Leadership Overview
Sansiri has 5 executives leading key functions including strategy, operations, technology, sales, and international expansion.
Driven by a commitment to innovation, Sansiri is dedicated to shaping Thailand's urban landscape through integrated property development, management, and hospitality services, fostering sustainable growth and enhancing community living.
Driven by a commitment to innovation, Sansiri is dedicated to shaping Thailand's urban landscape through integrated property development, management, and hospitality services, fostering sustainable growth and enhancing community living.
Leadership Roles at Sansiri
Apichart Chutrakul - Chief Executive Officer
Apichart Chutrakul, the Chief Executive Officer at Sansiri, directs the overall strategic vision and operational execution for the company's diverse property development ventures across Thailand. Overseeing land and housing projects, condominium developments, and rental properties, the Chief Executive Officer ensures alignment with market demands and company growth objectives. This leadership role involves guiding the company's expansion into new markets and product lines, including E-commerce and retail businesses. By optimizing resource allocation and fostering cross-segment collaboration, Apichart Chutrakul drives the company's financial performance and market leadership. Ultimately, the Chief Executive Officer secures Sansiri's long-term competitive advantage and commitment to enhancing urban living through innovative real estate solutions.

Tyler Atipas - Chief of Staff To President of International Operations
Tyler Atipas, the Chief of Staff To President of International Operations at Sansiri, supports the strategic expansion and operational oversight of the company's global ventures. This role focuses on coordinating international projects, facilitating communication between global teams, and ensuring the effective implementation of strategies designed to enhance Sansiri's presence in overseas markets. The Chief of Staff To President of International Operations works closely with regional leadership to drive growth, manage cross-border initiatives, and adapt business models to diverse international landscapes. By streamlining operations and fostering strong relationships with international partners, Tyler Atipas plays a key part in executing the company's international development agenda. This position is essential for navigating the complexities of global business and achieving sustained international success for Sansiri.
Poomipak Julmanichoti - Chief of Staff
Poomipak Julmanichoti, the Chief of Staff at Sansiri, facilitates strategic initiatives and operational efficiency across the organization. This role involves coordinating key projects, managing executive communications, and ensuring seamless execution of the Chief Executive Officer's directives. The Chief of Staff supports the development and implementation of business strategies, working closely with various departments to drive progress in property development, building management, and other business segments. By streamlining internal processes and enhancing interdepartmental collaboration, Poomipak Julmanichoti contributes to the company's overall agility and responsiveness to market dynamics. This position is critical for translating high-level strategy into actionable plans, ensuring that Sansiri's operational framework supports its ambitious growth targets and commitment to quality.
Kavin Manomaiudom - Chief Technology Officer
Kavin Manomaiudom, the Chief Technology Officer at Sansiri, architects the company's technology strategy and digital transformation initiatives. This leadership position involves overseeing the integration of innovative technologies across all business segments, from property development and building management to E-commerce and hotel operations. The Chief Technology Officer drives the adoption of advanced digital solutions to enhance operational efficiency, improve customer experiences, and unlock new revenue streams. By championing technological advancements, Kavin Manomaiudom ensures Sansiri remains at the forefront of digital innovation within the real estate and hospitality sectors. This role is pivotal in leveraging technology to support the company's expansion, optimize its service offerings, and maintain a competitive edge in the dynamic Thai market.
Praiya Bunnag - Chief Sales Officer (CSO)
Praiya Bunnag, the Chief Sales Officer (CSO) at Sansiri, spearheads the company's sales strategies and revenue generation efforts across all property development and related business segments. This executive role involves directing sales teams, optimizing sales processes, and developing innovative approaches to market penetration and customer acquisition. The Chief Sales Officer (CSO) is responsible for achieving ambitious sales targets, expanding market share, and enhancing customer engagement through effective sales channels. By fostering a high-performance sales culture and leveraging market insights, Praiya Bunnag drives the company's commercial success and reinforces its position as a leading property developer in Thailand. This leadership function is critical for translating product development into tangible sales outcomes and sustained financial growth.
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