Sime Darby Industrial Executive and Leadership Team

May, 2026

Leadership Overview

Sime Darby Industrial has 4 executives leading key functions including strategy and finance.

Driven by a commitment to industrial solutions, Sime Darby Industrial provides heavy equipment and power systems, supporting diverse sectors across Australasia with a focus on innovation and market expansion.

Leadership Roles at Sime Darby Industrial

  • Chief Executive Officer - Emma Abdullah
  • Chief Executive Officer, Sime Darby Industrial Services - Miso Stojkovski
  • Chief Financial Officer - Geoffrey Brown
  • Chief Financial Officer, Terra Cat - Jonathan Crane
  • Emma Abdullah - Chief Executive Officer

    Emma Abdullah, the Chief Executive Officer at Sime Darby Industrial, directs the company's overarching strategy and operational execution. Overseeing the integration of value-enhancing acquisitions, Abdullah drives expansion across the industrial sector in the wider Australasian region. This leadership role involves ensuring the company's position as a leader in heavy equipment and power systems, catering to diverse industries including resources, construction, and oil & gas. By leveraging technology for innovative productivity solutions, Emma Abdullah directly impacts customer success and market growth. The Chief Executive Officer ensures alignment with the company's mission to provide comprehensive industrial solutions and after-sales support throughout Australia, New Zealand, Papua New Guinea, the Solomon Islands, and New Caledonia.

    Miso Stojkovski - Chief Executive Officer, Sime Darby Industrial Services

    Miso Stojkovski, the Chief Executive Officer, Sime Darby Industrial Services at Sime Darby Industrial, leads the strategic direction and operational execution for the services division. Stojkovski oversees the delivery of comprehensive after-sales product support and the development of innovative productivity solutions for customers. This executive role involves driving service excellence and leveraging technology to meet the evolving needs of clients across the resources, construction, and marine sectors. By focusing on customer satisfaction and operational efficiency, Miso Stojkovski ensures the continued success and expansion of Sime Darby Industrial's service offerings. The Chief Executive Officer, Sime Darby Industrial Services, is instrumental in strengthening the company's market presence and reinforcing its reputation for reliability and innovation.

    Geoffrey Brown - Chief Financial Officer

    Geoffrey Brown, the Chief Financial Officer at Sime Darby Industrial, manages the company's financial health and strategic fiscal planning. Brown oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring robust financial performance across the Australasian region. This critical role involves managing financial risks and opportunities associated with strategic acquisitions and market expansion initiatives. By optimizing financial resources, Geoffrey Brown supports the company's core businesses in the sale and rental of heavy equipment and power systems. The Chief Financial Officer ensures fiscal discipline and drives profitability, directly contributing to Sime Darby Industrial's sustained growth and market leadership in sectors like construction, power generation, and agriculture.

    Jonathan Crane - Chief Financial Officer, Terra Cat

    Jonathan Crane, the Chief Financial Officer, Terra Cat at Sime Darby Industrial, spearheads financial strategy and management specifically for the Terra Cat division. Crane directs all financial activities, including investment analysis and resource deployment, to enhance operational efficiency and profitability within this key segment. This leadership position involves close collaboration with divisional heads to align financial objectives with market demands for heavy equipment and power systems. By ensuring sound financial governance, Jonathan Crane supports the growth and expansion of Terra Cat's services across its operational footprint. The Chief Financial Officer, Terra Cat, plays a vital part in driving financial performance and securing long-term value for the company's stakeholders in the Australasian market.

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    Frequently Asked Questions Regarding Sime Darby Industrial Top Executives and Leadership Team

    Who leads Sime Darby Industrial?
    Sime Darby Industrial is led by Emma Abdullah (Chief Executive Officer), along with executives such as Miso Stojkovski (Chief Executive Officer, Sime Darby Industrial Services) and Geoffrey Brown (Chief Financial Officer).
    Who is part of Sime Darby Industrial’s executive team?
    The executive team of Sime Darby Industrial includes leaders such as Emma Abdullah (Chief Executive Officer), Miso Stojkovski (Chief Executive Officer, Sime Darby Industrial Services), Geoffrey Brown (Chief Financial Officer) and other senior executives.
    How many executives does Sime Darby Industrial have?
    Sime Darby Industrial has 4 executives leading key business areas.
    What roles are included in Sime Darby Industrial’s leadership team?
    The leadership team of Sime Darby Industrial includes roles such as Chief Executive Officer, Chief Executive Officer, Sime Darby Industrial Services, Chief Financial Officer, Chief Financial Officer, Terra Cat.