Erajaya Executive and Leadership Team

Djohan Sutanto, the Chief Executive Officer at Erajaya, directs the overall strategic vision and operational execution for the company's extensive retail and distribution network of mobile communication products. Overseeing the company's partnerships with major international mobile brand principals, including Acer, Apple, BlackBerry, Dell, HTC, LG, Motorola, Nokia, Huawei, and Samsung, Sutanto ensures a robust supply chain for handsets, smartphones, tablets, and accessories. The Chief Executive Officer also manages relationships with national mobile operators such as Axis, Esia, Excelcomindo, Indosat, and Telkomsel, critical for product distribution and service offerings. Djohan Sutanto's leadership guides Erajaya's expansion into both established Indonesian markets across Java, Sumatra, and Bali, and emerging regions in East Indonesia, including Sulawesi, Kalimantan, and Papua, driving the company's significant market share and growth.

Sinta Halim, the Group Chief Financial Officer at Erajaya, manages the comprehensive financial operations and fiscal strategy for the entire group. The Group Chief Financial Officer oversees all aspects of financial planning, budgeting, reporting, and risk management, ensuring the financial health and stability of Erajaya's extensive retail and distribution business. Halim directs treasury functions, capital allocation, and investor relations, crucial for maintaining strong partnerships with mobile brand principals and operators. This leadership position involves optimizing financial performance across all Indonesian markets, from Java to East Indonesia. Sinta Halim's expertise is vital in guiding Erajaya's financial decisions, supporting sustained growth and profitability in the competitive mobile communication sector.

Adli Drajat, the Chief Marketing Officer at Erajaya, spearheads all marketing initiatives and brand strategies for the company's diverse portfolio of mobile communication products and services. The Chief Marketing Officer develops and executes campaigns that enhance brand visibility and customer engagement across all retail channels, supporting the distribution of products from principals like Apple, Samsung, and Huawei. Drajat oversees market analysis to identify consumer trends and preferences, ensuring Erajaya's offerings resonate with the Indonesian market. This role involves close collaboration with sales and product teams to align marketing efforts with revenue targets and inventory management. Adli Drajat's strategic direction ensures Erajaya maintains a competitive edge in the dynamic mobile device and accessories market throughout Indonesia.

Mochamad Syarief, the Chief Revenue Officer, Conversion Rate Optimization Lead CRM Data Analytic & Loyalty at Erajaya, drives revenue growth through strategic optimization of sales funnels and customer relationship management. The Chief Revenue Officer, Conversion Rate Optimization Lead CRM Data Analytic & Loyalty focuses on enhancing conversion rates across Erajaya's retail and online platforms, leveraging data analytics to refine customer journeys for mobile products and accessories. Syarief oversees the development and implementation of CRM strategies and loyalty programs, fostering customer retention and increasing lifetime value. This role is critical in maximizing revenue streams from partnerships with mobile brand principals and operators throughout Indonesia. Mochamad Syarief's analytical approach and focus on customer loyalty directly contribute to Erajaya's sustained market leadership and financial performance.