Reyes Holdings Executive and Leadership Team

Kurt Roemer, the Chief Financial Officer at Reyes Holdings, directs all fiscal planning and capital allocation strategies across the four primary business units. Managing complex financial reporting for beer distribution and beverage bottling operations, the Chief Financial Officer ensures long-term economic stability. Roemer oversees the integration of financial data from Martin Brower and the various Coca-Cola bottling entities to maintain accurate performance metrics. By optimizing tax structures and investment portfolios, the Chief Financial Officer supports the expansion of regional distribution networks. This leadership role involves constant collaboration with the Board to align fiscal policy with corporate growth objectives. Through rigorous oversight of internal audits and risk management protocols, Kurt Roemer secures the financial health of the organization. The Chief Financial Officer maintains a focus on sustainable revenue growth while navigating the competitive landscape of the Midwest and West Coast beverage markets.

Michael Ziesemer, the Chief Operating Officer at Reyes Holdings, manages the daily logistics and supply chain execution for the entire conglomerate. Coordinating the complex distribution requirements for McDonald's through Martin Brower, the Chief Operating Officer ensures seamless service delivery. Ziesemer drives operational efficiency across the Reyes Beer Division and the regional bottling operations in the Midwest and West Coast. By implementing advanced inventory management systems, the Chief Operating Officer optimizes warehouse throughput and fleet utilization. This role requires constant interaction with regional managers to maintain high service levels across diverse geographic territories. Michael Ziesemer architects scalable processes that support the rapid growth of the beverage distribution business. Through the application of lean manufacturing principles, the Chief Operating Officer reduces waste and improves overall productivity. Ziesemer maintains a focus on operational excellence to sustain the market position of the organization.

Joe Crenshaw, the Chief Information Officer at Reyes Holdings, leads the enterprise-wide digital transformation and technology infrastructure strategy. Overseeing the integration of data systems across all business units, the Chief Information Officer ensures robust cybersecurity and network reliability. Crenshaw directs the implementation of advanced analytics platforms to support decision-making within the beer and beverage distribution sectors. By modernizing legacy software, the Chief Information Officer enhances the connectivity between the corporate headquarters and regional distribution centers. This leadership role involves managing large-scale IT projects that improve supply chain visibility and customer service capabilities. Joe Crenshaw architects secure cloud environments to protect sensitive operational data. Through the deployment of innovative digital tools, the Chief Information Officer drives efficiency and supports the long-term technological roadmap of the organization. Crenshaw maintains a focus on scalable solutions that adapt to the evolving needs of the beverage industry.

Michael Kennaugh, the Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling at Reyes Holdings, manages the specific technology requirements for the West Coast beverage operations. Directing the digital infrastructure for bottling and distribution, the Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling ensures high availability of critical supply chain systems. Kennaugh oversees the deployment of mobile technology for field sales teams to improve order accuracy and delivery speed. By aligning IT initiatives with the specific demands of the West Coast market, the Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling supports regional growth. This role involves close coordination with the broader corporate IT team to maintain standardized security protocols. Michael Kennaugh architects data-driven solutions that optimize bottling plant performance and logistics. Through the integration of automated systems, the Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling enhances operational agility and customer satisfaction.

David Van Volkenburg, the Senior Vice President & Amp. Chief Information Officer at Reyes Holdings, focuses on the strategic alignment of information technology with the specific needs of the beer distribution division. Directing the development of specialized software for inventory tracking and route optimization, the Senior Vice President & Amp. Chief Information Officer ensures maximum efficiency in the beer supply chain. Van Volkenburg oversees the implementation of customer-facing digital portals that streamline the ordering process for retail partners. By leveraging data analytics, the Senior Vice President & Amp. Chief Information Officer identifies trends that inform distribution strategy and market expansion. This role involves managing the technical architecture that supports high-volume logistics operations. David Van Volkenburg architects resilient systems that maintain uptime during peak demand periods. Through the continuous improvement of IT capabilities, the Senior Vice President & Amp. Chief Information Officer drives competitive advantage and operational excellence across the beer distribution network.

Bob Brown, the Chief Human Resources Officer at Reyes Holdings, manages the talent acquisition, development, and retention strategies for the entire workforce. Overseeing human capital initiatives across the beer, food, and beverage distribution units, the Chief Human Resources Officer ensures a culture of safety and performance. Brown directs the implementation of comprehensive training programs that support the professional growth of employees in diverse operational roles. By optimizing compensation and benefits structures, the Chief Human Resources Officer attracts top talent to the organization. This leadership role involves collaborating with business unit heads to align workforce planning with corporate objectives. Bob Brown architects inclusive policies that foster employee engagement and long-term commitment. Through the management of labor relations and organizational development, the Chief Human Resources Officer maintains a stable and productive workforce. Brown focuses on building a high-performance culture that supports the long-term success of the company.

Kyle Johansen, the Executive VP & Chief Administrative Officer at Reyes Holdings, directs the internal administrative functions and corporate governance processes. Overseeing the legal compliance and facilities management for the organization, the Executive VP & Chief Administrative Officer ensures that all business units operate within regulatory frameworks. Johansen manages the corporate real estate portfolio and supports the infrastructure needs of the various distribution centers. By streamlining internal processes, the Executive VP & Chief Administrative Officer improves the overall efficiency of the corporate office. This role involves coordinating with the legal and compliance teams to mitigate operational risks. Kyle Johansen architects administrative policies that support the strategic goals of the conglomerate. Through the oversight of corporate services, the Executive VP & Chief Administrative Officer provides the necessary foundation for the growth of the beer and beverage divisions. Johansen maintains a focus on operational stability and organizational integrity.

Jeff Carlsen, the Executive Vice President & Chief Administrative Officer at Reyes Holdings, manages the strategic planning and organizational development initiatives. Directing the integration of administrative workflows across the diverse business units, the Executive Vice President & Chief Administrative Officer ensures alignment with the corporate mission. Carlsen oversees the implementation of performance management systems that track progress toward key business goals. By fostering cross-functional collaboration, the Executive Vice President & Chief Administrative Officer improves communication between the beer, food, and beverage divisions. This role involves leading special projects that address emerging market challenges and operational bottlenecks. Jeff Carlsen architects frameworks for continuous improvement that enhance the agility of the organization. Through the management of corporate resources, the Executive Vice President & Chief Administrative Officer supports the long-term sustainability of the business. Carlsen maintains a focus on driving efficiency and supporting the strategic vision of the leadership team.