Prophix Executive and Leadership Team

May, 2026

Leadership Overview

Prophix has 6 executives leading key functions including strategy, technology, marketing, operations, revenue, and customer success.

Driven by innovation, Prophix empowers finance teams to elevate their work through advanced AI insights and comprehensive financial performance management tools, reducing complexity and uncertainty in decision-making.

Leadership Roles at Prophix

  • Chief Executive Officer - Alok Ajmera
  • Chief Operating Officer - Ricardo M.
  • Customer Account Representative & President, S Club Winner 2016, 2017 & 2018 - Lydia Marshall
  • Chief Technology Officer - Anurag Yagnik
  • Chief Marketing Officer - Vidhya Srinivasan
  • Chief Revenue Officer - Kenneth Lavoie
  • Alok Ajmera - Chief Executive Officer

    Alok Ajmera, the Chief Executive Officer at Prophix, directs the company's overarching strategy and vision. Ajmera guides Prophix in its mission to enhance financial performance management platforms, ensuring finance teams achieve optimal efficiency and accuracy. This leadership involves fostering innovation within the organization, particularly in leveraging AI for planning, budgeting, forecasting, reporting, and consolidation. Alok Ajmera's focus remains on driving growth and market leadership for Prophix, backed by Hg Capital's investment. The Chief Executive Officer ensures alignment across all departments, translating strategic objectives into actionable plans that illuminate critical business insights and crush complexity for clients globally. Ajmera's executive oversight guarantees Prophix delivers best-in-class solutions that empower finance professionals to excel.
    Alok Ajmera

    Ricardo M. - Chief Operating Officer

    Ricardo M., the Chief Operating Officer at Prophix, manages the day-to-day operational efficiency and execution of the company's strategic initiatives. M. oversees the internal processes that support Prophix's Financial Performance Platform, ensuring seamless delivery of services and support to clients worldwide. The Chief Operating Officer's focus is on optimizing workflows to enhance the speed and accuracy of decision-making for finance teams utilizing Prophix. Ricardo M. plays a key role in scaling operations to meet growing global demand for advanced financial planning, budgeting, forecasting, reporting, and consolidation tools. This executive ensures that Prophix's operational framework empowers finance professionals to crush complexity and illuminate insights effectively.

    Lydia Marshall - Customer Account Representative & President, S Club Winner 2016, 2017 & 2018

    Lydia Marshall, the Customer Account Representative & President, S Club Winner 2016, 2017 & 2018 at Prophix, champions exceptional customer engagement and success. Marshall directly supports clients in leveraging Prophix's Financial Performance Platform to enhance their decision-making speed and accuracy. The Customer Account Representative & President, S Club Winner 2016, 2017 & 2018 focuses on ensuring clients maximize the value derived from the platform's AI insights and functionalities for planning, budgeting, forecasting, reporting, and consolidation. Lydia Marshall's dedication to client satisfaction reinforces Prophix's commitment to helping finance teams crush complexity and reduce uncertainty. This role is critical in building lasting partnerships and ensuring Prophix illuminates insights for its user base.

    Anurag Yagnik - Chief Technology Officer

    Anurag Yagnik, the Chief Technology Officer at Prophix, architects the technological roadmap and oversees all aspects of product development and innovation. Yagnik drives the integration of cutting-edge AI capabilities into Prophix's Financial Performance Platform, ensuring its continued leadership in planning, budgeting, forecasting, reporting, and consolidation. The Chief Technology Officer's responsibilities include maintaining the platform's speed and accuracy, directly impacting the quality of decision-making for finance teams. Anurag Yagnik ensures the technology infrastructure supports scalability and robust performance, enabling Prophix to deliver exceptional value. This role is critical in translating complex technical challenges into accessible, powerful solutions that empower finance professionals to do their best work and illuminate insights.
    Anurag Yagnik

    Vidhya Srinivasan - Chief Marketing Officer

    Vidhya Srinivasan, the Chief Marketing Officer at Prophix, shapes and executes the company's global marketing strategy. Srinivasan drives brand awareness and market positioning for Prophix's Financial Performance Platform, highlighting its ability to improve decision-making speed and accuracy. The Chief Marketing Officer oversees campaigns that communicate the platform's AI-driven insights and functionalities in planning, budgeting, forecasting, reporting, and consolidation. Vidhya Srinivasan's leadership ensures Prophix effectively reaches finance teams seeking to crush complexity and reduce uncertainty. This role is pivotal in articulating the value proposition of Prophix, demonstrating how it elevates finance professionals to perform at their highest level and illuminate critical business insights across diverse markets.

    Kenneth Lavoie - Chief Revenue Officer

    Kenneth Lavoie, the Chief Revenue Officer at Prophix, directs all revenue-generating activities and sales strategies for the company. Lavoie spearheads efforts to expand Prophix's market reach, driving adoption of its Financial Performance Platform among finance teams globally. The Chief Revenue Officer ensures that sales processes are optimized to communicate the platform's benefits in improving decision-making speed and accuracy, particularly its AI-powered planning, budgeting, forecasting, reporting, and consolidation functionalities. Kenneth Lavoie's leadership focuses on achieving ambitious revenue targets and fostering strong client relationships. This role is essential in translating Prophix's technological advancements into tangible business outcomes, helping clients crush complexity and illuminate insights.

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    Frequently Asked Questions Regarding Prophix Top Executives and Leadership Team

    Who leads Prophix?
    Prophix is led by Alok Ajmera (Chief Executive Officer), along with executives such as Ricardo M. (Chief Operating Officer) and Lydia Marshall (Customer Account Representative & President, S Club Winner 2016, 2017 & 2018).
    Who is part of Prophix’s executive team?
    The executive team of Prophix includes leaders such as Alok Ajmera (Chief Executive Officer), Ricardo M. (Chief Operating Officer), Lydia Marshall (Customer Account Representative & President, S Club Winner 2016, 2017 & 2018) and other senior executives.
    How many executives does Prophix have?
    Prophix has 6 executives leading key business areas.
    What roles are included in Prophix’s leadership team?
    The leadership team of Prophix includes roles such as Chief Executive Officer, Chief Operating Officer, Customer Account Representative & President, S Club Winner 2016, 2017 & 2018, Chief Technology Officer, Chief Marketing Officer.