Sansiri Executive and Leadership Team

Apichart Chutrakul, the Chief Executive Officer at Sansiri, directs the overarching corporate strategy and long-term vision for the property development portfolio. Overseeing the expansion of residential housing and condominium projects, the Chief Executive Officer ensures alignment between market demand and construction output. This leadership role involves managing diverse business segments, including hotel management and real estate brokerage, to maintain a competitive edge within the Thai market. By optimizing operational efficiency across all subsidiaries, Apichart Chutrakul directly impacts the financial performance and brand reputation of the organization. The Chief Executive Officer coordinates with the Board to implement growth initiatives that strengthen the company's position as a leader in the property sector. Through rigorous oversight of land acquisition and project development, Chutrakul secures the future trajectory of the firm while fostering excellence in every residential development.

Poomipak Julmanichoti, the Chief of Staff at Sansiri, manages internal organizational alignment and coordinates cross-functional initiatives across the property development and management segments. Overseeing the integration of administrative services and project management workflows, the Chief of Staff ensures that corporate objectives translate into actionable tasks for every department. This leadership role involves facilitating communication between executive leadership and operational teams to streamline decision-making processes. By refining internal governance and resource allocation, Poomipak Julmanichoti directly supports the company's ability to execute complex real estate projects efficiently. The Chief of Staff monitors performance metrics across the hotel management and education business units to maintain high operational standards. Through the implementation of strategic administrative frameworks, Julmanichoti drives organizational agility and ensures that the company remains responsive to the evolving needs of the Thai property market.

Kavin Manomaiudom, the Chief Technology Officer at Sansiri, architects the digital infrastructure and technological solutions that support the company's property development and E-commerce operations. Overseeing the integration of smart building technologies and digital platforms, the Chief Technology Officer ensures that all residential projects incorporate modern, efficient systems. This leadership role involves managing the digital transformation of real estate brokerage services and administrative platforms to enhance customer engagement. By deploying scalable cloud infrastructure and data analytics, Kavin Manomaiudom directly impacts the efficiency of property management and retail business segments. The Chief Technology Officer collaborates with other executives to secure digital assets and optimize the technological ecosystem supporting the firm's diverse business interests. Through the continuous evaluation of emerging tech trends, Manomaiudom drives innovation that keeps the company at the forefront of the competitive Thai real estate landscape.

Praiya Bunnag, the Chief Sales Officer (CSO) at Sansiri, drives revenue growth by managing the sales strategies for residential condominiums and housing projects across Thailand. Overseeing the real estate brokerage teams and retail distribution channels, the Chief Sales Officer (CSO) ensures that market penetration targets remain consistent with corporate goals. This leadership role involves analyzing consumer behavior and market trends to tailor sales campaigns for diverse property segments. By optimizing the sales funnel and enhancing client relationships, Praiya Bunnag directly impacts the company's market share and overall profitability. The Chief Sales Officer (CSO) coordinates with project management teams to align inventory availability with high-demand regions, ensuring maximum occupancy and sales velocity. Through the execution of targeted marketing and sales initiatives, Bunnag secures the financial success of new developments while maintaining the company's reputation for delivering high-quality residential solutions.