Rainbow Executive and Leadership Team

June, 2026

Leadership Overview

Rainbow has 9 executives leading key functions including strategy, information technology, marketing, finance, and human resources.

Driven by a commitment to accessible fashion, Rainbow provides a wide selection of clothing, shoes, and accessories across its extensive retail footprint, prioritizing size inclusivity and customer value.

Leadership Roles at Rainbow

  • Chief Executive Officer - Mahbubul Bhuiyan
  • Chief Executive Officer & President - Daniel Ayers
  • Vice President, Finance & Chief Financial Officer - Johnathan Appel
  • President - Hatem Sahmoud
  • President - Scott Wardour
  • President - Manny Michelson
  • Chief Information Officer - Vincent Damiano
  • Chief Marketing Officer - Steven Stein
  • Senior Vice President and Chief Human Resources Officer - Adin Goldberg
  • Mahbubul Bhuiyan - Chief Executive Officer

    Mahbubul Bhuiyan, the Chief Executive Officer at Rainbow, directs the overarching strategic vision and operational execution for the company. This leadership role involves guiding all departments to align with Rainbow's mission of providing size-inclusive fashion across its retail network. Bhuiyan's focus centers on driving sustainable growth and enhancing market presence within the United States, Puerto Rico, and the US Virgin Islands. The Chief Executive Officer ensures that all business units operate efficiently and effectively, contributing to the company's long-standing reputation since its founding in 1935. Mahbubul Bhuiyan's strategic decisions impact every facet of the organization, from product assortment to customer engagement, solidifying Rainbow's position as a key player in the fashion retail sector.

    Daniel Ayers - Chief Executive Officer & President

    Daniel Ayers, the Chief Executive Officer & President at Rainbow, spearheads the company's strategic direction and executive leadership. This dual role encompasses driving the overall business strategy and ensuring seamless operational management across all retail locations. Ayers's mandate includes fostering innovation in product offerings and expanding the company's reach within its established markets. The Chief Executive Officer & President works closely with other senior leaders to maintain Rainbow's commitment to size inclusivity and customer satisfaction. Daniel Ayers's leadership ensures the continued success and evolution of the brand, building upon its legacy in the fashion retail industry and reinforcing its presence in the United States, Puerto Rico, and the US Virgin Islands.

    Johnathan Appel - Vice President, Finance & Chief Financial Officer

    Johnathan Appel, the Vice President, Finance & Chief Financial Officer at Rainbow, manages the company's financial operations and strategic fiscal planning. This comprehensive role involves overseeing all aspects of financial reporting, budgeting, forecasting, and capital management to ensure the company's financial health and stability. Appel's responsibilities extend to optimizing financial performance and identifying opportunities for profitable growth across Rainbow's extensive retail network. The Vice President, Finance & Chief Financial Officer works closely with executive leadership to align financial strategies with the company's overall business objectives. Johnathan Appel's financial acumen is crucial for sustaining Rainbow's operations and expansion in the United States, Puerto Rico, and the US Virgin Islands.
    Johnathan Appel

    Hatem Sahmoud - President

    Hatem Sahmoud, the President at Rainbow, drives strategic initiatives and operational excellence across key business segments. This executive position involves overseeing critical functions that contribute to the company's market performance and expansion efforts. Sahmoud's leadership focuses on enhancing operational efficiency and ensuring that Rainbow's product offerings meet the diverse needs of its customer base. The President collaborates with other senior leaders to implement strategies that support the company's growth objectives and reinforce its brand identity. Hatem Sahmoud's dedication to operational success is fundamental to maintaining Rainbow's competitive edge in the fashion retail landscape.

    Scott Wardour - President

    Scott Wardour, the President at Rainbow, directs significant operational areas and strategic planning to advance the company's objectives. This leadership role involves overseeing departments critical to Rainbow's retail success, ensuring alignment with the company's core values and market position. Wardour's responsibilities include driving initiatives that enhance customer experience and operational effectiveness throughout the organization. The President works to foster a culture of continuous improvement and innovation within the teams managed. Scott Wardour's strategic oversight is essential for navigating the dynamic fashion retail market and supporting Rainbow's ongoing commitment to its customers.

    Manny Michelson - President

    Manny Michelson, the President at Rainbow, oversees critical operational functions and strategic development critical to the company's expansion. This executive role involves guiding key business units to achieve performance targets and uphold Rainbow's commitment to providing a wide selection of fashion apparel. Michelson's focus is on optimizing processes and ensuring that the company's retail operations effectively serve its customer base across its geographic footprint. The President collaborates with the executive team to implement strategies that enhance market presence and customer loyalty. Manny Michelson's leadership contributes significantly to Rainbow's sustained success and its reputation in the retail industry.

    Vincent Damiano - Chief Information Officer

    Vincent Damiano, the Chief Information Officer at Rainbow, architects and oversees the company's entire technology infrastructure and digital strategy. This critical role involves managing all aspects of information systems, ensuring robust cybersecurity measures, and driving technological innovation to support business objectives. Damiano's responsibilities include implementing scalable IT solutions that enhance operational efficiency and customer experience across Rainbow's diverse retail operations. The Chief Information Officer plays a pivotal part in integrating new technologies to streamline inventory management, point-of-sale systems, and e-commerce platforms. Vincent Damiano's expertise ensures that Rainbow remains technologically advanced, supporting its mission to deliver fashion to customers throughout the United States, Puerto Rico, and the US Virgin Islands.

    Steven Stein - Chief Marketing Officer

    Steven Stein, the Chief Marketing Officer at Rainbow, directs all marketing initiatives and brand strategy to enhance customer engagement and market penetration. This leadership position involves developing and executing comprehensive campaigns that highlight Rainbow's extensive selection of womens, juniors, plus size, and children's clothing, as well as shoes and accessories. Stein's focus is on amplifying the brand's message of size inclusivity and fashion accessibility across all communication channels. The Chief Marketing Officer oversees digital marketing, advertising, public relations, and social media efforts to drive traffic and sales. Steven Stein's strategic vision ensures that Rainbow's unique value proposition resonates with its target audience throughout the United States, Puerto Rico, and the US Virgin Islands.

    Adin Goldberg - Senior Vice President and Chief Human Resources Officer

    Adin Goldberg, the Senior Vice President and Chief Human Resources Officer at Rainbow, leads all human capital management strategies and initiatives. This vital role encompasses talent acquisition, employee development, compensation and benefits, and fostering a positive organizational culture that supports Rainbow's commitment to diversity and inclusion. Goldberg's focus is on building and retaining a high-performing workforce capable of driving the company's success across its numerous locations. The Senior Vice President and Chief Human Resources Officer ensures compliance with labor laws and implements HR policies that align with Rainbow's mission and values. Adin Goldberg's leadership in human resources is instrumental in cultivating an environment where employees can thrive and contribute to the company's ongoing expansion.
    Adin Goldberg

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    Frequently Asked Questions Regarding Rainbow Top Executives and Leadership Team

    Who leads Rainbow?
    Rainbow is led by Mahbubul Bhuiyan (Chief Executive Officer), along with executives such as Daniel Ayers (Chief Executive Officer & President) and Johnathan Appel (Vice President, Finance & Chief Financial Officer).
    Who is part of Rainbow’s executive team?
    The executive team of Rainbow includes leaders such as Mahbubul Bhuiyan (Chief Executive Officer), Daniel Ayers (Chief Executive Officer & President), Johnathan Appel (Vice President, Finance & Chief Financial Officer) and other senior executives.
    How many executives does Rainbow have?
    Rainbow has 9 executives leading key business areas.
    What roles are included in Rainbow’s leadership team?
    The leadership team of Rainbow includes roles such as Chief Executive Officer, Chief Executive Officer & President, Vice President, Finance & Chief Financial Officer, President, President.