Rakuten Executive and Leadership Team

Hideaki Mukai, the Group Managing Executive Officer. Chief of Staff To the Group Chief Executive Officer. Vice President of Sports Business. Vice President of Incubation Business at Rakuten, coordinates strategic initiatives directly for the Group Chief Executive Officer. The Chief of Staff facilitates communication across the executive suite to ensure alignment with corporate objectives. Overseeing the sports business portfolio, the Vice President of Sports Business drives revenue through professional team management and fan engagement platforms. Simultaneously, the Vice President of Incubation Business identifies emerging market trends to foster new business ventures within the digital ecosystem. Hideaki Mukai manages the integration of these diverse business units to maximize operational efficiency. By balancing the demands of the incubation pipeline with the high-profile requirements of the sports division, the Group Managing Executive Officer maintains a focus on long-term innovation. This leadership role supports the expansion of the company into new sectors while maintaining core operational excellence.

Koichi Kaga, the Director, Executive Officer, Vice Group Chief Financial Officer (Chief Financial Officer), Finance Integration Department Director at Rakuten, manages the financial health and capital allocation of the conglomerate. The Vice Group Chief Financial Officer oversees the integration of financial systems across the fintech, mobile, and internet services segments. By directing the Finance Integration Department, the Director ensures that all business units report accurate financial data to support executive decision-making. Koichi Kaga monitors the trillions of yen in annual transactions to maintain liquidity and fiscal stability. This leadership role involves collaborating with the Board to optimize the capital structure and support long-term investment strategies. Through the implementation of advanced financial reporting tools, the Chief Financial Officer enhances transparency across the entire ecosystem. By maintaining a focus on fiscal discipline and strategic resource allocation, the Director supports the company in sustaining its position as a leader in the global digital economy.

Yukihiro Kanda, the Group Chief Operating Officer & Chief Operating Officer & Group Chief Compliance Officer, Cco at Rakuten, manages the daily operational workflows across the global conglomerate. The Group Chief Operating Officer ensures that internal processes remain scalable and efficient to support the massive transaction volumes processed by the fintech and e-commerce segments. As the Group Chief Compliance Officer, the Cco establishes robust regulatory frameworks to mitigate risk across all international operations. Yukihiro Kanda directs the implementation of standardized operational protocols that unify the diverse business units under the Rakuten membership ID. This leadership role involves constant monitoring of compliance standards to protect the integrity of the financial services ecosystem. By streamlining cross-departmental collaboration, the Chief Operating Officer maintains high levels of productivity. Through the enforcement of strict governance policies, the Group Chief Compliance Officer secures the company against operational vulnerabilities while facilitating sustainable growth in diverse global markets.

Adrian Corcoran, the Executive Officer, Rakuten International Business Chief Operating Officer (Chief Operating Officer) at Rakuten, drives the expansion of the digital ecosystem into markets outside of Japan. The Chief Operating Officer oversees the operational deployment of e-commerce and digital content platforms across various international regions. By adapting the core business model to local market nuances, the Executive Officer ensures that the global strategy remains effective and scalable. Adrian Corcoran manages the coordination between regional teams and the headquarters to maintain a unified brand experience. This leadership role involves optimizing supply chain logistics and digital service delivery to meet the needs of a diverse global membership base. Through the strategic management of international operations, the Chief Operating Officer supports the company in achieving its goal of serving billions of members worldwide. By focusing on operational efficiency and market-specific growth, the Executive Officer secures a strong footprint for the company in the global technology sector.

Tyeisha McDade, the Group President, Black Employee Alliance, Employee Resource at Rakuten, directs initiatives focused on fostering an inclusive and diverse corporate culture. The Group President oversees the development of programs that support professional growth and community engagement for employees across the global organization. By leading the Black Employee Alliance, the President ensures that diverse perspectives inform the company's internal policies and innovation strategies. Tyeisha McDade manages the collaboration between employee resource groups and the executive leadership to promote equity within the workplace. This leadership role involves creating platforms for mentorship and career advancement that align with the company's commitment to global talent development. Through the implementation of inclusive practices, the Group President strengthens the organizational fabric of the conglomerate. By focusing on employee empowerment and cultural integration, the President supports the company in maintaining a vibrant and innovative workforce capable of serving a diverse global membership base.

Naoyasu Kawano, the Director, Executive Vice President, Group Chief Marketing Officer ( Chief Marketing Officer), Rakuten Mobile, Inc. Executive Officer at Rakuten, directs the overarching brand strategy for the mobile network division. By leveraging data-driven insights, the Chief Marketing Officer optimizes customer acquisition channels across the Japanese market. This leadership role involves aligning mobile service offerings with the broader ecosystem to ensure consistent user engagement. Naoyasu Kawano manages complex marketing campaigns that highlight the unique value proposition of the cloud-native network infrastructure. Through rigorous analysis of consumer behavior, the Director identifies growth opportunities within the competitive telecommunications landscape. The Executive Vice President also collaborates with cross-functional teams to refine the digital presence of the mobile segment. By maintaining a focus on brand equity and market penetration, the Chief Marketing Officer secures a dominant position for the mobile business within the global technology conglomerate.

Kazunori Oyama, the Manager and Chief Marketing Officer Office and Marketing Analysis at Rakuten, architects the analytical frameworks that inform global marketing decisions. The Manager oversees the collection and interpretation of consumer data to refine the effectiveness of the loyalty program. By evaluating performance metrics across the e-commerce and fintech segments, the Chief Marketing Officer Office ensures that marketing investments yield measurable returns. Kazunori Oyama directs the team responsible for identifying shifts in market demand, providing actionable intelligence to the executive leadership. This role involves synthesizing complex datasets into strategic recommendations that enhance the user experience across the entire digital ecosystem. Through the application of advanced analytics, the Manager optimizes the reach of promotional activities. By maintaining a rigorous focus on data integrity and performance tracking, the Manager and Chief Marketing Officer Office and Marketing Analysis supports the company in sustaining its competitive advantage in the global marketplace.

Naho Kono, the Group Executive Vice President. Group Chief Marketing Officer (Chief Marketing Officer). Managing Executive Officer and Chief Marketing Officer of Rakuten Mobile, Inc. at Rakuten, architects the global marketing vision for the entire digital ecosystem. The Group Chief Marketing Officer directs the brand strategy that unifies the e-commerce, fintech, and mobile segments under a single membership identity. Naho Kono manages the marketing initiatives for the mobile network operator, focusing on the transition to cloud-native technology to attract new subscribers. This leadership role involves overseeing large-scale promotional campaigns that drive the adoption of the loyalty program. By aligning marketing efforts with the company mission of empowering society, the Group Executive Vice President ensures that the brand resonates with a global audience. Through the strategic management of marketing resources, the Chief Marketing Officer of Rakuten Mobile, Inc. supports the company in maintaining its competitive edge in the rapidly evolving digital landscape.