Rainbow Executive and Leadership Team

May, 2026

Leadership Overview

Rainbow has 9 executives leading key functions including strategy, marketing, information technology, finance, and human resources.

Driven by a commitment to accessible fashion, Rainbow offers a wide selection of clothing, shoes, and accessories for women, juniors, plus sizes, and children across its numerous locations.

Leadership Roles at Rainbow

  • Chief Executive Officer - Aqdas Arshad
  • Chief Executive Officer & President - Daniel Ayers
  • Vice President, Finance & Chief Financial Officer - Johnathan Appel
  • President - Hatem Sahmoud
  • President - Manny Michelson
  • President - Scott Wardour
  • Chief Marketing Officer - Steven Stein
  • Chief Information Officer - Vincent Damiano
  • Senior Vice President and Chief Human Resources Officer - Adin Goldberg
  • Aqdas Arshad - Chief Executive Officer

    Aqdas Arshad, the Chief Executive Officer at Rainbow, directs the company's overall strategic vision and operational execution. Arshad guides the enterprise through market shifts, ensuring alignment with Rainbow's mission to provide size-inclusive fashion. This leadership role involves optimizing business processes across all departments to enhance efficiency and customer satisfaction. Arshad's focus remains on driving sustainable growth and expanding Rainbow's market presence. The Chief Executive Officer ensures that all strategic initiatives directly support the company's long-standing commitment to offering a diverse range of apparel and accessories. Aqdas Arshad is pivotal in maintaining the company's competitive edge in the retail landscape.

    Daniel Ayers - Chief Executive Officer & President

    Daniel Ayers, the Chief Executive Officer & President at Rainbow, spearheads the company's strategic direction and executive leadership. Ayers oversees all facets of the business, ensuring operational excellence and fostering a culture of innovation. This dual role demands a comprehensive understanding of market dynamics and consumer needs, guiding Rainbow's expansion and product development. The Chief Executive Officer & President is responsible for driving revenue growth and enhancing profitability across all operational segments. Daniel Ayers' leadership ensures the company remains a leading provider of size-inclusive fashion, catering to a broad customer base across its retail footprint.

    Johnathan Appel - Vice President, Finance & Chief Financial Officer

    Johnathan Appel, the Vice President, Finance & Chief Financial Officer at Rainbow, manages the company's financial operations and strategic fiscal planning. Appel oversees all accounting functions, financial reporting, and investment strategies, ensuring fiscal health and compliance. This leadership position involves developing budgets, forecasting financial performance, and managing capital allocation to support Rainbow's growth initiatives. The Vice President, Finance & Chief Financial Officer plays a key part in securing funding and optimizing financial resources across the organization. Johnathan Appel's financial acumen is essential for maintaining Rainbow's stability and driving its long-term economic success.
    Johnathan Appel

    Hatem Sahmoud - President

    Hatem Sahmoud, the President at Rainbow, directs significant operational segments and drives strategic initiatives across the organization. Sahmoud oversees key business functions, ensuring seamless execution of company policies and objectives. This leadership position involves fostering cross-departmental collaboration and optimizing resource allocation to achieve business goals. The President is instrumental in maintaining operational efficiency and enhancing customer satisfaction throughout Rainbow's retail network. Hatem Sahmoud's leadership ensures that daily operations align with the company's overarching strategy for growth and market leadership in the fashion retail sector.

    Manny Michelson - President

    Manny Michelson, the President at Rainbow, leads critical operational divisions and champions strategic growth opportunities. Michelson oversees the execution of business plans, ensuring alignment with Rainbow's commitment to providing diverse fashion options. This role involves managing key performance indicators and driving initiatives that enhance market penetration and customer loyalty. The President is responsible for optimizing supply chain logistics and retail operations to meet consumer demand effectively. Manny Michelson's leadership ensures that Rainbow's operational framework supports its expansive product offerings and commitment to customer service.

    Scott Wardour - President

    Scott Wardour, the President at Rainbow, directs overarching business strategies and operational management for key market segments. Wardour oversees the implementation of growth plans and ensures operational excellence across all retail locations. This leadership position focuses on enhancing the customer shopping experience and driving sales performance. The President is responsible for identifying and capitalizing on market opportunities to expand Rainbow's reach and influence. Scott Wardour's strategic oversight ensures that the company remains agile and responsive to evolving consumer preferences in the fashion industry.

    Steven Stein - Chief Marketing Officer

    Steven Stein, the Chief Marketing Officer at Rainbow, architects and executes comprehensive marketing strategies to elevate brand visibility and drive customer engagement. Stein directs all promotional activities, digital marketing campaigns, and brand messaging, ensuring consistency with Rainbow's commitment to size-inclusive fashion. This role involves analyzing market trends and consumer behavior to identify new opportunities for growth and customer acquisition. The Chief Marketing Officer oversees the development of creative content and advertising initiatives that resonate with Rainbow's diverse clientele. Steven Stein's leadership ensures that marketing efforts directly support sales objectives and reinforce the company's established market position.

    Vincent Damiano - Chief Information Officer

    Vincent Damiano, the Chief Information Officer at Rainbow, directs the company's technology strategy and infrastructure development. Damiano oversees the implementation and management of all IT systems, ensuring robust cybersecurity measures and efficient data management. This critical role supports Rainbow's operational needs, from point-of-sale systems to e-commerce platforms, enhancing overall business performance. The Chief Information Officer is responsible for leveraging technology to drive innovation and improve customer experience across all channels. Vincent Damiano's expertise ensures that Rainbow's technological backbone is secure, scalable, and aligned with future business objectives.

    Adin Goldberg - Senior Vice President and Chief Human Resources Officer

    Adin Goldberg, the Senior Vice President and Chief Human Resources Officer at Rainbow, leads all human capital management initiatives and organizational development strategies. Goldberg oversees talent acquisition, employee relations, compensation, and benefits programs, fostering a positive and productive work environment. This role is crucial for attracting and retaining top talent, ensuring that Rainbow's workforce aligns with its mission and values. The Senior Vice President and Chief Human Resources Officer champions employee engagement and professional development across the company. Adin Goldberg's strategic approach to HR ensures that Rainbow's human resources function effectively supports business objectives and cultivates a strong corporate culture.
    Adin Goldberg

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    Frequently Asked Questions Regarding Rainbow Top Executives and Leadership Team

    Who leads Rainbow?
    Rainbow is led by Aqdas Arshad (Chief Executive Officer), along with executives such as Daniel Ayers (Chief Executive Officer & President) and Johnathan Appel (Vice President, Finance & Chief Financial Officer).
    Who is part of Rainbow’s executive team?
    The executive team of Rainbow includes leaders such as Aqdas Arshad (Chief Executive Officer), Daniel Ayers (Chief Executive Officer & President), Johnathan Appel (Vice President, Finance & Chief Financial Officer) and other senior executives.
    How many executives does Rainbow have?
    Rainbow has 9 executives leading key business areas.
    What roles are included in Rainbow’s leadership team?
    The leadership team of Rainbow includes roles such as Chief Executive Officer, Chief Executive Officer & President, Vice President, Finance & Chief Financial Officer, President, President.