RTC Executive and Leadership Team

September, 2026

Leadership Overview

RTC has 10 executives leading key functions including strategy, financial oversight, marketing, operational management, and administrative coordination.

Focused on advancing retail merchandising technology, RTC delivers innovative shelf management and theft deterrence solutions to global markets while maintaining a commitment to operational excellence and retail lighting efficiency.

Leadership Roles at RTC

  • Chief Executive Officer - Steve Treague
  • Chief Executive Officer & Founder & Talent Agent - Bronson Sanich
  • Founder & Chief Executive Officer - Ridvan Yigit
  • Chief Financial Officer - Adnan Mesut
  • Chief Financial Officer & Treasurer & Corporate Secretary - Richard Prange
  • Director, Finance Information Technology & Manager & Chief Operating Officer - Tina Burrey
  • Co-founder & Chief Operating Officer - Abdullah Ibrahim
  • Chief Marketing Officer - Didem Guven
  • Chief of Staff - Zachary Keefer
  • Chief Marketing Officer & Chief of Staff - Quincy Jordan
  • Steve Treague - Chief Executive Officer

    Steve Treague, the Chief Executive Officer at RTC, directs the overarching corporate strategy and long-term vision for the organization. Treague manages the integration of shelf management and beverage merchandising solutions across diverse retail environments. By aligning internal resources with market demands, the Chief Executive Officer ensures the company maintains a competitive edge in theft deterrence and retail technology. Treague oversees high-level partnerships and drives the expansion of product lines to meet evolving consumer needs. This leadership role involves constant evaluation of manufacturing processes to optimize efficiency and quality control. Through rigorous oversight of organizational performance, Steve Treague secures the financial health and market position of the firm. The Chief Executive Officer fosters a culture of innovation, pushing the boundaries of retail lighting and merchandising design to support global retail partners in achieving superior store performance and operational success.

    Bronson Sanich - Chief Executive Officer & Founder & Talent Agent

    Bronson Sanich, the Chief Executive Officer & Founder & Talent Agent at RTC, architects the foundational business model and talent acquisition strategies. Sanich focuses on cultivating a high-performance workforce capable of delivering complex retail technology solutions. As the Chief Executive Officer & Founder & Talent Agent, Sanich identifies key personnel to drive growth in beverage merchandising and theft deterrence sectors. This role involves bridging the gap between creative product development and commercial execution. By mentoring internal teams, Sanich ensures the company retains top-tier expertise in retail lighting and shelf management. Bronson Sanich directs the strategic recruitment initiatives that support the firm's long-term scalability. The Chief Executive Officer & Founder & Talent Agent maintains a sharp focus on organizational culture, ensuring that every team member contributes directly to the mission of providing advanced retail solutions. Sanich consistently evaluates talent pipelines to sustain the company's leadership in the competitive manufacturing landscape.

    Ridvan Yigit - Founder & Chief Executive Officer

    Ridvan Yigit, the Founder & Chief Executive Officer at RTC, drives the strategic direction and product innovation roadmap for the entire organization. Yigit oversees the development of proprietary shelf management systems and retail lighting technologies that define the company's market presence. As the Founder & Chief Executive Officer, Yigit manages the transition from conceptual design to large-scale manufacturing, ensuring all products meet rigorous quality standards. This leadership role involves deep engagement with retail partners to solve complex merchandising challenges through theft deterrence and beverage display solutions. Ridvan Yigit monitors global market trends to anticipate shifts in retail technology, adjusting corporate strategy to maintain a dominant industry position. By fostering strong relationships with key stakeholders, the Founder & Chief Executive Officer secures the resources necessary for sustained growth. Yigit ensures that every operational decision aligns with the core mission of enhancing retail efficiency and consumer engagement across diverse international markets.

    Adnan Mesut - Chief Financial Officer

    Adnan Mesut, the Chief Financial Officer at RTC, manages the fiscal health and capital allocation strategies for the organization. Mesut oversees financial reporting, budgeting, and long-term investment planning to support the company's manufacturing and retail technology initiatives. As the Chief Financial Officer, Mesut ensures that resources are effectively distributed across shelf management and theft deterrence product lines. This role involves rigorous analysis of operational costs and revenue streams to maximize profitability. Adnan Mesut coordinates with other executive leaders to align financial goals with the broader corporate strategy. By implementing robust financial controls, the Chief Financial Officer mitigates risk and ensures compliance with industry standards. Mesut drives the financial planning necessary for regional expansion and infrastructure investment. Through precise management of the company's balance sheet, the Chief Financial Officer supports the firm's ability to innovate and deliver high-quality retail solutions to a global client base.

    Richard Prange - Chief Financial Officer & Treasurer & Corporate Secretary

    Richard Prange, the Chief Financial Officer & Treasurer & Corporate Secretary at RTC, manages the company's treasury operations, financial reporting, and corporate governance. Prange oversees the capital structure and ensures that all financial activities support the manufacturing of shelf management and retail lighting solutions. As the Chief Financial Officer & Treasurer & Corporate Secretary, Prange maintains compliance with regulatory requirements and manages investor relations. This role involves the oversight of cash flow management and the execution of financial strategies that enable the company to invest in new theft deterrence technologies. Richard Prange coordinates with the board to ensure transparency and accountability in all corporate actions. By managing the company's financial assets and legal documentation, the Chief Financial Officer & Treasurer & Corporate Secretary provides the stability required for long-term growth. Prange ensures that the firm's financial health remains robust while supporting the operational needs of the retail merchandising business.

    Tina Burrey - Director, Finance Information Technology & Manager & Chief Operating Officer

    Tina Burrey, the Director, Finance Information Technology & Manager & Chief Operating Officer at RTC, directs the integration of financial systems with operational workflows. Burrey oversees the digital infrastructure that supports the manufacturing and distribution of shelf management and beverage merchandising solutions. As the Director, Finance Information Technology & Manager & Chief Operating Officer, Burrey manages the efficiency of internal processes to ensure that production targets are met. This role involves optimizing the supply chain and implementing technology solutions that enhance theft deterrence and retail lighting product delivery. Tina Burrey coordinates with IT and finance teams to ensure data accuracy and operational transparency. By streamlining the company's internal systems, the Director, Finance Information Technology & Manager & Chief Operating Officer drives productivity and reduces operational costs. Burrey ensures that the firm's technological capabilities align with the demands of the retail market, supporting the company's commitment to operational excellence.
    Tina Burrey

    Abdullah Ibrahim - Co-founder & Chief Operating Officer

    Abdullah Ibrahim, the Co-founder & Chief Operating Officer at RTC, directs the day-to-day manufacturing operations and logistics for the company's retail solutions. Ibrahim oversees the production of shelf management systems and beverage merchandising displays, ensuring that all products meet quality standards. As the Co-founder & Chief Operating Officer, Ibrahim manages the facility operations and supply chain to support the firm's market reach. This role involves implementing lean manufacturing principles to improve efficiency and reduce waste in the production of theft deterrence and retail lighting products. Abdullah Ibrahim coordinates with the leadership team to scale operations in response to growing demand. By focusing on operational excellence, the Co-founder & Chief Operating Officer ensures that the company delivers reliable and innovative products to retail partners. Ibrahim monitors production metrics and adjusts workflows to maintain high output levels. Through hands-on management, the Co-founder & Chief Operating Officer supports the company's mission of providing superior retail merchandising technology.

    Didem Guven - Chief Marketing Officer

    Didem Guven, the Chief Marketing Officer at RTC, directs the brand strategy and market positioning for the company's diverse retail solutions. Guven oversees the communication of value propositions related to shelf management, beverage merchandising, and retail lighting. As the Chief Marketing Officer, Guven manages the development of campaigns that highlight the effectiveness of theft deterrence technology to retail partners. This role involves analyzing market data to identify growth opportunities and tailoring messaging to specific regional needs. Didem Guven collaborates with product development teams to ensure that marketing efforts accurately reflect the technical capabilities of the firm's offerings. By driving brand awareness and customer engagement, the Chief Marketing Officer strengthens the company's reputation as an industry leader. Guven monitors competitive activity and adjusts marketing tactics to maintain market share. Through strategic outreach, the Chief Marketing Officer ensures that the company's innovative solutions reach the intended audience effectively.

    Zachary Keefer - Chief of Staff

    Zachary Keefer, the Chief of Staff at RTC, coordinates cross-functional operations and facilitates communication between the executive leadership team and various departments. Keefer oversees the execution of strategic initiatives related to shelf management and retail technology deployment. As the Chief of Staff, Keefer manages the internal workflow to ensure that projects align with the company's overarching goals. This role involves streamlining operational processes and resolving bottlenecks that hinder the production of beverage merchandising and theft deterrence solutions. Zachary Keefer supports the executive team by providing data-driven insights and managing high-priority tasks. By fostering collaboration across the organization, the Chief of Staff ensures that all departments remain focused on delivering high-quality retail lighting and merchandising products. Keefer monitors the progress of key initiatives and reports directly to leadership on performance metrics. Through efficient management of internal resources, the Chief of Staff drives operational consistency and supports the firm's growth objectives.

    Quincy Jordan - Chief Marketing Officer & Chief of Staff

    Quincy Jordan, the Chief Marketing Officer & Chief of Staff at RTC, directs the alignment of marketing strategies with internal operational priorities. Jordan oversees the promotion of retail technology and shelf management solutions while ensuring that the company's internal processes support these marketing goals. As the Chief Marketing Officer & Chief of Staff, Jordan manages the communication of the firm's value proposition to retail partners and coordinates the execution of strategic projects. This role involves bridging the gap between market-facing initiatives and internal resource management to ensure consistent delivery of beverage merchandising and theft deterrence products. Quincy Jordan monitors the effectiveness of marketing campaigns and adjusts internal workflows to optimize performance. By fostering collaboration between the marketing and operations teams, the Chief Marketing Officer & Chief of Staff drives organizational efficiency and brand growth. Jordan ensures that the company's market presence remains strong while maintaining the operational agility required to succeed in the competitive retail manufacturing industry.
    Quincy Jordan

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    Frequently Asked Questions Regarding RTC Top Executives and Leadership Team

    Who leads RTC?
    RTC is led by Steve Treague (Chief Executive Officer), along with executives such as Bronson Sanich (Chief Executive Officer & Founder & Talent Agent) and Ridvan Yigit (Founder & Chief Executive Officer).
    Who is part of RTC’s executive team?
    The executive team of RTC includes leaders such as Steve Treague (Chief Executive Officer), Bronson Sanich (Chief Executive Officer & Founder & Talent Agent), Ridvan Yigit (Founder & Chief Executive Officer) and other senior executives.
    How many executives does RTC have?
    RTC has 10 executives leading key business areas.
    What roles are included in RTC’s leadership team?
    The leadership team of RTC includes roles such as Chief Executive Officer, Chief Executive Officer & Founder & Talent Agent, Founder & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Treasurer & Corporate Secretary.