Hypermart Executive and Leadership Team

July, 2026

Leadership Overview

Hypermart has 4 executives leading key functions including strategy, operations, finance, and business development.

Driven by a commitment to customer value, Hypermart operates as a large-scale retail establishment, integrating department store offerings with comprehensive grocery supermarket selections to provide a wide array of products, from appliances and clothing to everyday essentials, shaping the Indonesian retail landscape.

Leadership Roles at Hypermart

  • Chief Executive Officer - Muh Syarifudin
  • Founder & Chief Executive Officer & Editor & Chief - Farida Denura
  • Chief Financial Officer & Business Development & Director - Mirtha Sukanto
  • Chief Operating Officer - Hendri Tadjuni
  • Muh Syarifudin - Chief Executive Officer

    Muh Syarifudin, the Chief Executive Officer at Hypermart, directs the overall strategic vision and operational execution for the expansive retail chain. This leadership role involves guiding the company's market positioning, ensuring alignment with its core mission of providing a diverse product range under one roof. Syarifudin oversees the integration of department store and supermarket functions, driving initiatives that enhance customer experience and operational efficiency across all store formats. The Chief Executive Officer's responsibilities extend to fostering innovation in retail strategies, adapting to evolving consumer demands, and maintaining Hypermart's competitive edge in the Indonesian market. By championing a culture of excellence, Muh Syarifudin ensures the company's sustained growth and profitability, solidifying its status as a premier retail destination.

    Farida Denura - Founder & Chief Executive Officer & Editor & Chief

    Farida Denura, the Founder & Chief Executive Officer & Editor & Chief at Hypermart, establishes the foundational principles and ongoing editorial direction for the retail giant. As Founder, Denura's vision shapes the company's unique hybrid model, merging department store variety with supermarket convenience. The Chief Executive Officer & Editor & Chief functions involve overseeing both the strategic business operations and the curated product presentation that defines the Hypermart brand. This dual focus ensures that the wide selection of appliances, clothing, and groceries aligns with a cohesive brand narrative and customer expectation. Farida Denura drives the company's commitment to offering a comprehensive shopping experience, influencing product sourcing, merchandising strategies, and the overall customer journey. The leadership of Denura is critical in maintaining the brand's identity and market relevance.

    Mirtha Sukanto - Chief Financial Officer & Business Development & Director

    Mirtha Sukanto, the Chief Financial Officer & Business Development & Director at Hypermart, directs the company's financial strategy and spearheads new business growth opportunities. This multifaceted role involves rigorous financial planning, budgeting, and analysis to ensure the fiscal health of the retail operations. Sukanto oversees the financial performance of a business that offers a vast array of products, including appliances, clothing, and groceries, managing profitability across diverse retail segments. The Chief Financial Officer & Business Development & Director also identifies and evaluates strategic expansion initiatives, partnerships, and market opportunities that align with Hypermart's growth objectives. Mirtha Sukanto's expertise is crucial in driving financial stability, optimizing resource allocation, and charting the course for future business development within the competitive retail landscape.

    Hendri Tadjuni - Chief Operating Officer

    Hendri Tadjuni, the Chief Operating Officer at Hypermart, manages the day-to-day operational activities and ensures the seamless functioning of all retail outlets. This executive oversees the complex logistics involved in operating large-scale establishments that combine department store and grocery supermarket elements. Tadjuni's purview includes optimizing supply chain management, inventory control, and in-store operations to guarantee product availability and efficient customer service across a broad product spectrum, from appliances to fresh groceries. The Chief Operating Officer drives initiatives focused on enhancing operational efficiency, reducing costs, and implementing best practices in store management. Hendri Tadjuni's leadership is vital for maintaining the high standards of service and product quality that define Hypermart's market presence, ensuring consistent execution of the company's retail strategy.

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    Frequently Asked Questions Regarding Hypermart Top Executives and Leadership Team

    Who leads Hypermart?
    Hypermart is led by Muh Syarifudin (Chief Executive Officer), along with executives such as Farida Denura (Founder & Chief Executive Officer & Editor & Chief) and Mirtha Sukanto (Chief Financial Officer & Business Development & Director).
    Who is part of Hypermart’s executive team?
    The executive team of Hypermart includes leaders such as Muh Syarifudin (Chief Executive Officer), Farida Denura (Founder & Chief Executive Officer & Editor & Chief), Mirtha Sukanto (Chief Financial Officer & Business Development & Director) and other senior executives.
    How many executives does Hypermart have?
    Hypermart has 4 executives leading key business areas.
    What roles are included in Hypermart’s leadership team?
    The leadership team of Hypermart includes roles such as Chief Executive Officer, Founder & Chief Executive Officer & Editor & Chief, Chief Financial Officer & Business Development & Director, Chief Operating Officer.