Rainbow Executive and Leadership Team

July, 2026

Leadership Overview

Rainbow has 8 executives leading key functions including strategy, marketing, information technology, human resources, and finance.

Dedicated to providing accessible fashion, Rainbow drives market presence across the United States, Puerto Rico, and the US Virgin Islands through a commitment to size inclusivity and a broad product offering.

Leadership Roles at Rainbow

  • Chief Executive Officer - Aixa Kendrick
  • Chief Executive Officer & President - Daniel Ayers
  • Vice President, Finance & Chief Financial Officer - Johnathan Appel
  • President - Manny Michelson
  • President - Hatem Sahmoud
  • Chief Marketing Officer - Steven Stein
  • Chief Information Officer - Vincent Damiano
  • Senior Vice President and Chief Human Resources Officer - Adin Goldberg
  • Aixa Kendrick - Chief Executive Officer

    Aixa Kendrick, the Chief Executive Officer at Rainbow, directs the overarching corporate strategy and operational execution. This leadership position involves guiding the company's expansion and market penetration across its established territories. Kendrick ensures alignment with Rainbow's core mission of providing size-inclusive fashion. The Chief Executive Officer oversees the integration of merchandising, marketing, and operational functions to achieve sustained growth and profitability. This executive drives the strategic vision for product assortment, ensuring it meets the diverse needs of womens, juniors, plus size, and childrenswear customers. Kendrick's focus remains on enhancing customer experience and solidifying Rainbow's position as a leading fashion retailer. The Chief Executive Officer's responsibilities extend to fostering a culture of innovation and operational excellence throughout the organization. Aixa Kendrick's leadership is central to navigating the competitive retail landscape and achieving long-term business objectives.

    Daniel Ayers - Chief Executive Officer & President

    Daniel Ayers, the Chief Executive Officer & President at Rainbow, spearheads the company's strategic direction and executive leadership. This dual role encompasses driving corporate initiatives and ensuring the seamless execution of business operations across all regions. Ayers is responsible for setting the strategic vision that supports Rainbow's commitment to size-inclusive fashion retail. The Chief Executive Officer & President oversees the integration of key business functions, including merchandising, supply chain, and retail operations, to optimize performance. Ayers's leadership focuses on expanding market reach and enhancing the brand's presence in the United States, Puerto Rico, and the US Virgin Islands. This executive guides the development of strategic partnerships and market opportunities that align with Rainbow's growth objectives. Daniel Ayers's purview includes fostering operational efficiencies and ensuring the delivery of high-quality apparel and accessories to a diverse customer base. The Chief Executive Officer & President's strategic insights are critical for maintaining Rainbow's competitive edge in the fashion industry.

    Johnathan Appel - Vice President, Finance & Chief Financial Officer

    Johnathan Appel, the Vice President, Finance & Chief Financial Officer at Rainbow, oversees the company's financial planning, reporting, and fiscal management. This role involves developing financial strategies to support Rainbow's growth objectives and ensure profitability across its retail operations. Appel manages budgeting, forecasting, and capital allocation, providing critical financial insights to executive leadership. The Vice President, Finance & Chief Financial Officer ensures compliance with financial regulations and maintains strong relationships with financial institutions. Johnathan Appel's responsibilities include analyzing financial performance, identifying cost-saving opportunities, and mitigating financial risks. This executive drives initiatives to optimize the company's financial structure and enhance shareholder value. Appel's strategic financial guidance is essential for navigating the complexities of the retail market and achieving sustainable economic success. The Vice President, Finance & Chief Financial Officer's expertise underpins Rainbow's financial stability and operational efficiency.
    Johnathan Appel

    Manny Michelson - President

    Manny Michelson, the President at Rainbow, directs key operational strategies and business development initiatives. This executive role focuses on enhancing the company's market presence and driving operational excellence across its retail network. Michelson oversees the integration of merchandising and sales functions to ensure alignment with Rainbow's commitment to size-inclusive fashion. The President is responsible for identifying and capitalizing on new market opportunities within the United States, Puerto Rico, and the US Virgin Islands. Manny Michelson's leadership emphasizes optimizing the supply chain and inventory management to meet customer demand effectively. This executive drives initiatives aimed at improving store performance and customer satisfaction. Michelson's strategic vision contributes significantly to Rainbow's sustained growth and competitive positioning in the fashion retail industry. The President's focus remains on operational efficiency and delivering value to customers.

    Hatem Sahmoud - President

    Hatem Sahmoud, the President at Rainbow, spearheads strategic initiatives focused on operational expansion and market penetration. This leadership role involves guiding the company's growth trajectory and ensuring the effective execution of business plans across all operating regions. Sahmoud directs efforts to enhance Rainbow's brand visibility and customer engagement through strategic retail management. The President is instrumental in optimizing store operations and driving sales performance within the United States, Puerto Rico, and the US Virgin Islands. Hatem Sahmoud's focus includes fostering strong relationships with suppliers and managing the product lifecycle to meet evolving consumer preferences. This executive drives innovation in retail strategies to maintain Rainbow's competitive advantage. Sahmoud's leadership is critical for achieving operational excellence and reinforcing Rainbow's position as a leading size-inclusive fashion retailer. The President's strategic oversight ensures the company's continued success and market leadership.

    Steven Stein - Chief Marketing Officer

    Steven Stein, the Chief Marketing Officer at Rainbow, architects the company's comprehensive marketing and brand strategy. This role involves developing and executing campaigns that resonate with Rainbow's target demographics across womens, juniors, plus size, and childrenswear segments. Stein directs all advertising, digital marketing, and public relations initiatives to enhance brand visibility and customer engagement. The Chief Marketing Officer ensures that marketing efforts effectively communicate Rainbow's commitment to size inclusivity and fashion accessibility. Stein's strategic oversight extends to market research and consumer insights, informing product development and promotional activities. This executive drives initiatives to expand customer loyalty and acquire new clientele throughout the United States, Puerto Rico, and the US Virgin Islands. Steven Stein's leadership is pivotal in shaping the brand's narrative and reinforcing its market position. The Chief Marketing Officer's focus is on maximizing return on marketing investment and driving sales through innovative promotional strategies.
    Steven Stein

    Vincent Damiano - Chief Information Officer

    Vincent Damiano, the Chief Information Officer at Rainbow, leads the company's technology strategy and digital infrastructure. This critical role involves overseeing the development and implementation of IT systems that support Rainbow's retail operations and e-commerce platforms. Damiano ensures the security, reliability, and scalability of all technological resources, enabling efficient business processes. The Chief Information Officer's responsibilities include managing data analytics to provide actionable insights for business decision-making. Damiano drives innovation in technology to enhance customer experience and streamline internal operations across all locations. This executive is instrumental in integrating new technologies that support Rainbow's growth and market expansion. Vincent Damiano's expertise is crucial for maintaining a competitive technological edge in the fashion retail sector. The Chief Information Officer's strategic planning ensures that Rainbow's IT infrastructure effectively supports its evolving business needs and customer demands.

    Adin Goldberg - Senior Vice President and Chief Human Resources Officer

    Adin Goldberg, the Senior Vice President and Chief Human Resources Officer at Rainbow, directs all human capital management strategies and initiatives. This leadership position involves overseeing talent acquisition, employee development, compensation, and benefits programs across the organization. Goldberg ensures that HR policies align with Rainbow's commitment to fostering a diverse and inclusive workplace culture. The Senior Vice President and Chief Human Resources Officer plays a key role in employee engagement and retention, supporting the company's operational objectives. Adin Goldberg's responsibilities include developing leadership training programs and succession planning to ensure a robust talent pipeline. This executive drives initiatives that promote employee well-being and professional growth, contributing to overall organizational success. Goldberg's strategic guidance is essential for building and maintaining a high-performing workforce that supports Rainbow's mission. The Senior Vice President and Chief Human Resources Officer ensures compliance with labor laws and best practices in human resources management.
    Adin Goldberg

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    Frequently Asked Questions Regarding Rainbow Top Executives and Leadership Team

    Who leads Rainbow?
    Rainbow is led by Aixa Kendrick (Chief Executive Officer), along with executives such as Daniel Ayers (Chief Executive Officer & President) and Johnathan Appel (Vice President, Finance & Chief Financial Officer).
    Who is part of Rainbow’s executive team?
    The executive team of Rainbow includes leaders such as Aixa Kendrick (Chief Executive Officer), Daniel Ayers (Chief Executive Officer & President), Johnathan Appel (Vice President, Finance & Chief Financial Officer) and other senior executives.
    How many executives does Rainbow have?
    Rainbow has 8 executives leading key business areas.
    What roles are included in Rainbow’s leadership team?
    The leadership team of Rainbow includes roles such as Chief Executive Officer, Chief Executive Officer & President, Vice President, Finance & Chief Financial Officer, President, President.