SINA Executive and Leadership Team

Reza Akbari, the Chief Executive Officer at SINA, directs the overarching strategic vision for the digital media platform. Akbari manages the alignment of professional content delivery with the evolving needs of global Chinese communities. By overseeing the expansion of online brand advertising solutions, the Chief Executive Officer ensures the company maintains a competitive edge in the media sector. This leadership role involves constant interaction with the Board to refine long-term growth objectives and market positioning. Reza Akbari drives the integration of new technologies to enhance user engagement across all digital properties. Through rigorous analysis of market trends, the Chief Executive Officer optimizes the company's reach within the competitive landscape of China and beyond. Ultimately, Akbari secures the financial and operational health of the organization by fostering a culture of innovation and excellence in digital media services.

Keith Hedman, the Chief Financial Officer at SINA, manages the fiscal health and capital allocation strategies for the organization. Hedman oversees the financial reporting processes and ensures compliance with international standards while supporting the company's digital media operations. By directing the budgeting and forecasting cycles, the Chief Financial Officer provides the necessary resources for the expansion of advertising solutions. This leadership role requires close collaboration with the executive team to evaluate investment opportunities and mitigate financial risks. Keith Hedman monitors the revenue streams generated from online marketing platforms to ensure sustainable growth. Through the implementation of robust financial controls, the Chief Financial Officer maintains transparency and accountability across all departments. Ultimately, Hedman strengthens the company's market position by optimizing capital efficiency and supporting the long-term strategic goals of the media enterprise.

Chris Zhi, the Sales Operations Manager & Chief Operating Officer, EA at SINA, directs the internal processes and sales infrastructure required to scale digital advertising solutions. Zhi oversees the operational efficiency of the sales teams, ensuring that marketing campaigns reach the target audience effectively. By managing the technical workflows and sales data, the Sales Operations Manager & Chief Operating Officer, EA supports the broader revenue goals of the company. This leadership role involves coordinating with cross-functional teams to streamline the delivery of digital content and advertising services. Chris Zhi drives the optimization of sales funnels to maximize conversion rates across the platform. Through the application of data-driven insights, the Sales Operations Manager & Chief Operating Officer, EA enhances the overall performance of the advertising business. Ultimately, Zhi ensures that operational capabilities align with the strategic demands of the global Chinese media market.

Bin Zheng, the Vice President at SINA, directs the strategic initiatives focused on expanding the company's footprint in the digital media sector. Zheng oversees the development of new partnerships and market opportunities that enhance the reach of online advertising solutions. By managing high-level corporate projects, the Vice President ensures that the organization remains at the forefront of the media industry. This leadership role involves collaborating with other executives to align business development efforts with the company's core mission. Bin Zheng drives the execution of growth strategies that target both domestic and international audiences. Through the cultivation of key industry relationships, the Vice President strengthens the company's influence within the global Chinese community. Ultimately, Zheng supports the long-term success of the organization by identifying and capitalizing on emerging trends in digital content and marketing technology.

Jean Xu, the 运营总监 at SINA, directs the daily operational activities and content management workflows that define the user experience. Xu oversees the production and distribution of professional digital content, ensuring high standards of quality across all media properties. By managing the operational teams, the 运营总监 facilitates the seamless delivery of information to global Chinese communities. This leadership role involves constant coordination with technical and editorial departments to maintain platform stability and content relevance. Jean Xu drives the implementation of operational improvements that increase user engagement and retention. Through the oversight of content delivery systems, the 运营总监 supports the company's mission to provide reliable digital media services. Ultimately, Xu ensures that the operational infrastructure remains agile and responsive to the dynamic needs of the online advertising and media market.