Leadership Overview
Reyes Holdings has 7 executives leading key functions including operations, information technology, finance, human resources, and administration.
Driven by a commitment to operational excellence, Reyes Holdings is a diversified holding company focused on beverage distribution and food service logistics, impacting markets across the United States through its distinct business units.
Driven by a commitment to operational excellence, Reyes Holdings is a diversified holding company focused on beverage distribution and food service logistics, impacting markets across the United States through its distinct business units.
Leadership Roles at Reyes Holdings
Kurt Roemer - Chief Financial Officer
Kurt Roemer, the Chief Financial Officer at Reyes Holdings, directs the company's financial strategy and fiscal management. Roemer oversees all financial operations, including accounting, financial planning, and capital allocation across the four distinct business units: Reyes Beer Division, Martin Brower, Great Lakes Coca-Cola Bottling, and Reyes Coca-Cola Bottling. This critical role involves ensuring financial health, driving profitability, and managing risk exposure for the conglomerate. By providing strategic financial insights, Kurt Roemer supports informed decision-making to fuel expansion and operational efficiency. The Chief Financial Officer's responsibilities include optimizing financial performance and securing the capital necessary for sustained growth and market leadership throughout the United States.
Michael Ziesemer - Chief Operating Officer
Michael Ziesemer, the Chief Operating Officer at Reyes Holdings, directs the operational strategies across the company's diverse business units, including beer distribution, McDonald's distribution, and Coca-Cola bottling operations in the Midwest and West Coast. Ziesemer oversees the integration and efficiency of these distinct entities, ensuring seamless supply chain management and distribution networks. This leadership role involves optimizing logistics and operational workflows to support the company's significant market presence. By focusing on scalable operational frameworks, Michael Ziesemer drives the day-to-day execution that underpins Reyes Holdings' growth and market penetration in the beverage and food service sectors. The Chief Operating Officer's purview extends to enhancing operational performance and ensuring consistent service delivery across all geographic regions of operation.

Joe Crenshaw - Chief Information Officer
Joe Crenshaw, the Chief Information Officer at Reyes Holdings, architects the company's technology vision and digital infrastructure. Crenshaw is responsible for overseeing all information technology operations, ensuring robust and scalable systems that support the complex distribution and bottling networks of Reyes Beer Division, Martin Brower, and the Great Lakes and Reyes Coca-Cola Bottling units. This leadership position involves driving technological innovation to enhance operational efficiency and data security across the enterprise. By aligning IT strategy with business objectives, Joe Crenshaw ensures that technology investments directly contribute to market competitiveness and operational resilience. The Chief Information Officer's focus includes managing enterprise-wide IT resources and implementing advanced solutions to support Reyes Holdings' expansive geographic reach and diverse business operations.
Bob Brown - Chief Human Resources Officer
Bob Brown, the Chief Human Resources Officer at Reyes Holdings, leads the company's talent strategy and organizational development initiatives. Brown is responsible for cultivating a strong corporate culture and ensuring effective human capital management across all business units, including Reyes Beer Division, Martin Brower, and the Coca-Cola bottling operations. This executive position involves overseeing recruitment, employee relations, compensation, and benefits to support a large and diverse workforce. By focusing on talent acquisition and retention, Bob Brown ensures that Reyes Holdings has the skilled personnel necessary to execute its operational plans and achieve strategic objectives. The Chief Human Resources Officer's efforts are vital for fostering employee engagement and driving organizational effectiveness across the company's extensive operational footprint.
David Van Volkenburg - Senior Vice President & Amp. Chief Information Officer
David Van Volkenburg, the Senior Vice President & Amp. Chief Information Officer at Reyes Holdings, drives technology initiatives and IT infrastructure development. Van Volkenburg focuses on enhancing the digital capabilities that support the company's broad operational scope, including its extensive beverage distribution and bottling networks. This leadership role involves implementing advanced IT solutions to improve efficiency, data integrity, and system performance across the organization. By ensuring the reliability and scalability of technology platforms, David Van Volkenburg directly contributes to the operational success of Reyes Holdings' business units. The Senior Vice President & Amp. Chief Information Officer's strategic oversight ensures that technology aligns with the company's growth objectives and market demands.
Michael Kennaugh - Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling
Michael Kennaugh, the Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling at Reyes Holdings, spearheads the information technology strategy specifically for the Coca-Cola bottling and beverage distribution operations on the West Coast. Kennaugh directs the implementation and management of IT systems crucial for optimizing distribution logistics, production efficiency, and sales operations within this key business unit. This role demands a deep understanding of the beverage industry's technological needs to ensure seamless operations and data-driven decision-making. By focusing on technological advancements, Michael Kennaugh enhances the operational capabilities and competitive edge of Reyes Coca-Cola Bottling. The Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling's leadership ensures that technology effectively supports the unit's extensive market reach and operational scale.
Jeff Carlsen - Executive Vice President & Chief Administrative Officer
Jeff Carlsen, the Executive Vice President & Chief Administrative Officer at Reyes Holdings, oversees critical administrative functions and supports the company's overarching strategic direction. Carlsen manages key operational support services and ensures the efficient functioning of administrative processes across the diverse business units, including Reyes Beer Division, Martin Brower, and the Coca-Cola bottling operations. This leadership position involves driving operational excellence and ensuring alignment with corporate policies and objectives. By focusing on administrative efficiency and strategic support, Jeff Carlsen contributes to the smooth execution of business operations and facilitates growth initiatives. The Executive Vice President & Chief Administrative Officer's role is integral to maintaining the operational integrity and strategic coherence of Reyes Holdings' expansive enterprise.
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