Privalia Executive and Leadership Team

Fernando Boscolo, the Chief Executive Officer (Brazil) at Privalia, spearheads the strategic direction and operational execution for the Brazilian market. This executive role involves driving Privalia's growth initiatives, optimizing business performance, and ensuring alignment with overarching corporate objectives. Fernando Boscolo oversees all facets of the Brazilian operation, from sales and marketing to logistics and customer service, adapting global strategies to local market demands. The Chief Executive Officer (Brazil) fosters a culture of innovation and efficiency, crucial for navigating the dynamic retail landscape. By cultivating key partnerships and identifying new business opportunities, Boscolo strengthens Privalia's position within Brazil, contributing significantly to the company's overall expansion and success in Latin America.

Mauro De Moraes, the Chief Financial Officer at Privalia, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, the Chief Financial Officer ensures robust fiscal health across the company's international divisions in Spain, Italy, Germany, Brazil, and Mexico. This leadership role involves managing capital allocation, optimizing financial performance, and driving profitability through disciplined financial management. By analyzing market trends and economic indicators, Mauro De Moraes provides critical insights to support executive decision-making and long-term business strategy. The Chief Financial Officer's oversight extends to risk management and ensuring compliance with all financial regulations across operating regions, safeguarding the company's assets and enhancing shareholder value.

Hector Conde, the President at Privalia, provides overarching leadership and strategic guidance across the organization's global operations. This executive position involves setting the vision for Privalia's continued expansion and market penetration in Spain, Italy, Germany, Brazil, and Mexico. The President directs high-level strategy formulation, ensuring that all business units operate cohesively towards shared goals of growth and profitability. Hector Conde's responsibilities include fostering strong relationships with stakeholders, driving operational excellence, and championing Privalia's core mission of delivering exclusive fashion deals. By overseeing key strategic initiatives, the President ensures Privalia maintains its competitive advantage and continues to innovate within the online retail sector.

Mayra Dietzold, the Chief Marketing Officer at Privalia, architects and executes comprehensive marketing strategies to drive customer acquisition and brand loyalty. Overseeing all promotional activities, digital campaigns, and brand positioning, the Chief Marketing Officer ensures Privalia's unique value proposition resonates with target audiences across Spain, Italy, Germany, Brazil, and Mexico. This executive function involves deep analysis of consumer behavior and market dynamics to identify growth opportunities and refine customer engagement tactics. By leading cross-functional teams, Mayra Dietzold cultivates innovative marketing initiatives that enhance Privalia's market presence and competitive edge. The Chief Marketing Officer's strategic direction is pivotal in expanding Privalia's reach and solidifying its status as a premier online fashion outlet.