LTK Executive and Leadership Team

August, 2026

Leadership Overview

LTK has 6 executives leading key functions including strategy, financial oversight, revenue generation, human capital, and operational growth.

Driven by a commitment to influencer-led commerce, LTK empowers digital creators to monetize content through a sophisticated, end-to-end ecosystem that bridges the gap between premium style influencers and global retail markets.

Leadership Roles at LTK

  • Chief Executive Officer - Goudhu Akash
  • Chief Executive Officer & Co-Founder - Baxter Box
  • Chief Financial Officer - Raksha Reddy
  • President & Co-Founder - Amber Box
  • Chief Revenue Officer - Stephanie Sandbo
  • Chief People Officer - Patricia Gonzales
  • Goudhu Akash - Chief Executive Officer

    Goudhu Akash, the Chief Executive Officer at LTK, directs the overarching corporate strategy and long-term vision for the influencer monetization platform. Focusing on the expansion of the LIKEtoKNOW.it shopping app, the Chief Executive Officer manages the integration of innovative technologies that support creator economic success. Goudhu Akash oversees the alignment of product development with global retail trends, ensuring the platform maintains its position as the dominant source of influencer-driven sales. By coordinating with the board and senior leadership, the Chief Executive Officer drives operational efficiency across all international locations. This leadership role involves scaling the infrastructure necessary to support tens of thousands of global influencers. Through rigorous market analysis and strategic planning, the Chief Executive Officer secures the competitive advantage of the company within the digital media landscape, ultimately fostering sustainable growth and technological advancement for the entire creator ecosystem.

    Baxter Box - Chief Executive Officer & Co-Founder

    Baxter Box, the Chief Executive Officer & Co-Founder at LTK, architects the foundational engineering and operational frameworks that power the company's end-to-end monetization platform. Overseeing the technical evolution of the LIKEtoKNOW.it ecosystem, the Chief Executive Officer & Co-Founder ensures the platform remains the premier tool for digital style influencers. Baxter Box manages the strategic consultancy arm, providing creators with the data-driven insights required to maximize economic success across digital channels. By bridging the gap between complex backend infrastructure and user-facing retail applications, the Chief Executive Officer & Co-Founder maintains the stability of the global network. This leadership role involves constant innovation to meet the demands of a rapidly shifting retail environment. Through the optimization of internal processes and the expansion of the company's technological footprint, the Chief Executive Officer & Co-Founder drives the operational excellence necessary to support the vast community of global influencers.
    Baxter Box

    Raksha Reddy - Chief Financial Officer

    Raksha Reddy, the Chief Financial Officer at LTK, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures the company maintains the resources required to scale its influencer monetization platform globally. Raksha Reddy directs the budgeting processes that support the development of the LIKEtoKNOW.it shopping app and other proprietary technologies. By analyzing revenue streams from influencer-driven retail sales, the Chief Financial Officer provides the strategic insights necessary for the executive team to make informed investment decisions. This leadership role involves maintaining rigorous financial controls while supporting the rapid expansion of the company's international operations. Through the oversight of financial performance and the implementation of robust fiscal policies, the Chief Financial Officer secures the long-term economic stability of the business, enabling continued innovation within the competitive digital media and retail sectors.

    Amber Box - President & Co-Founder

    Amber Box, the President & Co-Founder at LTK, defines the strategic direction and brand identity of the influencer monetization platform. Overseeing the vision for the creator ecosystem, the President & Co-Founder ensures the company remains the primary resource for premium digital style influencers. Amber Box directs the development of the strategic consultancy services that empower creators to achieve maximum economic success. By leveraging personal experience as an influencer, the President & Co-Founder provides unique insights that shape the functionality of the LIKEtoKNOW.it shopping app. This leadership role involves maintaining the company's core mission while navigating the complexities of the global retail market. Through the continuous refinement of the platform's value proposition and the expansion of the company's influence, the President & Co-Founder drives the long-term impact of the business, ensuring the organization remains at the forefront of the digital content monetization industry.

    Stephanie Sandbo - Chief Revenue Officer

    Stephanie Sandbo, the Chief Revenue Officer at LTK, drives the commercial strategy and partnership initiatives that fuel the company's growth. Overseeing the monetization of the platform, the Chief Revenue Officer manages relationships with global retail brands to ensure influencers achieve maximum economic success. Stephanie Sandbo directs the sales and distribution efforts across all digital channels, focusing on the expansion of the LIKEtoKNOW.it shopping app. By aligning revenue-generating activities with the needs of the creator community, the Chief Revenue Officer optimizes the value proposition for both influencers and retail partners. This leadership role involves identifying new market opportunities and scaling commercial operations to support the company's international presence. Through the execution of high-impact sales strategies and the cultivation of strategic brand alliances, the Chief Revenue Officer ensures the consistent growth of the company's revenue base while maintaining the integrity of the influencer-led retail ecosystem.
    Stephanie Sandbo

    Patricia Gonzales - Chief People Officer

    Patricia Gonzales, the Chief People Officer at LTK, directs the human capital strategy and organizational development for the company's global workforce. Overseeing talent acquisition, employee engagement, and corporate culture, the Chief People Officer ensures the organization attracts and retains the expertise required to maintain its position as a leader in influencer monetization. Patricia Gonzales manages the internal structures that support more than 265 employees across eight international locations. By fostering a high-performance environment, the Chief People Officer aligns individual professional growth with the company's mission of empowering digital creators. This leadership role involves implementing comprehensive training programs and diversity initiatives that strengthen the company's operational capacity. Through the development of robust human resources policies and the cultivation of a collaborative workplace, the Chief People Officer drives the organizational health necessary to support the rapid scaling of the company's innovative technologies and strategic consultancy services.
    Patricia Gonzales

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    Frequently Asked Questions Regarding LTK Top Executives and Leadership Team

    Who leads LTK?
    LTK is led by Goudhu Akash (Chief Executive Officer), along with executives such as Baxter Box (Chief Executive Officer & Co-Founder) and Raksha Reddy (Chief Financial Officer).
    Who is part of LTK’s executive team?
    The executive team of LTK includes leaders such as Goudhu Akash (Chief Executive Officer), Baxter Box (Chief Executive Officer & Co-Founder), Raksha Reddy (Chief Financial Officer) and other senior executives.
    How many executives does LTK have?
    LTK has 6 executives leading key business areas.
    What roles are included in LTK’s leadership team?
    The leadership team of LTK includes roles such as Chief Executive Officer, Chief Executive Officer & Co-Founder, Chief Financial Officer, President & Co-Founder, Chief Revenue Officer.