Rainbow Executive and Leadership Team

August, 2026

Leadership Overview

Rainbow has 8 executives leading key functions including strategy, operations, technology, marketing, human resources, and finance.

Focused on size-inclusive fashion accessibility, Rainbow delivers affordable apparel across the United States, Puerto Rico, and the US Virgin Islands while maintaining a commitment to diverse style options for women, juniors, and children.

Leadership Roles at Rainbow

  • Chief Executive Officer - Aqdas Arshad
  • Chief Executive Officer & President - Daniel Ayers
  • Vice President, Finance & Chief Financial Officer - Jonathan Appel
  • President - Hatem Sahmoud
  • President - Manny Michelson
  • Chief Information Officer - Vincent Damiano
  • Chief Marketing Officer - Steven Stein
  • Senior Vice President and Chief Human Resources Officer - Adin Goldberg
  • Aqdas Arshad - Chief Executive Officer

    Aqdas Arshad, the Chief Executive Officer at Rainbow, directs the overarching corporate strategy and long-term growth initiatives for the retail organization. Arshad oversees the expansion of size-inclusive fashion offerings across North American markets, ensuring alignment between consumer demand and inventory procurement. By coordinating with the Board, the Chief Executive Officer maintains fiscal health and operational excellence across all physical locations. Aqdas Arshad drives the mission of providing accessible, trendy clothing to diverse demographics, fostering a culture of inclusivity within the retail sector. The Chief Executive Officer monitors market trends to adjust product positioning, securing a competitive advantage in the fashion industry. Through rigorous oversight of regional performance, Arshad optimizes the supply chain and enhances the customer experience. This leadership role demands constant evaluation of retail performance metrics to sustain the company's market presence and brand reputation.

    Daniel Ayers - Chief Executive Officer & President

    Daniel Ayers, the Chief Executive Officer & President at Rainbow, manages the daily operational execution and strategic vision for the entire retail enterprise. Ayers leads the integration of business processes across the United States, Puerto Rico, and the US Virgin Islands, ensuring consistent service standards. The Chief Executive Officer & President architects the organizational structure to support rapid scaling and efficient inventory management. Daniel Ayers drives the company's commitment to size-inclusive fashion by overseeing the development of new product lines and retail partnerships. By collaborating with other C-suite leaders, the Chief Executive Officer & President aligns departmental goals with the broader corporate mission of affordability and style. Ayers monitors regional performance data to identify growth opportunities, ensuring the company remains a leader in the competitive clothing market. This executive role focuses on operational efficiency and the continuous improvement of the customer shopping experience.

    Jonathan Appel - Vice President, Finance & Chief Financial Officer

    Jonathan Appel, the Vice President, Finance & Chief Financial Officer at Rainbow, directs the financial planning, budgeting, and capital allocation strategies for the organization. Appel oversees the financial reporting processes, ensuring transparency and compliance with regulatory standards. The Vice President, Finance & Chief Financial Officer drives the analysis of profitability across all retail locations, identifying opportunities for cost optimization and revenue growth. Jonathan Appel collaborates with the executive team to evaluate investment opportunities and manage the company's fiscal health. By monitoring cash flow and financial performance metrics, the Vice President, Finance & Chief Financial Officer provides the insights necessary for strategic decision-making. Appel manages the finance department to support the company's expansion and operational needs across the United States and regional territories. This leadership role ensures the long-term financial sustainability of the company while supporting the delivery of affordable, size-inclusive fashion products.
    Jonathan Appel

    Hatem Sahmoud - President

    Hatem Sahmoud, the President at Rainbow, directs the day-to-day retail operations and store management strategies. Sahmoud oversees the logistics of inventory distribution, ensuring that all locations are stocked with the appropriate selection of clothing and accessories. The President drives the implementation of operational policies that enhance store efficiency and customer satisfaction. Hatem Sahmoud collaborates with regional managers to maintain consistent service standards across the United States, Puerto Rico, and the US Virgin Islands. By focusing on store-level performance, the President identifies opportunities to improve sales volume and operational productivity. Sahmoud manages the execution of corporate initiatives at the store level, ensuring that the company's mission of size-inclusive fashion is effectively communicated to customers. This leadership role is critical for maintaining the operational excellence required to support the company's market position and growth objectives in the competitive retail landscape.

    Manny Michelson - President

    Manny Michelson, the President at Rainbow, directs the strategic merchandising and product development functions for the retail organization. Michelson oversees the selection and procurement of womens, juniors, plus size, and childrens clothing, ensuring a diverse and trendy inventory. The President drives the development of new product categories and accessories to meet evolving consumer preferences. Manny Michelson collaborates with the marketing and finance teams to align product offerings with market demand and profitability targets. By monitoring fashion trends and competitor activity, the President ensures that the company's product selection remains relevant and appealing to the target demographic. Michelson manages the relationships with suppliers and vendors to maintain quality standards and competitive pricing. This leadership role supports the company's growth by ensuring that the retail stores provide a compelling and inclusive shopping experience that drives customer traffic and sales performance.

    Vincent Damiano - Chief Information Officer

    Vincent Damiano, the Chief Information Officer at Rainbow, architects the digital infrastructure and technological systems supporting the company's retail operations. Damiano oversees the implementation of secure data management platforms and point-of-sale systems across all store locations. The Chief Information Officer drives the digital transformation of the supply chain, ensuring real-time inventory visibility and operational efficiency. Vincent Damiano collaborates with the executive team to integrate advanced analytics into the decision-making process, enhancing the ability to predict fashion trends and consumer preferences. By securing the company's digital assets, the Chief Information Officer protects sensitive customer information and maintains operational continuity. Damiano manages the IT department to support the scaling of retail operations throughout the United States and regional territories. This leadership role ensures that technological investments directly contribute to the company's growth and the seamless delivery of fashion products to a diverse customer base.

    Steven Stein - Chief Marketing Officer

    Steven Stein, the Chief Marketing Officer at Rainbow, directs the brand strategy and promotional campaigns that define the company's market presence. Stein oversees the development of marketing initiatives aimed at diverse demographics, emphasizing the retailer's commitment to size-inclusive fashion. The Chief Marketing Officer drives customer engagement through targeted advertising and brand messaging across all operational regions. Steven Stein collaborates with the merchandising team to align promotional efforts with seasonal inventory shifts and new product launches. By analyzing consumer behavior data, the Chief Marketing Officer optimizes marketing spend to maximize return on investment and brand awareness. Stein manages the creative direction of the company, ensuring a consistent and appealing brand identity across physical stores and digital channels. This leadership role supports the company's growth by attracting new customers and fostering long-term loyalty through effective communication and strategic market positioning.

    Adin Goldberg - Senior Vice President and Chief Human Resources Officer

    Adin Goldberg, the Senior Vice President and Chief Human Resources Officer at Rainbow, directs the talent acquisition, employee development, and organizational culture initiatives. Goldberg oversees the recruitment and training of staff across all retail locations, ensuring a high standard of customer service. The Senior Vice President and Chief Human Resources Officer drives the implementation of performance management systems that align individual contributions with corporate objectives. Adin Goldberg collaborates with the executive team to foster an inclusive workplace environment that reflects the company's commitment to diversity. By managing labor relations and employee benefits, the Senior Vice President and Chief Human Resources Officer ensures operational stability and workforce satisfaction. Goldberg monitors organizational health metrics to identify areas for improvement, supporting the company's growth through effective human capital management. This leadership role is essential for maintaining a motivated and skilled workforce capable of delivering the company's fashion mission.
    Adin Goldberg

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    Frequently Asked Questions Regarding Rainbow Top Executives and Leadership Team

    Who leads Rainbow?
    Rainbow is led by Aqdas Arshad (Chief Executive Officer), along with executives such as Daniel Ayers (Chief Executive Officer & President) and Jonathan Appel (Vice President, Finance & Chief Financial Officer).
    Who is part of Rainbow’s executive team?
    The executive team of Rainbow includes leaders such as Aqdas Arshad (Chief Executive Officer), Daniel Ayers (Chief Executive Officer & President), Jonathan Appel (Vice President, Finance & Chief Financial Officer) and other senior executives.
    How many executives does Rainbow have?
    Rainbow has 8 executives leading key business areas.
    What roles are included in Rainbow’s leadership team?
    The leadership team of Rainbow includes roles such as Chief Executive Officer, Chief Executive Officer & President, Vice President, Finance & Chief Financial Officer, President, President.