Poppulo Executive and Leadership Team

July, 2026

Leadership Overview

Poppulo has 4 executives leading key functions including strategy, marketing, people operations, and legal oversight.

Driven by innovation, Poppulo connects organizations with employees and customers at scale, leveraging AI-powered multichannel communication solutions to enhance workplace experience and drive market impact.

Leadership Roles at Poppulo

  • Chief Executive Officer - Ruth Fornell
  • Chief Marketing Officer - Mike Shapaker
  • Chief People Officer - Eoin Byrne
  • General Counsel & Executive Vice President - Jenny Brooke
  • Ruth Fornell - Chief Executive Officer

    Ruth Fornell, the Chief Executive Officer at Poppulo, directs the company's overall strategic vision and operational execution. Overseeing all facets of the enterprise, Fornell ensures the AI-powered multichannel communication solutions align with market demands and customer needs across highly regulated industries. This leadership role involves driving growth initiatives and fostering innovation within the Poppulo Harmony platform, which delivers omnichannel employee communications and customer engagement. By guiding the executive team, Ruth Fornell solidifies Poppulo's position as a leader in workplace experience software, serving over 4,500 customers globally. The Chief Executive Officer's focus remains on expanding market reach and enhancing the company's technological capabilities to meet evolving client requirements in sectors like healthcare and financial services.
    Ruth Fornell

    Mike Shapaker - Chief Marketing Officer

    Mike Shapaker, the Chief Marketing Officer at Poppulo, architects and executes the global marketing strategy to elevate brand presence and drive demand for Poppulo's enterprise communications software. Overseeing all marketing functions, Shapaker ensures cohesive messaging that highlights the AI-powered capabilities of the Poppulo Harmony platform across diverse channels, including email, mobile, and digital signage. This leadership position involves translating the company's value proposition to over 4,500 customers, including more than 40 Fortune 100 companies, particularly within complex sectors like manufacturing and aerospace. By developing targeted campaigns and market insights, Mike Shapaker directly supports revenue generation and market penetration, reinforcing Poppulo's status as a key player in workplace experience solutions. The Chief Marketing Officer's efforts focus on communicating the impact of integrated employee and customer communications.
    Mike Shapaker

    Eoin Byrne - Chief People Officer

    Eoin Byrne, the Chief People Officer at Poppulo, leads all human capital strategies to cultivate a high-performance culture and support the company's ambitious growth objectives. Overseeing talent acquisition, development, and employee engagement, Byrne ensures Poppulo attracts and retains top talent essential for delivering innovative AI-powered communication solutions. This critical role involves aligning people strategies with the company's mission to connect employees and customers, fostering an environment where the Poppulo Harmony platform can thrive. By championing employee well-being and professional growth, Eoin Byrne directly contributes to the operational excellence required to serve a diverse client base, including those in the financial services and education sectors. The Chief People Officer's initiatives are vital for maintaining Poppulo's competitive edge in the enterprise software market.
    Eoin Byrne

    Jenny Brooke - General Counsel & Executive Vice President

    Jenny Brooke, the General Counsel & Executive Vice President at Poppulo, provides strategic legal counsel and oversees all corporate governance matters. Directing the legal department, Brooke ensures compliance with complex regulatory requirements across the highly regulated industries Poppulo serves, including healthcare and defense. This executive function involves managing risk, advising on contractual agreements, and safeguarding the company's intellectual property related to its AI-powered communication solutions. By ensuring robust legal frameworks, Jenny Brooke supports the secure and ethical delivery of the Poppulo Harmony platform to over 4,500 customers worldwide. The General Counsel & Executive Vice President's expertise is fundamental to Poppulo's sustained operations and market expansion, particularly in navigating the intricacies of enterprise software deployment.

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    Frequently Asked Questions Regarding Poppulo Top Executives and Leadership Team

    Who leads Poppulo?
    Poppulo is led by Ruth Fornell (Chief Executive Officer), along with executives such as Mike Shapaker (Chief Marketing Officer) and Eoin Byrne (Chief People Officer).
    Who is part of Poppulo’s executive team?
    The executive team of Poppulo includes leaders such as Ruth Fornell (Chief Executive Officer), Mike Shapaker (Chief Marketing Officer), Eoin Byrne (Chief People Officer) and other senior executives.
    How many executives does Poppulo have?
    Poppulo has 4 executives leading key business areas.
    What roles are included in Poppulo’s leadership team?
    The leadership team of Poppulo includes roles such as Chief Executive Officer, Chief Marketing Officer, Chief People Officer, General Counsel & Executive Vice President.