SDS International Executive and Leadership Team

May, 2026

Leadership Overview

SDS International has 4 executives leading key functions including strategy, finance, and administration.

Dedicated to empowering individuals through specialized knowledge, SDS International drives success in the XML training sector, with a distinct focus on veteran transition and career advancement.

Leadership Roles at SDS International

  • President & Chief Executive Officer - George Gennin
  • President & Chief Executive Officer - William Bayer
  • Chief Financial Officer - Bruce Miller
  • Chief Administrative Officer (CAO) - Jennifer Brygger
  • George Gennin - President & Chief Executive Officer

    George Gennin, the President & Chief Executive Officer at SDS International, directs the company's overarching strategic vision and operational execution. Gennin spearheads initiatives focused on expanding the reach and impact of XML-related job training, particularly for armed forces veterans transitioning into civilian careers. This leadership role involves cultivating key partnerships and ensuring the curriculum remains at the forefront of industry demands. By aligning departmental efforts with corporate objectives, Gennin drives the organization's mission to provide high-quality, specialized education. The focus remains on fostering a robust learning environment that translates directly into successful career placements for graduates. George Gennin's strategic oversight ensures SDS International maintains its position as a leader in veteran-focused technical training.

    William Bayer - President & Chief Executive Officer

    William Bayer, the President & Chief Executive Officer at SDS International, guides the company's strategic direction and operational framework. Bayer focuses on enhancing the delivery of XML training programs, emphasizing their specialized application for veterans entering the workforce. This executive position involves fostering innovation within the training methodologies and ensuring alignment with market needs. Bayer drives the expansion of services, aiming to broaden the impact of SDS International's educational offerings. The objective is to solidify the company's reputation for excellence in vocational training, particularly for those transitioning from military service. William Bayer's leadership ensures the continuous development and effective implementation of programs designed for career success.

    Bruce Miller - Chief Financial Officer

    Bruce Miller, the Chief Financial Officer at SDS International, manages the company's financial health and fiscal strategy. Miller oversees all financial operations, including budgeting, forecasting, and resource allocation, ensuring robust financial planning supports the company's mission of XML job training for veterans. This role involves rigorous financial oversight to maintain operational efficiency and drive sustainable growth. Miller's responsibilities extend to managing financial risks and optimizing investment strategies to enhance the company's capacity for delivering specialized training. By ensuring fiscal discipline, Bruce Miller directly contributes to the stability and expansion of SDS International's educational programs. The financial acumen provided by Miller underpins the organization's ability to serve its target demographic effectively.

    Jennifer Brygger - Chief Administrative Officer (CAO)

    Jennifer Brygger, the Chief Administrative Officer (CAO) at SDS International, directs the company's administrative functions and operational support systems. Brygger ensures the smooth execution of daily operations, managing human resources, facility management, and internal process optimization to support the specialized XML training programs. This leadership position is critical for maintaining an efficient and productive work environment, facilitating the company's focus on training veterans. Brygger oversees the implementation of administrative policies and procedures that enhance organizational effectiveness and employee engagement. By streamlining administrative processes, Jennifer Brygger directly supports the company's core mission of providing accessible and high-quality career training. The CAO's role is integral to the overall operational success of SDS International.

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    Frequently Asked Questions Regarding SDS International Top Executives and Leadership Team

    Who leads SDS International?
    SDS International is led by George Gennin (President & Chief Executive Officer), along with executives such as William Bayer (President & Chief Executive Officer) and Bruce Miller (Chief Financial Officer).
    Who is part of SDS International’s executive team?
    The executive team of SDS International includes leaders such as George Gennin (President & Chief Executive Officer), William Bayer (President & Chief Executive Officer), Bruce Miller (Chief Financial Officer) and other senior executives.
    How many executives does SDS International have?
    SDS International has 4 executives leading key business areas.
    What roles are included in SDS International’s leadership team?
    The leadership team of SDS International includes roles such as President & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief Administrative Officer (CAO).