Self-Help Credit Union Executive and Leadership Team

July, 2026

Leadership Overview

Self-Help Credit Union has 7 executives leading key functions including strategy, finance, technology, operations, and market development.

Driven by a commitment to community empowerment, Self-Help Credit Union provides essential financial services, fostering economic opportunity and financial inclusion across its operational footprint.

Leadership Roles at Self-Help Credit Union

  • Chief Executive Officer - Diane Rogers
  • Executive Director & Chief Executive Officer - Martin Eakes
  • Chief Financial Officer - Lain Mckay
  • President - Peggy Mccoy
  • Chief Information Officer - James Shedlick
  • Chief of Staff - Will Perreault
  • City Executive - Torey Thompson
  • Diane Rogers - Chief Executive Officer

    Diane Rogers, the Chief Executive Officer at Self-Help Credit Union, directs the overall strategic vision and operational execution for the financial institution. Rogers oversees the integration of innovative financial products and services, ensuring alignment with the company's mission to promote economic self-sufficiency and community development. This leadership role involves guiding departmental strategies to enhance member value and expand market reach within the finance sector. Rogers drives initiatives focused on sustainable growth and operational excellence, ensuring the credit union effectively serves its diverse membership base. The Chief Executive Officer's purview includes fostering a culture of accountability and performance across all business units, directly impacting the credit union's financial health and community impact.

    Martin Eakes - Executive Director & Chief Executive Officer

    Martin Eakes, the Executive Director & Chief Executive Officer at Self-Help Credit Union, architects the long-term strategic direction and foundational principles of the organization. Eakes champions the credit union's commitment to financial inclusion and community reinvestment, driving initiatives that support underserved populations and promote economic justice. This executive leadership position involves shaping policy, fostering key partnerships, and ensuring the credit union's operations consistently reflect its core values. Eakes guides the organization's expansion and impact, focusing on scalable solutions that empower individuals and communities. The Executive Director & Chief Executive Officer's influence extends to advocating for equitable financial systems and solidifying Self-Help Credit Union's role as a catalyst for positive economic change.
    Martin Eakes

    Lain Mckay - Chief Financial Officer

    Lain Mckay, the Chief Financial Officer at Self-Help Credit Union, manages the institution's financial health and strategic fiscal planning. Mckay oversees all aspects of financial operations, including budgeting, forecasting, capital management, and investment strategies, ensuring robust financial stability and compliance with regulatory standards. This executive position involves analyzing financial performance, identifying opportunities for revenue enhancement, and mitigating financial risks. Mckay guides the allocation of resources to support strategic growth initiatives and operational efficiency across the credit union. The Chief Financial Officer's responsibilities are central to maintaining the organization's capacity to deliver its mission and expand its impact in the financial services sector.

    Peggy Mccoy - President

    Peggy Mccoy, the President at Self-Help Credit Union, directs critical operational functions and strategic program development. Mccoy oversees the implementation of initiatives designed to enhance member services and expand the credit union's reach, ensuring operational efficiency and service excellence. This executive role involves managing key departments and driving performance metrics that align with the organization's mission of financial empowerment. Mccoy focuses on optimizing service delivery channels, including mobile banking and personal loan processing, to meet evolving member needs. The President's leadership ensures the credit union effectively executes its strategic priorities and maintains a strong presence in the communities it serves.

    James Shedlick - Chief Information Officer

    James Shedlick, the Chief Information Officer at Self-Help Credit Union, spearheads the technological infrastructure and digital transformation strategies. Shedlick directs the development and implementation of secure, scalable IT systems that support the credit union's comprehensive range of financial services, including mobile banking and online account management. This critical role ensures the integrity and efficiency of all technology operations, safeguarding member data and enhancing user experience. Shedlick oversees the integration of emerging technologies to optimize operational processes and drive innovation in service delivery. The Chief Information Officer's focus includes cybersecurity, data analytics, and ensuring robust technological support for business objectives across the organization.
    James Shedlick

    Will Perreault - Chief of Staff

    Will Perreault, the Chief of Staff at Self-Help Credit Union, provides strategic support and operational coordination across executive functions. Perreault facilitates the execution of key organizational initiatives, ensuring alignment between departmental objectives and the overarching mission of the credit union. This role involves managing cross-functional projects, optimizing internal communication flows, and enhancing executive team effectiveness. Perreault supports the development and implementation of strategic plans, acting as a key liaison between leadership and various operational units. The Chief of Staff's contributions are vital to driving efficiency, fostering collaboration, and ensuring the seamless operation of the credit union's leadership structure.

    Torey Thompson - City Executive

    Torey Thompson, the City Executive at Self-Help Credit Union, leads regional market development and operational oversight within specific geographic areas. Thompson drives the expansion of credit union services and member engagement, focusing on meeting the unique financial needs of local communities. This leadership position involves cultivating strategic partnerships and ensuring the effective delivery of financial products, such as auto loans and personal loans, to support community economic growth. Thompson oversees branch operations and local team performance, reinforcing the credit union's commitment to accessible financial solutions. The City Executive's role is integral to translating the broader organizational mission into tangible local impact and member value.

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    Frequently Asked Questions Regarding Self-Help Credit Union Top Executives and Leadership Team

    Who leads Self-Help Credit Union?
    Self-Help Credit Union is led by Diane Rogers (Chief Executive Officer), along with executives such as Martin Eakes (Executive Director & Chief Executive Officer) and Lain Mckay (Chief Financial Officer).
    Who is part of Self-Help Credit Union’s executive team?
    The executive team of Self-Help Credit Union includes leaders such as Diane Rogers (Chief Executive Officer), Martin Eakes (Executive Director & Chief Executive Officer), Lain Mckay (Chief Financial Officer) and other senior executives.
    How many executives does Self-Help Credit Union have?
    Self-Help Credit Union has 7 executives leading key business areas.
    What roles are included in Self-Help Credit Union’s leadership team?
    The leadership team of Self-Help Credit Union includes roles such as Chief Executive Officer, Executive Director & Chief Executive Officer, Chief Financial Officer, President, Chief Information Officer.