Self-Help Credit Union Executive and Leadership Team

July, 2026

Leadership Overview

Self-Help Credit Union has 7 executives leading key functions including strategy, information technology, and regional operations.

Driven by a commitment to community empowerment, Self-Help Credit Union provides essential financial services, fostering economic opportunity and stability for individuals and businesses across its service areas.

Leadership Roles at Self-Help Credit Union

  • Chief Executive Officer - Charles Williams
  • Executive Director & Chief Executive Officer - Martin Eakes
  • President - Tonita Lipscomb
  • President - Peggy Mccoy
  • Florida President - Adelcio Lugo
  • Chief Information Officer - Timothy Stanion
  • City Executive - Torey Thompson
  • Charles Williams - Chief Executive Officer

    Charles Williams, the Chief Executive Officer at Self-Help Credit Union, directs the overarching strategic vision and operational framework for the institution. Williams oversees the integration of financial services with community development initiatives, ensuring alignment with the credit union's mission. This leadership role involves guiding departmental objectives to enhance member value and expand access to financial resources. By focusing on sustainable growth, Charles Williams drives the organization's commitment to financial inclusion and economic empowerment. The Chief Executive Officer's purview encompasses fostering innovation in service delivery and maintaining robust governance structures to support long-term institutional health and member trust.

    Martin Eakes - Executive Director & Chief Executive Officer

    Martin Eakes, the Executive Director & Chief Executive Officer at Self-Help Credit Union, spearheads the strategic direction and comprehensive management of the credit union's operations and mission-driven initiatives. Eakes guides the organization's expansion and impact, focusing on delivering critical financial services to underserved communities. This executive leadership involves cultivating partnerships and advocating for policies that promote economic justice and financial empowerment. By championing innovative lending practices and community support programs, Martin Eakes ensures the credit union effectively addresses the evolving financial needs of its members. The Executive Director & Chief Executive Officer's responsibilities include overseeing all major strategic decisions and maintaining the institution's strong commitment to social impact and financial accessibility.
    Martin Eakes

    Tonita Lipscomb - President

    Tonita Lipscomb, the President at Self-Help Credit Union, directs key operational functions and strategic initiatives across various departments. Lipscomb focuses on enhancing member services and ensuring the efficient delivery of financial products, including checking accounts and personal loans. This leadership position involves fostering a culture of excellence and driving performance improvements throughout the organization. By collaborating with other executive leaders, Tonita Lipscomb ensures that departmental goals align with the credit union's broader mission of financial empowerment. The President's responsibilities extend to overseeing critical business processes and championing initiatives that strengthen member relationships and institutional growth.

    Peggy Mccoy - President

    Peggy Mccoy, the President at Self-Help Credit Union, oversees specific strategic divisions and operational units, driving their performance and alignment with institutional objectives. Mccoy concentrates on optimizing service delivery for auto loans and other credit products, ensuring accessibility and competitive terms for members. This executive role involves managing cross-functional teams and implementing strategies to enhance operational effectiveness and member satisfaction. By championing best practices in financial management and customer service, Peggy Mccoy contributes significantly to the credit union's mission. The President's purview includes guiding strategic planning for assigned areas and ensuring robust execution of initiatives that support the credit union's financial health and community impact.

    Adelcio Lugo - Florida President

    Adelcio Lugo, the Florida President at Self-Help Credit Union, directs the strategic expansion and operational management of the credit union's activities throughout the state. Lugo oversees the delivery of comprehensive financial services, including personal loans and auto financing, tailored to the diverse needs of Florida's communities. This leadership position involves building strong regional partnerships and ensuring robust market penetration across Florida. By championing the credit union's commitment to financial inclusion, Adelcio Lugo drives initiatives that support economic growth and stability within the state. The Florida President's responsibilities include guiding regional teams, optimizing service delivery, and reinforcing the credit union's mission throughout its Florida operations.

    Timothy Stanion - Chief Information Officer

    Timothy Stanion, the Chief Information Officer at Self-Help Credit Union, architects and manages the institution's technology infrastructure and digital strategy. Stanion oversees the development and implementation of secure, scalable IT systems that support all credit union operations, including mobile banking and loan processing. This critical role ensures the seamless integration of technology to enhance member experience and operational efficiency. By driving digital transformation initiatives, Timothy Stanion enables the credit union to offer advanced financial tools and maintain a competitive edge. The Chief Information Officer's focus includes cybersecurity, data management, and the adoption of innovative technologies to meet the evolving demands of the financial services landscape.

    Torey Thompson - City Executive

    Torey Thompson, the City Executive at Self-Help Credit Union, leads market-specific operations and business development within a designated urban area. Thompson focuses on expanding the credit union's presence and service offerings, including checking accounts and mobile banking solutions, to meet local community needs. This role involves cultivating strategic relationships with local businesses and community organizations to drive engagement and service adoption. By championing the credit union's mission at the local level, Torey Thompson ensures tailored support for members and enhances the institution's impact. The City Executive's responsibilities include overseeing local team performance and implementing strategies that foster financial literacy and economic opportunity within the city.

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    Frequently Asked Questions Regarding Self-Help Credit Union Top Executives and Leadership Team

    Who leads Self-Help Credit Union?
    Self-Help Credit Union is led by Charles Williams (Chief Executive Officer), along with executives such as Martin Eakes (Executive Director & Chief Executive Officer) and Tonita Lipscomb (President).
    Who is part of Self-Help Credit Union’s executive team?
    The executive team of Self-Help Credit Union includes leaders such as Charles Williams (Chief Executive Officer), Martin Eakes (Executive Director & Chief Executive Officer), Tonita Lipscomb (President) and other senior executives.
    How many executives does Self-Help Credit Union have?
    Self-Help Credit Union has 7 executives leading key business areas.
    What roles are included in Self-Help Credit Union’s leadership team?
    The leadership team of Self-Help Credit Union includes roles such as Chief Executive Officer, Executive Director & Chief Executive Officer, President, President, Florida President.