RDO Equipment Executive and Leadership Team

Paul Kelly, the Chief Financial Officer at RDO Equipment, directs all fiscal planning and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer oversees budgeting, tax compliance, and long-term investment planning to support the expansion of agricultural and industrial equipment services. Paul Kelly ensures that capital resources align with the broader corporate mission of maintaining market leadership in the heavy machinery sector. By monitoring cash flow and optimizing procurement costs, the Chief Financial Officer strengthens the balance sheet against market volatility. This role involves close collaboration with the Board to evaluate potential acquisitions and infrastructure investments. Through rigorous financial oversight, the Chief Financial Officer drives sustainable growth and profitability. Ultimately, Kelly secures the necessary funding to maintain the extensive inventory of farming and industrial vehicles required for regional operations.

Kelly Kidd, the Chief Operating Officer, Sales at RDO Equipment, directs the entire sales force and customer acquisition strategy for agricultural and industrial machinery. Overseeing regional sales performance, the Chief Operating Officer, Sales implements aggressive growth tactics to capture market share in the competitive equipment rental sector. Kelly Kidd manages the alignment between inventory availability and client demand, ensuring that the sales team meets quarterly revenue targets. This leadership role requires constant interaction with regional managers to refine customer engagement models and improve service delivery. By optimizing the sales funnel and enhancing client relationships, the Chief Operating Officer, Sales drives consistent volume across all product lines. Through the application of data-driven sales metrics, Kidd improves the efficiency of the retail network. Ultimately, the Chief Operating Officer, Sales maintains the company's reputation for reliability and technical expertise.

Christi Offutt, the Chief Operating Officer & Director at RDO Equipment, directs internal operational workflows and corporate governance standards. Managing the integration of business processes, the Chief Operating Officer & Director ensures that the company maintains high standards of service across all industrial and farming equipment divisions. Christi Offutt oversees the organizational structure to facilitate seamless communication between departments and the Board. This leadership role involves setting the strategic direction for operational efficiency and long-term sustainability. By refining internal policies and monitoring performance metrics, the Chief Operating Officer & Director supports the overall mission of providing superior equipment solutions. Offutt coordinates with other executive leaders to ensure that operational capacity matches the evolving needs of the agricultural sector. Through disciplined management, the Chief Operating Officer & Director drives organizational stability and fosters a culture of excellence.

Christopher Cooper, the President at RDO Equipment, directs the overarching corporate strategy and manages the execution of the company's long-term vision. Overseeing the entire executive team, the President ensures that all departments remain focused on the core mission of providing high-quality farming and industrial equipment. Christopher Cooper leads the development of new market initiatives and maintains relationships with key industry partners to expand the company's footprint. This leadership role involves balancing immediate operational demands with future growth opportunities in the equipment rental and retail space. By fostering innovation and maintaining high service standards, the President drives the company's competitive advantage. Cooper collaborates with the Board to define corporate objectives and ensure alignment with shareholder interests. Through decisive leadership, the President maintains the company's position as a premier provider of heavy machinery and agricultural solutions.