PRO-FRIENDS Executive and Leadership Team

Louie Peña, the Chief Operating Officer at PRO-FRIENDS, directs all construction and development activities across the organization. Overseeing the delivery of residential projects in Cavite and Iloilo, the Chief Operating Officer ensures that every home meets strict quality standards for Filipino families. This leadership role involves managing complex supply chains and coordinating with site engineers to maintain project timelines. By optimizing construction workflows, Louie Peña directly impacts the efficiency of large-scale housing developments. The Chief Operating Officer also collaborates with the Board to align operational capacity with market demand. Through rigorous oversight of field operations, Peña secures the structural integrity and timely completion of thousands of units. This commitment to operational excellence supports the broader goal of providing safe, sustainable living environments for residents while maintaining the company's reputation for reliability in the competitive property development sector.

Joseph Angeles, the President at PRO-FRIENDS, executes the overarching corporate strategy and vision for the entire organization. Overseeing the alignment of all departments, the President ensures that every development project adheres to the core mission of transforming lives through sustainable housing. This leadership role involves guiding the executive team toward long-term growth objectives and maintaining strong relationships with stakeholders. By fostering a culture of community engagement, Joseph Angeles directly impacts the social impact of the company's residential developments. The President also represents the organization in high-level industry discussions to advocate for better housing standards. Through strategic oversight of the company's portfolio, Angeles secures the financial health and market position of the firm. This dedication to leadership excellence ensures that the organization continues to provide thriving, safe, and welcoming environments that meet the evolving needs of families across the country.

Abdul Ahad, the Chief Marketing Officer at PRO-FRIENDS, architects the brand strategy and customer engagement initiatives for the company. Managing the outreach to prospective homeowners, the Chief Marketing Officer drives growth by highlighting the value of integrated, sustainable communities. This leadership role involves analyzing market trends to tailor messaging for diverse family needs across regional markets. By executing digital campaigns and community-focused events, Abdul Ahad strengthens the connection between the brand and potential residents. The Chief Marketing Officer also works closely with the sales department to ensure consistent communication of the company's mission. Through strategic positioning, Ahad expands the reach of residential offerings to new demographics. This focus on brand visibility and customer experience ensures that the company remains a preferred choice for families seeking safe, welcoming environments that support long-term lifestyle and future needs.

Joseph Villordon, the Chief Information Officer at PRO-FRIENDS, directs the digital transformation and technological infrastructure of the organization. Overseeing the implementation of enterprise resource planning systems, the Chief Information Officer ensures seamless data flow between construction sites and corporate headquarters. This leadership role involves securing digital assets and optimizing internal communication platforms to improve organizational productivity. By integrating advanced project management software, Joseph Villordon directly impacts the accuracy of construction scheduling and resource allocation. The Chief Information Officer also collaborates with other executives to leverage data analytics for better decision-making regarding future developments. Through the modernization of IT systems, Villordon supports the company's ability to scale operations efficiently. This commitment to technological advancement ensures that the organization maintains a competitive edge while providing robust digital support for the teams building homes for thousands of Filipino families.