PRO-FRIENDS Executive and Leadership Team

Louie Peña, the Chief Operating Officer at PRO-FRIENDS, directs the execution of all development projects and operational strategies. Overseeing the day-to-day management of construction and community development, Peña ensures PRO-FRIENDS' commitment to building over 64,000 homes in Cavite and Iloilo is met with efficiency and quality. This critical role involves optimizing resource allocation, streamlining construction processes, and maintaining high standards for safety and sustainability across all sites. By fostering collaboration among project teams and external partners, Louie Peña drives the company's operational excellence. The Chief Operating Officer's leadership ensures that PRO-FRIENDS consistently delivers on its promise of nurturing relationships and providing warm, safe, and welcoming environments for Filipino families.

Joseph Angeles, the President at PRO-FRIENDS, sets the overarching strategic direction and vision for the company. Leading the executive team, Angeles guides PRO-FRIENDS' dedication to building communities and transforming lives for Filipino families. This executive position involves overseeing all major business functions, ensuring alignment with the company's mission to provide integrated and sustainable developments. By championing initiatives that nurture relationships and foster community engagement, Joseph Angeles reinforces PRO-FRIENDS' commitment to uplifting lives beyond their developments. The President's leadership ensures that the company continues to expand its impact, providing access to thriving communities that support families' lifestyles and future needs across its extensive developments.

Abdul Ahad, the Chief Marketing Officer at PRO-FRIENDS, directs all brand strategy and market positioning initiatives. Overseeing the development and execution of comprehensive marketing campaigns, Ahad ensures PRO-FRIENDS' commitment to building communities and transforming lives resonates with target audiences. This leadership role involves analyzing market trends, identifying new growth opportunities, and enhancing customer engagement across all development projects. By fostering strong relationships with potential homebuyers and stakeholders, Abdul Ahad drives brand awareness and supports the company's mission of providing thriving communities. The Chief Marketing Officer's efforts directly contribute to expanding PRO-FRIENDS' reach and reinforcing its reputation for quality and community focus in Cavite and Iloilo.

Joseph Villordon, the Chief Information Officer at PRO-FRIENDS, architects the company's technology infrastructure and digital transformation strategies. Overseeing all IT operations, Villordon ensures that technological advancements support PRO-FRIENDS' mission of creating integrated and sustainable developments. This role involves managing data security, optimizing system performance, and implementing innovative solutions that enhance operational efficiency and customer experience. By driving the adoption of new technologies, Joseph Villordon enables the company to better serve Filipino families and nurture relationships within its communities. The Chief Information Officer's strategic vision ensures that PRO-FRIENDS remains at the forefront of technological integration, supporting the company's goal of providing warm, safe, and welcoming environments.