PT Sinar Sosro Executive and Leadership Team

I. Gusti, the Founder & Chief Executive Officer at PT Sinar Sosro, directs the overarching strategic vision for the organization. This leadership role involves overseeing the production and distribution of ready-to-drink tea products, ensuring alignment with the company mission of delivering quality and safe beverages. By managing high-level operations, I. Gusti drives the expansion of the brand portfolio, including Teh Cap Botol and Prim-A mineral water, across diverse market segments. The Founder & Chief Executive Officer maintains rigorous standards for manufacturing excellence, fostering innovation in beverage processing to meet evolving consumer demands. Through consistent oversight of corporate objectives, the Chief Executive Officer secures long-term market stability. This executive leadership ensures that PT Sinar Sosro remains a pioneer in the industry, balancing traditional brewing methods with modern, environmentally friendly production techniques to maintain a competitive edge in the Indonesian and international beverage landscape.

Boen Sin, the Chief Financial Officer at PT Sinar Sosro, manages the fiscal health and capital allocation for the organization. Overseeing financial planning, budgeting, and risk management, the Chief Financial Officer ensures that the company maintains the resources necessary for sustainable growth. This leadership role involves monitoring the profitability of diverse product lines, including S-Tee and Country Choice, while optimizing operational costs across manufacturing facilities. By providing financial oversight, Boen Sin supports the strategic initiatives of the executive team, ensuring that investments in production technology and distribution infrastructure align with long-term revenue targets. The Chief Financial Officer maintains transparency in financial reporting and regulatory compliance, safeguarding the economic interests of the company. Through disciplined fiscal management, the Chief Financial Officer enables PT Sinar Sosro to navigate market fluctuations effectively, securing the financial foundation required to continue delivering quality beverage products to consumers.

Sherly Jennifer, the Owner and President at PT Sinar Sosro, governs the corporate structure and long-term institutional legacy of the company. Overseeing organizational culture and high-level governance, the Owner and President ensures that the core values established in 1940 remain central to modern operations. This leadership role involves guiding the board and executive team toward sustainable growth, focusing on the expansion of the ready-to-drink tea market. By fostering a culture of quality and environmental responsibility, Sherly Jennifer drives the company toward achieving its mission of providing safe beverage options. The Owner and President coordinates with other C-suite leaders to align operational activities with the overarching vision for PT Sinar Sosro. Through consistent leadership, the Owner and President maintains the integrity of the brand, ensuring that the company continues to lead the industry while adapting to the needs of consumers in a dynamic global market.

Sabrina Kharisanti, the Chief Marketing Officer at PT Sinar Sosro, architects the brand identity and promotional strategies for the entire product range. Overseeing market research and consumer engagement, the Chief Marketing Officer ensures that brands like Fruit Tea Sosro and Tebs resonate with target demographics. This leadership role involves managing advertising campaigns and retail partnerships to maximize brand visibility across the Indonesian market. By analyzing consumer trends, Sabrina Kharisanti drives the development of marketing initiatives that highlight the quality and safety of the company beverage portfolio. The Chief Marketing Officer collaborates with the sales department to optimize product placement and promotional effectiveness. Through strategic brand positioning, the Chief Marketing Officer strengthens the market presence of PT Sinar Sosro, ensuring that all marketing activities support the broader corporate goal of providing accessible, high-quality beverage options to a wide consumer base.