LTK Executive and Leadership Team

Baxter Box, the Chief Executive Officer & Co-Founder at LTK, directs the overarching corporate vision and technological roadmap for the platform. Overseeing the integration of influencer-driven retail solutions, the Chief Executive Officer & Co-Founder ensures the scalability of the proprietary monetization ecosystem. This leadership role involves managing high-level partnerships with global retail brands while driving expansion across international markets. By aligning engineering priorities with market demands, Baxter Box secures the competitive positioning of the company within the creator economy. The Chief Executive Officer & Co-Founder maintains focus on long-term growth, ensuring that the platform remains the primary destination for digital style influencers seeking economic success. Through constant innovation in the LIKEtoKNOW.it shopping app, the executive optimizes the intersection of social media engagement and e-commerce performance, ultimately fostering a robust environment for creators to monetize content effectively on a global scale.

Raksha Reddy, the Chief Financial Officer at LTK, governs the financial health and fiscal planning of the organization. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer ensures that resources support the company's mission of empowering digital influencers. This leadership role involves managing financial reporting, tax compliance, and investment strategies that fuel the growth of the LIKEtoKNOW.it ecosystem. By analyzing market data and operational costs, Raksha Reddy provides the insights necessary for the executive team to make informed decisions regarding international expansion and technological development. The Chief Financial Officer maintains rigorous standards for financial transparency, supporting the company's status as a leader in the creator economy. Through careful management of assets and liabilities, Reddy secures the financial stability required to sustain innovation. The Chief Financial Officer also coordinates with the Board to align fiscal objectives with the broader strategic goals of the company, ensuring long-term economic viability.

Amber Box, the Co-Founder & President at LTK, shapes the strategic direction and brand identity of the platform. Overseeing the development of the influencer-centric ecosystem, the Co-Founder & President ensures that the company remains at the forefront of the creator economy. This leadership role involves driving the vision for the LIKEtoKNOW.it shopping app and maintaining deep relationships with the influencer community. By leveraging personal experience as a creator, Amber Box provides unique insights that guide the evolution of the company's monetization tools. The Co-Founder & President collaborates with the executive team to refine the value proposition for both creators and retail partners, ensuring consistent growth across global markets. Through active participation in strategic planning, the executive secures the company's position as the premier destination for digital style influencers. Box focuses on long-term brand equity, ensuring that the platform continues to empower creators to achieve maximum economic success through innovative technology and strategic consultancy.

Stephanie Sandbo, the Chief Revenue Officer at LTK, manages the global sales strategy and brand partnership initiatives. Overseeing the monetization of influencer content, the Chief Revenue Officer drives revenue growth by connecting premium digital creators with top-tier retail brands. This leadership role involves architecting complex advertising campaigns that leverage the company's proprietary data to maximize conversion rates across all digital channels. By optimizing the sales funnel, Stephanie Sandbo directly impacts the financial performance of the organization. The Chief Revenue Officer collaborates with the executive team to refine market penetration strategies, ensuring that the platform maintains dominance in the influencer-driven retail sector. Through the development of strategic consultancy services, the executive secures long-term value for brand partners while expanding the reach of the company's monetization tools. Sandbo consistently monitors market trends to adapt revenue models, ensuring sustained profitability and market leadership in the competitive social media landscape.

Patricia Gonzales, the Chief People Officer at LTK, directs the human capital strategy and organizational culture. Overseeing talent acquisition, employee development, and retention programs, the Chief People Officer ensures that the company attracts top-tier professionals capable of advancing the influencer monetization platform. This leadership role involves fostering an inclusive environment that supports the diverse needs of a global workforce across eight international locations. By implementing performance management systems and leadership training, Patricia Gonzales aligns individual contributions with the company's core mission. The Chief People Officer collaborates with other executives to build a high-performance culture that thrives on innovation and agility. Through the design of comprehensive benefits and engagement initiatives, the executive maintains high levels of employee satisfaction and productivity. Gonzales continuously evaluates organizational structure to ensure that the company remains well-positioned to scale operations and meet the evolving demands of the digital creator market.