SINA Executive and Leadership Team

Reza Akbari, the Chief Executive Officer at SINA, directs the overarching corporate strategy and operational execution. Akbari guides SINA's mission to serve China and global Chinese communities with professional digital content and advanced online brand advertising solutions. This leadership role involves steering the company's market positioning within the competitive online media landscape. By focusing on user engagement and advertiser value, Reza Akbari ensures SINA maintains its status as a premier digital platform. The Chief Executive Officer's purview extends to fostering innovation across all content verticals and marketing services, driving SINA's sustained growth and influence in the digital sphere.

Keith Hedman, the Chief Financial Officer at SINA, manages all financial operations and fiscal strategy. Hedman oversees budgeting, financial planning, and reporting, ensuring SINA's economic health and compliance with regulatory standards. This critical function supports the company's ability to deliver professional digital content and robust online brand advertising solutions. By optimizing resource allocation and managing capital, Keith Hedman directly contributes to SINA's market competitiveness and long-term viability. The Chief Financial Officer's responsibilities include driving financial performance and identifying opportunities for strategic investment to expand SINA's reach within China and global Chinese communities.

Bin Zheng, the Vice President at SINA, oversees key operational initiatives and strategic partnerships. Zheng's leadership focuses on enhancing SINA's digital content delivery and expanding its online brand advertising and marketing solutions. This role involves coordinating cross-departmental efforts to ensure seamless execution of company objectives across China and global Chinese communities. By driving operational efficiencies, Bin Zheng supports SINA's commitment to providing high-quality digital experiences for users and effective marketing platforms for customers. The Vice President's strategic input is vital for navigating the dynamic online media landscape and maintaining SINA's industry leadership.

Jean Xu, the 运营总监 at SINA, directs the operational management of SINA's digital platforms and services. Xu's responsibilities encompass optimizing content distribution channels and enhancing the effectiveness of online brand advertising and marketing solutions offered to customers. This leadership position is crucial for ensuring SINA's operational excellence in serving China and global Chinese communities. By managing day-to-day operations and implementing strategic improvements, Jean Xu ensures SINA consistently delivers value to its user base and advertisers. The 运营总监's focus on operational efficiency directly supports SINA's mission within the online media sector.