Rainbow Executive and Leadership Team

July, 2026

Leadership Overview

Rainbow has 8 executives leading key functions including strategy, information technology, marketing, finance, and human resources.

Dedicated to providing accessible fashion, Rainbow drives style inclusivity across its extensive retail footprint, impacting diverse customer segments with a broad product offering.

Leadership Roles at Rainbow

  • Chief Executive Officer - Mahbubul Bhuiyan
  • Chief Executive Officer & President - Daniel Ayers
  • Vice President, Finance & Chief Financial Officer - Johnathan Appel
  • President - Hatem Sahmoud
  • President - Manny Michelson
  • Chief Information Officer - Vincent Damiano
  • Chief Marketing Officer - Steven Stein
  • Senior Vice President and Chief Human Resources Officer - Adin Goldberg
  • Mahbubul Bhuiyan - Chief Executive Officer

    Mahbubul Bhuiyan, the Chief Executive Officer at Rainbow, directs the overarching strategic vision and operational execution for the company. This leadership role involves guiding all departments to align with Rainbow's mission of size-inclusive fashion retail. Bhuiyan oversees the expansion and optimization of the company's presence across the United States, Puerto Rico, and the US Virgin Islands. The Chief Executive Officer ensures that all business activities support the delivery of a wide selection of womens, juniors, plus size, and childrens clothing, alongside shoes and accessories. Mahbubul Bhuiyan drives the company's financial performance and market positioning through decisive leadership and strategic planning. This executive's focus remains on enhancing customer engagement and maintaining Rainbow's competitive edge in the retail landscape.

    Daniel Ayers - Chief Executive Officer & President

    Daniel Ayers, the Chief Executive Officer & President at Rainbow, spearheads the company's strategic direction and executive leadership. This dual role encompasses driving growth initiatives and ensuring operational excellence across all facets of the retail business. Ayers is responsible for the company's expansion into new markets and the enhancement of its existing store network throughout the United States, Puerto Rico, and the US Virgin Islands. The Chief Executive Officer & President oversees the product assortment, ensuring a comprehensive offering of womens, juniors, plus size, and childrens clothing, complemented by shoes and accessories. Daniel Ayers' leadership focuses on maximizing shareholder value and solidifying Rainbow's position as a leading size-inclusive fashion retailer. This executive's mandate includes fostering innovation and adapting to evolving consumer demands.

    Johnathan Appel - Vice President, Finance & Chief Financial Officer

    Johnathan Appel, the Vice President, Finance & Chief Financial Officer at Rainbow, oversees all financial operations and strategic financial planning for the organization. This executive role involves managing accounting, budgeting, forecasting, and financial reporting to ensure the fiscal health of the company. Appel directs financial strategies that support Rainbow's expansion and operational goals across the United States, Puerto Rico, and the US Virgin Islands. The Vice President, Finance & Chief Financial Officer ensures robust financial controls are in place to manage the company's diverse product lines, including clothing, shoes, and accessories. Johnathan Appel's leadership is essential for securing capital, optimizing resource allocation, and driving profitability. This executive's responsibilities include providing critical financial insights to guide executive decision-making and maintain investor confidence.
    Johnathan Appel

    Hatem Sahmoud - President

    Hatem Sahmoud, the President at Rainbow, drives key strategic initiatives and operational oversight for the company. This leadership position involves guiding departmental functions to ensure alignment with Rainbow's core business objectives and market expansion plans. Sahmoud oversees critical aspects of the retail operations, contributing to the effective management of inventory and customer service across the United States, Puerto Rico, and the US Virgin Islands. The President plays a significant role in optimizing the supply chain and ensuring the timely availability of a wide array of womens, juniors, plus size, and childrens clothing, alongside shoes and accessories. Hatem Sahmoud's leadership focuses on enhancing operational efficiency and driving revenue growth. This executive's contributions are integral to maintaining Rainbow's competitive standing in the fashion retail sector.

    Manny Michelson - President

    Manny Michelson, the President at Rainbow, directs significant operational strategies and executive leadership functions within the organization. This role involves overseeing key business units and ensuring seamless execution of company-wide directives. Michelson is instrumental in managing the company's retail footprint and enhancing customer engagement across the United States, Puerto Rico, and the US Virgin Islands. The President focuses on optimizing the product lifecycle, from sourcing to sales, for the extensive range of clothing, shoes, and accessories offered by Rainbow. Manny Michelson's leadership contributes to the company's sustained growth and market penetration. This executive's purview includes fostering cross-functional collaboration to achieve strategic objectives and uphold Rainbow's commitment to size-inclusive fashion.

    Vincent Damiano - Chief Information Officer

    Vincent Damiano, the Chief Information Officer at Rainbow, architects and manages the company's entire technology infrastructure. This critical role involves overseeing all IT operations, including systems development, data management, and cybersecurity, to support Rainbow's extensive retail network. Damiano drives the implementation of innovative technological solutions that enhance operational efficiency and customer experience across the United States, Puerto Rico, and the US Virgin Islands. The Chief Information Officer ensures that technology investments align with the company's strategic goals, supporting the broad selection of clothing, shoes, and accessories offered. Vincent Damiano's leadership is pivotal in leveraging data analytics to inform business decisions and optimize inventory management. This executive's purview includes digital transformation initiatives that bolster Rainbow's market presence.

    Steven Stein - Chief Marketing Officer

    Steven Stein, the Chief Marketing Officer at Rainbow, directs all marketing and brand strategy initiatives for the company. This leadership position involves developing and executing campaigns that enhance brand visibility and drive customer acquisition across Rainbow's operating regions. Stein oversees the creation of compelling marketing content that highlights the size-inclusive fashion offerings, including womens, juniors, plus size, and childrens clothing, as well as shoes and accessories. The Chief Marketing Officer is responsible for analyzing market trends and consumer behavior to inform promotional strategies throughout the United States, Puerto Rico, and the US Virgin Islands. Steven Stein's expertise is crucial in building customer loyalty and expanding market share. This executive's focus is on communicating Rainbow's value proposition effectively to a diverse customer base.

    Adin Goldberg - Senior Vice President and Chief Human Resources Officer

    Adin Goldberg, the Senior Vice President and Chief Human Resources Officer at Rainbow, leads all human capital management strategies and initiatives. This executive role encompasses talent acquisition, employee development, compensation and benefits, and fostering a positive organizational culture across Rainbow's extensive operations. Goldberg directs HR policies and programs designed to attract, retain, and motivate a diverse workforce supporting the company's retail presence in the United States, Puerto Rico, and the US Virgin Islands. The Senior Vice President and Chief Human Resources Officer ensures compliance with labor laws and promotes employee engagement to align with the company's mission of providing inclusive fashion. Adin Goldberg's strategic guidance is vital for building a high-performing team that supports the delivery of clothing, shoes, and accessories. This executive's focus is on cultivating an environment where employees can thrive and contribute to Rainbow's success.
    Adin Goldberg

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    Frequently Asked Questions Regarding Rainbow Top Executives and Leadership Team

    Who leads Rainbow?
    Rainbow is led by Mahbubul Bhuiyan (Chief Executive Officer), along with executives such as Daniel Ayers (Chief Executive Officer & President) and Johnathan Appel (Vice President, Finance & Chief Financial Officer).
    Who is part of Rainbow’s executive team?
    The executive team of Rainbow includes leaders such as Mahbubul Bhuiyan (Chief Executive Officer), Daniel Ayers (Chief Executive Officer & President), Johnathan Appel (Vice President, Finance & Chief Financial Officer) and other senior executives.
    How many executives does Rainbow have?
    Rainbow has 8 executives leading key business areas.
    What roles are included in Rainbow’s leadership team?
    The leadership team of Rainbow includes roles such as Chief Executive Officer, Chief Executive Officer & President, Vice President, Finance & Chief Financial Officer, President, President.