Satsa Executive and Leadership Team

David Frost, the Chief Executive Officer at Satsa, directs the overall strategic vision and operational framework for the association. Frost guides the organization's mission to promote and support the tourism industry throughout Southern Africa, ensuring alignment with goals for enhanced safety, inclusivity, and diversity. This leadership role involves cultivating strong relationships with industry stakeholders, government bodies, and international partners to advance the sector's interests. Frost oversees the development and implementation of key initiatives, including membership benefits, training programs, and essential resources designed to empower tourism businesses. The Chief Executive Officer's purview extends to shaping the association's market impact, attracting reliable tourism operators and service providers, and assuring travelers of responsible experiences. Through strategic planning and execution, David Frost drives the continued growth and sustainability of Southern Africa's tourism landscape.

Jenny Mewett, the Chief Operating Officer at Satsa, manages the day-to-day operational activities and ensures the efficient delivery of services to members and the broader tourism sector. Mewett oversees the execution of strategic plans, translating high-level objectives into actionable operational processes. This involves managing internal departments, optimizing resource allocation, and maintaining high standards of service delivery across all Satsa programs. The Chief Operating Officer plays a crucial part in developing and refining training modules and membership benefits, ensuring they meet the evolving needs of tourism businesses in Southern Africa. Mewett's responsibilities include fostering a collaborative internal environment and ensuring seamless coordination between different functional areas. By focusing on operational excellence, Jenny Mewett supports Satsa's commitment to enhancing safety, inclusivity, and diversity within the tourism industry, contributing directly to the organization's mission of providing a robust platform for industry stakeholders.

Christopher Jackson, the President & Founder at Satsa, established the organization with a foundational vision to advance the tourism industry in Southern Africa. Jackson's current role involves providing strategic guidance and upholding the core principles upon which Satsa was built, focusing on promoting safety, inclusivity, and diversity. The President & Founder contributes to shaping the association's long-term direction and its commitment to supporting tourism businesses through comprehensive services like training and networking platforms. Jackson's influence extends to fostering collaboration among industry stakeholders and ensuring that Satsa remains a vital resource for operators, service providers, and travelers seeking responsible tourism experiences. Through ongoing engagement and leadership, Christopher Jackson continues to champion the growth and integrity of the Southern African tourism sector, reinforcing the organization's mission.

Hannelie Toit, the Chief Operations Officer at Satsa, spearheads the operational strategies that underpin the association's support for the Southern African tourism industry. Toit focuses on the logistical and functional aspects of delivering value to tourism operators, service providers, and travelers. This includes overseeing the implementation of resources and training programs designed to elevate industry standards. The Chief Operations Officer ensures that Satsa's operational framework effectively promotes safety, inclusivity, and diversity across the sector. Hannelie Toit's role involves managing key operational projects, optimizing internal workflows, and ensuring the seamless execution of membership services. By driving operational efficiency, Toit contributes significantly to Satsa's objective of fostering networking and collaboration among industry stakeholders, thereby enhancing the overall quality and reliability of tourism experiences in the region.