Rithum Executive and Leadership Team

Louis Keyes, the Chief Executive Officer & Board Member at Rithum, directs the overarching strategy and vision for the company's influential commerce network. Overseeing the integration of brands, suppliers, and retailers, Keyes ensures the platform consistently delivers connected e-commerce experiences that accelerate growth and optimize operations across channels. This leadership role involves driving the company's mission to help customers scale product offerings and enhance margins through optimized consumer shopping journeys. By fostering innovation in commerce, marketing, and delivery solutions, Louis Keyes directly impacts Rithum's position as the heartbeat of commerce, guiding the organization to support over $50 billion in annual GMV across hundreds of channels. The Chief Executive Officer & Board Member's strategic direction ensures Rithum remains a trusted partner for tens of thousands of companies globally.

Caitlin Hauser, the Chief Financial Officer at Rithum, directs the financial strategy and fiscal health of the organization, ensuring robust economic performance across its commerce network. Overseeing all financial operations, Hauser manages budgeting, forecasting, and financial planning to support Rithum's mission of enabling brands and retailers to accelerate growth and optimize operations. This critical role involves safeguarding the company's financial integrity while identifying opportunities to enhance margins and scale product offerings. By providing strategic financial insights, Caitlin Hauser directly contributes to the company's ability to manage over $50 billion in annual GMV and maintain its position as a trusted commerce partner. The Chief Financial Officer's expertise ensures sustainable profitability and supports the continuous innovation of Rithum's platform and solutions.

Upasna Bhakta, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer at Rithum, provides essential administrative and operational support to key executive functions. Managing schedules, coordinating meetings, and facilitating communication between the CFO and CHRO, Bhakta ensures the seamless execution of strategic initiatives related to financial health and human capital management. This role is pivotal in supporting the company's mission to deliver connected e-commerce experiences by ensuring executive efficiency. By streamlining administrative processes, Upasna Bhakta directly contributes to the effective functioning of Rithum's leadership team, enabling them to focus on accelerating growth and optimizing operations across the commerce network. The Executive Assistant's diligent support is integral to maintaining operational momentum and fostering a productive work environment.

Blaine Nielsen, the President, Retailers at Rithum, spearheads the strategic engagement and growth initiatives specifically targeting the retailer segment of the commerce network. Overseeing relationships and platform adoption among retailers, Nielsen ensures they leverage Rithum's capabilities to optimize operations and enhance margins. This leadership position is crucial for driving the company's mission to deliver connected e-commerce experiences by fostering strong partnerships within the retail ecosystem. By focusing on retailer success, Blaine Nielsen directly contributes to the platform's ability to facilitate over $50 billion in annual GMV and expand product offerings across hundreds of channels. The President, Retailers' dedicated focus ensures that Rithum remains an indispensable partner for retailers seeking to accelerate their e-commerce growth and achieve greater operational efficiency.

Gregory Banning, the Chief Revenue Officer at Rithum, architects and executes the revenue generation strategies that fuel the company's growth within the commerce network. Overseeing all sales and revenue-related functions, Banning ensures Rithum's solutions effectively meet the evolving needs of brands and retailers seeking to accelerate their e-commerce expansion. This executive drives the expansion of market reach, focusing on optimizing the sales funnel to enhance customer acquisition and retention across hundreds of channels. By aligning sales efforts with the company's mission to deliver connected e-commerce experiences, Gregory Banning directly contributes to the over $50 billion in annual GMV processed through the Rithum platform. The Chief Revenue Officer's leadership ensures consistent revenue performance and supports the company's objective of optimizing operations and enhancing margins for its extensive client base.

Janay Jespersen, the Chief Human Resources Officer at Rithum, leads the strategic development and implementation of human capital initiatives that align with the company's commerce network objectives. Overseeing talent acquisition, employee development, and organizational culture, Jespersen ensures Rithum attracts and retains the skilled professionals necessary to drive innovation and operational excellence. This role is fundamental to supporting the company's mission of enabling brands and retailers by fostering a high-performing workforce. By championing employee engagement and cultivating a supportive work environment, Janay Jespersen directly contributes to Rithum's ability to scale product offerings and enhance margins. The Chief Human Resources Officer's leadership ensures that Rithum's most valuable asset—its people—are empowered to deliver exceptional connected e-commerce experiences.