Self-Help Credit Union Executive and Leadership Team

Rudy Tshisuaka, the Chief Executive Officer at Self-Help Credit Union, directs the overarching strategic vision for this financial institution. Tshisuaka manages the expansion of checking accounts and personal loan portfolios across diverse markets. By aligning operational goals with the mission of providing accessible banking, the Chief Executive Officer ensures long-term institutional stability. Tshisuaka coordinates with the board to refine lending policies that support community development. This leadership role involves monitoring national economic trends to adjust service offerings for members. Through rigorous oversight of daily operations, Rudy Tshisuaka maintains the integrity of the credit union's financial products. The Chief Executive Officer drives initiatives that enhance mobile banking capabilities, ensuring technological relevance in a competitive landscape. Ultimately, Tshisuaka secures the financial health of the institution while fostering inclusive growth for all members served by the credit union.

Martin Eakes, the Executive Director & Chief Executive Officer at Self-Help Credit Union, architects the long-term social impact strategy for the organization. Eakes oversees the integration of community development goals with core banking services like auto loans and personal credit. By managing relationships with external stakeholders, the Executive Director & Chief Executive Officer ensures the institution remains a pillar of financial equity. Martin Eakes leads efforts to scale lending programs that reach historically underserved populations. This leadership role requires constant evaluation of the credit union's market position to maximize social returns. Eakes directs the implementation of policies that prioritize member welfare over traditional profit-driven metrics. Through strategic planning, the Executive Director & Chief Executive Officer strengthens the institutional framework. Eakes maintains a focus on sustainable financial practices that support the broader mission of economic empowerment across the entire operational footprint.

Lain Mckay, the Chief Financial Officer at Self-Help Credit Union, governs the fiscal health and capital allocation strategies of the institution. Mckay directs the management of liquidity, investment portfolios, and regulatory reporting requirements. By overseeing the financial performance of auto loans and personal credit products, the Chief Financial Officer ensures the credit union maintains robust reserves. Lain Mckay leads the budgeting process and monitors economic indicators to mitigate financial risk. This leadership role involves providing the board with detailed analysis regarding capital adequacy and operational efficiency. Mckay drives the development of financial models that support sustainable lending practices. Through precise oversight of the balance sheet, the Chief Financial Officer secures the institution's ability to serve members effectively. Mckay maintains transparency in all fiscal operations, ensuring compliance with industry standards. Ultimately, the Chief Financial Officer supports the long-term viability of the credit union through disciplined financial management.

Randy Chambers, the President at Self-Help Credit Union, focuses on the operational excellence of the retail banking division. Chambers directs the daily activities of branch networks, ensuring high standards of member service for checking and loan products. By optimizing branch workflows, the President improves the efficiency of service delivery across the organization. Randy Chambers leads initiatives to increase member engagement through personalized financial counseling. This leadership role involves mentoring branch managers and fostering a culture of service excellence. Chambers drives the implementation of retail strategies that align with the credit union's growth objectives. Through the oversight of retail operations, the President ensures that all members receive consistent and high-quality support. Chambers monitors performance metrics to identify areas for improvement in service delivery. Ultimately, the President strengthens the retail foundation of the credit union, ensuring that every member interaction reflects the core mission of the institution.

Victor Znaty, the President at Self-Help Credit Union, manages the commercial lending portfolio and business development strategies. Znaty directs the underwriting and approval processes for complex business loans, supporting the growth of local enterprises. By overseeing the commercial credit division, the President ensures that lending activities remain aligned with the institution's risk appetite. Victor Znaty leads the team responsible for identifying new commercial opportunities that foster economic development. This leadership role involves building partnerships with business owners to provide tailored financial solutions. Znaty drives the expansion of the commercial loan book, focusing on sustainable and impactful projects. Through rigorous analysis of market trends, the President identifies sectors where the credit union can provide the most value. Znaty maintains strong relationships with commercial clients to ensure long-term success. Ultimately, the President supports the credit union's mission by fueling the growth of businesses within the communities served.

Peggy Mccoy, the President at Self-Help Credit Union, oversees the strategic development of mortgage lending and housing finance programs. Mccoy directs the expansion of home loan products, ensuring that affordable housing remains a core focus of the institution. By managing the mortgage division, the President facilitates homeownership opportunities for diverse member groups. Peggy Mccoy leads the team in navigating complex regulatory environments to provide competitive and accessible mortgage solutions. This leadership role involves collaborating with housing advocates to address systemic barriers to homeownership. Mccoy drives the implementation of innovative lending programs that support sustainable housing. Through the oversight of mortgage operations, the President ensures that the credit union maintains a strong position in the housing finance market. Mccoy monitors loan performance to ensure the long-term health of the mortgage portfolio. Ultimately, the President advances the credit union's mission by helping members achieve the goal of homeownership.

Tonita Lipscomb, the President at Self-Help Credit Union, leads the strategic initiatives for consumer advocacy and member education. Lipscomb directs the development of financial literacy programs that empower members to manage checking accounts and personal loans effectively. By overseeing consumer outreach, the President ensures that the credit union remains a trusted resource for financial guidance. Tonita Lipscomb leads efforts to simplify complex financial concepts, making banking more accessible to all members. This leadership role involves designing educational workshops and digital resources that promote sound financial habits. Lipscomb drives the integration of advocacy into the credit union's service model, ensuring that member needs remain the primary focus. Through the oversight of consumer programs, the President strengthens the relationship between the institution and the community. Lipscomb monitors the impact of educational initiatives to refine future outreach strategies. Ultimately, the President fosters financial independence among members through proactive education and advocacy.

Jim Shedlick, the Chief Information Officer at Self-Help Credit Union, manages the digital infrastructure supporting all banking services. Shedlick directs the development of secure mobile banking platforms and internal data systems. By optimizing network reliability, the Chief Information Officer ensures seamless access to checking accounts and loan applications for members. Jim Shedlick oversees cybersecurity protocols to protect sensitive financial data against emerging threats. This leadership role involves collaborating with other executives to integrate new financial technologies into existing workflows. Shedlick drives the digital transformation agenda, focusing on efficiency and user experience improvements. Through the implementation of scalable cloud solutions, the Chief Information Officer supports the institution's growth across various regions. Shedlick maintains high standards for system uptime and data integrity. Ultimately, the Chief Information Officer provides the technological foundation necessary for the credit union to deliver reliable financial services to every member.

Torey Thompson, the City Executive at Self-Help Credit Union, manages regional market operations and local member engagement. Thompson directs the delivery of financial services within specific urban territories, ensuring alignment with the broader institutional mission. By overseeing local branch performance, the City Executive drives growth in checking account adoption and loan volume. Torey Thompson cultivates relationships with community leaders to identify new opportunities for financial outreach. This leadership role involves tailoring service delivery to meet the unique needs of the local population. Thompson coordinates with central leadership to implement national strategies at the city level. Through active management of regional resources, the City Executive enhances the credit union's presence in key markets. Thompson monitors local economic conditions to adjust service offerings accordingly. Ultimately, the City Executive ensures that the credit union remains a responsive and accessible financial partner for the communities served.