Rainbow Executive and Leadership Team

September, 2026

Leadership Overview

Rainbow has 6 executives leading key functions including strategy, operations, marketing, technology, human resources, and corporate leadership.

Committed to size-inclusive fashion, Rainbow delivers accessible apparel across the United States, Puerto Rico, and the US Virgin Islands while maintaining a strong focus on community-centered retail growth.

Leadership Roles at Rainbow

  • Chief Executive Officer - Aqdas Arshad
  • Chief Executive Officer & President - Daniel Ayers
  • President - Hatem Sahmoud
  • Chief Marketing Officer - Steven Stein
  • Chief Information Officer - Vincent Damiano
  • Senior Vice President and Chief Human Resources Officer - Adin Goldberg
  • Aqdas Arshad - Chief Executive Officer

    Aqdas Arshad, the Chief Executive Officer at Rainbow, directs the overarching strategic vision for this size-inclusive fashion retailer. Arshad manages the long-term growth trajectory, ensuring the brand maintains a competitive edge within the diverse apparel market. By overseeing the expansion of retail footprints across the United States, Puerto Rico, and the US Virgin Islands, the Chief Executive Officer secures market relevance for womens, juniors, plus size, and childrens clothing lines. Arshad collaborates with the Board to align operational goals with the company mission of providing affordable, stylish options to a broad demographic. This leadership role involves constant evaluation of market trends to optimize inventory and store performance. Through rigorous financial oversight and brand positioning, Aqdas Arshad drives the company toward sustained profitability. Ultimately, the Chief Executive Officer fosters a culture of inclusivity that defines the core identity of the organization.

    Daniel Ayers - Chief Executive Officer & President

    Daniel Ayers, the Chief Executive Officer & President at Rainbow, executes the daily operational mandates required to sustain a large-scale retail enterprise. Ayers focuses on the integration of supply chain logistics and store-level execution to ensure consistent product availability across all regional locations. By managing the intersection of corporate strategy and field operations, the Chief Executive Officer & President maintains high standards for customer service and inventory management. Daniel Ayers coordinates with department heads to streamline internal processes, thereby increasing efficiency in the distribution of shoes, accessories, and apparel. This role requires balancing immediate operational demands with the broader mission of size-inclusive fashion. Through meticulous oversight of regional performance metrics, Ayers ensures that every store location meets the specific needs of local consumer bases. Ultimately, the Chief Executive Officer & President stabilizes the organizational structure to support long-term retail success.

    Hatem Sahmoud - President

    Hatem Sahmoud, the President at Rainbow, drives the tactical execution of business initiatives across the entire retail network. Sahmoud oversees the day-to-day management of store operations, ensuring that the wide selection of womens, juniors, plus size, and childrens clothing remains accessible to all customers. By monitoring regional performance metrics, the President identifies opportunities for process improvement and operational scaling. Hatem Sahmoud collaborates with the executive team to translate high-level strategy into actionable plans for store managers and regional directors. This leadership role involves maintaining the balance between cost-effective operations and the delivery of high-quality fashion products. Through rigorous oversight of store-level productivity and inventory turnover, Sahmoud ensures that the company meets its financial targets. Ultimately, the President maintains the operational integrity of the organization, ensuring that the brand continues to serve its diverse customer base effectively across all geographic markets.

    Steven Stein - Chief Marketing Officer

    Steven Stein, the Chief Marketing Officer at Rainbow, architects the brand identity and promotional strategies that connect the retailer with diverse consumer segments. Stein oversees all advertising campaigns, digital outreach, and in-store marketing initiatives designed to highlight the extensive selection of womens, juniors, plus size, and childrens clothing. By analyzing consumer behavior across the United States and regional territories, the Chief Marketing Officer crafts messaging that emphasizes inclusivity and affordability. Steven Stein collaborates with the executive team to ensure marketing efforts align with seasonal inventory shifts and broader corporate goals. This leadership role involves managing brand perception and driving customer engagement through targeted media channels. By optimizing the customer journey from initial discovery to final purchase, Stein directly impacts revenue growth and brand loyalty. Ultimately, the Chief Marketing Officer strengthens the market position of the company through innovative and inclusive communication strategies.

    Vincent Damiano - Chief Information Officer

    Vincent Damiano, the Chief Information Officer at Rainbow, directs the technological infrastructure necessary to support a multi-regional retail operation. Damiano oversees the implementation of enterprise resource planning systems, point-of-sale technology, and data analytics platforms that track inventory across all locations. By modernizing digital systems, the Chief Information Officer ensures seamless data flow between the Brooklyn headquarters and retail sites throughout the United States, Puerto Rico, and the US Virgin Islands. Vincent Damiano manages cybersecurity protocols to protect sensitive consumer information while optimizing the digital shopping experience for diverse clothing lines. This role involves constant collaboration with other C-suite leaders to integrate technology into the core business model, thereby improving operational efficiency and decision-making capabilities. Through the deployment of scalable software solutions, Damiano supports the company in maintaining a competitive advantage. Ultimately, the Chief Information Officer secures the digital foundation required for sustained retail growth.

    Adin Goldberg - Senior Vice President and Chief Human Resources Officer

    Adin Goldberg, the Senior Vice President and Chief Human Resources Officer at Rainbow, architects the talent acquisition and organizational development strategies that sustain the workforce. Goldberg oversees recruitment, employee training, and performance management programs across all retail locations and the corporate office. By fostering an inclusive workplace culture, the Senior Vice President and Chief Human Resources Officer ensures that staff members embody the brand mission of size-inclusive fashion. Adin Goldberg collaborates with leadership to design compensation structures and professional development pathways that retain top talent in a competitive retail environment. This role involves managing labor relations and ensuring compliance with regional employment regulations across the United States and its territories. Through the implementation of effective human capital strategies, Goldberg drives employee engagement and operational excellence. Ultimately, the Senior Vice President and Chief Human Resources Officer builds the organizational capacity necessary to support the company's long-term retail objectives.
    Adin Goldberg

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    Frequently Asked Questions Regarding Rainbow Top Executives and Leadership Team

    Who leads Rainbow?
    Rainbow is led by Aqdas Arshad (Chief Executive Officer), along with executives such as Daniel Ayers (Chief Executive Officer & President) and Hatem Sahmoud (President).
    Who is part of Rainbow’s executive team?
    The executive team of Rainbow includes leaders such as Aqdas Arshad (Chief Executive Officer), Daniel Ayers (Chief Executive Officer & President), Hatem Sahmoud (President) and other senior executives.
    How many executives does Rainbow have?
    Rainbow has 6 executives leading key business areas.
    What roles are included in Rainbow’s leadership team?
    The leadership team of Rainbow includes roles such as Chief Executive Officer, Chief Executive Officer & President, President, Chief Marketing Officer, Chief Information Officer.