Shamir Optical Industry Executive and Leadership Team

July, 2026

Leadership Overview

Shamir Optical Industry has 8 executives leading key functions including strategy, operations, finance, technology, and regional markets.

Driven by innovation, Shamir Optical Industry is dedicated to advancing spectacle lens technology, optimizing vision through proprietary algorithms, and delivering superior optical solutions globally.

Leadership Roles at Shamir Optical Industry

  • Chief Executive Officer - Michael Latzer
  • Chief Executive Officer & President - Yagen Moshe
  • Chief Financial Officer - Avigdor Reuben
  • Chief Operating Officer - Ofer Morrone
  • President, RAME Region - Efrat Hadad
  • President, Region (Asia Pacific) - Edmund Song
  • Chief Information Officer - Yossi Krausz
  • Development Vice President, Research & Chief Technology Officer - Dan Katzman
  • Michael Latzer - Chief Executive Officer

    Michael Latzer, the Chief Executive Officer at Shamir Optical Industry, directs the overarching corporate strategy and operational execution. Latzer guides the company's expansion within the spectacle lens market, ensuring alignment with Shamir Optical's commitment to innovation. This leadership role involves optimizing resource allocation and driving performance across all business units. Latzer's focus remains on enhancing Shamir Optical's position as a preeminent provider of advanced lens technology. The Chief Executive Officer ensures that the company's proprietary mathematical algorithms continue to drive the design of progressive lenses for diverse activities and environments. Michael Latzer's strategic direction solidifies the company's market leadership and fosters continuous technological advancement in optical solutions.

    Yagen Moshe - Chief Executive Officer & President

    Yagen Moshe, the Chief Executive Officer & President at Shamir Optical Industry, spearheads the company's strategic vision and global operations. Moshe drives the development and implementation of innovative products and technologies for the spectacle lens market, reinforcing Shamir Optical's reputation for cutting-edge solutions. This executive oversees the integration of proprietary mathematical algorithms into the design of progressive lenses, optimizing them for various activities and environments. Moshe's leadership ensures the continued advancement of Shamir Optical's research and development efforts, particularly in progressive lenses, molds, and complementary technologies. By championing advanced software tools like Eye Point Technology, Yagen Moshe enhances the simulation of human vision and production capabilities. The Chief Executive Officer & President's mandate includes expanding market reach and solidifying Shamir Optical's status as a world leader in optical innovation.
    Yagen Moshe

    Avigdor Reuben - Chief Financial Officer

    Avigdor Reuben, the Chief Financial Officer at Shamir Optical Industry, manages the company's financial planning, reporting, and investment strategies. Reuben oversees all fiscal operations, ensuring financial stability and supporting Shamir Optical's growth initiatives in the global spectacle lens market. This executive role involves managing budgets, analyzing financial performance, and securing capital for research and development projects. The Chief Financial Officer plays a key part in evaluating market opportunities and optimizing profitability for Shamir Optical's product lines, such as Shamir Office(TM) and Shamir Smart(TM). Reuben's financial acumen supports the company's commitment to innovation and its position as a leader in optical technology. Avigdor Reuben's stewardship of financial resources enables Shamir Optical Industry to continue its pioneering work in lens design and manufacturing.

    Ofer Morrone - Chief Operating Officer

    Ofer Morrone, the Chief Operating Officer at Shamir Optical Industry, manages the day-to-day operational efficiency and production scaling. Morrone oversees the manufacturing processes for Shamir Optical's diverse range of lenses, including Shamir Creation(TM) and Shamir Autograph(TM), ensuring high-quality output and timely delivery. This role involves optimizing supply chain logistics and streamlining production workflows to meet global demand. The Chief Operating Officer ensures that the company's advanced manufacturing technologies and tools are effectively utilized. Morrone's operational oversight supports the research and development teams by facilitating the smooth transition of new lens designs and molds from concept to market. By focusing on operational excellence, Ofer Morrone directly contributes to Shamir Optical's ability to provide innovative solutions to the spectacle lens market.

    Efrat Hadad - President, RAME Region

    Efrat Hadad, the President, RAME Region at Shamir Optical Industry, directs the company's strategic initiatives and market presence across Russia, Africa, the Middle East, and Eastern Europe. Hadad oversees the sales, distribution, and customer support operations within these key territories, ensuring Shamir Optical's innovative products reach a broad customer base. This leadership role involves adapting global strategies to regional market dynamics and fostering strong relationships with local partners. The President, RAME Region ensures that Shamir Optical's advanced lens technologies, such as Shamir Piccolo(TM) and Shamir Attitude(TM), meet the specific needs of consumers in these diverse markets. Efrat Hadad's focus on regional growth and operational excellence strengthens Shamir Optical Industry's global footprint and market penetration.
    Efrat Hadad

    Edmund Song - President, Region (Asia Pacific)

    Edmund Song, the President, Region (Asia Pacific) at Shamir Optical Industry, leads the company's expansion and operational strategy throughout the Asia Pacific market. Song directs sales, marketing, and business development efforts, driving the adoption of Shamir Optical's innovative spectacle lens solutions across diverse countries in the region. This executive role involves understanding and responding to the unique demands of the Asia Pacific optical market, ensuring Shamir Optical's product portfolio, including Shamir Creation(TM) and Shamir Smart(TM), resonates with local consumers and eye care professionals. The President, Region (Asia Pacific) fosters strategic partnerships and oversees distribution networks to maximize market reach. Edmund Song's leadership ensures Shamir Optical Industry strengthens its position as a key provider of advanced optical technology within this dynamic global region.
    Edmund Song

    Yossi Krausz - Chief Information Officer

    Yossi Krausz, the Chief Information Officer at Shamir Optical Industry, directs the company's information technology strategy and infrastructure. Krausz oversees the development and maintenance of software solutions that support Shamir Optical's core business, including proprietary mathematical algorithms for progressive lens design. This leadership position involves ensuring the security and integrity of the company's data and digital assets. The Chief Information Officer plays a crucial role in advancing Shamir Optical's technological capabilities, particularly in areas like Eye Point Technology software, which simulates human vision. Krausz's responsibilities extend to integrating IT systems that enhance research and development efficiency and production requirements. Yossi Krausz ensures that technology serves as a strategic enabler for Shamir Optical's innovation in the spectacle lens market.

    Dan Katzman - Development Vice President, Research & Chief Technology Officer

    Dan Katzman, the Development Vice President, Research & Chief Technology Officer at Shamir Optical Industry, leads the company's innovation pipeline and technological advancements. Katzman spearheads the research and development of progressive lenses, molds, and complementary technologies, driving Shamir Optical's market leadership. This role involves overseeing the creation and refinement of proprietary mathematical algorithms that optimize progressive lens designs for diverse user needs and environments. The Chief Technology Officer directs the development of advanced software tools, including Eye Point Technology, which simulates human vision and enhances product development. Dan Katzman's expertise ensures Shamir Optical remains at the forefront of optical technology, pushing the boundaries of lens performance and manufacturing capabilities. Katzman's focus on R&D directly fuels the company's ability to introduce market-leading products like Shamir Autograph(TM).

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    Frequently Asked Questions Regarding Shamir Optical Industry Top Executives and Leadership Team

    Who leads Shamir Optical Industry?
    Shamir Optical Industry is led by Michael Latzer (Chief Executive Officer), along with executives such as Yagen Moshe (Chief Executive Officer & President) and Avigdor Reuben (Chief Financial Officer).
    Who is part of Shamir Optical Industry’s executive team?
    The executive team of Shamir Optical Industry includes leaders such as Michael Latzer (Chief Executive Officer), Yagen Moshe (Chief Executive Officer & President), Avigdor Reuben (Chief Financial Officer) and other senior executives.
    How many executives does Shamir Optical Industry have?
    Shamir Optical Industry has 8 executives leading key business areas.
    What roles are included in Shamir Optical Industry’s leadership team?
    The leadership team of Shamir Optical Industry includes roles such as Chief Executive Officer, Chief Executive Officer & President, Chief Financial Officer, Chief Operating Officer, President, RAME Region.