RDO Equipment Executive and Leadership Team

Kelly Gress, the Chief Financial Officer at RDO Equipment, manages all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer directs budgeting processes and ensures rigorous compliance with industry standards. This leadership role involves analyzing market trends in the farming and industrial vehicle sectors to optimize profitability. By implementing robust financial controls, Kelly Gress strengthens the balance sheet and supports sustainable growth initiatives. The Chief Financial Officer collaborates with the board to align fiscal objectives with the broader corporate mission. Through precise risk management and capital investment, Gress secures the financial foundation necessary for long-term expansion. This position requires constant monitoring of economic indicators to maintain competitive pricing models. Ultimately, the Chief Financial Officer drives the fiscal discipline required to sustain the market position of the company within the heavy equipment industry.

Kelly Kidd, the Chief Operating Officer, Sales at RDO Equipment, directs all revenue-generating activities and customer-facing sales operations. Overseeing the distribution of farming equipment and industrial vehicles, the Chief Operating Officer, Sales architects strategies to capture market share across diverse regional territories. This leadership role involves managing large-scale sales teams and refining the customer acquisition funnel to maximize efficiency. By optimizing the retail and rental processes, Kelly Kidd ensures seamless service delivery for agricultural clients. The Chief Operating Officer, Sales coordinates with regional managers to align sales targets with inventory availability. Through data-driven performance metrics, Kidd improves conversion rates and enhances client retention. This position requires deep industry knowledge to navigate the complexities of equipment procurement. Ultimately, the Chief Operating Officer, Sales drives the commercial success of the organization by maintaining high standards of service and operational excellence in every transaction.

Christi Offutt, the Chief Operating Officer & Director at RDO Equipment, oversees internal infrastructure and corporate governance frameworks. Managing the operational backbone of the company, the Chief Operating Officer & Director ensures that internal processes support the retailing and rental of heavy machinery. This leadership role involves guiding the board on strategic initiatives and maintaining organizational alignment with the core mission. By streamlining internal workflows, Christi Offutt enhances productivity across all departments. The Chief Operating Officer & Director facilitates communication between executive leadership and operational teams to ensure consistent execution of corporate policy. Through the implementation of scalable management systems, Offutt supports the long-term stability of the enterprise. This position requires a focus on organizational culture and the integration of new technologies to improve service delivery. Ultimately, the Chief Operating Officer & Director drives the structural integrity and strategic direction of the company.

Christopher Cooper, the President at RDO Equipment, directs the overall strategic vision and daily execution of the company. Overseeing the entire enterprise, the President architects the long-term growth plan for the retailing and rental of farming and industrial equipment. This leadership role involves coordinating the efforts of the C-suite to ensure unified progress toward corporate goals. By fostering innovation in equipment solutions, Christopher Cooper maintains the competitive edge of the organization in the industrial sector. The President engages with key stakeholders to expand the market footprint and strengthen industry partnerships. Through decisive leadership, Cooper navigates the challenges of the heavy equipment market to ensure consistent performance. This position requires a comprehensive understanding of both operational logistics and market demand. Ultimately, the President drives the overarching success of the company by aligning resources with the evolving needs of the agricultural and industrial customer base.