PT Djarum Executive and Leadership Team

July, 2026

Leadership Overview

PT Djarum has 4 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to quality, PT Djarum leverages Indonesian natural ingredients to craft its signature kretek cigarettes, fostering economic growth and employment across the nation.

Leadership Roles at PT Djarum

  • Chief Executive Officer - Hadi Wasito
  • Founder & Chief Executive Officer - Haikal Santosa
  • Chief Financial Officer - Hendrik Suherman
  • President - Master Cupang
  • Hadi Wasito - Chief Executive Officer

    Hadi Wasito, the Chief Executive Officer at PT Djarum, directs the company's overarching strategy and operational execution. Overseeing the integration of natural Indonesian ingredients into kretek cigarette production, Hadi Wasito ensures product quality and flavor consistency. This leadership role involves aligning the diverse interests and skills of team members across more than 500 manufacturers to maximize individual achievements and overall company performance. By focusing on efficient production and market positioning, Hadi Wasito drives the company's significant contribution to the Indonesian economy, supporting approximately 180,000 jobs. The Chief Executive Officer's mandate includes maintaining Djarum's evolution from a farmer-focused entity to a luxury brand for the middle and upper classes, solidifying its market presence and economic impact.

    Haikal Santosa - Founder & Chief Executive Officer

    Haikal Santosa, the Founder & Chief Executive Officer at PT Djarum, established the company's foundation in kretek cigarette manufacturing. Originating from Kudus, Central Java, Haikal Santosa's vision centered on utilizing Indonesia's natural ingredients, specifically clove and tobacco, to create a unique flavor profile. This strategic foresight transformed Djarum into a prominent Indonesian company. The Founder & Chief Executive Officer's ongoing leadership ensures the company's commitment to quality and its significant economic contribution, providing employment for around 180,000 people. Haikal Santosa's influence extends to aligning team members' interests and skills, fostering an environment where individual achievements contribute directly to overall company performance and the sustained growth of the luxury kretek market.

    Hendrik Suherman - Chief Financial Officer

    Hendrik Suherman, the Chief Financial Officer at PT Djarum, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Hendrik Suherman ensures robust economic management that supports Djarum's extensive manufacturing base and its evolution into a luxury brand. This role is critical in maintaining the company's significant contribution to the Indonesian economy, which includes providing employment for approximately 180,000 individuals. The Chief Financial Officer's responsibilities encompass optimizing financial resources to enhance both individual team member achievements and overall company performance. By meticulously managing budgets and investments, Hendrik Suherman safeguards the financial stability required for Djarum to continue its market leadership in kretek cigarettes, sourced from natural Indonesian ingredients.
    Hendrik Suherman

    Master Cupang - President

    Master Cupang, the President at PT Djarum, drives the strategic direction and operational excellence of the company's kretek cigarette manufacturing. Overseeing the integration of natural Indonesian ingredients, Master Cupang ensures the distinctive flavor profile that defines Djarum's products. This leadership position is pivotal in maintaining the company's status as a luxury brand for the middle and upper classes, while also supporting its substantial economic impact through employment for around 180,000 people. The President's focus involves aligning the interests and skills of team members across the extensive network of manufacturers to maximize individual achievements and overall company performance. Master Cupang's guidance ensures Djarum's continued success and its role as a major contributor to the Indonesian economy.

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    Frequently Asked Questions Regarding PT Djarum Top Executives and Leadership Team

    Who leads PT Djarum?
    PT Djarum is led by Hadi Wasito (Chief Executive Officer), along with executives such as Haikal Santosa (Founder & Chief Executive Officer) and Hendrik Suherman (Chief Financial Officer).
    Who is part of PT Djarum’s executive team?
    The executive team of PT Djarum includes leaders such as Hadi Wasito (Chief Executive Officer), Haikal Santosa (Founder & Chief Executive Officer), Hendrik Suherman (Chief Financial Officer) and other senior executives.
    How many executives does PT Djarum have?
    PT Djarum has 4 executives leading key business areas.
    What roles are included in PT Djarum’s leadership team?
    The leadership team of PT Djarum includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, President.