PointsBet Executive and Leadership Team

November, 2026

Leadership Overview

PointsBet has 4 executives leading key functions including Canadian market strategy, global brand marketing, financial operations, and founder-led growth initiatives.

Focused on delivering advanced spreadbetting and fixed odds trading platforms, PointsBet maintains a commitment to high-performance online bookmarking services for sports and racing enthusiasts across international markets.

Leadership Roles at PointsBet

  • Chief Executive Officer, Pointsbet (Canada) - Scott Vanderwel
  • Group Chief Financial Officer - Alister Lui
  • Chief Marketing Officer - Simon Kennedy
  • Founder & Chief Marketing Officer - Andrew Fahey
  • Scott Vanderwel - Chief Executive Officer, Pointsbet (Canada)

    Scott Vanderwel, the Chief Executive Officer, Pointsbet (Canada) at PointsBet, directs all strategic operations within the Canadian market. Overseeing the expansion of spreadbetting and fixed odds trading platforms, the Chief Executive Officer, Pointsbet (Canada) ensures alignment with local regulatory frameworks and consumer preferences. This leadership role involves managing cross-functional teams to optimize the user experience for sports and racing enthusiasts. By driving North American initiatives, Scott Vanderwel directly impacts the company's competitive positioning in the region. Through the implementation of scalable technology solutions, Vanderwel secures long-term growth and market penetration. The Chief Executive Officer, Pointsbet (Canada) maintains constant communication with the board to report on performance metrics and regional revenue targets. Ultimately, Vanderwel fosters a culture of innovation that supports the broader mission of providing superior online bookmarking services to a diverse and growing customer base.

    Alister Lui - Group Chief Financial Officer

    Alister Lui, the Group Chief Financial Officer at PointsBet, directs all fiscal planning, reporting, and capital allocation strategies. Overseeing the financial health of the organization, the Group Chief Financial Officer ensures compliance with international accounting standards and regulatory requirements. This leadership role involves managing investor relations and providing transparency regarding the performance of spreadbetting and fixed odds trading platforms. By optimizing the capital structure, Alister Lui directly impacts the company's ability to fund future technological advancements. Lui collaborates with executive leadership to evaluate potential market expansions and investment opportunities. The Group Chief Financial Officer monitors cash flow and operational expenses to maintain profitability across all business units. Through rigorous financial oversight, Lui secures the stability necessary for long-term success. Ultimately, the Group Chief Financial Officer provides the analytical foundation required to support the company's mission of delivering high-quality online bookmarking services.

    Simon Kennedy - Chief Marketing Officer

    Simon Kennedy, the Chief Marketing Officer at PointsBet, directs global brand strategy and customer acquisition efforts. Overseeing the development of marketing campaigns, the Chief Marketing Officer ensures consistent messaging across all digital platforms. This leadership role involves analyzing market trends to refine the positioning of spreadbetting and fixed odds trading services. By managing large-scale advertising budgets, Simon Kennedy directly impacts the company's visibility and user engagement metrics. Kennedy coordinates with product teams to align promotional activities with new feature releases. The Chief Marketing Officer monitors performance data to optimize conversion rates and retention strategies. Through the execution of data-driven marketing initiatives, Kennedy strengthens the brand presence in competitive sports betting markets. Ultimately, the Chief Marketing Officer drives sustainable growth by connecting the company's unique technological offerings with the specific needs of sports and racing enthusiasts worldwide.
    Simon Kennedy

    Andrew Fahey - Founder & Chief Marketing Officer

    Andrew Fahey, the Founder & Chief Marketing Officer at PointsBet, directs the long-term vision and brand identity of the organization. Overseeing the integration of core values into marketing strategies, the Founder & Chief Marketing Officer ensures the company remains true to the original mission of providing innovative sports and racing betting solutions. This leadership role involves identifying emerging market opportunities and guiding the evolution of the brand. By leveraging deep industry knowledge, Andrew Fahey directly impacts the company's reputation and market influence. Fahey works closely with the executive team to ensure that marketing efforts support the technical development of spreadbetting and fixed odds platforms. The Founder & Chief Marketing Officer champions initiatives that enhance user loyalty and brand recognition. Through strategic foresight, Fahey maintains the company's competitive edge in the global betting landscape. Ultimately, the Founder & Chief Marketing Officer drives the overarching growth strategy.
    Andrew Fahey

    Frequently Asked Questions Regarding PointsBet Top Executives and Leadership Team

    Who leads PointsBet?
    PointsBet is led by Scott Vanderwel (Chief Executive Officer, Pointsbet (Canada)), along with executives such as Alister Lui (Group Chief Financial Officer) and Simon Kennedy (Chief Marketing Officer).
    Who is part of PointsBet’s executive team?
    The executive team of PointsBet includes leaders such as Scott Vanderwel (Chief Executive Officer, Pointsbet (Canada)), Alister Lui (Group Chief Financial Officer), Simon Kennedy (Chief Marketing Officer) and other senior executives.
    How many executives does PointsBet have?
    PointsBet has 4 executives leading key business areas.
    What roles are included in PointsBet’s leadership team?
    The leadership team of PointsBet includes roles such as Chief Executive Officer, Pointsbet (Canada), Group Chief Financial Officer, Chief Marketing Officer, Founder & Chief Marketing Officer.