Sbt Executive and Leadership Team

June, 2026

Leadership Overview

Sbt has 4 executives leading key functions including strategy, technology, and finance.

Driven by a commitment to diverse entertainment, Sbt delivers a wide array of programming, including soap operas, reality shows, and news, reaching a broad audience across Brazil and solidifying its position as a key player in the media landscape.

Leadership Roles at Sbt

  • Chief Executive Officer - Zhaoming Li
  • Chief Financial Officer - Fatma Safsafi
  • Chief Financial Officer & Director, Financial & Administrative - Julio Dantas
  • Chief Technology Officer - Surya Kumar
  • Zhaoming Li - Chief Executive Officer

    Zhaoming Li, the Chief Executive Officer at Sbt, directs the overall strategic vision and operational execution for the prominent Brazilian television network. Overseeing all facets of the business, Li ensures the delivery of diverse entertainment programming, including soap operas, reality shows, and news, to a broad audience across Brazil. This leadership role involves guiding the company's market positioning and fostering innovation in content formats to cater to varied viewer preferences. Li's strategic direction is crucial for maintaining Sbt's status as a key player in the Brazilian media landscape, targeting families and individuals seeking quality television entertainment. The Chief Executive Officer's responsibilities extend to optimizing resource allocation and driving growth initiatives that align with the company's mission to provide engaging and accessible programming nationwide. Zhaoming Li's executive oversight ensures the network's continued success and adaptation to evolving viewer demands.

    Fatma Safsafi - Chief Financial Officer

    Fatma Safsafi, the Chief Financial Officer at Sbt, manages the financial health and strategic fiscal planning for the prominent Brazilian television network. Safsafi oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring the efficient allocation of resources to support the production and distribution of diverse entertainment programming across Brazil. This leadership position is vital for maintaining Sbt's financial stability and enabling its reach to a broad audience seeking quality television entertainment. The Chief Financial Officer's responsibilities encompass risk management, investment analysis, and ensuring compliance with financial regulations. Fatma Safsafi's expertise guides the company's financial strategy, supporting its mission to innovate and engage viewers with compelling content like soap operas and reality shows. Safsafi's fiscal discipline is instrumental in driving sustainable growth and reinforcing Sbt's position within the Brazilian media landscape.

    Julio Dantas - Chief Financial Officer & Director, Financial & Administrative

    Julio Dantas, the Chief Financial Officer & Director, Financial & Administrative at Sbt, directs the comprehensive financial and administrative functions for the Brazilian television network. Dantas oversees fiscal strategy, resource management, and administrative operations, ensuring the effective support of diverse entertainment programming, including soap operas, reality shows, and news, reaching a broad audience across Brazil. This dual role is critical for optimizing operational efficiency and financial performance, enabling Sbt to cater to varied viewer preferences and maintain its status as a key media player. The Chief Financial Officer & Director, Financial & Administrative's responsibilities include managing budgets, streamlining administrative processes, and ensuring robust financial controls. Julio Dantas's leadership ensures the company's financial integrity and operational smoothness, supporting the mission to provide quality television entertainment to families and individuals nationwide. Dantas's strategic oversight enhances both financial stability and administrative effectiveness.

    Surya Kumar - Chief Technology Officer

    Surya Kumar, the Chief Technology Officer at Sbt, architects and executes the technology strategy that underpins the network's diverse entertainment programming and operational infrastructure. Kumar oversees the development and implementation of innovative technological solutions, ensuring the seamless delivery of content, including soap operas, reality shows, and news, to a broad audience across Brazil. This role is critical for enhancing viewer engagement through advanced formats and maintaining Sbt's competitive edge in the dynamic media landscape. The Chief Technology Officer's responsibilities include managing the company's IT systems, digital platforms, and broadcast technology, ensuring reliability and scalability. Surya Kumar's leadership drives technological advancements that support the company's mission to reach families and individuals seeking quality television entertainment, optimizing content distribution and accessibility nationwide. Kumar's focus remains on leveraging technology to expand Sbt's reach and enhance the overall viewing experience.

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    Frequently Asked Questions Regarding Sbt Top Executives and Leadership Team

    Who leads Sbt?
    Sbt is led by Zhaoming Li (Chief Executive Officer), along with executives such as Fatma Safsafi (Chief Financial Officer) and Julio Dantas (Chief Financial Officer & Director, Financial & Administrative).
    Who is part of Sbt’s executive team?
    The executive team of Sbt includes leaders such as Zhaoming Li (Chief Executive Officer), Fatma Safsafi (Chief Financial Officer), Julio Dantas (Chief Financial Officer & Director, Financial & Administrative) and other senior executives.
    How many executives does Sbt have?
    Sbt has 4 executives leading key business areas.
    What roles are included in Sbt’s leadership team?
    The leadership team of Sbt includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Director, Financial & Administrative, Chief Technology Officer.