Sbt Executive and Leadership Team

May, 2026

Leadership Overview

Sbt has 4 executives leading key functions including strategy, technology, and finance.

Driven by a commitment to diverse entertainment, Sbt delivers a wide array of programming, including soap operas, reality shows, and news, to a broad Brazilian audience, solidifying its position as a key media player.

Leadership Roles at Sbt

  • Chief Executive Officer - Zhaoming Li
  • Chief Financial Officer - Fatma Safsafi
  • Chief Financial Officer & Director, Financial & Administrative - Julio Dantas
  • Chief Technology Officer - Surya Kumar
  • Zhaoming Li - Chief Executive Officer

    Zhaoming Li, the Chief Executive Officer at Sbt, directs the overarching strategy and operational execution for the prominent Brazilian television network. Li guides the company's mission to deliver diverse entertainment programming, including soap operas, reality shows, and news, to a broad audience across Brazil. This leadership role involves ensuring the network's content formats remain innovative and engaging, catering to varied viewer preferences. Li's strategic vision propels Sbt's market position, targeting families and individuals seeking quality television entertainment. By overseeing all major business units, Zhaoming Li ensures alignment with the company's core objectives and its commitment to reaching a wide demographic. The Chief Executive Officer's focus remains on expanding market reach and reinforcing Sbt's status as a key player in the Brazilian media landscape through strategic decision-making and operational oversight.

    Fatma Safsafi - Chief Financial Officer

    Fatma Safsafi, the Chief Financial Officer at Sbt, directs the financial strategy and fiscal operations for the prominent Brazilian television network. Safsafi manages all aspects of financial planning, budgeting, and reporting, ensuring the company's economic health and supporting its mission to deliver diverse entertainment programming. This leadership position involves optimizing financial resources to facilitate the production of soap operas, reality shows, and news, catering to a broad audience across Brazil. Fatma Safsafi's oversight is crucial for maintaining Sbt's financial stability and enabling its innovative content strategies, reinforcing its role as a key player in the media landscape. By guiding investment decisions and managing fiscal risks, Safsafi supports the company's objective of reaching families and individuals seeking quality television entertainment. The Chief Financial Officer's strategic financial management underpins Sbt's operational capacity and growth potential.

    Julio Dantas - Chief Financial Officer & Director, Financial & Administrative

    Julio Dantas, the Chief Financial Officer & Director, Financial & Administrative at Sbt, spearheads the financial and administrative functions, ensuring robust operational and fiscal management for the Brazilian television network. Dantas oversees the financial planning, resource allocation, and administrative processes that support the delivery of diverse entertainment programming, including soap operas, reality shows, and news, to a broad audience across Brazil. This dual role emphasizes efficient resource utilization and streamlined administrative operations, crucial for Sbt's innovative content formats and market presence. Julio Dantas's financial acumen and administrative leadership are vital for maintaining the company's economic viability and supporting its target demographic of families and individuals seeking quality television entertainment. By managing budgets and administrative policies, Dantas ensures operational continuity and fiscal responsibility. The Chief Financial Officer & Director, Financial & Administrative's comprehensive oversight contributes significantly to Sbt's sustained success in the media industry.

    Surya Kumar - Chief Technology Officer

    Surya Kumar, the Chief Technology Officer at Sbt, architects and executes the technological infrastructure that supports the network's diverse entertainment programming and broad audience reach. Kumar oversees the development and implementation of innovative content delivery systems, ensuring seamless streaming and broadcast capabilities across Brazil. This role involves driving technological advancements to enhance viewer engagement with formats like soap operas, reality shows, and news. Surya Kumar's expertise is critical in maintaining Sbt's competitive edge in the dynamic media landscape, enabling the company to target families and individuals seeking quality television entertainment. By managing the technology roadmap, Kumar ensures that Sbt's digital platforms are robust, scalable, and capable of supporting future growth initiatives. The Chief Technology Officer's responsibilities extend to exploring emerging technologies that can further enrich the viewer experience and operational efficiency.

    Explore Leadership Teams in Broadcasting

    Frequently Asked Questions Regarding Sbt Top Executives and Leadership Team

    Who leads Sbt?
    Sbt is led by Zhaoming Li (Chief Executive Officer), along with executives such as Fatma Safsafi (Chief Financial Officer) and Julio Dantas (Chief Financial Officer & Director, Financial & Administrative).
    Who is part of Sbt’s executive team?
    The executive team of Sbt includes leaders such as Zhaoming Li (Chief Executive Officer), Fatma Safsafi (Chief Financial Officer), Julio Dantas (Chief Financial Officer & Director, Financial & Administrative) and other senior executives.
    How many executives does Sbt have?
    Sbt has 4 executives leading key business areas.
    What roles are included in Sbt’s leadership team?
    The leadership team of Sbt includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Director, Financial & Administrative, Chief Technology Officer.