Leadership Overview
SEE Holding has 6 executives leading key functions including strategy, group operations, environmental management, information technology, communications, and financial investment.
Committed to net-zero urban development, SEE Holding drives global sustainable infrastructure through human-centric design and resilient community planning for a prosperous future.
Committed to net-zero urban development, SEE Holding drives global sustainable infrastructure through human-centric design and resilient community planning for a prosperous future.
Leadership Roles at SEE Holding
Mahmoud Shehada - Chief Executive Officer
Mahmoud Shehada, the Chief Executive Officer at SEE Holding, directs the overarching strategic vision for sustainable urban development. This leadership role involves managing the transition toward net-zero emissions across all residential and commercial projects. By overseeing the integration of renewable energy systems into community infrastructure, the Chief Executive Officer ensures alignment with global environmental standards. Mahmoud Shehada maintains constant collaboration with the Board to refine long-term growth objectives. This executive focus centers on scaling human-centric design principles to meet the demands of modern urban populations. Through rigorous oversight of project lifecycles, the Chief Executive Officer guarantees that every development maintains high standards of social and economic sustainability. By prioritizing innovation in building materials and energy efficiency, the Chief Executive Officer secures the market position of the organization as a premier developer of future-ready, resilient communities across diverse international markets.
Muawieh Radaideh - Group Chief Executive Officer
Muawieh Radaideh, the Group Chief Executive Officer at SEE Holding, manages the operational synergy between various subsidiaries to maximize organizational efficiency. This role involves driving the expansion of sustainable infrastructure initiatives across global markets. By coordinating cross-functional teams, the Group Chief Executive Officer ensures that the mission of achieving net-zero emissions remains central to every business unit. Muawieh Radaideh monitors the performance of large-scale urban projects, ensuring that economic viability matches environmental goals. This leadership position requires constant engagement with international stakeholders to promote the adoption of green technologies. By streamlining internal processes, the Group Chief Executive Officer fosters a culture of accountability and excellence. The strategic focus remains on scaling the impact of sustainable communities while maintaining robust financial health. Through this comprehensive management approach, the Group Chief Executive Officer positions the organization as a leader in the global transition toward carbon-neutral urban environments.
Fadi Alfaris - Chief Executive Officer of SEE Environment Holding
Fadi Alfaris, the Chief Executive Officer of SEE Environment Holding at SEE Holding, architects the environmental strategy for waste management and resource recovery. This role involves overseeing the implementation of circular economy solutions that support the broader net-zero mandate. By directing the operations of specialized environmental subsidiaries, the Chief Executive Officer of SEE Environment Holding ensures that waste-to-energy projects meet strict sustainability benchmarks. Fadi Alfaris collaborates with technical teams to deploy innovative technologies that reduce the carbon footprint of urban developments. This leadership function requires managing complex regulatory landscapes to ensure compliance and operational excellence. By optimizing resource utilization, the Chief Executive Officer of SEE Environment Holding drives significant improvements in environmental performance. The strategic focus remains on scaling these green solutions to serve a growing global clientele. Through this dedicated environmental oversight, the Chief Executive Officer of SEE Environment Holding strengthens the commitment of the organization to long-term ecological health.
Ihab Ismail - Chief Information Officer
Ihab Ismail, the Chief Information Officer at SEE Holding, directs the digital transformation strategy to support smart city infrastructure. This role involves architecting secure, scalable cloud systems that manage energy data and community connectivity. By overseeing the deployment of IoT sensors across urban developments, the Chief Information Officer ensures that real-time data informs sustainable decision-making. Ihab Ismail collaborates with the executive team to integrate advanced analytics into the core business model. This leadership position requires constant monitoring of cybersecurity threats to protect sensitive infrastructure data. By optimizing the digital ecosystem, the Chief Information Officer enhances the operational efficiency of human-centric communities. The strategic focus remains on leveraging technology to reduce energy consumption and improve resident experiences. Through this technical leadership, the Chief Information Officer ensures that the organization remains at the forefront of the digital revolution in sustainable urban development and global infrastructure management.
Hadeel Ahmed - Chief Communications Officer (Cco)
Hadeel Ahmed, the Chief Communications Officer (Cco) at SEE Holding, directs the global brand strategy and stakeholder engagement initiatives. This role involves crafting the narrative around sustainable urban development to influence decision-makers and the public. By overseeing corporate messaging, the Chief Communications Officer (Cco) ensures that the commitment to net-zero emissions remains clear and compelling. Hadeel Ahmed manages media relations and public affairs to strengthen the reputation of the organization as a leader in the green economy. This leadership function requires aligning internal communications with the broader mission of fostering resilient communities. By developing strategic partnerships, the Chief Communications Officer (Cco) expands the reach of the brand into new international markets. The focus remains on articulating the value of human-centric design to diverse audiences. Through this comprehensive communication strategy, the Chief Communications Officer (Cco) drives awareness and support for the long-term sustainability goals of the organization.
Samer Wahbeh - Group Chief Investment Officer & Chief Finance Officer
Samer Wahbeh, the Group Chief Investment Officer & Chief Finance Officer at SEE Holding, directs the financial strategy and capital allocation for all sustainable infrastructure projects. This role involves overseeing the fiscal health of the organization while identifying new investment opportunities in green technology. By managing the balance sheet, the Group Chief Investment Officer & Chief Finance Officer ensures that long-term growth objectives remain supported by stable funding. Samer Wahbeh collaborates with the executive team to evaluate the economic impact of urban development initiatives. This leadership position requires rigorous financial planning to maintain the net-zero trajectory of the company. By optimizing capital structures, the Group Chief Investment Officer & Chief Finance Officer mitigates risk and enhances shareholder value. The strategic focus remains on securing the financial future of the organization through prudent investment in resilient communities. Through this financial oversight, the Group Chief Investment Officer & Chief Finance Officer drives the economic sustainability of the entire enterprise.

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