RMC Health System Executive and Leadership Team

David McCormack, the Chief Executive Officer at RMC Health System, directs the overarching strategic vision for the entire hospital network. Overseeing long-term growth initiatives, the Chief Executive Officer ensures the alignment of clinical services with the evolving healthcare needs of the Alabama population. This leadership role involves managing complex relationships with the Board and external stakeholders to secure financial stability. By optimizing operational efficiency across the emergency department and surgical units, David McCormack directly impacts the quality of care provided to patients. The Chief Executive Officer also drives the expansion of specialized programs like the balance center and bariatric services. Through rigorous oversight of administrative functions, McCormack maintains the high standards required for regional medical excellence. This executive leadership ensures that the organization remains a cornerstone of health services, consistently delivering advanced medical solutions while fostering a culture of safety and innovation throughout the entire healthcare system.

Keith Parrott, the President at RMC Health System, executes the daily operational mandates required to maintain high-functioning hospital facilities. Overseeing the coordination between various clinical departments, the President ensures that the laboratory, sleep disorders center, and wound healing services operate with maximum efficiency. This leadership role involves managing the logistical complexities of a multi-faceted healthcare environment to support seamless patient transitions. By implementing process improvements, Keith Parrott directly impacts the speed and quality of care delivery. The President also works closely with other C-suite leaders to allocate resources effectively across the entire organization. Through the management of rehabilitative and occupational health programs, Parrott supports the broader mission of comprehensive wellness. This executive role requires constant vigilance over operational metrics to ensure that the hospital system meets all regulatory requirements while providing exceptional care to the community, ultimately driving the success of the entire regional medical network.

Almena Free, the Vice President, Medical Affairs & Chief Marketing Officer at RMC Health System, manages the integration of clinical quality standards with public outreach initiatives. Overseeing the communication of medical service availability, the Vice President, Medical Affairs & Chief Marketing Officer ensures that community members understand the breadth of offerings, including gastroenterology and imaging services. This leadership role involves collaborating with medical staff to refine clinical protocols while simultaneously promoting the brand identity of the hospital. By analyzing market trends, Almena Free directly impacts patient acquisition and retention strategies. The Vice President, Medical Affairs & Chief Marketing Officer also coordinates with department heads to highlight the success of cancer care and heart programs. Through strategic messaging and clinical oversight, Free strengthens the reputation of the organization. This dual-focused position bridges the gap between complex medical operations and the public, ensuring that the healthcare system remains a trusted provider for all regional patients.

Kandi Williams, the Chief Nursing Officer & Vice President, Patient Services at RMC Health System, directs the clinical nursing staff and oversees the delivery of patient care across all departments. Overseeing the implementation of evidence-based nursing practices, the Chief Nursing Officer & Vice President, Patient Services ensures that psychiatric, neurological, and general care units maintain the highest standards of safety. This leadership role involves managing staffing levels and professional development for the nursing workforce to support the diverse needs of the hospital. By monitoring patient outcomes, Kandi Williams directly impacts the quality of the recovery experience. The Chief Nursing Officer & Vice President, Patient Services also collaborates with the medical staff to improve the efficiency of patient services. Through the oversight of long-term care and acute care nursing, Williams ensures that every patient receives compassionate and effective treatment. This executive role remains vital to the operational success and clinical reputation of the entire healthcare system.

Ellen Bass, the Honorary Member at RMC Health System, provides high-level guidance and historical perspective to the leadership team. Overseeing the alignment of the foundation and volunteer programs with the core mission, the Honorary Member ensures that community engagement remains a central pillar of the organization. This leadership role involves advising on long-term philanthropic strategies that support cancer programs and women and children services. By fostering relationships with key community partners, Ellen Bass directly impacts the sustainability of the hospital foundation. The Honorary Member also participates in strategic discussions regarding the future direction of the healthcare system. Through the promotion of charitable initiatives, Bass strengthens the connection between the hospital and the public. This advisory position ensures that the values established in 1944 continue to influence modern decision-making processes, maintaining the integrity and community-focused spirit that defines the organization as a premier provider of medical services.