QVC Executive and Leadership Team

September, 2026

Leadership Overview

QVC has 7 executives leading key functions including strategy, technology, operations, finance, administration, legacy guidance, and product development.

Driven by a commitment to interactive retail, QVC delivers a unique shopping experience through television and digital platforms, connecting millions of consumers with curated products while maintaining a global standard for home shopping excellence.

Leadership Roles at QVC

  • Chief Executive Officer - Anthony Maxwell
  • Chief Financial Officer & Executive Vice President - Daniel O'Connell
  • President (US), Chief Operating Officer & Principal Operating Officer - Mike Fitzharris
  • Office of the President Specialist - Africa Brown
  • President Emeritus - Douglas Briggs
  • President, Marathon Products - Nancy Sylk
  • Chief Information Officer & Chief Technology Officer - Robert Cochran
  • Anthony Maxwell - Chief Executive Officer

    Anthony Maxwell, the Chief Executive Officer at QVC, directs the overarching strategic vision for the television network and digital commerce platforms. Overseeing the integration of broadcast media with modern e-commerce, the Chief Executive Officer ensures the company maintains a competitive edge in the retail sector. This leadership role involves managing relationships with the Qurate Retail Group while driving long-term growth across North American markets. By aligning corporate objectives with consumer trends, Anthony Maxwell optimizes the shopping experience for a diverse audience. The Chief Executive Officer monitors market shifts to ensure the brand remains a leader in televised home shopping. Through rigorous analysis of retail performance, Maxwell secures the financial health of the organization. This executive leadership position demands constant innovation to adapt to changing media landscapes, ensuring the network continues to reach households effectively while expanding digital engagement strategies.

    Daniel O'Connell - Chief Financial Officer & Executive Vice President

    Daniel O'Connell, the Chief Financial Officer & Executive Vice President at QVC, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting, budgeting, and investment planning, the Chief Financial Officer & Executive Vice President ensures the company maintains a strong balance sheet while pursuing growth opportunities. This role involves analyzing market performance data to guide executive decision-making regarding product expansion and operational investments. By implementing robust financial controls, Daniel O'Connell mitigates risk and ensures compliance with regulatory standards. The Chief Financial Officer & Executive Vice President collaborates with the board to communicate financial results and strategic goals to stakeholders. Through disciplined capital management, O'Connell supports the long-term sustainability of the retail network. This executive position requires a deep understanding of the retail industry's economic cycles, ensuring that the company remains profitable while investing in future digital and broadcast capabilities.

    Mike Fitzharris - President (US), Chief Operating Officer & Principal Operating Officer

    Mike Fitzharris, the President (US), Chief Operating Officer & Principal Operating Officer at QVC, manages the daily execution of retail operations and supply chain logistics across the United States. Overseeing the fulfillment centers and distribution networks, the President (US), Chief Operating Officer & Principal Operating Officer ensures that products reach customers with maximum efficiency. This role involves coordinating with merchandising teams to align inventory levels with broadcast schedules. By optimizing warehouse workflows, Mike Fitzharris drives significant cost reductions and improves delivery speed. The President (US), Chief Operating Officer & Principal Operating Officer maintains rigorous standards for operational excellence, ensuring that the company meets the high expectations of its consumer base. Through strategic oversight of domestic operations, Fitzharris supports the broader mission of providing a seamless shopping experience. This leadership function requires constant coordination with logistics partners to maintain a robust supply chain capable of handling high-volume retail demand.
    Mike Fitzharris

    Africa Brown - Office of the President Specialist

    Africa Brown, the Office of the President Specialist at QVC, coordinates high-level administrative functions and strategic communications for the executive leadership team. Overseeing the flow of information between the President and various departments, the Office of the President Specialist ensures that corporate initiatives receive proper attention and execution. This role involves managing complex schedules and facilitating cross-functional meetings to align organizational goals. By streamlining internal processes, Africa Brown enhances the efficiency of the executive office. The Office of the President Specialist supports the development of corporate policies that reflect the company's mission of providing an engaging shopping experience. Through meticulous attention to detail, Brown ensures that leadership remains focused on key strategic priorities. This administrative leadership role requires strong organizational skills to manage the demands of a fast-paced retail environment, ensuring that the executive team operates with clarity and purpose.

    Douglas Briggs - President Emeritus

    Douglas Briggs, the President Emeritus at QVC, provides historical context and strategic guidance to the current leadership team. Overseeing the preservation of the company's core values, the President Emeritus ensures that new initiatives remain aligned with the foundational principles established since 1986. This role involves mentoring emerging leaders and offering insights into the evolution of the home shopping industry. By sharing deep institutional knowledge, Douglas Briggs supports the continuity of the brand's identity during periods of transformation. The President Emeritus acts as a bridge between the company's rich history and its future digital ambitions. Through advisory contributions, Briggs helps the executive team navigate complex market challenges while maintaining the trust of the loyal customer base. This leadership position focuses on long-term brand equity, ensuring that the company continues to thrive as a premier destination for televised and digital retail commerce.

    Nancy Sylk - President, Marathon Products

    Nancy Sylk, the President, Marathon Products at QVC, directs the development and procurement of specialized product lines that define the company's unique retail offerings. Overseeing the sourcing and quality assurance of these goods, the President, Marathon Products ensures that every item meets the high standards expected by the network's audience. This role involves identifying emerging consumer trends and translating them into successful product launches. By managing relationships with vendors and manufacturers, Nancy Sylk drives the success of exclusive product categories. The President, Marathon Products collaborates with marketing and broadcast teams to ensure that product features are effectively communicated to viewers. Through strategic product curation, Sylk enhances the overall value proposition of the shopping channel. This leadership function requires a keen eye for market demand, ensuring that the company's inventory remains fresh, relevant, and highly appealing to a broad demographic of shoppers.

    Robert Cochran - Chief Information Officer & Chief Technology Officer

    Robert Cochran, the Chief Information Officer & Chief Technology Officer at QVC, architects the digital infrastructure supporting the company's massive televised and online retail operations. Managing the complex systems required for real-time inventory tracking and broadcast synchronization, the Chief Information Officer & Chief Technology Officer ensures seamless connectivity for millions of viewers. This role involves overseeing cybersecurity protocols and data analytics to enhance customer personalization across all platforms. By implementing scalable cloud solutions, Robert Cochran drives operational efficiency throughout the enterprise. The Chief Information Officer & Chief Technology Officer collaborates with other executives to integrate emerging technologies into the shopping experience. Through the modernization of legacy systems, Cochran supports the company's transition into a digital-first retail powerhouse. This technical leadership ensures that the network remains resilient against high-traffic demands during peak shopping events, maintaining consistent uptime and performance across all digital channels.

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    Frequently Asked Questions Regarding QVC Top Executives and Leadership Team

    Who leads QVC?
    QVC is led by Anthony Maxwell (Chief Executive Officer), along with executives such as Daniel O'Connell (Chief Financial Officer & Executive Vice President) and Mike Fitzharris (President (US), Chief Operating Officer & Principal Operating Officer).
    Who is part of QVC’s executive team?
    The executive team of QVC includes leaders such as Anthony Maxwell (Chief Executive Officer), Daniel O'Connell (Chief Financial Officer & Executive Vice President), Mike Fitzharris (President (US), Chief Operating Officer & Principal Operating Officer) and other senior executives.
    How many executives does QVC have?
    QVC has 7 executives leading key business areas.
    What roles are included in QVC’s leadership team?
    The leadership team of QVC includes roles such as Chief Executive Officer, Chief Financial Officer & Executive Vice President, President (US), Chief Operating Officer & Principal Operating Officer, Office of the President Specialist, President Emeritus.