PT Djarum Executive and Leadership Team

July, 2026

Leadership Overview

PT Djarum has 4 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to quality, PT Djarum leverages Indonesian natural ingredients for its kretek cigarettes, evolving into a luxury brand that significantly boosts the national economy and provides extensive employment.

Leadership Roles at PT Djarum

  • Chief Executive Officer - Kenny Januar
  • Founder & Chief Executive Officer - Haikal Santosa
  • Chief Financial Officer - Hardiman Diman
  • President - Master Cupang
  • Kenny Januar - Chief Executive Officer

    Kenny Januar, the Chief Executive Officer at PT Djarum, directs the company's overarching strategy and operational execution. Overseeing the integration of natural Indonesian ingredients into kretek cigarette production, Kenny Januar ensures the unique flavor profile remains central to the brand's identity. This leadership role involves aligning team member interests and skills to maximize both individual achievements and overall company performance, a core tenet of PT Djarum's operational philosophy. The Chief Executive Officer's focus extends to maintaining PT Djarum's position as a prominent Indonesian company, contributing significantly to the national economy through substantial employment opportunities across its manufacturing base. Kenny Januar drives the company's evolution from its origins to its current status as a luxury brand for discerning consumers.

    Haikal Santosa - Founder & Chief Executive Officer

    Haikal Santosa, the Founder & Chief Executive Officer at PT Djarum, established the company's foundation rooted in the rich tradition of Indonesian kretek cigarettes. The Founder & Chief Executive Officer's vision centers on utilizing premium natural ingredients sourced directly from Indonesia, crafting a distinct flavor profile that defines the brand. Haikal Santosa's leadership has guided PT Djarum's transformation into a luxury offering for the middle and upper classes, a significant economic contribution through the creation of approximately 180,000 jobs across over 500 manufacturers. The Founder & Chief Executive Officer emphasizes a philosophy of maximizing individual potential by aligning team members' interests and skills, directly impacting overall company performance and market standing. This strategic direction ensures PT Djarum's continued prominence and economic influence within Indonesia.

    Hardiman Diman - Chief Financial Officer

    Hardiman Diman, the Chief Financial Officer at PT Djarum, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Hardiman Diman ensures robust economic management that supports PT Djarum's significant contribution to the Indonesian economy. This involves meticulous budgeting, financial forecasting, and resource allocation to sustain employment for around 180,000 individuals across more than 500 manufacturers. The Chief Financial Officer's role is critical in maintaining the financial stability required for PT Djarum's evolution into a luxury brand. Hardiman Diman aligns financial strategies with the company's operational goals, ensuring that fiscal discipline enhances overall performance and supports the sourcing of natural Indonesian ingredients. The Chief Financial Officer's expertise underpins the company's capacity for sustained growth and market leadership.

    Master Cupang - President

    Master Cupang, the President at PT Djarum, spearheads the company's strategic initiatives and operational oversight, ensuring alignment with its core mission. The President's responsibilities include driving the integration of natural Indonesian ingredients into the kretek cigarette production, maintaining the unique flavor profile that distinguishes PT Djarum. Master Cupang focuses on maximizing individual achievements by aligning team members' interests and skills, a key component of the company's philosophy for enhancing overall performance. This leadership ensures PT Djarum's continued economic impact, supporting employment for approximately 180,000 people across its extensive manufacturing network. The President's strategic direction guides the company's progression from its foundational roots to its current standing as a luxury brand, reinforcing its significant role in the Indonesian economy.

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    Frequently Asked Questions Regarding PT Djarum Top Executives and Leadership Team

    Who leads PT Djarum?
    PT Djarum is led by Kenny Januar (Chief Executive Officer), along with executives such as Haikal Santosa (Founder & Chief Executive Officer) and Hardiman Diman (Chief Financial Officer).
    Who is part of PT Djarum’s executive team?
    The executive team of PT Djarum includes leaders such as Kenny Januar (Chief Executive Officer), Haikal Santosa (Founder & Chief Executive Officer), Hardiman Diman (Chief Financial Officer) and other senior executives.
    How many executives does PT Djarum have?
    PT Djarum has 4 executives leading key business areas.
    What roles are included in PT Djarum’s leadership team?
    The leadership team of PT Djarum includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, President.