Rally Credit Union Executive and Leadership Team

May, 2026

Leadership Overview

Rally Credit Union has 5 executives leading key functions including strategy, finance, marketing, operations, and human resources.

Driven by member success, Rally Credit Union provides high-interest savings, auto and home loans, and checking accounts, empowering over 200,000 members across South Texas and the Rio Grande Valley to achieve their financial goals with a dedicated support team.

Leadership Roles at Rally Credit Union

  • President & Chief Executive Officer - Dana Sisk
  • Chief Financial Officer - Carrie Tschirhart
  • Chief Operating Officer - Cynthia Ramos
  • Chief Marketing Officer - Ashley Smith
  • Chief Human Resources Officer - Virginia Whitham
  • Dana Sisk - President & Chief Executive Officer

    Dana Sisk, the President & Chief Executive Officer at Rally Credit Union, directs the overall strategic vision and operational execution for the largest credit union in South Texas. Sisk guides the organization's mission to empower members with financial tools, ensuring access to competitive rates on savings accounts, auto loans, and home loans. Overseeing a team of over 200,000 members across South Texas and the Rio Grande Valley, the President & Chief Executive Officer drives initiatives that enhance member value and foster financial well-being. This leadership role involves cultivating a supportive environment where members' financial goals are met efficiently and effectively. Dana Sisk ensures the credit union's continued growth and commitment to its community, maintaining rates significantly higher than the national average and reinforcing Rally Credit Union's position as a trusted financial partner.
    Dana Sisk

    Carrie Tschirhart - Chief Financial Officer

    Carrie Tschirhart, the Chief Financial Officer at Rally Credit Union, manages the financial health and strategic fiscal planning for the organization. Tschirhart oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring the credit union's stability and profitability. This role is critical in maintaining the high-interest rates offered on savings accounts and competitive terms for auto and home loans, directly supporting the credit union's value proposition to its 200,000+ members. The Chief Financial Officer also ensures compliance with all financial regulations and reporting standards across South Texas and the Rio Grande Valley. By optimizing financial resources, Carrie Tschirhart supports the delivery of exceptional banking products and services, contributing to the credit union's mission of helping members achieve their financial goals quicker. Tschirhart's financial acumen underpins the credit union's ability to offer rates substantially greater than the national average.

    Cynthia Ramos - Chief Operating Officer

    Cynthia Ramos, the Chief Operating Officer at Rally Credit Union, oversees the day-to-day operational efficiency and service delivery for the credit union's extensive member base across South Texas and the Rio Grande Valley. Ramos directs the implementation of streamlined processes for all member interactions, ensuring seamless access to financial products like high-interest savings accounts, auto loans, and home loans. The Chief Operating Officer is responsible for optimizing the operational infrastructure that supports over 200,000 members, ensuring a high level of service and support. Cynthia Ramos focuses on enhancing the member experience, making it easier for individuals to meet their financial goals quicker. This role involves managing operational teams, implementing technological advancements, and ensuring that all services align with the credit union's mission of providing superior financial tools and a supportive member environment. Ramos's operational leadership ensures the credit union functions effectively and efficiently.

    Ashley Smith - Chief Marketing Officer

    Ashley Smith, the Chief Marketing Officer at Rally Credit Union, develops and executes comprehensive marketing strategies to enhance brand awareness and member engagement across South Texas and the Rio Grande Valley. Smith directs all promotional activities, digital marketing campaigns, and member communication initiatives designed to highlight the credit union's competitive offerings, such as high-interest savings accounts and favorable loan rates. The Chief Marketing Officer plays a pivotal role in communicating the credit union's commitment to supporting over 200,000 members in meeting their financial goals. Ashley Smith ensures that marketing efforts effectively convey the value of Rally Credit Union's services, including auto and home loans, and the superior rates offered compared to the national average. This leadership position involves understanding market trends and member needs to drive growth and reinforce the credit union's reputation as a supportive financial partner.

    Virginia Whitham - Chief Human Resources Officer

    Virginia Whitham, the Chief Human Resources Officer at Rally Credit Union, leads all human capital strategies and talent management initiatives to support the credit union's mission and its 200,000+ members. Whitham oversees recruitment, employee development, compensation, and benefits programs, ensuring Rally Credit Union attracts and retains top talent dedicated to serving the South Texas and Rio Grande Valley communities. The Chief Human Resources Officer cultivates a positive and productive work environment, fostering the team-oriented culture that provides members with exceptional support. Virginia Whitham plays a crucial role in aligning HR strategies with the credit union's operational goals, including the provision of competitive financial products like high-interest savings accounts and favorable loan terms. This leadership position ensures that the human resources function effectively supports the delivery of superior member service and the overall strategic objectives of the organization.

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    Frequently Asked Questions Regarding Rally Credit Union Top Executives and Leadership Team

    Who leads Rally Credit Union?
    Rally Credit Union is led by Dana Sisk (President & Chief Executive Officer), along with executives such as Carrie Tschirhart (Chief Financial Officer) and Cynthia Ramos (Chief Operating Officer).
    Who is part of Rally Credit Union’s executive team?
    The executive team of Rally Credit Union includes leaders such as Dana Sisk (President & Chief Executive Officer), Carrie Tschirhart (Chief Financial Officer), Cynthia Ramos (Chief Operating Officer) and other senior executives.
    How many executives does Rally Credit Union have?
    Rally Credit Union has 5 executives leading key business areas.
    What roles are included in Rally Credit Union’s leadership team?
    The leadership team of Rally Credit Union includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Chief Human Resources Officer.