Leadership Overview
Reyes Holdings has 7 executives leading key functions including financial strategy, operational logistics, information technology, and human resources.
Focused on delivering excellence across diverse beverage and food distribution sectors, Reyes Holdings maintains a commitment to operational efficiency and market-leading service standards throughout the United States.
Focused on delivering excellence across diverse beverage and food distribution sectors, Reyes Holdings maintains a commitment to operational efficiency and market-leading service standards throughout the United States.
Leadership Roles at Reyes Holdings
Kurt Roemer - Chief Financial Officer
Kurt Roemer, the Chief Financial Officer at Reyes Holdings, directs all fiscal planning and capital allocation strategies across the four primary business units. Overseeing the financial health of the beer distribution, food service logistics, and beverage bottling segments, the Chief Financial Officer ensures robust economic performance. This leadership role involves managing complex budgetary requirements and optimizing investment portfolios to support long-term growth. By maintaining rigorous financial controls, Kurt Roemer directly impacts the stability of the entire conglomerate. The Chief Financial Officer collaborates with the Board to align fiscal policies with the broader corporate mission of excellence in distribution. Through precise oversight of capital expenditures and revenue streams, Roemer secures the necessary resources for expansion across the Midwest and West Coast markets. Ultimately, the Chief Financial Officer drives the financial integrity required to sustain the competitive advantage of the organization in the highly demanding food and beverage industry.
Michael Ziesemer - Chief Operating Officer
Michael Ziesemer, the Chief Operating Officer at Reyes Holdings, manages the daily operational workflows across the diverse portfolio of distribution and bottling entities. Overseeing the supply chain logistics for Martin Brower and the regional beverage distribution networks, the Chief Operating Officer ensures seamless execution of service delivery. This leadership role involves streamlining internal processes to maximize efficiency and reduce operational overhead. By coordinating between the beer division and the bottling units, Michael Ziesemer maintains high standards of service for major clients like McDonald's. The Chief Operating Officer monitors performance metrics to identify opportunities for process improvement and capacity expansion. Through strategic oversight of regional operations, Ziesemer supports the consistent delivery of products across the Midwest and West Coast. Ultimately, the Chief Operating Officer drives the operational excellence that defines the market presence of the organization, ensuring that every distribution channel functions at peak capacity.

Joe Crenshaw - Chief Information Officer
Joe Crenshaw, the Chief Information Officer at Reyes Holdings, architects the enterprise-wide digital infrastructure and data management systems. Overseeing the integration of technology across the beer distribution and food service logistics units, the Chief Information Officer ensures secure and scalable digital operations. This leadership role involves implementing advanced analytics to optimize supply chain visibility and inventory management. By modernizing the technological framework, Joe Crenshaw directly impacts the efficiency of the entire conglomerate. The Chief Information Officer collaborates with other C-suite leaders to align digital initiatives with the overarching business strategy. Through the deployment of robust cybersecurity protocols and cloud-based solutions, Crenshaw protects critical corporate data while enabling seamless communication across all business units. Ultimately, the Chief Information Officer drives the digital transformation necessary to maintain a competitive edge in the fast-paced beverage and food distribution landscape, ensuring that technology supports the long-term growth objectives of the organization.
David Van Volkenburg - Senior Vice President & Amp. Chief Information Officer
David Van Volkenburg, the Senior Vice President & Amp. Chief Information Officer at Reyes Holdings, directs the strategic implementation of information technology initiatives focused on enterprise resource planning. Overseeing the technical alignment between the various business units, the Senior Vice President & Amp. Chief Information Officer ensures that software systems support the complex logistics requirements of the organization. This leadership role involves managing large-scale IT projects that enhance operational transparency and data-driven decision-making. By refining the technological architecture, David Van Volkenburg directly impacts the speed and accuracy of distribution services. The Senior Vice President & Amp. Chief Information Officer works closely with operational teams to integrate new tools that improve service delivery for major partners. Through the oversight of IT governance and infrastructure development, Van Volkenburg supports the scalability of the business across the Midwest and West Coast. Ultimately, the Senior Vice President & Amp. Chief Information Officer drives the technological innovation required to sustain the market leadership of the company.
Bob Brown - Chief Human Resources Officer
Bob Brown, the Chief Human Resources Officer at Reyes Holdings, architects the talent acquisition and organizational development strategies for the entire workforce. Overseeing the recruitment, training, and retention programs across the beer distribution and bottling divisions, the Chief Human Resources Officer ensures a high-performing culture. This leadership role involves managing labor relations and implementing comprehensive benefits packages to support a diverse employee base. By fostering professional growth and leadership development, Bob Brown directly impacts the operational success of the organization. The Chief Human Resources Officer collaborates with executive leadership to align human capital strategies with the broader business goals of the conglomerate. Through the oversight of performance management systems and workplace safety initiatives, Brown maintains a productive and engaged workforce across all regional operations. Ultimately, the Chief Human Resources Officer drives the organizational health and talent stability necessary to support the long-term growth and service excellence of the company.
Michael Kennaugh - Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling
Michael Kennaugh, the Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling at Reyes Holdings, directs the specific technological requirements for the West Coast beverage bottling and distribution operations. Overseeing the IT systems dedicated to the Coca-Cola bottling business, the Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling ensures that production and distribution data remain accurate and accessible. This leadership role involves managing the specialized software and hardware infrastructure that supports high-volume beverage manufacturing. By optimizing the digital tools used in the bottling process, Michael Kennaugh directly impacts the efficiency of the West Coast operations. The Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling collaborates with regional managers to ensure that technology solutions meet the unique demands of the beverage market. Through the oversight of technical support and system maintenance, Kennaugh secures the operational continuity of the bottling facilities. Ultimately, the Senior Vice President and Chief Information Officer Reyes Coca-Cola Bottling drives the technological precision required for success in the competitive beverage industry.
Jeff Carlsen - Executive Vice President & Chief Administrative Officer
Jeff Carlsen, the Executive Vice President & Chief Administrative Officer at Reyes Holdings, directs the administrative functions and corporate governance frameworks that support the entire conglomerate. Overseeing the legal, compliance, and facilities management departments, the Executive Vice President & Chief Administrative Officer ensures that all business units operate within regulatory standards. This leadership role involves managing corporate real estate and streamlining administrative processes to enhance organizational agility. By maintaining rigorous compliance protocols, Jeff Carlsen directly impacts the risk management and operational stability of the company. The Executive Vice President & Chief Administrative Officer collaborates with the Board and other executives to ensure that administrative policies align with the strategic vision of the organization. Through the oversight of corporate services and internal support systems, Carlsen facilitates the smooth functioning of the diverse business units. Ultimately, the Executive Vice President & Chief Administrative Officer drives the administrative excellence required to sustain the long-term growth and reputation of the organization.
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