Leadership Overview
Shamir Optical Industry has 7 executives leading key functions including strategy, corporate governance, information technology, financial management, operational scaling, and regional market expansion.
Committed to advancing visual technology, Shamir Optical Industry delivers high-performance progressive lenses and proprietary design software to global markets while maintaining a focus on research-driven innovation.
Committed to advancing visual technology, Shamir Optical Industry delivers high-performance progressive lenses and proprietary design software to global markets while maintaining a focus on research-driven innovation.
Leadership Roles at Shamir Optical Industry
Michael Latzer - Chief Executive Officer
Michael Latzer, the Chief Executive Officer at Shamir Optical Industry, directs the overarching corporate strategy and long-term vision for the organization. Latzer oversees the integration of proprietary mathematical algorithms into the product development lifecycle, ensuring that the company maintains a competitive edge in the spectacle lens market. By aligning research and development initiatives with global market demands, the Chief Executive Officer drives the commercialization of advanced lens technologies like Shamir Autograph and Shamir Attitude. This leadership role involves constant collaboration with the board to secure sustainable growth and market penetration. Michael Latzer monitors the performance of various product lines, ensuring that the design software remains at the forefront of the industry. Through rigorous oversight of organizational goals, Latzer secures the company's position as a preeminent developer of progressive lenses and complementary production tools.
Yagen Moshe - President & Chief Executive Officer
Yagen Moshe, the President & Chief Executive Officer at Shamir Optical Industry, manages the daily execution of business operations and the implementation of high-level corporate policies. Moshe focuses on the expansion of the company's footprint within the global optical sector, specifically targeting the adoption of Shamir Creation and Shamir Office lens solutions. As the President & Chief Executive Officer, Moshe coordinates cross-functional teams to optimize production workflows and enhance the efficacy of Eye Point Technology software. This leadership position requires balancing immediate operational requirements with the long-term R&D objectives that define the company's market impact. Yagen Moshe evaluates performance metrics across all manufacturing facilities to ensure consistent quality standards. By fostering a culture of technical excellence, Moshe drives the continuous improvement of lens design tools, ultimately strengthening the brand's reputation for precision and innovation in the medical manufacturing space.

Irem Eroglu - Chief Financial Officer
Irem Eroglu, the Chief Financial Officer at Shamir Optical Industry, manages the fiscal health and capital allocation strategies required to sustain the company's research-intensive business model. Eroglu oversees financial planning, budgeting, and reporting processes that support the development of new lens technologies and production tools. As the Chief Financial Officer, Eroglu evaluates the economic viability of expanding into new geographic regions and investing in emerging optical markets. This leadership role involves providing the financial insights necessary for the executive team to make informed decisions regarding R&D investments and manufacturing capacity. Irem Eroglu monitors cash flow and operational expenses to ensure that the company maintains its competitive advantage in the spectacle lens industry. By optimizing financial structures, Eroglu supports the long-term stability of the organization, enabling the continued innovation of products like Shamir Smart and other proprietary lens designs.
Ofer Morrone - Chief Operating Officer
Ofer Morrone, the Chief Operating Officer at Shamir Optical Industry, directs the internal manufacturing processes and supply chain logistics that bring progressive lens designs to market. Morrone oversees the operational efficiency of production facilities, ensuring that the company meets the high standards required for medical-grade optical products. As the Chief Operating Officer, Morrone coordinates the implementation of new manufacturing technologies and tools that enhance the output of the company's diverse lens portfolio. This role involves streamlining workflows to reduce lead times and improve the availability of products like Shamir Piccolo. By managing the day-to-day operations, Morrone ensures that the company's commitment to innovation is reflected in the quality and consistency of every lens produced. Ofer Morrone drives the operational strategy that allows the organization to maintain its status as a leader in the global spectacle lens market through superior manufacturing execution.
Edmund Song - President, Region (Asia Pacific)
Edmund Song, the President, Region (Asia Pacific) at Shamir Optical Industry, drives the company's market penetration and business development initiatives across the Asia Pacific region. Song oversees the distribution of progressive lenses and the adoption of proprietary design software within this high-growth market. As the President, Region (Asia Pacific), Song manages relationships with local optical partners and ensures that the company's product offerings meet the specific visual needs of regional consumers. This leadership role involves adapting global strategies to fit the unique competitive landscape of the Asia Pacific territory. Edmund Song monitors regional sales performance and operational metrics to identify opportunities for expansion and increased market share. By fostering strong local partnerships, Song ensures that the company's innovative lens solutions remain accessible and relevant, ultimately contributing to the overall growth and success of the organization in this critical geographic area.
Efrat Hadad - President, RAME Region
Efrat Hadad, the President, RAME Region at Shamir Optical Industry, directs the strategic operations and market growth initiatives throughout the RAME region. Hadad oversees the implementation of regional sales strategies and the promotion of the company's advanced lens technologies to local eye care professionals. As the President, RAME Region, Hadad manages the operational scale of the business, ensuring that the company's proprietary design tools and products are effectively integrated into the regional market. This leadership role involves navigating diverse regulatory environments and market conditions to maintain consistent growth. Efrat Hadad monitors regional performance indicators and coordinates with global leadership to align local activities with the company's overarching mission. By driving regional engagement and expanding the reach of the brand, Hadad ensures that the company remains a preferred provider of innovative visual solutions across the RAME territory.
Yossi Krausz - Chief Information Officer
Yossi Krausz, the Chief Information Officer at Shamir Optical Industry, architects the digital infrastructure necessary to support complex lens design software and proprietary algorithms. Krausz manages the secure deployment of Eye Point Technology, ensuring that simulation tools function with maximum accuracy for research and development teams. The Chief Information Officer oversees the integration of data-driven production systems that allow for the customization of progressive lenses. By maintaining robust IT systems, Krausz supports the seamless delivery of digital solutions across international markets. This role involves constant collaboration with engineering departments to refine the software tools that power the company's product portfolio. Yossi Krausz ensures that all technological assets align with the broader mission of providing innovative visual solutions. Through the implementation of advanced data management strategies, Krausz optimizes the efficiency of the entire manufacturing process, directly impacting the company's ability to scale production.
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