Leadership Overview
Press Information Department has 8 executives leading key functions including media dissemination, policy communication, and public feedback analysis.
Operating as the primary information arm for the government, Press Information Department maintains a commitment to transparency by ensuring accurate, timely data reaches the public across all national media channels.
Operating as the primary information arm for the government, Press Information Department maintains a commitment to transparency by ensuring accurate, timely data reaches the public across all national media channels.
Leadership Roles at Press Information Department
Rafique Hussain - Deputy Director
Rafique Hussain, the Deputy Director at Press Information Department, manages the digital media monitoring unit to track government policy reception. Hussain coordinates with regional bureaus to ensure consistent messaging across the national landscape. By analyzing public sentiment, the Deputy Director provides actionable insights to the Ministry of Information and Broadcasting. Rafique Hussain maintains rigorous standards for information accuracy, preventing misinformation during critical policy rollouts. This leadership role involves streamlining the flow of data between government offices and media outlets. Through the implementation of advanced tracking software, the Deputy Director optimizes the speed of information dissemination. Hussain also collaborates with other department heads to align communication strategies with broader federal objectives. By fostering strong relationships with media professionals, the Deputy Director secures reliable channels for official announcements. Ultimately, Hussain strengthens the public trust in government communications through consistent, verified reporting.
Ali Shahzad - Deputy Director
Ali Shahzad, the Deputy Director at Press Information Department, oversees the print media relations division to facilitate government transparency. Shahzad directs the distribution of official press releases to major national newspapers and periodicals. By maintaining a comprehensive database of media contacts, the Deputy Director ensures that government policies reach diverse audiences across the country. Ali Shahzad monitors print coverage to evaluate the effectiveness of public awareness campaigns. This role requires constant coordination with government ministries to verify the accuracy of disseminated information. Shahzad manages the editorial review process for all outgoing press materials, ensuring compliance with departmental standards. By optimizing the print distribution network, the Deputy Director enhances the reach of federal initiatives. Shahzad also works closely with the Ministry of Information and Broadcasting to address public inquiries regarding government activities. Through these efforts, the Deputy Director maintains a steady flow of verified information to the public.
Noor Sahar Kamal - Deputy Director
Noor Sahar Kamal, the Deputy Director at Press Information Department, leads the public feedback and analysis unit to gauge the impact of government policies. Kamal designs surveys and data collection methods to capture public sentiment regarding federal programs. By synthesizing this feedback, the Deputy Director provides the Ministry of Information and Broadcasting with critical reports on policy reception. Noor Sahar Kamal manages the internal review process for these reports, ensuring that findings remain objective and actionable. This leadership role involves identifying gaps in public understanding and recommending communication adjustments. Kamal coordinates with regional offices to gather diverse perspectives from across the nation. By utilizing statistical analysis, the Deputy Director tracks trends in public opinion over time. Kamal also facilitates meetings with policy makers to discuss the implications of public feedback. Through these analytical efforts, the Deputy Director supports the development of more responsive and effective government communication strategies.
Mujeeb Qadir - Deputy Director
Mujeeb Qadir, the Deputy Director at Press Information Department, directs the broadcast media coordination team to ensure accurate reporting on television and radio. Qadir manages the scheduling of official government briefings and press conferences for broadcast journalists. By maintaining direct lines of communication with major networks, the Deputy Director facilitates the rapid dissemination of urgent information. Mujeeb Qadir oversees the production of public service announcements to ensure alignment with federal policy goals. This role requires constant vigilance to correct inaccuracies in real-time broadcast coverage. Qadir coordinates with technical teams to ensure the seamless transmission of government content across national airwaves. By fostering partnerships with broadcast media professionals, the Deputy Director expands the reach of official messaging. Qadir also monitors broadcast trends to identify opportunities for improved public engagement. Through these efforts, the Deputy Director ensures that the government maintains a clear and consistent voice in the broadcast media landscape.
Ahsan Ishaq - Deputy Director
Ahsan Ishaq, the Deputy Director at Press Information Department, manages the regional outreach and field operations to ensure consistent information delivery across all provinces. Ishaq coordinates with local information officers to implement national communication strategies at the grassroots level. By overseeing regional media engagement, the Deputy Director ensures that federal policies are understood in diverse local contexts. Ahsan Ishaq monitors regional media outlets to identify specific information needs and potential communication challenges. This leadership role involves training field staff on departmental standards for accuracy and transparency. Ishaq facilitates the flow of information from regional offices back to the central headquarters in Islamabad. By optimizing the regional distribution network, the Deputy Director enhances the overall impact of government messaging. Ishaq also collaborates with provincial authorities to address local concerns regarding federal activities. Through these efforts, the Deputy Director strengthens the national presence of the department and ensures equitable access to government information.
Erum Bukhari - Deputy Director
Erum Bukhari, the Deputy Director at Press Information Department, leads the strategic communications planning unit to align departmental output with long-term government objectives. Bukhari develops comprehensive communication frameworks for major federal initiatives and policy rollouts. By analyzing the national media landscape, the Deputy Director identifies the most effective channels for reaching target audiences. Erum Bukhari manages the creative development of public awareness campaigns, ensuring that messaging remains clear and impactful. This role requires close collaboration with various government ministries to understand the nuances of upcoming policy changes. Bukhari oversees the evaluation of communication campaigns to measure their success in shaping public perception. By refining the strategic approach, the Deputy Director improves the efficiency of information dissemination. Bukhari also mentors junior staff on best practices for professional communication. Through these efforts, the Deputy Director ensures that the department remains a proactive and effective voice for the government.
Sohail Aftab - Deputy Director
Sohail Aftab, the Deputy Director at Press Information Department, manages the administrative and operational infrastructure that supports the department's daily functions. Aftab oversees the allocation of resources and the maintenance of technical systems required for information dissemination. By streamlining internal processes, the Deputy Director ensures that the department operates with maximum efficiency. Sohail Aftab coordinates with the Ministry of Information and Broadcasting to secure the necessary funding and support for departmental projects. This leadership role involves managing the department's physical and digital assets to prevent service disruptions. Aftab monitors operational performance metrics to identify areas for improvement and cost reduction. By implementing robust management protocols, the Deputy Director maintains the stability of the department's information network. Aftab also oversees the procurement of new technology to keep the department at the forefront of media communication. Through these efforts, the Deputy Director provides the essential foundation for all departmental activities.
Ehsanullah Shahzad - Deputy Director
Ehsanullah Shahzad, the Deputy Director at Press Information Department, directs the crisis communication and rapid response unit to manage information during national emergencies. Shahzad coordinates with emergency services and government agencies to provide the public with accurate, life-saving information. By establishing clear communication protocols, the Deputy Director ensures that the department can respond quickly to unfolding events. Ehsanullah Shahzad monitors real-time media feeds to detect and counter misinformation during crises. This role requires high-level coordination with national security and public health officials to verify information before release. Shahzad manages the rapid deployment of information through all available media channels to reach the widest possible audience. By maintaining a state of constant readiness, the Deputy Director protects the public from confusion during critical situations. Shahzad also conducts post-crisis reviews to refine communication strategies for future events. Through these efforts, the Deputy Director ensures that the government remains a reliable source of truth during times of uncertainty.