Rally Credit Union Executive and Leadership Team

July, 2026

Leadership Overview

Rally Credit Union has 5 executives leading key functions including strategy, operations, marketing, finance, and human resources.

Driven by member success, Rally Credit Union provides access to high-interest savings accounts, auto and home loans, and checking accounts with rates 50X greater than the national average, solidifying its position as the largest credit union in South Texas.

Leadership Roles at Rally Credit Union

  • President & Chief Executive Officer - Dana Sisk
  • Chief Financial Officer - Carrie Tschirhart
  • Chief Operating Officer - Cynthia Ramos
  • Chief Marketing Officer - Ashley Smith
  • Chief Human Resources Officer - Virginia Whitham
  • Dana Sisk - President & Chief Executive Officer

    Dana Sisk, the President & Chief Executive Officer at Rally Credit Union, directs the overall strategic vision and operational execution for the largest credit union in South Texas. Overseeing all facets of the organization, Sisk ensures the delivery of high-interest savings accounts, competitive auto and home loans, and checking accounts that significantly outperform national averages for over 200,000 members. This leadership role involves fostering a member-centric culture, driving innovation in financial products, and maintaining robust relationships with stakeholders across the Rio Grande Valley. By championing the credit union's mission, Dana Sisk guarantees that Rally Credit Union provides the essential tools for members to achieve their financial goals quicker, supported by a team dedicated to member success. The strategic direction set by Sisk positions the institution for sustained growth and enhanced member value.
    Dana Sisk

    Carrie Tschirhart - Chief Financial Officer

    Carrie Tschirhart, the Chief Financial Officer at Rally Credit Union, oversees the financial health and strategic fiscal planning for the largest credit union in South Texas. Tschirhart manages all financial operations, including budgeting, forecasting, and investment strategies, ensuring the credit union can offer highly competitive rates on savings accounts, auto loans, and home loans. This critical role involves maintaining the financial stability necessary to provide rates 50X greater than the national average, directly supporting the credit union's mission to help over 200,000 members achieve their financial goals. By ensuring sound financial management, Carrie Tschirhart supports the expansion of services and the continued growth of the institution across the Rio Grande Valley. The financial oversight guarantees long-term sustainability and member benefit.

    Cynthia Ramos - Chief Operating Officer

    Cynthia Ramos, the Chief Operating Officer at Rally Credit Union, manages the day-to-day operational activities that support the credit union's extensive member base across South Texas. Ramos oversees the efficient delivery of financial services, including the processing of auto and home loans and the management of high-interest savings and checking accounts. This operational oversight ensures that over 200,000 members receive timely and effective service, aligning with the credit union's commitment to helping members meet their financial goals. By optimizing internal processes and workflows, Cynthia Ramos enhances the member experience and supports the competitive rates offered, which are 50X greater than the national average. The focus remains on operational excellence, ensuring the credit union's infrastructure effectively supports its growth and its reputation as the largest credit union in the region.

    Ashley Smith - Chief Marketing Officer

    Ashley Smith, the Chief Marketing Officer at Rally Credit Union, spearheads all marketing initiatives designed to reach and engage the credit union's broad membership across South Texas and the Rio Grande Valley. Smith directs the development and execution of campaigns that highlight Rally Credit Union's superior offerings, such as high-interest savings accounts and auto and home loans with rates significantly above the national average. This role involves crafting compelling messaging that communicates the value proposition to over 200,000 members, reinforcing the institution's commitment to financial well-being. By leveraging data-driven insights, Ashley Smith ensures marketing efforts effectively communicate the credit union's supportive team approach and its mission to help members achieve financial goals quicker. The strategic marketing leadership drives brand awareness and member acquisition.

    Virginia Whitham - Chief Human Resources Officer

    Virginia Whitham, the Chief Human Resources Officer at Rally Credit Union, leads all human capital strategies to support the credit union's extensive operations and member services across South Texas. Whitham focuses on cultivating a high-performing team environment that embodies the credit union's commitment to having members' backs, ensuring over 200,000 members receive exceptional service. This leadership position involves talent acquisition, employee development, and fostering a culture that aligns with Rally Credit Union's mission of helping members meet their financial goals. By attracting and retaining top talent, Virginia Whitham ensures the credit union has the skilled professionals needed to manage offerings like high-interest savings accounts and competitive auto and home loans. The human resources strategy directly supports the operational excellence and member satisfaction that define the institution.

    Explore Leadership Teams in Banking

    Frequently Asked Questions Regarding Rally Credit Union Top Executives and Leadership Team

    Who leads Rally Credit Union?
    Rally Credit Union is led by Dana Sisk (President & Chief Executive Officer), along with executives such as Carrie Tschirhart (Chief Financial Officer) and Cynthia Ramos (Chief Operating Officer).
    Who is part of Rally Credit Union’s executive team?
    The executive team of Rally Credit Union includes leaders such as Dana Sisk (President & Chief Executive Officer), Carrie Tschirhart (Chief Financial Officer), Cynthia Ramos (Chief Operating Officer) and other senior executives.
    How many executives does Rally Credit Union have?
    Rally Credit Union has 5 executives leading key business areas.
    What roles are included in Rally Credit Union’s leadership team?
    The leadership team of Rally Credit Union includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Chief Human Resources Officer.