LTK Executive and Leadership Team

May, 2026

Leadership Overview

LTK has 6 executives leading key functions including strategy, finance, people operations, revenue generation, and content monetization.

Driven by innovation, LTK empowers premium digital style influencers to achieve maximum economic success through its end-to-end content monetization platform, driving global retail sales via the LIKEtoKNOW.it shopping app.

Leadership Roles at LTK

  • Chief Executive Officer - Goudhu Akash
  • Chief Executive Officer & Co-Founder - Baxter Box
  • Chief Financial Officer - Raksha Reddy
  • Co-Founder & President - Amber Box
  • Chief Revenue Officer - Stephanie Sandbo
  • Chief People Officer - Patricia Gonzales
  • Goudhu Akash - Chief Executive Officer

    Goudhu Akash, the Chief Executive Officer at LTK, directs the company's overarching strategy and operational execution. This leadership role involves guiding LTK's mission to empower premium digital style influencers, ensuring the platform's continued growth and market dominance. Akash oversees the integration of innovative technologies and strategic consultancy services, aligning all departments toward maximizing economic success for content creators. The Chief Executive Officer's focus remains on expanding LTK's global reach and solidifying its position as the premier content monetization platform. Goudhu Akash drives the company's vision forward, ensuring LTK remains at the forefront of influencer-driven retail sales and technological advancement in the digital style industry.

    Baxter Box - Chief Executive Officer & Co-Founder

    Baxter Box, the Chief Executive Officer & Co-Founder at LTK, architects the company's technological infrastructure and operational framework. Box's leadership is central to developing and scaling the end-to-end content monetization platform that empowers global influencers. Overseeing engineering and operations, Baxter Box ensures the seamless functioning of LTK's innovative technologies and the LIKEtoKNOW.it shopping app, which drives significant influencer-driven retail sales. This executive's role involves strategic planning for international expansion across LTK's eight global locations, maintaining operational efficiency and fostering a culture of innovation. Baxter Box's continued involvement as co-founder and CEO is critical to LTK's sustained economic success and market leadership.
    Baxter Box

    Raksha Reddy - Chief Financial Officer

    Raksha Reddy, the Chief Financial Officer at LTK, directs the company's financial planning, reporting, and fiscal management. Reddy's oversight ensures the economic stability and strategic allocation of resources across LTK's global operations. This role involves managing budgets, forecasting financial performance, and maintaining robust financial controls to support the company's growth trajectory. Raksha Reddy works closely with other C-suite leaders to align financial strategies with the overall business objectives of empowering digital influencers and driving retail sales through the LIKEtoKNOW.it platform. The Chief Financial Officer's expertise is crucial for sustaining LTK's private ownership structure and ensuring long-term economic success.

    Amber Box - Co-Founder & President

    Amber Box, the Co-Founder & President at LTK, drives the strategic vision and operational leadership for the company's core mission. Box's foundational role in launching LTK in 2011, stemming from personal experience as an influencer, provides unique insight into the needs of content creators. This executive oversees the strategic consultancy and social monetization aspects of LTK's turn-key ecosystem, ensuring maximum economic success for digital style influencers. Amber Box's leadership is instrumental in shaping the company's market impact and the continued dominance of the LIKEtoKNOW.it shopping app. As co-founder and president, Amber Box remains a pivotal force in LTK's innovation and global expansion.

    Stephanie Sandbo - Chief Revenue Officer

    Stephanie Sandbo, the Chief Revenue Officer at LTK, spearheads all revenue generation initiatives and commercial strategies. Sandbo's leadership drives the economic success of LTK's influencer partners by optimizing monetization opportunities across all digital channels. This executive oversees the sales and partnership teams, ensuring alignment with the company's mission to provide a turn-key ecosystem for premium digital style influencers. Stephanie Sandbo focuses on expanding market share and enhancing the value proposition of the LIKEtoKNOW.it platform, directly impacting the company's financial growth. By cultivating strong relationships with brands and advertisers, Sandbo ensures the sustained economic viability and market leadership of LTK's content monetization solutions.
    Stephanie Sandbo

    Patricia Gonzales - Chief People Officer

    Patricia Gonzales, the Chief People Officer at LTK, leads all human resources functions and talent management strategies. Gonzales is responsible for cultivating a positive and productive work environment across LTK's eight international locations, supporting over 265 employees. This executive oversees recruitment, employee development, compensation, and benefits, ensuring the company attracts and retains top talent essential for its innovative platform. Patricia Gonzales's focus is on aligning people strategies with LTK's mission to empower influencers and drive economic success, fostering a culture that supports technological advancement and global expansion. The Chief People Officer plays a vital role in the company's operational strength and sustained growth.
    Patricia Gonzales

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    Frequently Asked Questions Regarding LTK Top Executives and Leadership Team

    Who leads LTK?
    LTK is led by Goudhu Akash (Chief Executive Officer), along with executives such as Baxter Box (Chief Executive Officer & Co-Founder) and Raksha Reddy (Chief Financial Officer).
    Who is part of LTK’s executive team?
    The executive team of LTK includes leaders such as Goudhu Akash (Chief Executive Officer), Baxter Box (Chief Executive Officer & Co-Founder), Raksha Reddy (Chief Financial Officer) and other senior executives.
    How many executives does LTK have?
    LTK has 6 executives leading key business areas.
    What roles are included in LTK’s leadership team?
    The leadership team of LTK includes roles such as Chief Executive Officer, Chief Executive Officer & Co-Founder, Chief Financial Officer, Co-Founder & President, Chief Revenue Officer.