RapidSOS Executive and Leadership Team

June, 2026

Leadership Overview

RapidSOS has 7 executives leading key functions including marketing, operations, technology, product, data, engineering, and public sector engagement.

Driven by a mission to save lives, RapidSOS enhances emergency response through real-time data integration, connecting modern devices with legacy emergency infrastructure to improve situational awareness and outcomes.

Leadership Roles at RapidSOS

  • President & Chief Operating Officer & Board Member - Jose A M
  • President - Daniel Seidberg
  • President - Public Sector - Edward Parkinson
  • President, eDispatches - Thomas Stearn
  • Chief Marketing Officer - Cassidy Shield
  • Chief of Staff and Vice President of Operations - Michelle Cahn
  • Chief Technology Officer & Executive VP, Product, Data & Engineering - Zach LaValley
  • Jose A M - President & Chief Operating Officer & Board Member

    Jose A M, the President & Chief Operating Officer & Board Member at RapidSOS, drives the company's operational strategy and overall business execution. A M oversees the integration of RapidSOS's technology across various sectors, including public safety, healthcare, and transportation, ensuring the seamless flow of critical emergency data. This executive role involves managing the company's growth, optimizing resource allocation, and ensuring the robust performance of the cloud-based emergency communications platforms. Jose A M's leadership is instrumental in bridging the gap between modern connected devices and legacy emergency response infrastructure, facilitating faster and more informed decision-making for first responders. By directing daily operations and contributing to board-level strategy, Jose A M ensures RapidSOS effectively supports improved response speed, enhanced situational awareness, and critical life-saving outcomes nationwide.

    Daniel Seidberg - President

    Daniel Seidberg, the President at RapidSOS, spearheads strategic initiatives aimed at expanding the company's reach and impact in public safety technology. Seidberg focuses on fostering key partnerships and driving the adoption of RapidSOS's innovative emergency response solutions across diverse markets. This leadership position involves cultivating relationships with government agencies, healthcare providers, and transportation systems to enhance real-time data integration capabilities. Daniel Seidberg's strategic vision guides the company's efforts to modernize emergency communications, ensuring that first responders have access to critical contextual information from connected devices. By championing the company's mission, Seidberg plays a pivotal role in improving response times, increasing situational awareness, and ultimately contributing to better life-saving outcomes during crisis events throughout the United States.
    Daniel Seidberg

    Edward Parkinson - President - Public Sector

    Edward Parkinson, the President - Public Sector at RapidSOS, leads the company's engagement and strategic development within government and public safety agencies. Parkinson focuses on ensuring that emergency communication centers and first responders have access to RapidSOS's advanced real-time data integration and connected device intelligence. This role involves cultivating strong relationships with federal, state, and local government entities to deploy effective emergency communications platforms. Edward Parkinson's expertise is critical in aligning RapidSOS's technology with the specific needs of the public sector, thereby enhancing situational awareness and response capabilities during critical incidents. By driving the adoption of these solutions, Parkinson directly supports the mission to improve emergency response speed and outcomes, leveraging modern technology to save lives across the nation.
    Edward Parkinson

    Thomas Stearn - President, eDispatches

    Thomas Stearn, the President, eDispatches at RapidSOS, directs the strategic operations and growth of the eDispatches division, a key component of RapidSOS's emergency communications platform. Stearn oversees the integration of critical data streams for fire departments, EMS, and other public safety organizations, ensuring timely and accurate information delivery. This leadership role focuses on enhancing the software infrastructure that connects emergency personnel with vital real-time data from connected devices and communication systems. Thomas Stearn's efforts are crucial in improving response speed and situational awareness for first responders utilizing the eDispatches service. By driving innovation within this specialized division, Stearn directly contributes to the company's overarching mission of leveraging technology to improve life-saving outcomes during crisis situations across the United States.

    Cassidy Shield - Chief Marketing Officer

    Cassidy Shield, the Chief Marketing Officer at RapidSOS, directs all marketing initiatives, focusing on amplifying the company's mission to improve emergency response systems. Shield oversees brand strategy, demand generation, and corporate communications, ensuring RapidSOS's value proposition resonates with public safety agencies, connected device manufacturers, and the general public. This leadership role involves translating complex technological capabilities into clear, impactful messaging that highlights the benefits of real-time data integration during crisis situations. By architecting comprehensive marketing campaigns, Cassidy Shield drives market awareness and adoption of RapidSOS's software infrastructure. The Chief Marketing Officer's efforts are critical in positioning RapidSOS as the leading technology bridge between modern connected devices and traditional emergency response networks, ultimately supporting faster and more effective life-saving outcomes across the United States.
    Cassidy Shield

    Michelle Cahn - Chief of Staff and Vice President of Operations

    Michelle Cahn, the Chief of Staff and Vice President of Operations at RapidSOS, manages critical operational workflows and provides strategic support across the organization. Cahn ensures the seamless execution of company-wide initiatives, optimizing internal processes to support RapidSOS's mission of enhancing emergency response. This dual role involves overseeing day-to-day operations, streamlining communication between departments, and driving efficiency in the deployment of cloud-based emergency communications platforms. Michelle Cahn's operational oversight is vital for maintaining the integrity and scalability of the software infrastructure that connects emergency communication centers, first responders, and connected devices. By focusing on operational excellence, Cahn directly contributes to the company's ability to deliver real-time contextual information to emergency personnel, thereby improving response speed and situational awareness during critical events.

    Zach LaValley - Chief Technology Officer & Executive VP, Product, Data & Engineering

    Zach LaValley, the Chief Technology Officer & Executive VP, Product, Data & Engineering at RapidSOS, architects the company's technological vision and product development roadmap. LaValley leads the engineering, product management, and data science teams, driving innovation in real-time data integration and connected device intelligence. This executive leadership position is central to developing and enhancing the software infrastructure that securely connects emergency communication centers, first responders, and a vast array of connected devices with critical emergency data. Zach LaValley's strategic direction ensures that RapidSOS's platforms remain at the forefront of technology, enabling emergency personnel to access precise location data, device telemetry, and other vital information. By overseeing product, data, and engineering, LaValley directly impacts the speed, accuracy, and effectiveness of emergency response, supporting life-saving outcomes across the United States.

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    Frequently Asked Questions Regarding RapidSOS Top Executives and Leadership Team

    Who leads RapidSOS?
    RapidSOS is led by Jose A M (President & Chief Operating Officer & Board Member), along with executives such as Daniel Seidberg (President) and Edward Parkinson (President - Public Sector).
    Who is part of RapidSOS’s executive team?
    The executive team of RapidSOS includes leaders such as Jose A M (President & Chief Operating Officer & Board Member), Daniel Seidberg (President), Edward Parkinson (President - Public Sector) and other senior executives.
    How many executives does RapidSOS have?
    RapidSOS has 7 executives leading key business areas.
    What roles are included in RapidSOS’s leadership team?
    The leadership team of RapidSOS includes roles such as President & Chief Operating Officer & Board Member, President, President - Public Sector, President, eDispatches, Chief Marketing Officer.