PT Bintang Toedjoe Executive and Leadership Team

May, 2026

Leadership Overview

PT Bintang Toedjoe has 4 executives leading key functions including strategy, finance, people operations, and governance.

Driven by a legacy of popular beverages, PT Bintang Toedjoe upholds a leadership philosophy centered on consistent product quality and deep market connection, impacting daily life across Indonesia through trusted energy and herbal drinks.

Leadership Roles at PT Bintang Toedjoe

  • Chief Executive Officer - Simon Jonatan
  • Chief Financial Officer - Rahmawati Soebandono
  • President Commisioner - Rudolf Tjandra
  • Salesman Chief People Officer - Dwi Kurniawan
  • Simon Jonatan - Chief Executive Officer

    Simon Jonatan, the Chief Executive Officer at PT Bintang Toedjoe, directs the company's overall strategic vision and operational execution. Jonatan guides the business in maintaining its strong market presence, particularly with flagship products like Extra Joss, ensuring alignment with consumer needs in the Indonesian beverage and energy drink sector. This leadership involves fostering innovation in product development and expanding market reach, building upon the company's 1946 foundation. Overseeing all major business units, the Chief Executive Officer ensures that PT Bintang Toedjoe continues its growth trajectory and upholds its reputation for quality and reliability. Simon Jonatan's focus remains on driving sustainable business practices and enhancing the brand's connection with workers and students nationwide.
    Simon Jonatan

    Rahmawati Soebandono - Chief Financial Officer

    Rahmawati Soebandono, the Chief Financial Officer at PT Bintang Toedjoe, manages all financial planning, reporting, and fiscal management. Soebandono oversees the company's financial health, ensuring robust capital allocation and investment strategies that support PT Bintang Toedjoe's expansion and operational continuity. This role is critical in maintaining the financial stability required for producing popular beverages and energy drinks, including the widely recognized Extra Joss. The Chief Financial Officer analyzes market trends and economic conditions to inform strategic financial decisions, safeguarding the company's assets and optimizing profitability. Rahmawati Soebandono's expertise ensures that financial operations align with the company's long-term objectives and its commitment to providing reliable products to consumers across Indonesia.

    Rudolf Tjandra - President Commisioner

    Rudolf Tjandra, the President Commisioner at PT Bintang Toedjoe, provides high-level oversight and strategic guidance to the board of commissioners. Tjandra ensures that the company's governance structures are sound and that its operations, including the production of popular beverages and energy drinks, adhere to the highest standards of corporate responsibility. This role involves reviewing major corporate decisions and ensuring alignment with PT Bintang Toedjoe's long-term vision and market position. The President Commisioner plays a crucial part in safeguarding shareholder interests and promoting ethical business practices across the organization. Rudolf Tjandra's experience contributes significantly to the strategic direction and oversight of PT Bintang Toedjoe, reinforcing its status as a trusted Indonesian brand.

    Dwi Kurniawan - Salesman Chief People Officer

    Dwi Kurniawan, the Salesman Chief People Officer at PT Bintang Toedjoe, leads human capital strategy and talent management initiatives. Kurniawan focuses on cultivating a high-performance culture that supports the sales force responsible for distributing PT Bintang Toedjoe's popular beverages and energy drinks throughout Indonesia. This involves developing programs for employee engagement, professional development, and retention, ensuring the sales teams are equipped to meet market demands for products like Extra Joss. The Salesman Chief People Officer works to align HR practices with the company's growth objectives and its mission to be a trusted brand. Dwi Kurniawan's leadership ensures that the company's most valuable asset – its people – are empowered to drive sales and contribute to the overall success of PT Bintang Toedjoe.

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    Frequently Asked Questions Regarding PT Bintang Toedjoe Top Executives and Leadership Team

    Who leads PT Bintang Toedjoe?
    PT Bintang Toedjoe is led by Simon Jonatan (Chief Executive Officer), along with executives such as Rahmawati Soebandono (Chief Financial Officer) and Rudolf Tjandra (President Commisioner).
    Who is part of PT Bintang Toedjoe’s executive team?
    The executive team of PT Bintang Toedjoe includes leaders such as Simon Jonatan (Chief Executive Officer), Rahmawati Soebandono (Chief Financial Officer), Rudolf Tjandra (President Commisioner) and other senior executives.
    How many executives does PT Bintang Toedjoe have?
    PT Bintang Toedjoe has 4 executives leading key business areas.
    What roles are included in PT Bintang Toedjoe’s leadership team?
    The leadership team of PT Bintang Toedjoe includes roles such as Chief Executive Officer, Chief Financial Officer, President Commisioner, Salesman Chief People Officer.