RDO Equipment Executive and Leadership Team

Kelly Gress, the Chief Financial Officer at RDO Equipment, directs all financial operations and fiscal strategy. Overseeing budgeting, forecasting, and financial reporting, Gress ensures robust fiscal health and compliance across the organization. This leadership role involves managing capital allocation, optimizing financial performance, and driving profitability through strategic financial planning. By analyzing market trends and economic indicators, Kelly Gress guides investment decisions and mitigates financial risks. The Chief Financial Officer's oversight extends to treasury functions, ensuring liquidity and managing banking relationships to support RDO Equipment's growth initiatives and operational stability. Gress's financial acumen is critical for sustaining the company's market position in equipment retail and rental.

Kelly Kidd, the Chief Operating Officer, Sales at RDO Equipment, spearheads all sales initiatives and operational execution within the sales division. This executive directs the sales teams, implements strategic sales plans, and drives revenue growth across the farming equipment and industrial vehicle sectors. Overseeing customer acquisition and retention strategies, Kidd ensures alignment with market demands and company objectives. The Chief Operating Officer, Sales role involves optimizing the sales funnel, managing dealer networks, and fostering strong client relationships to expand market share. By analyzing sales performance data and market dynamics, Kelly Kidd identifies opportunities for expansion and enhances the overall customer experience. Kidd's leadership is pivotal in achieving RDO Equipment's sales targets and solidifying its presence in key geographic markets.

Christi Offutt, the Chief Operating Officer & Director at RDO Equipment, manages the overarching operational framework and strategic direction of the company. This executive oversees the integration of retail and rental services, ensuring seamless delivery of equipment solutions to clients. Offutt's responsibilities include optimizing supply chain logistics, enhancing operational efficiency, and driving innovation in service delivery. The Chief Operating Officer & Director role involves collaborating with department heads to align operational strategies with the company's mission of providing essential farming and industrial equipment. By focusing on process improvement and resource management, Christi Offutt strengthens RDO Equipment's capacity to meet diverse customer needs. Offutt's directorial capacity also involves contributing to board-level decisions, guiding the company's long-term operational sustainability and market leadership.

Christopher Cooper, the President at RDO Equipment, provides executive leadership and strategic vision for the entire organization. This role involves setting the company's overall direction, fostering a culture of excellence, and ensuring sustained growth in the farming equipment and industrial vehicle markets. Cooper oversees the strategic alignment of all business units, driving initiatives that enhance RDO Equipment's competitive advantage. The President's purview includes managing key stakeholder relationships, including investors and industry partners, to support the company's expansion and operational goals. By championing innovation and operational integrity, Christopher Cooper guides the company's response to evolving market demands. Cooper's leadership is fundamental to maintaining RDO Equipment's reputation for quality service and its position as a leading provider in its sector.