Leadership Overview
Sansiri has 4 executives leading key functions including corporate strategy, organizational operations, technological infrastructure, and residential sales.
Committed to excellence in property development, Sansiri delivers high-quality residential projects and integrated lifestyle services across Thailand to enhance urban living standards and long-term community value.
Committed to excellence in property development, Sansiri delivers high-quality residential projects and integrated lifestyle services across Thailand to enhance urban living standards and long-term community value.
Leadership Roles at Sansiri
Apichart Chutrakul - Chief Executive Officer
Apichart Chutrakul, the Chief Executive Officer at Sansiri, directs the overarching corporate strategy and long-term vision for the property development business. Overseeing the expansion of land and housing projects, the Chief Executive Officer ensures alignment between residential development goals and market demand across Thailand. This leadership role involves managing diverse business segments, including hotel management and real estate brokerage, to maintain a competitive edge in the property sector. By fostering innovation in urban living, Apichart Chutrakul drives the company toward sustainable growth and operational excellence. The Chief Executive Officer coordinates with the board to optimize capital allocation and project delivery, ensuring that every development meets rigorous quality standards. Through consistent focus on market trends and consumer needs, the Chief Executive Officer secures the company's position as a leader in the Thai real estate landscape.

Poomipak Julmanichoti - Chief of Staff
Poomipak Julmanichoti, the Chief of Staff at Sansiri, manages organizational operations and facilitates cross-departmental collaboration to streamline internal processes. Overseeing the execution of strategic initiatives, the Chief of Staff ensures that administrative services and project management functions operate with maximum efficiency. This role involves bridging communication gaps between executive leadership and operational teams to maintain organizational agility. Poomipak Julmanichoti monitors the performance of various business segments, including building management and education services, to ensure adherence to corporate objectives. By optimizing internal workflows and resource distribution, the Chief of Staff supports the company's ability to scale operations across regional markets. The Chief of Staff provides critical support to the executive team, enabling the successful implementation of complex property development projects. Through meticulous oversight of daily operations, the Chief of Staff maintains the structural integrity of the organization.
Kavin Manomaiudom - Chief Technology Officer
Kavin Manomaiudom, the Chief Technology Officer at Sansiri, architects the digital infrastructure and technological systems supporting the company's property development and E-commerce initiatives. Overseeing the integration of smart building solutions and digital platforms, the Chief Technology Officer ensures that technological advancements enhance the customer experience in residential condominiums and serviced apartments. This role involves driving the digital transformation of real estate brokerage and retail business segments to improve operational efficiency. Kavin Manomaiudom manages the development of secure data systems and innovative software tools that support the company's diverse business portfolio. By aligning technology investments with long-term business goals, the Chief Technology Officer enables seamless service delivery across all digital channels. The Chief Technology Officer collaborates with other leaders to implement cutting-edge solutions that maintain the company's competitive advantage in the evolving property technology market.
Praiya Bunnag - Chief Sales Officer (CSO)
Praiya Bunnag, the Chief Sales Officer (CSO) at Sansiri, directs the sales strategy and revenue generation efforts for residential housing and condominium projects. Overseeing the real estate brokerage teams, the Chief Sales Officer (CSO) ensures that market penetration remains strong across diverse Thai regions. This role involves analyzing consumer behavior and market trends to tailor sales campaigns that drive demand for new property developments. Praiya Bunnag manages relationships with key stakeholders and potential buyers, ensuring that the company meets its ambitious revenue targets. By optimizing the sales funnel and enhancing customer engagement, the Chief Sales Officer (CSO) supports the overall growth of the property development segment. The Chief Sales Officer (CSO) works closely with marketing and project management teams to align product offerings with buyer preferences. Through strategic sales planning, the Chief Sales Officer (CSO) secures the company's market share in the competitive real estate industry.
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