Sime Darby Industrial Executive and Leadership Team

July, 2026

Leadership Overview

Sime Darby Industrial has 4 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to industrial solutions, Sime Darby Industrial provides comprehensive heavy equipment and power systems, supporting diverse sectors across the Australasian region with innovative technology and robust after-sales support.

Leadership Roles at Sime Darby Industrial

  • Chief Executive Officer - Emma Abdullah
  • Chief Executive Officer, Sime Darby Industrial Services - Miso Stojkovski
  • Chief Financial Officer - Geoffrey Brown
  • Chief Financial Officer, Terra Cat - Jonathan Crane
  • Emma Abdullah - Chief Executive Officer

    Emma Abdullah, the Chief Executive Officer at Sime Darby Industrial, directs the overarching strategy and operational execution for the company's extensive heavy equipment and power systems business. Overseeing a vast network across Australia, New Zealand, Papua New Guinea, the Solomon Islands, and New Caledonia, Abdullah ensures the delivery of integrated industrial solutions tailored to the resources, construction, power generation, forestry, marine, agriculture, material handling, and oil & gas sectors. This leadership involves driving market presence through strategic acquisitions and fostering innovation in productivity solutions. Abdullah's focus remains on strengthening the company's position as a leading Cat dealer group, ensuring seamless integration of new ventures and maximizing value across the industrial sector in the Australasian region. The Chief Executive Officer's mandate includes guiding the company's growth trajectory and maintaining its reputation for excellence in product support and technological advancement.

    Miso Stojkovski - Chief Executive Officer, Sime Darby Industrial Services

    Miso Stojkovski, the Chief Executive Officer, Sime Darby Industrial Services at Sime Darby Industrial, spearheads the specialized services division, focusing on after-sales product support and the implementation of advanced technological solutions. Stojkovski directs the operational strategies for enhancing customer productivity within the resources, construction, power generation, forestry, marine, agriculture, material handling, and oil & gas sectors. This leadership role involves optimizing the performance of heavy equipment and power systems through expert maintenance, repair, and technical assistance across the Australasian region. Miso Stojkovski's mandate includes driving the adoption of innovative productivity tools and ensuring the highest standards of service delivery, reinforcing Sime Darby Industrial's commitment to customer success. The Chief Executive Officer, Sime Darby Industrial Services, plays a pivotal part in maintaining equipment uptime and maximizing operational efficiency for clients, directly impacting their business outcomes.

    Geoffrey Brown - Chief Financial Officer

    Geoffrey Brown, the Chief Financial Officer at Sime Darby Industrial, manages all financial operations and strategic fiscal planning for the organization. Brown oversees the financial health of the company, ensuring robust capital management and driving profitability across its diverse business units, which include the sale and rental of heavy equipment and power systems. This role is critical in supporting the company's expansion across the Australasian region, including Australia, New Zealand, Papua New Guinea, the Solomon Islands, and New Caledonia. Geoffrey Brown's responsibilities encompass financial reporting, budgeting, forecasting, and risk management, directly contributing to the success of value-enhancing acquisitions and the development of innovative productivity solutions. The Chief Financial Officer's strategic insights guide investment decisions and ensure financial stability, enabling Sime Darby Industrial to maintain its leadership in the heavy equipment industry and support customers across sectors like resources, construction, and power generation.

    Jonathan Crane - Chief Financial Officer, Terra Cat

    Jonathan Crane, the Chief Financial Officer, Terra Cat at Sime Darby Industrial, manages the financial strategy and oversight specifically for the Terra Cat division, a key component of the company's heavy equipment operations. Crane is responsible for the fiscal integrity and financial performance of Terra Cat, ensuring alignment with Sime Darby Industrial's broader growth objectives across Australia and New Zealand. This involves detailed financial planning, resource allocation, and risk assessment to support the sale and rental of heavy equipment and power systems. Jonathan Crane's expertise is crucial in evaluating strategic acquisitions and investments that strengthen the company's market position. The Chief Financial Officer, Terra Cat, ensures that financial operations facilitate the delivery of innovative productivity solutions and robust after-sales support to customers in critical sectors like construction and resources, contributing significantly to the overall financial health and expansion of Sime Darby Industrial.

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    Frequently Asked Questions Regarding Sime Darby Industrial Top Executives and Leadership Team

    Who leads Sime Darby Industrial?
    Sime Darby Industrial is led by Emma Abdullah (Chief Executive Officer), along with executives such as Miso Stojkovski (Chief Executive Officer, Sime Darby Industrial Services) and Geoffrey Brown (Chief Financial Officer).
    Who is part of Sime Darby Industrial’s executive team?
    The executive team of Sime Darby Industrial includes leaders such as Emma Abdullah (Chief Executive Officer), Miso Stojkovski (Chief Executive Officer, Sime Darby Industrial Services), Geoffrey Brown (Chief Financial Officer) and other senior executives.
    How many executives does Sime Darby Industrial have?
    Sime Darby Industrial has 4 executives leading key business areas.
    What roles are included in Sime Darby Industrial’s leadership team?
    The leadership team of Sime Darby Industrial includes roles such as Chief Executive Officer, Chief Executive Officer, Sime Darby Industrial Services, Chief Financial Officer, Chief Financial Officer, Terra Cat.