QVC Executive and Leadership Team

May, 2026

Leadership Overview

QVC has 7 executives leading key functions including finance, technology, operations, and streaming.

Driven by a commitment to customer engagement, QVC is dedicated to delivering a unique and entertaining shopping experience through its multi-platform retail model, impacting millions of households globally.

Leadership Roles at QVC

  • Chief Financial Officer & Executive Vice President - Daniel O'Connell
  • Vice President - Chief Financial Officer, Japan - Kentaro Higaki
  • President (US), Chief Operating Officer & Principal Operating Officer - Mike Fitzharris
  • President, Streaming - Soumya Sriraman
  • Office of the President Specialist - Africa Brown
  • President, Marathon Products - Nancy Sylk
  • Chief Information Officer & Chief Technology Officer - Robert Cochran
  • Daniel O'Connell - Chief Financial Officer & Executive Vice President

    Daniel O'Connell, the Chief Financial Officer & Executive Vice President at QVC, directs the company's financial strategy and fiscal operations. Overseeing all aspects of financial planning, analysis, and reporting, O'Connell ensures robust fiscal health and drives profitability across the organization. This leadership role involves managing capital allocation, optimizing financial performance, and maintaining strong relationships with investors and financial institutions. By implementing rigorous financial controls and strategic investment initiatives, Daniel O'Connell supports QVC's long-term growth objectives and market expansion. The Chief Financial Officer & Executive Vice President's oversight extends to treasury functions, accounting, and risk management, safeguarding the company's assets and ensuring compliance with all regulatory requirements. This executive's financial acumen is critical to sustaining QVC's operational efficiency and competitive market position.

    Kentaro Higaki - Vice President - Chief Financial Officer, Japan

    Kentaro Higaki, the Vice President - Chief Financial Officer, Japan at QVC, spearheads the financial management and strategic fiscal direction for QVC's operations in Japan. Higaki's responsibilities encompass detailed financial planning, accurate forecasting, and comprehensive performance analysis tailored to the Japanese market landscape. This executive ensures adherence to local financial regulations and optimizes resource allocation to drive sustainable revenue growth and operational efficiency within the region. By fostering strong financial discipline and identifying key investment opportunities, Kentaro Higaki directly contributes to QVC's international market penetration and overall financial success. The Vice President - Chief Financial Officer, Japan's role is vital in navigating the unique economic conditions and consumer behaviors specific to Japan, ensuring the financial viability and expansion of QVC's presence there.

    Mike Fitzharris - President (US), Chief Operating Officer & Principal Operating Officer

    Mike Fitzharris, the President (US), Chief Operating Officer & Principal Operating Officer at QVC, directs the overarching operational strategy and execution for QVC's United States business. Fitzharris oversees daily operations, supply chain management, and the optimization of business processes to ensure peak efficiency and service delivery. This critical role involves aligning operational objectives with the company's strategic goals, driving performance improvements across all functional areas. By leading key initiatives in operational excellence, Mike Fitzharris enhances QVC's ability to meet customer demands and maintain its market leadership. The President (US), Chief Operating Officer & Principal Operating Officer's leadership ensures the seamless integration of various business units, fostering a culture of continuous improvement and accountability. Fitzharris's operational expertise is fundamental to QVC's success in the dynamic US retail environment.
    Mike Fitzharris

    Soumya Sriraman - President, Streaming

    Soumya Sriraman, the President, Streaming at QVC, spearheads the strategic development and expansion of QVC's streaming services and digital content offerings. Sriraman directs the vision for innovative streaming experiences, focusing on audience engagement and the integration of commerce within digital platforms. This executive is responsible for identifying new market opportunities and leveraging technology to deliver compelling content that resonates with a diverse customer base. By cultivating strategic partnerships and overseeing content acquisition and production, Soumya Sriraman drives the growth of QVC's streaming division. The President, Streaming's leadership is pivotal in shaping the future of interactive retail entertainment and expanding QVC's digital footprint. Sriraman's focus on cutting-edge streaming solutions ensures QVC remains a leader in the evolving media and retail landscape.

    Africa Brown - Office of the President Specialist

    Africa Brown, the Office of the President Specialist at QVC, provides critical support and strategic coordination within the President's office, ensuring operational alignment and efficient execution of key initiatives. Brown facilitates communication and project management across various departments, contributing to the seamless functioning of high-level executive operations. This role involves managing complex schedules, preparing essential documentation, and supporting strategic planning processes to advance the company's objectives. By ensuring effective information flow and operational readiness, Africa Brown enhances the productivity and strategic impact of the President's office. The Office of the President Specialist's meticulous attention to detail and organizational skills are vital for supporting executive decision-making and driving forward QVC's business priorities. Brown's contributions are integral to maintaining the momentum of critical corporate projects.

    Nancy Sylk - President, Marathon Products

    Nancy Sylk, the President, Marathon Products at QVC, leads the strategic direction and operational management for QVC's Marathon Products division. Sylk oversees product development, sourcing, and market positioning to ensure the success and profitability of this specialized product line. This executive role involves driving innovation within the Marathon Products portfolio, identifying consumer needs, and translating them into successful market offerings. By fostering strong supplier relationships and optimizing the product lifecycle, Nancy Sylk enhances the competitive edge of Marathon Products. The President, Marathon Products' leadership is essential for maintaining high standards of quality and customer satisfaction associated with the division. Sylk's expertise in product management and market strategy is key to expanding the reach and impact of Marathon Products within the broader QVC retail ecosystem.

    Robert Cochran - Chief Information Officer & Chief Technology Officer

    Robert Cochran, the Chief Information Officer & Chief Technology Officer at QVC, architects and executes the company's comprehensive technology strategy and digital infrastructure. Cochran directs the development and implementation of innovative technological solutions that enhance operational efficiency, customer experience, and market competitiveness. This leadership position involves overseeing all IT operations, cybersecurity measures, and the integration of cutting-edge technologies across QVC's platforms. By driving digital transformation initiatives, Robert Cochran ensures QVC remains at the forefront of technological advancement in the retail sector. The Chief Information Officer & Chief Technology Officer's strategic vision is crucial for scaling QVC's technological capabilities to support evolving business needs and expanding market reach. This executive's focus on robust IT systems and forward-thinking technology adoption underpins the company's ability to deliver seamless shopping experiences.

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    Frequently Asked Questions Regarding QVC Top Executives and Leadership Team

    Who leads QVC?
    QVC is led by Daniel O'Connell (Chief Financial Officer & Executive Vice President), along with executives such as Kentaro Higaki (Vice President - Chief Financial Officer, Japan) and Mike Fitzharris (President (US), Chief Operating Officer & Principal Operating Officer).
    Who is part of QVC’s executive team?
    The executive team of QVC includes leaders such as Daniel O'Connell (Chief Financial Officer & Executive Vice President), Kentaro Higaki (Vice President - Chief Financial Officer, Japan), Mike Fitzharris (President (US), Chief Operating Officer & Principal Operating Officer) and other senior executives.
    How many executives does QVC have?
    QVC has 7 executives leading key business areas.
    What roles are included in QVC’s leadership team?
    The leadership team of QVC includes roles such as Chief Financial Officer & Executive Vice President, Vice President - Chief Financial Officer, Japan, President (US), Chief Operating Officer & Principal Operating Officer, President, Streaming, Office of the President Specialist.