief Financial Officer), Henrik Laursen (President) and other senior executives.
    How many executives does SJE have?
    SJE has 7 executives leading key business areas.
    What roles are included in SJE’s leadership team?
    The leadership team of SJE includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, President- Standard Division.