Leadership Overview
Rodan + Fields has 8 executives leading key functions including corporate strategy, financial oversight, skincare innovation, and global market expansion.
Committed to dermatological excellence, Rodan + Fields empowers consumers through regimen-based skincare solutions while fostering a robust community of independent consultants across digital and social networks.
Committed to dermatological excellence, Rodan + Fields empowers consumers through regimen-based skincare solutions while fostering a robust community of independent consultants across digital and social networks.
Leadership Roles at Rodan + Fields
Jenna Bratz - Chief Executive Officer
Jenna Bratz, the Chief Executive Officer at Rodan + Fields, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the integration of digital-first consumer engagement with high-performance skincare regimens, the Chief Executive Officer ensures alignment across all internal departments. This leadership role involves scaling the independent consultant community to maintain market disruption within the competitive beauty sector. By prioritizing dermatological innovation and consumer accessibility, Jenna Bratz drives sustainable growth and brand equity. The Chief Executive Officer maintains constant communication with the board to refine operational goals and expand the company's footprint across North American markets. Through rigorous oversight of organizational health, Bratz secures the company's position as a leader in the skincare industry, ensuring that every strategic initiative directly supports the mission of providing transformative skin health solutions to a diverse global consumer base.
Doris Dennard - Chief Executive Officer, Dennard Health & Wellness, Liil Rodan Fields
Doris Dennard, the Chief Executive Officer, Dennard Health & Wellness, Liil Rodan Fields at Rodan + Fields, architects specialized wellness initiatives that bridge the gap between clinical skincare and holistic health. Overseeing the development of niche product lines, the Chief Executive Officer, Dennard Health & Wellness, Liil Rodan Fields ensures that these offerings meet the rigorous standards established by the company's dermatological roots. This leadership role involves managing cross-functional teams to integrate wellness-focused regimens into the existing direct-to-consumer model. By identifying emerging health trends, Doris Dennard drives innovation within the product portfolio to capture new market segments. The Chief Executive Officer, Dennard Health & Wellness, Liil Rodan Fields coordinates with regional leads to ensure consistent brand messaging across diverse consumer demographics. Through strategic product positioning, Dennard enhances the overall value proposition, ensuring that the company remains at the forefront of the intersection between beauty and personal health.
Michael Soti - Chief Executive Officer (Confident-You Leadership Team)
Michael Soti, the Chief Executive Officer (Confident-You Leadership Team) at Rodan + Fields, directs the internal culture and leadership development programs that empower the independent consultant community. Overseeing the training and engagement strategies, the Chief Executive Officer (Confident-You Leadership Team) ensures that consultants possess the tools and confidence necessary to represent the brand effectively. This leadership role involves fostering a supportive environment that encourages professional growth and high-performance sales behaviors. By implementing mentorship frameworks, Michael Soti drives the expansion of the consultant network across various geographic regions. The Chief Executive Officer (Confident-You Leadership Team) collaborates with marketing and operations to align consultant activities with the company's broader mission of skin health empowerment. Through the cultivation of a strong, motivated community, Soti directly impacts the company's ability to reach consumers where they live and shop, ensuring consistent brand advocacy and long-term loyalty.
Natalie Taylor - Global Chief Executive Officer (Skincare)
Natalie Taylor, the Global Chief Executive Officer (Skincare) at Rodan + Fields, architects the international product strategy and global supply chain operations for the skincare division. Overseeing the lifecycle of regimen-based products, the Global Chief Executive Officer (Skincare) ensures that every formulation meets the high standards of efficacy required by the brand. This leadership role involves managing international market entry and adapting product offerings to suit diverse skin needs across different climates and regions. By coordinating with research and development teams, Natalie Taylor drives the innovation pipeline to maintain a competitive edge in the global beauty market. The Global Chief Executive Officer (Skincare) works closely with regional operations to optimize distribution networks and ensure seamless product availability. Through strategic oversight of global skincare initiatives, Taylor secures the company's reputation for excellence, ensuring that the brand's mission resonates with consumers on a worldwide scale.
Edylyn Sumagaysay - Chief Executive Officer, Rodan and Fields Global Skincare
Edylyn Sumagaysay, the Chief Executive Officer, Rodan and Fields Global Skincare at Rodan + Fields, directs the strategic execution of global skincare campaigns and brand positioning. Overseeing the alignment of product messaging with regional consumer preferences, the Chief Executive Officer, Rodan and Fields Global Skincare ensures that the brand's dermatological heritage remains central to all marketing efforts. This leadership role involves managing the integration of digital platforms to enhance consumer reach and engagement in international markets. By analyzing performance metrics, Edylyn Sumagaysay drives the optimization of marketing spend and campaign effectiveness. The Chief Executive Officer, Rodan and Fields Global Skincare collaborates with product development to ensure that new launches address specific skin concerns identified through global market research. Through the implementation of cohesive brand strategies, Sumagaysay strengthens the company's global presence, ensuring that the mission of providing the best skin of their lives reaches a broad and diverse audience.

Allison Aldridge - Virtual Chief Executive Officer & Specialist, Skincare
Allison Aldridge, the Virtual Chief Executive Officer & Specialist, Skincare at Rodan + Fields, architects the digital transformation of the consumer skincare experience. Overseeing the development of virtual consultation tools and mobile-first engagement platforms, the Virtual Chief Executive Officer & Specialist, Skincare ensures that consumers receive personalized regimen recommendations. This leadership role involves leveraging data analytics to refine the digital user journey and increase conversion rates across social networks. By integrating advanced technology into the skincare sales process, Allison Aldridge drives innovation in how the brand interacts with its digital-native audience. The Virtual Chief Executive Officer & Specialist, Skincare collaborates with IT and marketing teams to ensure that all virtual touchpoints remain intuitive and effective. Through the continuous improvement of digital skincare solutions, Aldridge enhances the overall consumer experience, ensuring that the company remains a leader in the digital-first beauty industry.
Kathryn Gross - Chief Executive Officer (Beauty Inside & Out, LLC)
Kathryn Gross, the Chief Executive Officer (Beauty Inside & Out, LLC) at Rodan + Fields, directs the strategic expansion of the brand into the broader beauty and wellness ecosystem. Overseeing the development of complementary product lines that address internal health and external beauty, the Chief Executive Officer (Beauty Inside & Out, LLC) ensures that these offerings align with the company's core mission. This leadership role involves managing partnerships and product sourcing to maintain the high quality associated with the brand. By identifying opportunities for cross-category growth, Kathryn Gross drives the diversification of the company's portfolio. The Chief Executive Officer (Beauty Inside & Out, LLC) coordinates with the executive team to ensure that all new ventures support the overarching goal of empowering consumers. Through the strategic management of the Beauty Inside & Out division, Gross expands the company's market reach, ensuring that the brand remains relevant and impactful in the evolving wellness landscape.
Thomas Trautmann - Chief Financial Officer
Thomas Trautmann, the Chief Financial Officer at Rodan + Fields, manages the fiscal health and capital allocation strategies for the enterprise. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures that all investments align with the company's mission of delivering premium skincare regimens. This leadership role involves optimizing revenue streams generated through the independent consultant network while maintaining strict adherence to regulatory standards. By analyzing market trends and operational costs, Thomas Trautmann provides the data-driven insights necessary for executive decision-making. The Chief Financial Officer collaborates with other C-suite leaders to balance aggressive growth targets with long-term financial stability. Through precise management of the company's balance sheet, Trautmann supports the expansion of digital sales channels and infrastructure, ensuring that the organization remains agile and profitable within the rapidly evolving global beauty and wellness landscape.

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