Reece Group Executive and Leadership Team

August, 2026

Leadership Overview

Reece has 5 executives leading key functions including information technology, financial strategy, marketing, HVAC operations, and corporate leadership.

Focused on delivering essential infrastructure solutions, [[Reece]] maintains a commitment to excellence by providing high-quality plumbing, waterworks, and HVAC products to trade professionals across global markets.

Leadership Roles at Reece Group

  • Chief Financial Officer - Sherry Becken
  • HVAC Operations Chief Operating Officer & Director - Kevin Moore
  • President - Shay Morrison
  • Chief Information Officer - Velan Packianathan
  • Chief Marketing Officer - Jessica Dearien
  • Sherry Becken - Chief Financial Officer

    Sherry Becken, the Chief Financial Officer at Reece, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial reporting and risk management, the Chief Financial Officer ensures compliance with international standards while supporting the expansion of retail showrooms. This leadership role involves analyzing market trends in the waterworks and refrigeration sectors to guide investment decisions. Sherry Becken executes comprehensive budgeting processes that prioritize growth in infrastructure projects and maintenance services. By collaborating with the Board, the Chief Financial Officer secures the financial stability required for global market penetration. The Chief Financial Officer monitors cash flow across diverse regional operations to maximize shareholder value. Through rigorous financial oversight, Becken maintains the fiscal discipline necessary to sustain the company's position as a leading distributor. This strategic management of assets directly supports the ongoing development of supply chain expertise and trade industry partnerships.

    Kevin Moore - HVAC Operations Chief Operating Officer & Director

    Kevin Moore, the HVAC Operations Chief Operating Officer & Director at Reece, manages the end-to-end operational efficiency of the refrigeration and climate control divisions. By streamlining warehouse logistics and inventory distribution, the HVAC Operations Chief Operating Officer & Director ensures consistent product availability for commercial and residential clients. This leadership role involves coordinating with regional managers to optimize supply chain performance across North American markets. Kevin Moore executes strategic initiatives to improve the installation and maintenance support services provided to trade professionals. The HVAC Operations Chief Operating Officer & Director monitors operational metrics to identify bottlenecks in the distribution of HVAC components. Through the implementation of lean management practices, Moore enhances the overall productivity of the refrigeration business unit. This focus on operational excellence supports the company's goal of delivering superior service to the construction industry, ensuring that all HVAC projects receive timely and accurate product fulfillment.

    Shay Morrison - President

    Shay Morrison, the President at Reece, directs the overarching corporate strategy and long-term vision for the global distribution enterprise. By overseeing the integration of wholesale and retail business units, the President ensures alignment with the company's mission to support the construction and trade industries. This leadership role involves guiding the executive team through complex market expansions and infrastructure investments. Shay Morrison fosters a culture of operational excellence and customer-centric service across all international regions. The President collaborates with the Board to define growth objectives and maintain the company's competitive advantage in the plumbing and waterworks sectors. Through decisive leadership, the President navigates the challenges of the global supply chain to ensure consistent performance. Morrison drives the execution of strategic initiatives that enhance the company's market position. This comprehensive oversight of organizational functions ensures that Reece continues to deliver high-value solutions to builders, contractors, and trade professionals worldwide.

    Velan Packianathan - Chief Information Officer

    Velan Packianathan, the Chief Information Officer at Reece, directs the digital transformation of global supply chain systems. By architecting scalable cloud infrastructure, the Chief Information Officer ensures seamless data integration across wholesale distribution networks. This leadership role involves modernizing legacy platforms to support real-time inventory management for residential and commercial customers. Velan Packianathan drives the implementation of cybersecurity protocols to protect sensitive trade data across North American and international operations. Through the deployment of advanced analytics, the Chief Information Officer optimizes logistics efficiency, directly impacting the speed of product delivery to contractors. By aligning technological capabilities with the broader business model of Reece, the Chief Information Officer fosters innovation in digital procurement. This strategic focus on digital agility enables the company to maintain a competitive edge in the plumbing and HVAC distribution sectors while supporting long-term operational scalability.

    Jessica Dearien - Chief Marketing Officer

    Jessica Dearien, the Chief Marketing Officer at Reece, architects the brand strategy and customer engagement initiatives for the global distribution network. By developing targeted campaigns for contractors and builders, the Chief Marketing Officer drives demand for plumbing and HVAC solutions. This leadership role involves managing the omnichannel presence of retail showrooms to enhance the customer experience. Jessica Dearien oversees market research to identify emerging opportunities in the construction and maintenance industries. The Chief Marketing Officer aligns promotional activities with the company's core mission of providing high-quality trade products. By leveraging data-driven insights, the Chief Marketing Officer optimizes marketing spend across diverse geographic regions. Dearien fosters strong relationships with trade professionals through educational content and product demonstrations. This strategic approach to brand positioning ensures that Reece remains the preferred partner for infrastructure projects, ultimately increasing market share and strengthening the company's reputation for reliability and technical expertise.

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    Frequently Asked Questions Regarding Reece Group Top Executives and Leadership Team

    Who leads Reece Group?
    Reece Group is led by Sherry Becken (Chief Financial Officer), along with executives such as Kevin Moore (HVAC Operations Chief Operating Officer & Director) and Shay Morrison (President).
    Who is part of Reece Group’s executive team?
    The executive team of Reece Group includes leaders such as Sherry Becken (Chief Financial Officer), Kevin Moore (HVAC Operations Chief Operating Officer & Director), Shay Morrison (President) and other senior executives.
    How many executives does Reece Group have?
    Reece Group has 5 executives leading key business areas.
    What roles are included in Reece Group’s leadership team?
    The leadership team of Reece Group includes roles such as Chief Financial Officer, HVAC Operations Chief Operating Officer & Director, President, Chief Information Officer, Chief Marketing Officer.