PT Sinar Sosro Executive and Leadership Team

Jars Perdana, the Chief Executive Officer at PT Sinar Sosro, directs the overarching strategy and operational execution for the pioneering ready-to-drink bottled tea company. Perdana oversees all business units, ensuring alignment with the company's mission to provide quality, safe, and environmentally friendly beverage options to consumers across Indonesia and beyond. This leadership role involves driving innovation in product development, optimizing supply chain logistics, and expanding market reach for PT Sinar Sosro's diverse portfolio, which includes Sosro bottled tea, Fruit Tea Sosro, Country Choice, Prim-A mineral water, S-Tee, and Tebs. By focusing on sustainable growth and maintaining the company's status as the world's first ready-to-drink bottled tea producer, Jars Perdana ensures PT Sinar Sosro continues its legacy of market leadership and consumer trust. The Chief Executive Officer's responsibilities extend to fostering strong relationships with stakeholders and guiding the company through evolving market dynamics, ultimately securing its long-term success and impact in the beverage industry.

I. Gusti, the Founder & Chief Executive Officer at PT Sinar Sosro, embodies the foundational vision and ongoing strategic direction of the world's first ready-to-drink bottled tea company. Gusti's leadership guides PT Sinar Sosro's commitment to delivering high-quality, safe, and environmentally conscious beverage choices, building upon the company's origins in 1940 with the Teh Cap Botol brand. This executive role involves maintaining the integrity of the brand's heritage while driving forward its extensive product lines, including Sosro bottled tea, Fruit Tea Sosro, Country Choice, Prim-A mineral water, S-Tee, and Tebs. The Founder & Chief Executive Officer's influence is critical in shaping the company's culture and its dedication to consumer satisfaction and environmental responsibility. I. Gusti's continued involvement ensures that PT Sinar Sosro remains at the forefront of the Indonesian beverage market, innovating and adapting to meet the evolving needs of consumers seeking trusted and sustainable drink options.

Boen Sin, the Chief Financial Officer at PT Sinar Sosro, manages the company's financial health and strategic fiscal planning. Sin oversees all financial operations, including budgeting, forecasting, accounting, and financial reporting, ensuring robust fiscal discipline across the organization. This role is pivotal in supporting PT Sinar Sosro's mission to provide quality, safe, and environmentally friendly beverage options by optimizing resource allocation and driving profitability. Boen Sin's expertise is crucial for evaluating investment opportunities, managing financial risks, and ensuring compliance with all relevant financial regulations within Indonesia's dynamic market. The Chief Financial Officer's strategic insights contribute directly to the sustainable growth and operational efficiency of PT Sinar Sosro, safeguarding its financial stability as it continues to lead the ready-to-drink bottled tea sector with products like Sosro bottled tea and Fruit Tea Sosro. Sin's leadership ensures that financial strategies are tightly integrated with the company's broader business objectives.

Sherly Jennifer, the Owner and President at PT Sinar Sosro, holds ultimate responsibility for the company's strategic vision and overall governance. Jennifer's leadership guides PT Sinar Sosro's enduring commitment to being the first ready-to-drink bottled tea company in Indonesia and the world, upholding its legacy since 1940. This executive role involves overseeing all major business decisions, ensuring the company's continued adherence to its mission of providing quality, safe, and environmentally friendly beverage options. Sherly Jennifer's influence is critical in maintaining the integrity and market leadership of PT Sinar Sosro's extensive product portfolio, which includes well-known brands such as Sosro bottled tea and Fruit Tea Sosro. By championing innovation and sustainable practices, Jennifer ensures PT Sinar Sosro remains a trusted name for consumers seeking superior beverage choices. The Owner and President's oversight is fundamental to the company's long-term success and its impact on the Indonesian beverage industry.

Purwana Deddy, the President & Director at PT Sinar Sosro, plays a crucial role in the operational management and strategic direction of the company. Deddy oversees key aspects of PT Sinar Sosro's business, ensuring the efficient production and distribution of its diverse range of beverages, including the iconic Sosro bottled tea and Fruit Tea Sosro. This leadership position is integral to upholding the company's commitment to delivering quality, safe, and environmentally friendly products to consumers across Indonesia. Purwana Deddy's responsibilities include driving operational excellence, fostering cross-departmental collaboration, and implementing strategies that support the company's growth objectives. As President & Director, Deddy contributes significantly to maintaining PT Sinar Sosro's status as a pioneer and leader in the ready-to-drink beverage market, ensuring that the company continues to meet consumer demands for trusted and sustainable options. Deddy's focus on operational efficiency supports the overall mission of PT Sinar Sosro.

Sabrina Kharisanti, the Chief Marketing Officer at PT Sinar Sosro, spearheads the strategic development and execution of all marketing initiatives for the pioneering beverage company. Kharisanti directs brand management, market research, advertising, and promotional activities to enhance consumer engagement and expand market share for PT Sinar Sosro's diverse product range, including Sosro bottled tea, Fruit Tea Sosro, and Prim-A mineral water. This executive position is vital in communicating the company's commitment to quality, safety, and environmental responsibility to a broad consumer base across Indonesia. Sabrina Kharisanti's leadership focuses on identifying emerging market trends and consumer preferences, ensuring that PT Sinar Sosro's offerings remain relevant and appealing. By crafting compelling brand narratives and implementing effective go-to-market strategies, the Chief Marketing Officer drives brand loyalty and supports the company's objective of serving consumers seeking trusted beverage options. Kharisanti's efforts are instrumental in maintaining PT Sinar Sosro's position as a leader in the ready-to-drink market.