Leadership Overview
Redington has 10 executives leading key functions including marketing, human resources, finance, technology, and regional operations.
Focused on delivering robust supply chain solutions across emerging markets, Redington optimizes global logistics and distribution networks to empower international brands through comprehensive end-to-end service delivery.
Focused on delivering robust supply chain solutions across emerging markets, Redington optimizes global logistics and distribution networks to empower international brands through comprehensive end-to-end service delivery.
Leadership Roles at Redington
Pv Viswanath - Chief Executive Officer, MEA
Pv Viswanath, the Chief Executive Officer, MEA at Redington, leads all business operations and strategic initiatives throughout the Middle East and Africa. The Chief Executive Officer, MEA directs the expansion of supply chain services, ensuring that IT and consumer lifestyle products reach target markets with maximum efficiency. By fostering strong relationships with international brand partners, Viswanath drives revenue growth and market penetration in these critical regions. This leadership role involves overseeing regional logistics, sales support, and financial services to maintain a cohesive operational model. Pv Viswanath drives the execution of corporate strategy, adapting global objectives to meet the specific demands of the Middle Eastern and African business environments. Through consistent focus on operational excellence, the Chief Executive Officer, MEA ensures that the company remains the preferred partner for supply chain solutions in the region.
Sivanandam Balasubramanian - Chief Financial Officer (Africa)
Sivanandam Balasubramanian, the Chief Financial Officer (Africa) at Redington, oversees all fiscal planning and financial risk management for operations across the African continent. The Chief Financial Officer (Africa) directs capital allocation strategies that support the distribution of IT and consumer lifestyle products in these high-growth markets. By monitoring regional economic indicators, Balasubramanian ensures that the company maintains liquidity and financial stability while navigating complex regulatory landscapes. This leadership role involves providing critical financial insights to the board to facilitate informed decision-making regarding logistics investments and service expansion. Sivanandam Balasubramanian drives the implementation of rigorous financial controls that protect the integrity of the supply chain business. Through meticulous oversight of regional budgets, the Chief Financial Officer (Africa) secures the necessary resources to sustain long-term profitability and operational efficiency within the African market.
Prabhu Krishnamoorthy - Chief Financial Officer (South, East, South, Asia)
Prabhu Krishnamoorthy, the Chief Financial Officer (South, East, South, Asia) at Redington, manages the financial health and fiscal reporting for operations across the South and East Asian markets. The Chief Financial Officer (South, East, South, Asia) directs the development of regional financial strategies that support the distribution of complex IT and networking products. By overseeing cash flow management and investment analysis, Krishnamoorthy ensures that the company maintains a robust financial position in these high-volume regions. This leadership role involves coordinating with local finance teams to ensure compliance with regional tax regulations and financial reporting standards. Prabhu Krishnamoorthy drives the optimization of working capital to support the company's logistics and sales support services. Through diligent financial oversight, the Chief Financial Officer (South, East, South, Asia) enables the organization to pursue sustainable growth and operational stability in the Asian market.
Sivanandam Balsubramanian - Chief Financial Officer, Africa
Sivanandam Balsubramanian, the Chief Financial Officer, Africa at Redington, leads the financial planning and analysis functions for the African business unit. The Chief Financial Officer, Africa directs the budgeting process and financial forecasting to support the expansion of supply chain services in the region. By monitoring regional market dynamics, Balsubramanian ensures that the company allocates resources effectively to maximize profitability. This leadership role involves providing strategic financial guidance to the regional management team to support the distribution of digital lifestyle products. Sivanandam Balsubramanian drives the development of financial models that assess the viability of new logistics projects and service offerings. Through the rigorous management of regional financial performance, the Chief Financial Officer, Africa ensures that the company achieves its growth targets while maintaining strict adherence to corporate financial policies.
K. Sridhar - Chief Operating Officer (India)
K. Sridhar, the Chief Operating Officer (India) at Redington, oversees the daily logistics and supply chain execution within the Indian market. The Chief Operating Officer (India) directs the management of distribution centers and inventory systems to ensure the timely delivery of IT and consumer lifestyle products. By optimizing warehouse operations and transportation networks, Sridhar ensures that the company meets the high demand of the Indian consumer base. This leadership role involves collaborating with sales and marketing teams to align operational capacity with market requirements. K. Sridhar drives the implementation of lean processes that reduce costs and improve service reliability for international brand partners. Through the strategic management of the Indian supply chain, the Chief Operating Officer (India) maintains the company's position as a leader in the regional distribution landscape.
Jim Mathew - President, Africa (Egypt)
Jim Mathew, the President, Africa (Egypt) at Redington, directs all business activities and strategic growth initiatives within the Egyptian market. The President, Africa (Egypt) oversees the distribution of IT and consumer products, ensuring that the company provides high-quality supply chain solutions to local partners. By building strong relationships with regional stakeholders, Mathew drives the expansion of the company's footprint in North Africa. This leadership role involves managing local operations, including logistics and sales support, to ensure alignment with the broader corporate mission. Jim Mathew drives the execution of regional business plans that capitalize on emerging market opportunities in the digital printing and entertainment sectors. Through the strategic oversight of the Egyptian operations, the President, Africa (Egypt) strengthens the company's competitive position and supports the overall success of the African business unit.
Puneet Chadha - Chief Marketing Officer
Puneet Chadha, the Chief Marketing Officer at Redington, directs all brand positioning and market engagement strategies across diverse emerging territories. The Chief Marketing Officer architects comprehensive campaigns that highlight the value of IT and consumer lifestyle product distribution. By analyzing market trends in India, the Middle East, and Africa, Chadha ensures that the company maintains a competitive edge in complex supply chain environments. This leadership role involves close collaboration with regional sales teams to align promotional activities with specific product availability and demand cycles. Puneet Chadha drives the digital transformation of marketing assets, ensuring that international brands receive maximum visibility within the vast Redington ecosystem. Through strategic oversight of communication channels, the Chief Marketing Officer strengthens the overall market presence and supports the long-term growth objectives of the organization.
Soumitra Das - Global Chief Human Resources Officer
Soumitra Das, the Global Chief Human Resources Officer at Redington, manages organizational development and talent acquisition strategies across the entire international footprint. The Global Chief Human Resources Officer designs frameworks for employee engagement and performance management that support the company's complex supply chain operations. By fostering a culture of continuous learning, Das ensures that the workforce remains agile in the face of evolving technological demands. This role involves coordinating with regional leadership to standardize human capital policies while respecting local market nuances in Turkey, Bangladesh, and CIS countries. Soumitra Das drives initiatives that prioritize leadership development and succession planning to secure the future of the organization. Through the implementation of robust HR systems, the Global Chief Human Resources Officer maintains operational excellence and supports the diverse needs of the global team.
Deepak Puligadda - Global Chief Technology Officer
Deepak Puligadda, the Global Chief Technology Officer at Redington, architects the digital infrastructure that powers the company's end-to-end supply chain solutions. The Global Chief Technology Officer directs the integration of advanced networking and enterprise software systems to streamline logistics and distribution processes. By leveraging cutting-edge technology, Puligadda ensures that the organization remains at the forefront of digital transformation in emerging markets. This role involves collaborating with global IT teams to enhance data security and operational transparency across all regional hubs. Deepak Puligadda drives the adoption of innovative platforms that improve service delivery for international brands and consumer lifestyle partners. Through the strategic deployment of scalable technology solutions, the Global Chief Technology Officer optimizes internal efficiencies and supports the company's mission to provide seamless supply chain connectivity on a global scale.

Vijay Swaminathan - Global Chief Human Resources Officer
Vijay Swaminathan, the Global Chief Human Resources Officer at Redington, focuses on workforce diversity and inclusion initiatives to strengthen the company's global talent pool. The Global Chief Human Resources Officer directs the implementation of advanced performance metrics that align individual contributions with the broader organizational goals of the supply chain business. By championing employee wellness and professional growth, Swaminathan ensures that the company attracts and retains top-tier talent in competitive markets. This role involves working closely with regional managers to harmonize corporate culture across diverse geographic locations. Vijay Swaminathan drives the modernization of HR technology platforms to improve administrative efficiency and employee experience. Through the strategic management of human capital, the Global Chief Human Resources Officer supports the company's ability to scale operations and maintain high standards of service delivery across all international territories.

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